Chapter 313 Negotiation Confrontation

Chapter 313 Negotiation Confrontation

Chapter 313 Negotiation Confrontation
"The Art of War by Sun Tzu states, 'The momentum of a skilled warrior is like rolling a boulder on a mountain thousands of feet high. It is momentum.'

It means that the "momentum" created by a person who is good at commanding a war is like letting a boulder roll down from a very high and steep mountain, which is fierce and unstoppable.

The same applies to investment. First of all, you have to grasp the general trend.

What is the trend?

The country’s opening up to the outside world and rapid economic development are the general trend!
As the national economy develops and people become increasingly wealthy, their spiritual and cultural needs will naturally increase.

While everyone is worried about food, clothing, housing and transportation, they also have extra energy and start to care about spiritual enjoyment.

Under such circumstances, movies, TV series, novels, music, and even crosstalk, sketches and variety shows will receive more and more attention and demand from the people.

In a word, the film and television industry is currently at the forefront.

And if the wind is blowing, even a pig can fly into the sky.

So I believe that Huayi’s listing is just the beginning. In the next few years, more film and television companies will inevitably seek to go public.

At this time, the market is in an incremental state, and Shenzhen Guotou has nothing to worry about. Investing in the film and television industry means investing in a hot spot, and investing in the future will definitely bring better fortunes to the country.

As for what to do after the boom is over, wouldn’t it be better for Shenzhen Guotou to get out of the market in advance?

I can sign an agreement in advance to ensure that Galaxy Group will give priority to buying back the shares held by Mr. Zhang and your Shenzhen Guotou."

Investing in national destiny?!
Wang Hao's long speech successfully shocked everyone present.

This can also be considered a negotiation strategy. If Wang Hao follows the other party's doubts and explains his own advantages and preparations, he will fall into the trap of self-proof.

The key is that Wang Hao is different from those entrepreneurs who are begging for investors. Galaxy Group is already a mature company with its own basic foundation.

This time, Galaxy Pictures was split off from Galaxy Group purely for the purpose of raising funds and making money through listing.

So he actually has no shortage of investors. Alibaba and Ma just sent him a message this morning, and Baidu and LeTV also seem to be interested in contacting him.

Not to mention Sony and Wanda, Galaxy Pictures is fully qualified to be picky with its current financing.

The reason why he approached Shenzhen International Investment Group was mainly because he saw that the other party was a foreign company with no roots in Beijing. At the same time, it had the status of a state-owned enterprise and did not manage the affairs.

Zhang Ziming was obviously moved by Wang Hao's words. The fact that he was willing to come here today at the invitation actually showed that he was interested in Galaxy Pictures.

Venture capital! Venture capital!
Risk comes first and investment comes later. Without risk, it’s not venture capital.

It’s just that facts are facts and business is business.

It's like buying clothes in a store. Even if you like them at first sight, you still have to touch them and then give derogatory comments like the feel is bad, the color is not good, the style is old-fashioned, etc.

You always have to bargain and try your best to gain the best benefit possible.

"Director Wang, you are so eloquent, you are worthy of being an artist.

Investing in film and television is investing in the destiny of the country. That’s great. No wonder I can see such a grand atmosphere in your films, Director Wang.”

Zhang Ziming smiled and nodded.

“Our investment strategy at Shenzhen International Investment Group has always been to invest in the country’s fortune.

But as you said, there will inevitably be many film and television companies that will be listed in the market in the future. Why must we invest in Galaxy Pictures?

Moreover, compared with the film and television industry, the Internet industry will also be a rapidly developing domestic industry, so why don’t we invest in the Internet industry?”

Although Zhang Ziming's words were still suppressive, it was obvious that Wang Hao's words just now had an effect.

At least he is no longer denying the film and television industry, but is asking Wang Hao to give him a reason to invest in Galaxy Pictures.

However, Wang Hao still did not answer his question directly, but turned to look at another invited investor.

"Mr. Zeng, what does your Wanda Investment Department think of our Galaxy Pictures? Why are you planning to invest in us?"

Zeng Yingrui was stunned when he heard this. He was still watching the show and didn't expect Wang Hao to bring up the topic about him.

This put him in a dilemma. He decided to follow Mr. Wang from Shenzhen Guotou to suppress Galaxy Pictures. Wanda and Galaxy Group had a good relationship and were now in a stage of close cooperation. They even planned to invest in Wang Hao's new movie.

Let's praise Galaxy Pictures. It's easy to say good things now, but it will be difficult to lower the valuation when you actually invest in it later.

Zeng Yingrui was silent for a moment, took a sip of tea to delay for a while, and then said carefully:

"us?
Oh, we at Wanda have always had cultural tourism business, and Wanda Cinema Line is also one of the company’s important assets. So as we saw the domestic film and television industry entering the development stage, we naturally had the idea of ​​expanding upstream and downstream of the industry.

Originally, the company was planning to set up its own film and television investment and production company, and had even decided on a name: Wanda Pictures.

As a result, Director Wang, you came to me, considering that we are old acquaintances and our previous cooperation was very pleasant, and professional matters should be left to professionals.

So we are thinking about whether we can have in-depth cooperation with Galaxy Pictures, with you responsible for film content production and Wanda responsible for film and television investment and cinema chains."

Zeng Yingrui not only expressed his company's willingness to cooperate, but was also testing Wang Hao to see if he also had the idea of ​​expanding into theaters.

After all, everyone in the industry knows that if a film and television production company wants to develop, it must rely on the support of theaters and distributors.

The bargaining chip for the cooperation between Wanda Group and Galaxy Group is actually the Wanda Cinema in their hands.

If Wang Hao, like Huayi, also wants to develop his own cinema chain, then Wanda will have to think carefully about it.

Wang Hao was not quite satisfied with Zeng Yingrui's answer, but he also knew that the other party was a senior executive of Wanda Group after all, and he had to stand on the side of his own company.

So he simply answered a few questions:

"Cinema chains are asset-intensive businesses, and in this regard, Galaxy Group will mainly devote all its energy to the creation of the Galaxy Cinematic Universe in the future.

Most of the money raised by Galaxy Pictures will be used for this purpose, so we would like to find a long-term and stable partner for the cinema chain. "Wang Hao added:
"And it's not enough to rely on just one company. In order to cover the whole country, Wanda Cinema Line is one company, Huaying Cinema Line is one company, and Magic Cinema, which will be introduced in the future B round of financing, also has one company under its control.

Even Sony's overseas cinemas are within our consideration, after all, Galaxy Group's [Galaxy Cinematic Universe] is aimed at global audiences."

“We at Wanda Cinema Line actually also have the idea of ​​expanding overseas, and we might acquire some overseas cinema chains at that time.” Zeng Yingrui responded almost immediately, his desire to cooperate evident in his words.

Seeing the two of them talking harmoniously, Li Hua, the middleman, sipped his tea calmly, still very composed.

He was not afraid at all. After all, Huaying's identity was there. No matter who Wang Hao cooperated with, he would never leave Huaying behind.

In contrast, although Zhang Ziming, who was sitting next to him, looked expressionless, just by looking at him drinking several cups of tea in a row, you could tell that his heart was not as calm as his appearance.

"Director Wang, theaters also need to make money."

Zhang Ziming sighed deliberately, and then said:

“I admit that an excellent content provider like Galaxy Pictures, combined with a cinema distributor like Wanda, is indeed very powerful.

But it is obvious that based on my understanding of you, Director Wang, it is impossible for you to accept Galaxy Pictures being controlled by Wanda.

So you still haven't answered my original question, how should Galaxy Pictures solve its capital problem? Are you willing to be acquired by Wanda, Moying or Huaying?"

As soon as Zhang Ziming said these words which were obviously provocative, Zeng Yingrui immediately got angry.

“Boss Zhang, you are not the kind of person who would sabotage us. The Galaxy Cinema that we are working on with Director Wang is a key project that even Wanda’s CEO Wang is paying attention to.

Wanda and Galaxy are friendly cooperative units, there is no question of who will swallow up whom. "

Zeng Yingrui's words made Zhang Ziming smile, and Wang Hao also knew that the other party was anxious.

In fact, if we really want to put more pressure on the other party, reveal the hundreds of millions of dollars he earned during the US economic crisis and show that he is not short of money, these guys will definitely have greater enthusiasm for investment.

But who would use his own money to make movies and start a company? Even his money was used to build houses in Beijing, invest in Internet companies, DJI and OPPO, so he really needs these venture capitalists to give him some money to spend.

Having said that, Wang Hao finally saw things clearly.

Although Zhang Ziming has a bad mentality, he is still a very powerful sea turtle elite with considerable knowledge.

It's impossible to negotiate with such a person just by talking, you have to come up with something real!
So Wang Hao waved his hand to stop Zeng Yingrui from continuing to refute, took a breath, and then said seriously:
"Today we are going to talk about the A round of financing for Galaxy Pictures. This company is a production company spun off from Galaxy Group, so it will only belong to our Galaxy Group, and there is no question of who can swallow it up.

As for the capital behind the company? I think after Mr. Zhang was invited, he should have learned about the situation of the Galaxy Group in detail, right? "

"Director Wang, do you want to say that Galaxy Group is capital?"

Zhang Ziming smiled, feeling that the negotiation rhythm had finally been brought to a state he was familiar with.

“In my opinion, Director Wang, your business is indeed quite large, a bit like the six major film and television companies in Hollywood. The group’s business also involves film production, film studios, artist management, special effects production and other aspects.

But as far as I'm concerned, that's not enough.

Because your Galaxy Group is fundamentally built on the production company Galaxy Pictures, you still lack a stable and long-term source of funds. This is the real reason for our concern.

Wanda has real estate, Alibaba has e-commerce and payment, Tencent has games, Baidu has advertising, and what about Galaxy Group?

The risk of movies is too great. I admit that Director Wang's "Galaxy Cinematic Universe" is excellent, and your Phase 2 press conference last night was also very tempting, but it is too dangerous to put the future of the entire group company on a movie series.

Audiences will become aesthetically fatigued, and creators will run out of ideas one day. Once Galaxy Pictures has several failures in its films, the future of the entire [Galaxy Cinematic Universe] will be in big trouble.

Director Wang, can you guarantee that every future work of the Galaxy Cinematic Universe will be a success?"

The private room fell into silence because of Zhang Ziming's words, and everyone looked at Wang Hao.

Wang Hao was not panicked. He really wanted to tell Zhang Ziming that every future work of [Galaxy Cinematic Universe] would be absolutely successful in the next 15 years.

It’s not because Wang Hao has the memory of the future and can copy good works, but because the future film market will be an era of comparison between the worst.

He doesn't need every movie to be great, he just needs every movie to be better than everyone else's.

However, what Zhang Ziming said was very reasonable. Even a world-renowned movie universe IP like Marvel inevitably went downhill after the fourth stage. In the end, it had to bring back the sacrificed Downey to play Doctor Doom. There is no guarantee that his [Galaxy Cinematic Universe] will continue to be glorious.

"So even though our Galaxy Group is making movies, it's not just about making movies, Mr. Zhang."

Zhang Ziming's heart moved, knowing that he was finally about to touch upon something more core, and he immediately asked with anticipation:

"Oh, so what are you going to do, Director Wang?"

Wang Hao said slowly:

“I remember a saying that goes, third-rate companies make products, second-rate companies make brands, and first-rate companies make standards.

Although movies cannot be considered products, the principles are always the same. What we want to do at Galaxy Group is to be a first-class enterprise! An ecosystem! An industrialized platform for content production in the new era!"

The three people's eyes lit up when they heard this, especially Zhang Ziming. As an overseas returnee elite in the venture capital industry, he liked hearing such new words the most.

After all, without this kind of misleading new vocabulary, how can one hype up valuations, detonate the market, and trick subsequent people into taking over?
“What is an ecosystem? What is an industrialized platform for content production?”

Wang Hao said slowly:
“Galaxy Group wants to do more than just movies.

Take Disney, the most famous company in Hollywood, for example. Of their movie revenue, box office revenue actually only accounts for 20%, while DVD rentals and sales account for 40%, and TV and peripherals account for 40%.

The industrial chain formed by Disney, which is comprised of movies, television, derivative peripherals, Disney theme parks, etc., is the ecosystem surrounding their company.

Of course, national conditions and regulations are different. Disney's model does not work in China. DVDs can hardly be sold, TV stations are in the hands of the state, and piracy of peripheral products is rampant. Therefore, ordinary film and television companies can only survive by relying on movie box office sales.

But Galaxy Pictures is different. Our ecosystem will be built around [Internet+] and [IP]. ”

(End of this chapter)