Chapter 318 New Business and New Project

Chapter 318 New Business and New Project

Chapter 318 New Business and New Project

At the year-end meeting at the end of 2010, before deciding to expand the gaming business, Wang Hao had actually made some preparations for this.

After all, he had memories of the future and had played many games before his rebirth, so he arranged people to make plans early on.

The first is "Wolf Warrior", a shooting competitive game designed to imitate "Counter-Strike" and "PlayerUnknown's Battlegrounds". It is already in the early production stage, and the relevant game studios have already recruited people.

Then there is the stand-alone puzzle game with the same name as "Inception", which is also in the early preparation stage.

Of course, in addition to online games and stand-alone games, Star Travel Entertainment’s development focus is actually mainly on mobile games.

After all, compared to single-player games that are subject to serious piracy and online games with high operating costs, the mobile game market is still a blue ocean with the emergence of smart phones.

Especially those simple puzzle mobile games, which are easy to develop, do not require operation, and have good profitability, are even more suitable.

And the key is that Wang Hao also owns shares in OPPO and is on good terms with the company's boss. OPPO's mobile phones and tablets are selling very well in China. If he develops mobile games now and directly adds them to the OPPO mobile phone store, it will be hard not to be popular.

So in addition to the two big games "Wolf Warrior" and "Inception", Star Game Entertainment also has several teams responsible for the development and production of "Subway Surfers", "Carrot Defender", "Battle of Balls" and "Happy Candy Crush".

With these mobile games leading the way, plus "Wolf Warrior" and "Inception", I think Galaxy Group's Star Game Entertainment should be able to gain a foothold in the game market.

After talking about the [Consumer Products Business Group], let’s talk about the [Asset Management Business Group] in the “Five Groups”.

This business group is mainly responsible for the various physical assets of the Galaxy Group.

For example, the Xinghe Property Company owns the group's headquarters building, Xinghe Community, employee dormitories, and properties previously purchased by the group in Beijing.

There is also the [Galaxy Film City] Industrial Park, as well as the costume and props companies, film equipment rental companies, and car rental companies within the industrial park, which also belong to the [Asset Management Business Group].

Even though this business group doesn't handle many things, its financial resources are quite substantial. The Shangjing Real Estate alone is worth a lot of money.

In the future, the [Asset Management Business Group] will also cooperate with Wanda to build a high-end hotel and a commercial shopping complex near [Galaxy Movie Metropolis].

Wang Hao even made preparations in advance. Considering that the Galaxy Group will be even larger in the future, he has already purchased a piece of land from the TZ District Government and is planning to build a residential area for employees and their families.

In addition, together with the [Galaxy Film and Television Resort] which is still only in the planning stage, the [Asset Management Business Group] will also have a place in the group in the future.

After the [Asset Management Business Group], there is the [Media Distribution Business Group]. This business group is mainly responsible for the various media companies under the Galaxy Group and the publicity and promotion of the group's works.

If the quality of a film or TV work is the foundation, then publicity and promotion is the face.

With the development and growth of the Internet and mobile Internet, in the future Chinese film market, the importance of publicity and promotion will even exceed the quality of the film itself.

If an ordinary movie invests enough in publicity and promotion, finds points that can impress the audience, and controls online reviews, it may be able to trick audiences into going to the cinema and reap some profits, thus achieving good box office results.

That’s right, I’m talking about that weight loss movie.

Therefore, with this major trend in mind, Galaxy Group also attaches great importance to publicity and promotion.

The [Media Distribution Business Group] includes Tao Piao.com, an Internet upstart. In addition, the Galaxy Film and Television Theater, which cooperates with LeTV, also belongs to this business group.

In addition, the book publishing and distribution department that previously belonged to Xingtu Culture Copyright Company was also separated and placed in the [Media Distribution Business Group].

There is also a small advertising company acquired by the group company, as well as an Internet water army department, which are also part of the [Media Distribution Business Group].

Of course, as one of the "five groups", it is not enough to rely solely on these to support the publicity and promotion work.

The group company's new business in this area in the future will mainly imitate the future Toutiao, recruiting people to build an information distribution platform based on mobile Internet and using personalized recommendation engine technology as a weapon.

In addition, Galaxy Group is also in contact with Zhihu.com, which was just launched in January this year, and is preparing to participate in the other party's financing process.

There is also Bilibili, which is the B station popular among young people, and is also one of the targets of Galaxy Group's [Media Distribution Business Group].

Anyway, with the profits from "The Hangover" and "Wolf Warrior", plus the hundreds of millions of dollars in financing from Galaxy Pictures, Galaxy Group is not short of money at all, so it's natural that it behaves in a very generous manner.

Equally generous is the [Content and Culture Business Group].

This business group is mainly responsible for the upstream industries of the Galaxy Group, with the core being the Xingtu Cultural Copyright Company owned by Wang Hao.

The company not only owns all the copyrights of the [Galaxy Cinematic Universe], but also holds the copyrights of a series of well-known novels including "Love Is Not Blind", "Empresses in the Harem", "Ghost Blows Out the Light", "Zhu Xian", "Joy of Life", "The Hunger Games", and "Love Is Not Blind".

In addition, the business group also includes the Galaxy Universe Network built based on the Galaxy Movie Universe, the Jingu Chuanqi Magazine acquired by the group, and two small comic magazines around Shangjing.

It can be said that the [Content and Culture Business Group] is the core treasure house of Galaxy Group and the source of the group company's production of high-quality works.

Of course, like other business groups, the [Content and Culture Business Group] also has new businesses to develop in 2011, which is to establish a novel website belonging to the Galaxy Group.

As recently as 2010, the number of users of Internet online literature applications has exceeded 1.9 million. This number will continue to rise in the future, giving birth to a huge consumer group.

Moreover, after film and television companies develop to a certain scale, they will inevitably expand upstream and downstream. Among them, literary IP and comic IP are often the source of high-quality content for the film industry.

Especially in the field of Internet literature, compared with the traditional literary field, it has developed extremely rapidly in recent years and is closely connected with young groups.

Many good Internet literary works have great influence and a large audience, which are excellent assets. Wang Hao even knows that many popular film and television works in the future, especially ancient puppet TV series, are mostly adapted from well-known Internet literary IPs.

It's just that he had been busy with the construction of the [Galaxy Cinematic Universe] and the development and operation of the Galaxy Group. As for IP copyrights, he mainly focused on acquisition and storage.

But how can acquiring IP copyright be as convenient as building a novel website?

After all, Wang Hao knew that with the popularity of the term IP in later generations, online literature websites have attached more and more importance to the film and television adaptation rights of novels.

Especially after the implementation of Tencent's big entertainment strategy, with Qidian Chinese Network in its hands and the support of Penguin Pictures, it has a firm grasp on the copyright of online literature.

So instead of being controlled by others in the future, it is better to prepare early now.

In 2011, it was imperative for Galaxy Group to establish its own online literature website.

Even after the novel website is established, the [Content and Culture Business Group] will continue to expand in the direction of comics, animations, and audio novels, and strive to build the [Content and Culture Business Group] into a nuclear power engine to promote the development of the group company.

After the new structure of "six departments" and "five groups" was adjusted, the operation of Galaxy Group became smoother.

At the beginning of the new year, the five major business groups held meetings to assign tasks, determine plan goals and KPI indicators according to the plans made before the year, and then took quick action, each striving for the development and growth of the company.

Of course, although the Galaxy Group is divided into five major business groups, this does not mean that they act independently. There is possibility and necessity for different business groups to cooperate on many things.

For example, the Galaxy Film and Television Theater, a collaboration between the Media Business Group and LeTV, requires the Star Chart Culture Copyright Company of the Content and Culture Business Group to grant LeTV the network broadcasting rights for the relevant films and TV series of the Galaxy Cinematic Universe.

In addition, if Star Game Entertainment of the [Consumer Products Business Group] needs to develop a single-player game with the same name as "Inception", it will naturally need to contact Galaxy Pictures of the [Film and Television Production Business Group] and communicate with the screenwriter department of "Inception" to ensure that there will be no conflict between the game content and the movie plot.

As the Galaxy Group expanded everywhere, its movements naturally could not be silent, and many film and television companies also noticed the unusual behavior of this up-and-coming company.

However, in today's Chinese film and television industry, most film and television companies still lack vision for the overall situation.

In their perception, the so-called diversified development is nothing more than the development from the film industry to TV dramas, music, and artist management. They have hardly ever thought about things like expanding from the film and television industry to Internet companies.

This is a heavy blow to them as future Internet companies are heading towards the entertainment industry.

Therefore, colleagues in the film and television industry don’t care much about Galaxy Group’s Taopiao.com, Galaxy Universe Encyclopedia.com, Qunxing Novel.com and Haozhipian.com, and some even think that Wang Hao is not doing his job properly.

What they care about mainly is the film and television projects of Galaxy Pictures in the [Film and Television Production Business Group] in the next one or two years.

Most of the artists in China share the same concern as them.

Of course, saying “most” is a bit of an exaggeration, but to say more than half is definitely possible.

As for the shooting plans of Galaxy Group's [Film and Television Production Business Group] in the next year, they are almost clearly placed on the [Production List] section of Good Production Network.

The most important of these, of course, is "Inception", which is said to have an investment of US$200 million, directed by Wang Hao, and starring Hollywood star Leonardo Dicaprio.

The production information of this movie has also been updated on Haozhipian.com. You only need to log in to your account on the website to learn about the recruitment situation of the "Inception" crew and the role audition information.

If an actor passes the real-name authentication, meets the relevant conditions, and activates the website's VIP membership service, he or she will even be able to know more clearly the various requirements of the audition role, such as the role's age, gender, social relations, past experience, etc., providing the actor with greater confidence in the audition.

In addition to "Inception", Galaxy Pictures participated in the investment and production of many other film and television projects in 2011.

In terms of movies, in addition to "Inception", there are three other movies in the production plan for the second phase of the "Galaxy Cinematic Universe" - "Age of War".

One is the prequel of "Detective Chinatown" called "Bad Genius", which mainly tells the story of Qin Feng, the protagonist of "Detective Chinatown", when he was in high school.

Another sequel to "Taken" is "Taken 2", which Galaxy Entertainment Group actually did not plan to make, as it always seemed like a poor imitation.

However, Columbia and Liam Neeson tasted the success of "Taken" and were very interested in the sequel.

At Columbia's repeated requests, and based on the mentality that it would be a jerk not to make money, Galaxy Group finally decided to make a sequel to add an ending to the story, while also introducing more about the dark forces of the "High Table" and the "Continental Hotel".

However, Wang Hao will definitely not be the director of "Taken 2" again. Galaxy Group will mainly provide the script, invest some money, and also put in a few actors. At the same time, the filming and production of the movie will also have to be carried out in [Galaxy Movie Metropolis].

As for the main filming location of the movie, Hong Kong is a good choice, so the production cost of the movie can be reduced a lot.

The third movie related to the Galaxy Cinematic Universe is called "Limitless". It can be regarded as a new chapter, but it is also closely related to "Inception".

The film is also a co-production between Galaxy Pictures and Columbia Pictures, mainly targeting the North American market.

In addition to the four films related to the Galaxy Cinematic Universe, Galaxy Pictures has two more films in production plans for 2011.

One of them is the sequel to "The Hangover 2", which earned a lot of foreign exchange for Galaxy Group last year. This kind of low-budget comedy only makes a few bucks, so Galaxy Pictures is still cooperating with Columbia, gathering the original crew, preparing to make another fortune and squeeze the potential of this series.

As for the other one, it is a youth-themed movie "So Young" adapted from the novel of the same name. The novel was published in 07, and then the copyright was bought by Wang Hao's Star Map Culture and has been shelved ever since.

It just so happened that Li Qian finished filming the TV series "Fall in Love with You" last year, so she was chosen to shoot and produce this movie this year.

Speaking of TV series, Galaxy Pictures also participated in the investment and production of several TV series in 2011.

(End of this chapter)