Chapter 305: The Warlike Attributes of Wolf Warrior
Chapter 305: The Warlike Attributes of Wolf Warrior
The news about Wang Hao released by Galaxy Pictures is only a part of the many news during the release of "Wolf Warrior".
A lot of information can’t even be released.
For example, after Wang Hao appeared on CCTV's noon news, the Directors Association, Screenwriters Association, and Film Association, which had once ignored him, all actively contacted him.
In particular, Huang Jianxin, the president of the Directors Association, asked Feng Xiaogang for his phone number and called him personally. His words were extremely cordial, as if the neglect of the previous years had never happened.
In addition, Beijing Film Academy sent a message to him through his mentor Tian Zhuang, asking him if he had any idea of pursuing a doctorate. They also said that if he had sufficient academic qualifications, it would not be impossible for him to be named an honorary professor at the Beijing Film Academy.
It just so happened that Beijing Film Academy saw hope for the domestic film industrialization in Wang Hao, and some of the school’s teaching directions might also need to be adjusted in this direction. At that time, Wang Hao will be needed for more guidance and help.
Of course, the news about Wang Hao joining various associations and studying for a doctorate did not cause any waves on the Internet. However, in addition to these conventional promotional methods, Galaxy Pictures has also come up with a lot of new things in accordance with the progress of the times and society.
For example, they set up a new website called "Three-Body Information Network" on the Internet, and then uploaded all the information and settings related to the previous movies of "Science Fiction Movie Universe" to it.
It contains the identity files of each person, including name, age, position, educational background, personal experience, etc.
There are also detailed introductions to various high-tech equipment, including design drawings and hand-drawn pictures with marked dimensions.
In addition, chronicles, movie easter eggs, trailers, and highlights are also available.
Such a website involving the "Galaxy Cinematic Universe" immediately attracted the attention of movie fans, and they actively left messages on the website's message board, trying to contribute to this movie universe.
In addition to the website, "Wolf Warrior" also made another attempt this time. Long before the movie was released, Galaxy Pictures had already contacted a toy company called Senbao in Shantou.
This toy company was founded in 2003 and its main business is plastic toys.
After sending personnel to inspect the company's technology, equipment and personnel, Galaxy Pictures expressed its willingness to cooperate with the other party and to license the "Wolf Warrior" IP to the other party to allow it to produce model toys of some of the props in the movie.
These include Leng Feng’s character doll, the model toy of the mechanical exoskeleton armor “Xingtian”, and the models of the two new helicopters.
These toys can not only be distributed and sold through Senbao's channels, but also through Wanda's channels and sold in Wanda cinemas. Galaxy Pictures even opened an official peripheral online store on Taobao.
There, you can not only buy official authentic model toys of "Wolf Warrior", but also T-shirts, hats, accessories, posters, blind boxes of dolls, cards and other movie-related peripheral products. Since the release of "Wolf Warrior", these have been selling very well.
This can be regarded as another attempt by Galaxy Group to industrialize the film industry.
After all, in Hollywood, movie-related products can bring in a considerable amount of income, and sometimes the revenue from these peripheral products can even exceed the box office of the movie.
However, in today's China, copyright is still a big problem. Many small factories in coastal areas have no concept of genuine products at all. Not to mention domestic films, they even copy overseas movie peripheral products.
Moreover, the prices of the peripheral products it produces are extremely low, which completely cuts off the idea of domestic films wanting to develop peripheral products.
As for suing them?
I can’t sue you. I can’t sue you at all.
Only Wang Hao's Galaxy Group is large enough and very confident in its own movie. It has prepared a lot of peripheral products before the movie is released.
Therefore, almost at the same time as "Wolf Warrior" hit the theaters, these peripheral products and movie promotional methods appeared in the sight of many movie fans, catching those businesses that were preparing to follow suit by surprise.
After all, it takes a certain amount of time for them to produce and distribute the products.
In the past, film producers had no idea about this surrounding area, which gave them an opportunity to take advantage of it.
Today, Galaxy Group is well prepared, and its peripheral products are of high quality and low price. By the time those plagiarists have adjusted their production lines and churned out pirated peripheral products, the popularity of the movie will have passed, and they may end up with nothing but those things.
Of course, movie fans and audiences don’t know about this.
They only saw that "Wolf Warrior" was being widely screened and related movie-watching activities were everywhere.
Participate in the lucky draw with your movie tickets and get various genuine peripheral gifts.
If you like or review a movie on Tao Piao, take photos and check in, you will get a beautiful gift.
Taopiao.com and Wanda have added a new "Wolf Warrior" package, which includes popcorn and cola, as well as various peripheral gift blind boxes.
A lucky audience member will be drawn at the roadshow to receive a gift signed by the leading actor.
……
Anyway, from online comments to offline activities, from audience word of mouth to official publicity, the movie "Wolf Warrior" is almost set to become a phenomenal work in 2010.
Its momentum is even greater than that of "Avatar" released at the beginning of the year. After all, no matter how good or good "Avatar" is, it is still a foreign movie.
The country will not support this, and may even suppress it secretly.
In comparison, although "Wolf Warrior" is slightly inferior to "Avatar" in quality, its role in promoting the development of China's military and technology is something that "Avatar" cannot match.
Drones, exoskeletons, new armed helicopters, Beidou navigation system, genetic bioengineering...
All these terms have become popular due to the sudden emergence of "Wolf Warrior", and related experts, scholars and industry personnel have frequently appeared in the news media.
Not to mention the title of "No. 1 in Chinese Film History", which has been weighing on Chinese filmmakers for more than ten years, from "Titanic" to "Avatar".
It's a shame just to say it.
The key point is that the results are so dazzling, with a box office of over one billion. When will Chinese directors be able to catch up?
And even if they catch up, Hollywood might be able to make better movies.
But now this record has been completed in the hands of Wang Hao.
When "Wolf Warrior" was released for the sixth week, its total box office finally broke through 10 billion Chinese yuan.
Compared with the 2 million yuan production cost of the film, this result is definitely a huge profit, proving that science fiction blockbusters can still recoup their costs in China.
At the same time, it also made the leaders in the propaganda department's eyes light up. With a box office performance of 10 billion, if the screening time is extended and it can be pushed forward, maybe this year it can hit the throne of "No. in Chinese Film History Box Office" and beat "Avatar".
However, Wang Hao could only say sorry for the leaders' expectations.
After six weeks of hype, it seems that Wolf Warrior’s potential has been overdrawn.
Those interested and willing audiences have all watched it, and those who are wavering in the middle, influenced by the outside momentum, mostly went to the cinema.
As for those uninterested audiences, no matter how much publicity is given, they will no longer enter the cinema.
Moreover, movie promotion costs money, including hiring internet trolls, holding roadshows, organizing events, releasing posters and materials, and bribing film critics and media. These are all huge expenses.
Even though the production cost of "Wolf Warrior" was 200 million, its publicity cost also reached tens of millions.
And for every additional day of promotion, the money will increase a little more.
Therefore, when the cost-effectiveness of publicity drops to a certain range, Galaxy Pictures' investment in this area will naturally decrease. As publicity decreases, some voices that were originally suppressed by the huge momentum have begun to rebound and frequently appear on the Internet.
[All they know how to do is sell patriotic rhetoric. Can't these Chinese directors just make a movie to entertain everyone? ]
[Whoever offends China will be punished no matter how far away he is? This is just a joke. We all know what the reality is.]
[It’s depressing enough in daily life. I have to accept your teachings when I want to relax by watching a movie. I’m speechless.]
[It's rubbish, too fake, robots fighting mutant monsters? It even claims to be a military-themed movie with a realistic texture, but it's far inferior to "Black Hawk Down".]
[Wang Hao is a man who only knows how to sell dog meat under the guise of sheep meat all day long. He claims to be the top commercial film director in China. How dare he say such a thing? ]
[It is a tragedy for Chinese films that Wang Hao can come to the fore! ]
【A large trailer, it was really boring to watch. 】
……
Similar remarks began to appear in large numbers at the end of the release of "Wolf Warrior". The Chinese people like to create "gods", but they also like to push these "gods" down and step on them with ten thousand feet.
Especially nowadays, there are so many praises for "Wolf Warrior" on the Internet and in the media that the audience and fans are somewhat aesthetically fatigued.
Expressing some different opinions at this time may actually gain more traffic and make you another opinion leader.
So when more and more negative reviews about "Wolf Warrior" appeared on the Internet, more media and film critics spontaneously joined in, finding fault with the film in terms of technology, acting, plot, and logic.
"Wolf Warrior" is not a masterpiece or a classic in film history. As a commercial blockbuster, it certainly has certain problems.
Faced with this kind of nitpicking, even a movie like "Wolf Warrior" will be pointed out with a lot of problems.
If you add a little bit of Spring and Autumn style of writing, you can naturally bring up the rhythm and belittle "Wolf Warrior" to the point of being worthless.
This situation was naturally noticed by the Internet publicity department of the Galaxy Group and reported to Wang Hao in a timely manner.
Wang Hao was not surprised by the negative public opinions. He even felt that the counterattacks from these guys came too late, as they were only making some noise now.
Wang Hao could roughly guess the purpose of these people. They simply wanted to attack the box office performance of "Wolf Warrior" and prevent it from breaking the record of "Avatar".
Or it could be a blow to Wang Hao's reputation and hinder the development of China's film industry.
As to whether the people behind this are the film and television industry practitioners who are jealous of him, or his peers who have conflicts of interest with him, or the public intellectuals who hate the country and cannot bear to see the country get better, it is unknown.
Anyway, the Galaxy Group had already made a plan in advance, and at this point in time, the profits that "Wolf Warrior" should have earned have basically been made. Even if those people make some noise, it will not have much impact on the Galaxy Group.
However, Wang Hao obviously underestimated the added value brought by his "Wolf Warrior". Before the Galaxy Group could take any action, a piece of news once again triggered domestic public opinion.
The national security department actually arrested several walking 50 people because of a movie called "Wolf Warrior".
Yes, the cause of the incident was still the editing video about "Wolf Warrior" on the Internet, which was forwarded to the outside world by someone.
Foreign netizens initially scoffed at this video, but as part of the Galaxy Cinematic Universe, the movie Wolf Warrior itself needs to be released overseas.
So the Galaxy Group took this opportunity to release a lot of real and fake videos and trailers.
Coupled with the fact that China's official publicity has been going on for nearly a month, and that most overseas people don't have very high IQs, there are actually quite a few people who believe the movie clips and think that the Chinese military is indeed developing some secret weapons.
This trend also successfully misled some intelligence agencies of overseas governments, forcing them to mobilize some "rats" lurking in the country to carry out corresponding espionage activities and collect information about the high-tech weapons in the movie.
In this way, they exposed themselves and were caught red-handed by the national security department.
As soon as this news came out, "Wolf Warrior" was immediately pushed to the forefront.
Who would have thought that just a movie would make ordinary people and high-ranking officials overseas believe it to be true and even arrange people to come and spy on intelligence.
[Hahaha, they don't think we really have mechanical exoskeleton armor, do they? ]
[Maybe they really think there are those magical plants in the Golden Triangle.]
[It's so funny. I didn't expect those 500,000 walking people to be so stupid. ]
[Although we don’t have mechanical exoskeletons, we do have drones. Now the company called DJI is probably going to become a military-industrial enterprise (laughing).]
[No wonder Director Zhang came out to support Wolf Warriors. It turns out this is also one of the plans of the Strategic Research Institute. Director Zhang is really generous (dog head).]
Netizens were happily joking about it online, but those guys who had previously been leading the trend for "Wolf Warrior" were now terrified and dared not do any extra tricks.
They don’t know whether this incident is really a coincidence or the country is making an example of someone.
Anyway, no matter what, once this news came out, it greatly shocked those guys with evil intentions.
To put it simply, the movie "Wolf Warrior" has successfully helped Wang Hao establish himself as a celebrity in China, giving him a unique position in the film and television industry.
This is just like how Zhang Yimou, who was the chief director of the Beijing Olympics, was called the "national teacher". Now in the whole of China, perhaps only Wang Hao can make this kind of main theme movie with a grand narrative of China's modernization that has commercial value, good dissemination, and is popular both at home and abroad.
It plays an irreplaceable role in enhancing national self-confidence and promoting Chinese culture overseas.
In the future, as long as Wang Hao does not commit suicide, continues to make good works under the leadership of the Party, and contributes to the country's military, science and technology, aerospace and other fields, no one will dare to touch him easily.
As for continuing to smear him?
Are you kidding? Didn’t you see that the official has already come out to support "Wolf Warrior" and Wang Hao?
On the Internet, all those who had originally criticized Wang Hao were silenced. Many people who saw that the situation was not good almost immediately changed their positions and began to criticize those who had criticized Wang Hao.
[Hollywood blockbusters are not that great. The many high-quality Hollywood blockbusters we see are actually those that have been screened by the market and passed on by word of mouth before coming to us.
We don’t have the chance to see more bad Hollywood movies, which is why we have the stereotype that foreign movies are good movies. 】
[China needs science fiction blockbusters, and China also needs young directors like Wang Hao who are willing to explore and forge ahead.]
[If there is any Chinese director who can make a work better than "Avatar", I believe it will be Director Wang. ]
[It is not easy to develop Chinese films, and it is even more difficult to develop Chinese science fiction films.
Since 05, Director Wang has been devoted to the science fiction film genre, cultivating relevant industry talents, improving film special effects technology, establishing shooting and production locations, and exploring domestic and overseas markets.
It was Director Wang who brought Chinese science fiction films to the world and it was he who made Chinese science fiction films reach their current scale.
Such achievements are hard-won, so I hope everyone can give Director Wang Hao more support and encouragement, so that our Chinese science fiction films can continue to grow smoothly. 】
(End of this chapter)