Chapter 303 Our real purpose is to engage in wholesale
Zhang Ran returned to the classroom to continue his classes. After the middle school was over, he packed his schoolbag and returned to the store.
Luo Youdi and Erya have already hung out the clothes, some on the display wall and the rest on the iron railings below for guests' convenience. Each piece of clothing is carefully hung on a hanger.
Zhang Ran even bought a few mannequins specially.
Luo Youdi has already dressed the mannequin and placed it at the glass door for display, so as to attract passers-by to see it and walk into the store to visit.
Zhang Ran specially asked the workers to install curtains in the space under the stairs to make it easier for guests to try on clothes.
Although there are a lot of clothes, there are only five styles.
Luo Youdi turned around for a while, frowned and looked at Zhang Ran: "There are too few styles of clothes."
Erya stood aside and agreed: "It's indeed too few. Others have at least 20 or 30 styles of clothes, but we only have five."
Zhang Ran took out a bunch of design drawings from his bag. "I have already drawn them. I need to make samples before producing new styles. But I have no money now. I will look for a workshop to make custom-made clothes after I sell the clothes and get some money back. Then..." Then he changed the subject. "...Our main purpose is not to sell clothes, but to attract merchants from other places or owners of other clothing stores, and let them wholesale here and then sell them. Our real purpose is to engage in wholesale. After getting a large number of orders from buyers, we will go to the factory to place orders and make a profit from the difference."
Luo Youdi suddenly realized, "You are really smart."
Erya immediately understood that Zhang Ran’s business model was less troublesome than a factory, but more profitable than a factory.
Seeing that they were listening attentively, Zhang Ran continued to explain: "If anyone wants to open a LY store, they must get my consent and pay the franchise fee. The store must also buy goods from us, and the price is cheaper than others. We call it a head office, and what they open is called a branch..."
After Zhang Ran finished speaking, Erya suddenly raised her hand and asked, "Others buy goods and then sell them back. How do you know what kind of store he runs? What if he opens a specialty store and doesn't pay franchise fees?"
Zhang Ran smiled, "So you have to serve people differently. If a customer comes and wants multiple styles, then you limit the quantity so that they have a full range of styles but can only sell one or two before they run out of stock. If the quantity is large, then the styles must be few. In this way, they can't open a specialty store. Once I find out that they opened a specialty store without my authorization, I can sue them. Not only will they close the store, but they will also have to pay compensation."
Luo Youdi: “…I understand.”
Arya's eyes were full of stars: "Xiaoyue! You are so smart!"
"Come on, let's discuss the price." Zhang Ran called them to the backyard.
Because of the construction of the stove, a wall and a roof were added to the backyard, and half of the area was expanded outward to raise chickens.
The three of them sat around a table, with Xiaoying lying on Luo Youdi's lap.
Zhang Ran took out a pen and wrote on a white paper, "Ordinary customers pay higher prices for clothes... Wholesale clothes with many styles and small quantities have higher prices than wholesale clothes with large quantities and a single style..."
The three of them discussed for an afternoon and decided on the final price.
Zhang Ran was worried that the two would forget about it tomorrow after a good night's sleep, so he specially prepared two account books, wrote down the agreed prices, and handed them to the two of them, asking them to recite, "Erya is good at math, tomorrow you will be responsible for accounting and collecting money, be careful of counterfeit money. When I buy a computer in the future, I will teach you two how to use the computer to keep accounts, and then buy a money detector to detect counterfeit money, which will make it much easier." He turned to look at Luo Youdi, "Auntie, you and I will be responsible for selling clothes."
Fortunately, there are only five items for sale and the prices are easy to remember. Two of the items have the same price, so even Xiaoying can remember them.
"It will definitely be a big hit tomorrow!" Erya looked at Zhang Ran confidently, "You may not know this when you go to school, but these few days, some people walked to the door and looked inside the store when they passed by. Some even asked me if I was selling clothes and when I would open."
Luo Youdi agreed with a smile on her face, "When I went shopping for groceries, many people asked me when my clothing store would open, and they all said they wanted to come and support it."
Zhang Ran: "Then I wish us a successful start and a lot of money!"