Chapter 332: Promotional warm-up, constant news
Chapter 332: Promotional warm-up, constant news
Galaxy Pictures' promotional work for "Inception" is not as simple as just releasing a trailer.
Although the popularity of the second pilot trailer was suppressed by the divorce news of Xie and Zhang, soon, another piece of news pushed Wang Hao to the forefront again.
2011年9月29日，历时五年研发的天宫一号，终于是于21时16分，在酒泉卫星发射中心由长征二号FT1运载火箭发射升空了。
This is China's first long-term manned spacecraft and the cornerstone for China to build its own space station in the future. It undertakes many scientific research tasks.
Therefore, the launch of the spacecraft greatly boosted the national confidence, and the process was also broadcast on the news channel for a long time.
It was at the later stage of this news that Wang Hao, who participated in the Tiangong-1 launch mission as a guest, appeared in the camera.
Perhaps because they were worried that playing the rocket launch footage for a long time would be too monotonous, after broadcasting the live broadcast for a while, the news channel reporter turned the microphone to the special guest Wang Hao who was also watching the scene.
At first, the audience watching the news were a little surprised by the appearance of this young man. They didn’t know who he was and why he appeared here.
After all, although Wang Hao’s movies are famous, he himself is actually very low-key.
In addition, the dishes are delicious and diners don’t necessarily need to know the chef, so apart from veteran science fiction movie fans, not many people know him.
However, as the news channel marked it with subtitles, everyone suddenly realized what was going on.
Oh, it turned out to be him.
At the same time, in the news, Wang Hao first expressed his excitement about the launch of Tiangong-1 into space.
At the same time, he also explained that the main reason he came here today was to experience this special atmosphere in order to prepare for the subsequent filming of a movie related to China's aerospace industry.
"Director Wang's science fiction films are quite famous around the world.
Does this mean that China's own space station will also appear in your movie in the future?"
Facing questions from news channel reporters, Wang Hao said in a decisive tone in front of the national audience:
"Of course, our film is already in the preparation stage. By next year at the latest, not only domestic audiences but also overseas audiences will be able to see in my film the Chinese space station with a Chinese operating system soaring in the universe."
During the live broadcast of the Tiangong-1 launch, the interview with Wang Hao was actually not long, only a few minutes.
However, just these few minutes were enough to let many people know how much importance Wang Hao received.
This is official recognition. After all, not everyone can appear in such an occasion.
And this is just one of the benefits brought by the national key cultural project.
In the following weeks, Wang Hao appeared on several CCTV programs, one of which was the interview and speech program "Let's Talk".
In this episode, Wang Hao, a young idol who is not yet 30 years old, tells the story of his struggle and entrepreneurship on the stage, and talks about how much progress the domestic science fiction films and film industrialization have made over the years because of his efforts.
Of course, compared to what he said about film technology, science fiction, and special effects, many young people at the scene were more concerned about how much money he made.
After all, as a well-known domestic director, the total box office of all Wang Hao's films is not low.
He was also ranked among the top celebrities in the Forbes Mainland China list last year. Although Galaxy Pictures has not yet gone public, his estimated wealth still allows him to squeeze into the Forbes Mainland China Rich List.
So in addition to being a well-known commercial director, Wang Hao is also a new generation of youth commercial idol.
Unlike many business tycoons who have also appeared on this stage, Wang Hao did not hide or hesitate when talking about his wealth and annual income.
It's not that he doesn't know the principle of not showing off one's wealth, nor is it that he underestimates the reputation of the Forbes Pig-Slaughtering List, but that he is confident that the money he earns is clean and honest and can withstand public scrutiny.
And what he is doing now and will do in the future can stand the test of time.
Of course, the most important thing is that Wang Hao is not without support.
Besides, his income may not be taken seriously by those big guys.
If there really is a problem, we have to go to Ali Ma and others first. The entertainment industry is not that big.
"In the past year, our Galaxy Group's total annual revenue has approached 1.5 billion.
Among them, the total box office of the movies produced by our company alone was 50 billion, and the share of the profits was about billion.
Nearly 80% of this was contributed by the Hollywood movie The Hangover.”
Although Wang Hao had a clean background, he was not stupid. As soon as he opened his mouth, he pointed out that he was making money from foreigners, so that the jealous people would at least be more calm.
“Of course, this 1.5 billion is just the total revenue.
According to the report submitted by our company's financial department, the profit of Galaxy Group in the past year was actually just over 200 million.
Among these, in addition to some debts that need to be repaid, a small part of the income was invested by our group company in the upgrading of film equipment and the research and development of new technologies.
We are all young people, and we should have seen the movie "Avatar" and know about the new technology of 3D movies.
As a member of the Chinese film industry, we have been committed to the development of the film industrialization. Of course, we are unwilling to lag behind. We have invested a lot of energy in this regard and shot a science fiction movie "Inception" which is also in 3D format.
......"
Wang Hao talked a lot, and then successfully extended the topic from making money to his new movie "Inception".
Not only that, he also took the opportunity to introduce the corporate culture of his own Galaxy Group and the preferential treatment it gives to its employees after the company makes money.
In this regard, Wang Hao had admired Boss Yu of Pangdonglai in his previous life, especially his company's business and management philosophy. Although the Galaxy Group needed to develop rapidly in the future, it was impossible to distribute most of the profits to the employees below.
However, the company has also done its best to provide grassroots employees with the best benefits and treatment in Beijing.
Not to mention the two-day weekend, holidays and overtime pay, the employee welfare housing built by the company near the headquarters is enough to make those who have moved to Beijing jealous.
Although these houses are not directly allocated to employees, they are still required to apply for low-interest loans from the company, and they cannot be traded within 20 years.
But it is a house in Beijing after all, and the housing price is much lower than the market price. An employee of Galaxy Group can fully afford it as long as he works hard in the company, which greatly reduces their living pressure in Beijing.
Not only that, within the employee community of the Xinghe Group, the company has also thoughtfully established affordable kindergartens, canteens and supermarkets to take care of the company's employees in all aspects.
This also resulted in the original staff community being no longer sufficient.
The company's [Asset Management Business Group] even purchased another piece of land this year, planning to build a new employee community nearby to prepare for the company's future expansion.
Of course, the benefits that Wang Hao mentioned may not be considered so great by the young audiences at the "Let's Talk" show.
After all, they all came from many well-known universities in Beijing, considered themselves to be the chosen ones, and had never experienced the difficulty of making money.
However, after this episode was broadcast, Wang Hao actually gained the reputation of a "conscientious entrepreneur".
Those workers who have truly suffered from the harsh treatment of society couldn't help but feel envious after hearing about the welfare benefits of the Galaxy Group.
This also made Wang Hao and his company the focus of public discussion again.
Some people think that he is putting on a show, and these so-called welfare benefits are actually just gimmicks. Only the senior executives of their company can get them, while the grassroots employees still have a hard time.
Some people believe that young entrepreneurs like Wang Hao are different from those old-fashioned businessmen who only exploit their employees and subordinates.
At the same time, many people who have dealt with the Galaxy Group or are employees of the Galaxy Group also took the initiative to clarify and prove the facts online and provided substantial evidence.
This has given more people the impression that Galaxy Group is an excellent company with a sense of social responsibility.
This impression, before "Inception" could benefit from it, was reflected in "Shock Wave" released by Galaxy Group in October.
As the origin movie of the bomb disposal brothers in "Wolf Warrior", "Shock Wave" also has a large cast. Not only does it have Richie Jen who plays Gao Deng and Zhang Jiahui who plays Pan Chengfeng, but there are also many familiar gold medal supporting actors from Hong Kong. It can almost be regarded as half a Hong Kong film.
And although the plot of this movie is very clichéd about brothers learning skills together and then turning against each other, the scenes in the movie are quite big.
With the technical support of the special effects department of Galaxy Pictures, the explosion scenes in this movie are far more shocking than the original movie of the same name.
Such a standard plot, realistic special effects, stunning pictures, plus the post-credits easter egg linked to the "Galaxy Cinematic Universe" makes it a worthwhile commercial film during the National Day holiday.
So even when competing with "Green Lantern" and "War on the Planet of the Apes", "Shock Wave" still did not lose out, with box office performance far exceeding those two and successfully earning 3.1 million Chinese yuan.
In this way, Galaxy Group's [Galaxy Cinematic Universe] series has once again achieved success. Investment companies that have already been paying attention to the domestic film and television industry are also increasingly paying attention to Galaxy Group and the science fiction IP it holds.
By the way, they were also flocking to Galaxy Pictures, which was in the process of raising funds and going public. Many people came to Wang Hao on their own initiative, trying to persuade him to start the next round of financing as soon as possible.
Just when "Shock Wave" was a hit and Galaxy Pictures was sought after, another piece of international news added fuel to the heat and once again pushed Wang Hao and his previous work to the forefront.
就在10月5日，有两艘名为“华平号”和“玉兴8号”商船在湄公河金三角水域遭遇到了袭击，造成了“华平号”上的6名华夏船员和“玉兴8号”上的7名华夏船员全部遇难，1人失踪。
This horrific and vicious attack, also known as the Mekong Massacre, immediately caused an uproar after being reported by domestic news media.
In particular, some people have linked this incident to Wang Hao's "Wolf Warrior".
Many anti-China parties who were already dissatisfied with Wang Hao and "Wolf Warrior", as well as many public intellectuals and people who disliked Wang Hao and the Galaxy Group, took advantage of this opportunity to speak out, saying that Wang Hao's "Wolf Warrior" was rubbish, that the story in the movie was not realistic at all, and that the country would only protest and make solemn statements on foreign affairs.
Similar remarks spread quickly on the Internet, and many people were ready to see Wang Hao and "Wolf Warrior" make a fool of themselves.
However, what the onlookers did not expect was that this time the official handling methods and attitudes were very different from before.
After the incident, the relevant departments began to negotiate with all parties and actively safeguard the interests of the people.
Afterwards, all relevant departments quickly participated in it, formed a joint working group, and gave full play to their respective functions.
On the fifth day after the incident, the Chinese government's joint working group held talks with Thai Deputy Director General of Police Bansiripatphawa in Chiang Rai Province, Thailand.
The government's subsequent series of measures were very quick and decisive, and its external attitude was also very tough.
That kind of performance was exactly the same as that of the Chinese government in "Wolf Warrior". It also greatly boosted the national pride of many citizens and dealt a powerful blow to those who made strange remarks in the early stage.
Wang Hao, fans of "Wolf Warrior" and some patriots were overjoyed and spontaneously launched a counterattack against those public intellectuals and those who hate the country on the Internet.
The two sides were arguing fiercely on the Internet, and many public intellectuals who hated the country were still stubborn, saying that the official response was just a lot of noise and little action, and was just a show.
It’s just that no matter what the specific situation is, justice lies in people’s hearts.
Of course, the outside turmoil did not affect the plans of Wang Hao and Galaxy Group. The news of the Mekong River massacre had subsided a little, and Wang Hao, Wu Jing and other members of the "Wolf Warrior" crew had already arrived in Hefei, preparing to participate in this year's 28th China Film Golden Rooster Awards.
Wang Hao and the "Wolf Warrior" crew are full of confidence for this year's Golden Rooster Awards, and they feel they will not return empty-handed.
In addition to the outstanding quality of the movie "Wolf Warrior" itself, which was nominated for several Golden Rooster Awards, Wang Hao finally joined the Directors Guild.
This means that, relying on his own strength, he finally made his peers recognize his status in the industry and they were no longer in a state of exclusion.
(End of this chapter)