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Wei Yuanyuan and Wang Jiarong’s promotion was not very successful.
There were too many male students majoring in engineering at Wei Yuanyuan's school, and most of them liked to bury their heads in study. In addition, Wei Yuanyuan was relatively conservative, so more than 300 boys downloaded the APP because of her status as a young lady.
Then, use it to make appointments with people to play games.
The subsequent promotion effect is not that great.
But the committee member refused to give up and said that he wanted to change the way of promotion and must win back the customers.
As for Wang Jiarong...
——It is also a Buddhist temple.
Besides, no one gave him face.
Although we paid to hire people, the young ladies and gentlemen we hired did not seem to be very professional.
In the end, we only got more than a hundred downloads and registrations.
...In short, there are successful cases and failed cases, and everyone's examples of success and failure are capital.
After all, starting a business is not something that can be achieved overnight.
The effect of this month's promotion was better than expected, but more than half of the promotion funds were spent.
Even if we add in the money that our friends are willing to invest later, if we continue the promotion and operation under the current situation, it can only last for half a year.
Wu An naturally had plans for making money.
As long as there are successful cases, the number of users has been accumulated, and the model has been proven to be feasible, the next thing to do is to attract investment.
#123 Ten Million
When most Internet companies are first established, they are playing a capital game.
Internet companies need to occupy the entrances of various scenarios in order to distribute advertisements. Before they can make a profit, the most common practice is to spend a lot of money to promote their platforms and seize the entrances.
Since Wu An likes to read all kinds of gossip, he also understands how the Internet works.
He didn't think he could make money with his own capital. In this world of Internet capital, a good idea, coupled with beautiful startup data, could be worth millions.
If he could attract investment, then those millions would belong to Wu An's assets. As for how far this "grouping" platform would go in the future, it was not something Wu An cared about.
There are many investment tycoons in Beijing, and Wu An can seek investment from them.
But before that, the person who got the news first was Li Yuhua's father.
Li Yuhua had promised him that she would talk to him about Wu An's entrepreneurial plans. When it came to the step of how to conduct the initial financing, his father immediately took action.
He asked his team to immediately prepare an investigation report for Wu An's company and gave the company a valuation of 20 million.
If the operating model of the "Group APP" is expanded to colleges and universities across the country, and even beyond the circle of colleges and universities, the company's story can be further expanded.
Taking the present and the future into consideration, they proposed to invest four million and hold a 20% stake.
While investing, they hope to obtain the operating rights of South City.
But Wu An thinks that the issue of valuation can be discussed.
Twenty million actually far exceeded Wu An's expectations.
He had only been working on this for less than half a year, and it was unexpected that their Hua'an Company had such value.
Wu An felt that this was an assist from Li Yuhua's father to their company, and there was a sense of friendship and help involved.
This angel investment is very reasonable, the valuation is high enough, the investment amount is satisfactory, and the equity request is also quite appropriate.
If Wu An directly approached investment institutions in Beijing, the investment he would get might have a lower valuation, which would be a ruthless investment plan.
So, you accepted the investment from Li Yuhua’s father?
No, Wu An is not that naive.
Just say the valuation is 20 million, so it means the valuation is 20 million?
Wu An feels that this valuation can be even higher.
The key approach is to take the 20 million valuation investment report of Li Yuhua's father's group and go to other investors to bargain.
If one institution offers a reserve price of 20 million, the other institutions will use this 20 million as a reference for valuation and investment. In Beijing, the number of investors is much larger.
Let investors be optimistic about the value of "group APP" and let them compete, which will maximize the benefits of Wu An and the company.
Although Wu An did not receive direct instructions from Li Yuhua's father, Wu An understood that it was an assessment given to him by Li Yuhua's father.
If he accepted that investment, it would mean that Wu An’s vision was not big enough.
If you use his investment report to gain more investment, then the situation will be opened up.
Of course, it might be a misunderstanding, but Wu An decided to do it according to his own ideas.
Anyway...if you can't get a higher valuation, just accept their investment, you won't lose anything.
But if you don’t give it a try, how will you know if it can get better?
Therefore, Wu An changed the future development plan, increased the expected expansion speed, and then contacted the teachers at the school's incubation base and entered the investment platform in Beijing. He also handed over the investment plan given by Li Yuhua's father.
As early as when the "Baotuan" platform was established, investors from Peking University and Tsinghua University had noticed this platform and were waiting for Wu An to seek financing.
The plan was ready, just waiting for them to take the bait. But Wu An immediately came up with the 20 million valuation, which confused the investors of Peking University and Tsinghua University.
A valuation of 20 million is actually... reasonable.
But they want to curse the investors who came up with this plan for being unethical.
The plan to lower the valuation and obtain more equity was ruined by that report.
However, many investors are optimistic about the "Baotuan APP" project, believing that this platform can be developed and the money invested can generate good returns.
Anyway... investing is a game of passing the parcel. Once you gain equity, you can push up the valuation of the company you invested in, and the value of the equity you hold will also rise.
At that time, no matter what the value of the "grouping APP" is, investors only need to sell their shares at the right time and they will make a profit.
Thus, a bidding game began.
Just as Wu An expected.
There is a new investor willing to invest five million, but only take 20% of the equity.
This time, the company's valuation increased from 20 million to 25 million.
Then, another investor paid 6 million for 20% of the shares, and the company's valuation rose to tens of millions...
As a "strategic partner", Li Yuhua also borrowed some of the personal connections of Huang Shihua and Chen Luolin to fuel the investment quotations.
In the end, relying on the "Baotuan APP" project, Wu An and his team received an investment of 10 million yuan, but only 15% of the equity was distributed.
These shares are jointly held by several institutions, and while investing, the investors are also willing to share some of their resources.
Just like that, not long after, Wu An's company earned 10 million yuan.
On the day they received the payment, Wu An and Li Yuhua checked the company's account receipt on the computer.
Ten million!
When Wu An saw the huge sum of money in the company's account, he had difficulty breathing.
Wu An had never seen so much money.
However, this money belongs to the company, not himself, and Wu An can only spend it for the benefit of the company within the legal framework.
For example...paying employees wages and using it for marketing promotion.
A founder like Wu An could reasonably take hundreds of thousands of yuan from it as his salary and bonus, but... it still feels incredible that he can control so much money!
It took a while for Wu An and Li Yuhua to react.
The two looked at each other subconsciously, and the light from the desk lamp filled the boy's and girl's eyes, casting a hazy shadow on them.
The two of them laughed at the same time.
Li Yuhua leaned towards Wu An, and her clear eyes opened her heart without reservation.
She was longing for Wu An to give her an answer.
"Well, now that we've got the investment, Wu An, can you take responsibility for me?" She said, shyly avoiding looking away, but then moving her eyes back firmly.
Just at that moment, Wu An was also thinking about this question.
But the brain is blank.
Reason and emotion are mixed together and cannot be sorted out.
“……” He looked at Li Yuhua and could not give an answer.
After a while, Li Yuhua smiled slightly and withdrew the desire in her eyes.
"I was just asking."
"I'm waiting for you."
#124 I still need to work harder
The author is currently revising the content of this chapter. Please check back later.
#125 The Future We Imagine
The company's business needs to expand.
To counter competition from other capital.
This is also the instruction of investors.
The next round of financing is about to begin.
Due to the successful promotion of the "Baotuan APP" in Beijing, more and more capital has set its sights on the Baotuan APP, including the two largest consortiums in the country.
——As long as you join their investment system, it means you will be able to obtain massive resources.
But joining the system of any of their consortiums also means being tied to their chariot, and then being unable to stop moving forward.
However, if they refuse the intervention of giant capital and choose to go it alone, what is left for Wu An and others is to be squeezed by the two major capitals.