Chapter 319: The Industry About to Enter the Red Sea

Chapter 319: The Industry About to Enter the Red Sea

Chapter 319: The Industry About to Enter the Red Sea

Just when the five Happy Homes in Shantou and Meishan areas began to explore business models on a large scale.

Jiang Miao has already received the reporting materials from the Luzon branch.

After reading the information, he shook his head and said, "There is indeed a problem. This gold mine has been mined by the locals before. It is estimated that only a few tailings that are difficult to mine are left. The Fuqing Gang packaged it as a newly discovered gold mine."

Ke Yong asked cautiously: "Boss, we also found that two of Huang Tianhua's friends knew about this matter. It seems that they also want to cheat Huang Tianhua, and may even intend to use the relationship between the Huang family and the boss to extort money."

"As expected, the Fuqing Gang is really good! They only do things like harming their own people, very good!"

Although there was no anger on Jiang Miao's face, Ke Yong, who had been by his side for more than five years, had already noticed Jiang Miao's anger.

"Boss, we have connections in the local area, so we can take action at any time..."

"No rush. Let's wait until Huang Tianhua goes to Manila before closing the net. Not only do we need to teach this guy a lesson, but it's time for the legacy of Southeast Asia to be consigned to the garbage dump of history."

Jiang Miao picked up the phone and made five consecutive calls. With his connections, he naturally would not make a big fuss for Huang Tianhua. His goal was to wipe out all the cancer left over from Southeast Asia in one go, which was worth it for him to come forward and make the calls.

“…No problem, Academician Jiang, please rest assured. We will come up with a plan as soon as possible and strive to unite all parts of Southeast Asia to catch these guys in one fell swoop.”

Jiang Miao said calmly, "Then I'll leave it to you. After all, the business environment in Southeast Asia affects part of our company's layout. It was difficult to take action before, but now we don't need to worry too much. We should kill the chicken to scare the monkey, so that these guys won't deliberately cheat our own people and ruin the reputation of the Chinese."

"You are too polite, Academician Jiang. This is our responsibility."

"Well! You get busy!"

"Goodbye, Academician Jiang."

After hanging up the phone, Jiang Miao handed over the follow-up matters to Ke Yong.

Today he didn't need to go to the laboratory to do scientific research, but mainly dealt with company affairs. After taking a sip of hot tea, he picked up a document and saw the work briefing of the Business Research Center.

I flipped through it for a while.

He read about the business model of Happy Home and the operation of the industry in the past month.

"Deming, do you know the situation of this happy home?"

Among the several secretaries in the office, Business Secretary Liu Deming quickly stood up: "Boss, I know, do you have any questions?"

"Give me a more detailed report."

"Okay, I'll arrange it right away."

Twenty minutes later.

Liu Deming knocked on the door and came in, holding several documents.

"Boss, this is the detailed report of Happy Home."

Jiang Miao took it, leaned back in his chair, and looked at the report for a while. When he saw the member registration data, he was a little surprised: "There are already 6.4 registered members? And there are 7583 registered members who have chosen monthly subscriptions."

This data is indeed very surprising.

You have to know that Xingfuzhijia currently has only five branches, and has only been open for trial operation for about a month, but it has already gained so many members. Even if there are free motion detectors given away, this membership scale is still a rather astonishing figure.

You should know that the current permanent population of the Shanmei area is only 357 million, an increase of about 2025 from 270 million in 87.

The average monthly fee for Happy Home's monthly members is currently 947 yuan, and there are a total of 7583 monthly members. This means that the five branches have a total fixed turnover of approximately 7181101 yuan per month.

No wonder the Business Research Center labeled this industry as an S-level industry and recommended that the headquarters invest 100 billion in initial development funds at one time.

Jiang Miao thought for a moment and felt that this industry had great potential. He then signed the previous application for funding and wrote a comment:

[I have read and approved the application. After expanding the number of branches across the country, please conduct development research in a timely manner and report the progress to me and General Manager Jiang at any time.

2029.02.04, Jiang Miao】

As the living standards of ordinary people in China continue to improve and the population ages, health issues will become an increasingly hot topic in the country.

Since Hailufeng Company already has the relevant technology, it naturally cannot leave it alone, but must actively research new industries.

Even if only 1% of the country's population is willing to register as members and subscribe to a monthly subscription for the entire year, Happy Home's annual revenue will be an astronomical figure.

1% of the country's population, or about 1400 million people, if all of them choose monthly or annual subscriptions, then based on the current situation of the Shanmei branch, the average annual payment per person would be about 11364 yuan.

1400 million people, with each person paying an annual fee of 11364 yuan per year, can generate a revenue of approximately 1590.96 billion yuan.

What's more, Jiang Miao feels that this business model has enormous potential. After all, at present, there are about 6000 million people in China with a monthly income of more than 6.7 yuan, and these people are all potential customers.

Only those with a monthly income of more than 6,000 yuan have enough money to think about eating well.

It’s not that people with a monthly income of less than 2025 yuan don’t have the idea of ​​healthy eating, but that the economic foundation determines the consumption pattern. Even though the prices of many industrial and agricultural products in the country have generally fallen by 30% to 50% compared to , the group with a monthly income of less than yuan is still in a relatively tight situation.

It doesn't mean that you can't survive on a monthly income of 6,000 yuan, but you need to be open-minded and not compare yourself with other high-income groups. You can still live a good life.

For example, a security guard who earns 3500 yuan a month, if he does not smoke, drink, or be a prostitute, has no bad habits, simply eats, drinks, and has fun, does not pursue high-end food, and buys affordable food as much as possible, and has a house to live in, he can eat very well by spending yuan a month on food.

Of the remaining two thousand yuan, you can spend one thousand yuan on daily life, and in the end you can save about one thousand yuan every month.

For example, the security guards of Hailufeng Company can eat at the company without having to worry about their children and housing. If they do not have bad habits, they can basically save 3,000 yuan every month.

Jiang Miao saw in the report that the Business Research Center had conducted a random customer survey, surveying a total of 200 customers.

Through these customer feedback, Jiang Miao discovered a very interesting point.

That is, based on the feedback from 24 follow-up customers, nearly % of the customers are retired elderly people in cities. Not all of these customers want to subscribe to the monthly plan on their own initiative, but their children force them to subscribe to the plan.

This is most evident among only children.

When this situation occurred, Jiang Miao immediately understood the key point.

The main reason why only children force their parents to order healthy meal packages from Happy Home is not because of health considerations, but because of the difficulty of taking care of the elderly.

Especially for those young people who are very busy at work and have a tight schedule, they cannot spare much energy to take care of the elderly. In the case of some monthly customers, there are even five or six people in a family who subscribe to the monthly plan.

I guess these people are too lazy to go home and cook for themselves, and as a subsidiary of the Hailufeng Group, Xingfuzhijia is well-known for its good food safety.

The taste of these healthy meal packages is also developed by special catering research laboratories, aiming to make the food as delicious and fragrant as possible while ensuring health.

Currently, whether it is ordinary packages or deluxe packages, they are almost different every day, and there are at least a dozen types of packages every day.

Moreover, the meal package provision model of Happy Home does not allow guests to choose by themselves, but the AI ​​system makes arrangements and allocations based on the guest’s physical report. Guests can only eat the meal that is assigned to them.

The reason why guests are deprived of the right to choose is that many guests find it difficult to discipline themselves and have very poor self-management abilities.

Especially for the elderly, if you let them choose for themselves, they will probably eat dishes with a lot of fish, meat, oil and salt every meal.

This is also the reason why many young people deliberately force their parents to pay a monthly fee for the sake of their parents' health. The elderly generally have one thing in common, that is, they are reluctant to spend the money. They will definitely not deliberately not come to eat for the money they have already spent. With the idea of ​​eating it back, they will most likely come to punch in for three meals a day.

It is precisely by taking advantage of this mentality that many elderly people who are forced by their children to buy set meals can only come to eat with a pinch of their noses.

Fortunately, the dishes of Happy Home are fully considered in terms of color, aroma and taste. They are at least much more delicious than those of ordinary families, and on average can reach the level of first-class chefs.

The reason why he can reach the level of a first-class chef.

This is also thanks to Hailufeng Company's catering laboratory, which has hired more than a dozen top domestic chefs and invested hundreds of millions of dollars every year.

At the same time, it also fully utilizes the industrial chain advantages of the Hailufeng system to control the various variables of the dishes within a reasonable range as much as possible. As long as ordinary kitchen staff follow the dish operation manual, they can easily replicate more than 95% of the color, aroma and taste.

Avoid the problem of different tastes for different people.

In fact, this is an industrial approach to catering, which solves the problem of quality fluctuations in some dishes of traditional Chinese chefs.

After all, in order to serve the public and ensure its own profit margin, Happy Home naturally cannot hire special chefs to work in the kitchen. Instead, it lets ordinary employees prepare the dishes as much as possible, and makes good use of the central kitchen and prefabricated raw materials to greatly reduce the cost of the dishes.

The catering industry must ensure at least 40% gross profit to achieve profitability.

For example, for a breakfast that costs five yuan, the cost of the dishes cannot exceed three yuan, otherwise it will be a loss-making business.

Happy Home can control the cost within 2.2 yuan to 2.5 yuan per portion. The scale effect, prefabricated raw materials, complete industrial chain, low cooking difficulty, fixed customers, and the fact that customers cannot decide the type of dishes by themselves, all these conditions combined guarantee Happy Home's profit margin.

According to data from the Business Research Center, after deducting other costs and taxes, Happy Home's net profit can reach about 15% of its turnover.

This net profit margin is already very good.

After all, in the domestic manufacturing industry, the net profit of more ordinary industries is only around 5% to 10%.

In terms of future research and analysis, the Business Research Center is more optimistic about the markets in Beijing, Shanghai, Guangzhou, Shenzhen and major first- and second-tier cities.

The consumer groups of Happy Home can be roughly divided into five categories: retired elderly people, new-age housewives, children, urban white-collar workers, and wealthy families.

Among Beijing, Shanghai, Guangzhou, Shenzhen and other cities, these five groups are the largest, followed by first- and second-tier cities.

The reason why Shanmei can have so many members is, on the one hand, that the Hailufeng Company has made the local economy develop by leaps and bounds and created a large number of new rich people.

On the other hand, the traditional customs of the Shanmei area bring some blessing effects.

In other words, the entire Lingnan region pays more attention to dietary conditioning. This food culture provides a deep cultural impetus for the development of Happy Home.

The Business Research Center dared to make a huge request and asked the headquarters to invest 100 billion yuan in Happy Home. It was based on this development expectation that gave them the confidence.

After all, the physical stores of the Hailufeng Group have a distinctive feature, which is that they own the properties rather than just renting stores casually.

Therefore, if Xingfuzhijia wants to open branches on a large scale in cities such as Beijing, Shanghai, Guangzhou and Shenzhen in the early stage, it must continue to purchase stores, which will definitely require a large amount of capital.

For example, Hailufeng specialty stores currently have about 2471 stores across the country, Southeast Asia, Northeast Asia and other places; Hailufeng warehouse supermarkets also have 425 business outlets in these regions.

These shops and warehouses are all properties of Hailufeng Company.

Such a huge property, coupled with the Internet e-commerce and logistics distribution system, enables the Hailufeng agricultural empire to have a large and efficient retail system.

These investments did take up part of Hailufeng's working capital in the short term, but now Hailufeng has more than 8749 billion yuan in cash reserves and does not need to worry about funding issues at all.

If the company encounters problems in the future, it can still make some money back by selling these properties.

Therefore, purchasing shops and land is one of Hailufeng Company’s core business concepts.

The advantage of this heavy asset operation model is that it has a strong ability to resist risks. Even if faced with a serious financial crisis, the company can rely on its accumulated foundation to survive a few years longer than other companies.

Now Happy Home also needs to continue purchasing properties.

However, Hailufeng Company does not need to provide the 10 billion yuan of initial development funds on its own. It can directly take its business plan to the bank and social security fund to borrow money.

Not to mention 10 billion, even 100 billion can be borrowed.

This is what it means to sit under a big tree and enjoy the shade.

Given the strength of Hailufeng Company and Jiang Miao, banks and social security funds will not refuse such loans and investments.

However, Jiang Miao was also clear that the actions of Hailufeng Company had been closely watched by other companies in recent years, and it was basically impossible for it to develop as rapidly as in previous years.

He looked at the end of the report and saw that more than a dozen domestic and foreign companies were also planning to develop industries in this area.

Including Alibaba Group, Kangaroo Takeaway, Penguin Group, Samsung Group, Sony Corporation, Pizza Hut, McDonald's and other old and large companies.

There are also some start-ups that have attracted various investments in Beijing, Shanghai, Guangzhou and Shenzhen, preparing to enter this market.

It is foreseeable that this industry will soon become a red ocean.

Of course, Hailufeng is not afraid of competition. Moreover, 51% of Shuyuan Nanomedical's shares are held by Hailufeng, which is also the only manufacturer that currently masters low-cost, high-quality non-invasive nanodynamic detector technology.

If you want to imitate the business model of Happy Home, you must purchase the products of Shuyuan Nano Company.

If you master the source technology, you will basically be invincible.

(End of this chapter)