Chapter 328 Twins of Dragon and Phoenix

Yang Wendong is not planning to participate in Hong Kong's catering industry, mainly because the market size is too small. Unlike supermarkets, they can expand outward when there is an opportunity.

Pure pastries and Chinese cuisine are difficult to develop into large chain brands due to too many restrictions. Europe and the United States, which now have the greatest economic spending power, do not like this kind of taste. As for the future of the mainland, that is too far away now.

Although the reform and opening up has only been going on for a dozen years, it can become an industrial production site for Changxing Group by then. However, if we want to develop the economic potential of the mainland market, especially the service industry, we have to wait at least 40 years. There is no point in considering it now.

Western restaurant chains, such as KFC, McDonald's, and even Burger King, are easy to run as chain stores because their food is standardized.

However, Yang Wendong has not yet considered investing too much capital overseas. The timing is not right, and his capital has not been sufficiently deployed in Hong Kong. Even if he invests overseas, he will only consider a few golden opportunities, such as Walmart, early future electronic giants, etc.

Three days later, it was February 2th:
On this day, Yang Wendong came to the office and had just read the latest newspaper for a while when Zheng Zhijie and Liu Huayu walked in pushing a food cart similar to that in a hotel.

Before the people arrived, Yang Wendong smelled a fragrance, then put down the newspaper and asked with a smile: "Did you bring me lunch?"

Zheng Zhijie smiled and said, "Yes, Mr. Yang, these few days, Lao Liu and I have visited many well-known cooked food stores, and then selected and found a few good ones. We have a few dishes from each store, please try them."

"Okay, let's go to the small lounge over there." Yang Wendong said with a smile.

Although it is an office, Yang Wendong also often eats here. Sometimes he misses lunch due to meetings, so there is a special dining room in the building.

Of course, for normal lunch, hot pot with a lot of fumes is not acceptable. Although he doesn't care much about these things, he can't let his office have a smell.

Several people came to the lounge, and Liu Huayu quickly opened the window and the exhaust switch above. This design was originally for smoke exhaust, but the boss doesn't smoke, and no one dares to smoke here, so it is useless, but it still has to be there.

Zheng Zhijie brought up a lot of roast duck, roast goose, barbecued pork, parts of suckling pig, pork chops and other delicacies one by one.

"It looks good." Yang Wendong also had a good appetite.

Zheng Zhijie said: "Mr. Yang, you can have a taste."

"Okay." Yang Wendong also picked up the chopsticks and tasted them one by one.
After trying a little bit of each, Yang Wendong said, "I think they're all pretty good. Maybe it's because I'm not a professional taster, so I can't tell the difference."

“It is indeed difficult for normal people like us to distinguish them.” Zheng Zhijie said with a smile: “These are also selected by us, so it is difficult to decide which ones to choose for Carrefour.”

Yang Wendong thought for a while and said, "Then just do it like Watsons, and find customers in Carrefour to do a random test. Since it is a century-old store, it is estimated that it will not be bad.

In addition, we need to discuss whether we can invest first. Only with this prerequisite can we discuss the next step. Otherwise, we will easily become a wedding dress for others. "

"Okay." Liu Huayu agreed and said, "I have roughly sounded out the situation. Apart from two family stores that have been passed down for three generations, the others are still willing to consider it. After all, we can provide a high-quality commercial location. As long as they want to make money, few will refuse."

Although Carrefour also charges fees, it is impossible for it to prevent its partners from making money. With so many large supermarkets, if each one makes a little bit, the total profit is astonishing.

For ordinary small businessmen, this can be said to be pie in the sky. If it were not for Carrefour's urgent need to optimize its services, under normal circumstances, such an opportunity would only be available if they fought hard for it.

"Okay." Yang Wendong took a look at the various cooked dishes and asked, "No roast chicken or sausages?"

Liu Huayu replied: "Mr. Yang, in Hong Kong's cooked food restaurants, the chicken is usually boiled chicken or soy sauce chicken, rarely roasted. Only people in Europe and America like to eat roasted chicken.
As for sausages, there are very few of them, and they are mostly Western flavors.”

"Well, it doesn't have to be roasted chicken. It all depends on the customer's taste." Yang Wendong paused and said, "I have another idea. We have previously lowered the price of eggs to the lowest in Hong Kong, so I want to adopt a similar strategy for cooked food in addition to eggs."

If a supermarket wants to attract people, it cannot rely solely on a few cheap products, because not everyone likes certain things. For example, no matter how commonly used eggs are, only a small number of people will buy them. The same goes for rice.

Therefore, if you want to attract more customers, you have to work harder on food. The cheap roast chicken and sausages that many supermarkets liked to make in the past are suitable targets.

Liu Huayu also understood and said, "Mr. Yang, I understand what you mean. In this case, we have to reduce the cost of raising chickens on a large scale, just like with eggs. However, the raw material of sausages is pork, which is not easy to operate in Hong Kong."

In Hong Kong, there are people who raise chickens and pigs, but most of them do it on a small scale, while there are fewer people who raise pigs. Most of Hong Kong's pork is imported from the mainland or Southeast Asia.

Yang Wendong shook his head and said, “The existing chicken farming model in Hong Kong probably can’t meet the needs of my plan. My goal is to make it easy for many people in Hong Kong to buy our roast chicken or other chicken food;
If that doesn't work, you can invest on your own, find a professional to manage it, buy some land in the New Territories, and recruit some people from the mainland, some of whom should know about farming, and see if you can make it work."

Last year, there were many more people coming from the mainland to Hong Kong. These people have various abilities in many fields. Breeding is the foundation of an agricultural country, so there should be some people who are capable of this.

By recruiting on your own, you can also help these people and use their abilities to benefit yourself.

"Okay, I'll find someone to research it," Liu Huayu replied. Zheng Zhijie also said, "The land in the New Territories is less valuable the further north you go. In many places, as long as you invest, they're basically half-sold and half-given away."

"Then buy more, but not too far." Yang Wendong smiled and said, "Buy bigger ones, so that our poultry can have more space to move around."

Land prices will plummet in a few years, but some uninhabited areas are not really afraid of this, because they are also worthless when land prices are high now.

But these lands basically belong to the Hong Kong government. If you don’t have a reason to develop them, the Hong Kong government won’t give them to you. But if you have one, then maybe the Hong Kong government will sell you more.

Liu Huayu also understood what the boss meant and said with a smile: "Okay, then I'll choose a good place first and tell you. We also have to consider the transportation, otherwise it will be very troublesome to get in and out."

Yang Wendong thought for a moment and said, “The transportation in the New Territories is definitely not good. Don’t even think about going by land and buying a large piece of land near the sea.

Then build a small dock so that small boats of a hundred tons can approach, which will be enough to transport various supplies and fresh water.

As for the electricity, we couldn’t do it ourselves, so we had to ask China Light and Power to pull some wires.”

Liu Huayu smiled and said, "Okay, our Changxing Group is also a major customer of China Power. Moreover, China Power can now generate electricity smoothly thanks to your investment in water transportation. I think they will not refuse such a request."

"Okay, let's settle this." Yang Wendong nodded and said, "First we will introduce cooked food as normal, and then we will enter the breeding industry ourselves. Although it is a bit hard, it can reduce costs to a minimum."

Hong Kong has always had a chicken farming industry, even in the 21st century, and there are even more of them in this era.

This is mainly due to the limitations of technology at the time. The cost of freezing and transporting meat is too high, and the same applies to live animals.

Moreover, there are a large number of refugees in Hong Kong now, most of whom have some education. In addition, we have transportation and food trade here. Taking all these factors into consideration, we may be able to control the cost even lower.

Of course, the biggest benefit is to take the opportunity to hoard land. After ten or twenty years, the land in the New Territories, which is not valuable now, may still not be as valuable as the current towns in the future, but the value growth rate will definitely be the highest.

Liu Huayu agreed and said, "Okay."

Zheng Zhijie said, "Mr. Yang, as long as Mr. Liu chooses a good location, I will take care of all the infrastructure. The dock and the house will not be a problem."

Liu Huayu said with a smile: "Haha, maybe if we work together, we can build a decent-sized village in the New Territories."

"That's even better." Yang Wendong nodded.

When there are a certain number of employed people, villages can be formed. If there are more, small towns are also possible.

However, it is difficult for factories to operate in this way, because early factories required a large number of technicians and other hard conditions, so it is unlikely to be built in an unmanned place, but simple breeding industry can be built.

If a small village can be formed, and then developed slowly based on it, then when the Hong Kong government tries to build a town in the New Territories in the future, I will make a fortune.

Of course, these are just speculations now.
If the poultry farming industry develops well, maybe I can also create a popular fried chicken brand similar to Wallace, and then open it up for franchising. The scale will inevitably expand rapidly. In this way, the demand for chickens will increase, and the chicken farms can expand and take the opportunity to hoard land.

Even in the New Territories, if you really hoard hundreds of thousands or even millions of square feet, it will be of incredible value in the future.

And if it’s done well, it can also reduce the price of meat in Hong Kong, which is also a good thing.

But no matter what, it will definitely take a lot of time to produce it, and it is estimated that it will not be until the end of the 60s that some results will be achieved.

In the afternoon, Yang Wendong, who was checking Western news, suddenly received an emergency call from the hospital. Bai Yushan, who had already been admitted to the VIP ward of the hospital's obstetrics and gynecology department, was about to give birth.

Yang Wendong rushed to the hospital immediately, but the woman in labor had already gone in, so he could only stay outside.

Several people from the Yang family and the Bai family also rushed over and waited anxiously at the hospital entrance.

Because it was twins, the doctor's feedback was that the delivery was a bit difficult, which made Yang Wendong, who had always been calm, very worried.

It was not until 8 o'clock in the evening that the lights in the operating room suddenly went out. Then, a doctor came out and said to Yang Wendong, "Congratulations, Mr. Yang, it's a pair of twins."

PS: Please give me a monthly ticket.

征名
(End of this chapter)

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