Chapter 341 New Car Rolls Off the Assembly Line
Chapter 341 New Car Rolls Off the Assembly Line
Just when Shanmei was still in the midst of a storm.
Huangzhou on the banks of the Yangtze River.
The automobile factory that was previously acquired from Puma has regained its vitality after being restored in the past few years and renamed Panshi Automobile.
On the production line in the factory.
Industrial robots quickly complete the assembly of parts, while the employees in charge of monitoring also keep a close eye on the car.
In fact, Panshi Automobile started mass production of cars at the beginning of last year, but not the current model.
Two models of cars were produced last year, one is a two-box ordinary-class sedan called Panshi P1, which has a battery swap model and a biodiesel engine model.
The other model is a pickup truck named Panshi P2, which also has battery swap and biodiesel engine models.
Since Panshi Automobile has two factories, the Huangzhou factory mainly produces biodiesel engine models, while the other factory produces battery swap models.
The sales of these two models are average, with a total of about 14 units sold last year; in the first nine months of this year, due to the development of Southeast Asian and Northeast Asian markets, the sales volume has reached 29 units.
Among them, the Mobei region is Panshi Automobile's largest sales market. In the first nine months of this year, a total of 9 biodiesel pickup trucks were sold there.
It is difficult for cars from other domestic companies to gain a foothold in the Mobei market due to the local temperature and long-distance transportation.
It’s not that other domestic car companies don’t produce pickup trucks, but their designs are unreasonable. In addition, the grassroots services for electric vehicles in Mobei are not perfect, so gasoline vehicles are very popular locally.
In fact, looking at the sales distribution map of Panshi Automobile within the Asian Union, we can see that Panshi Automobile, which uses safety as its selling point, is more popular in the sparsely populated north and the densely rainforested Southeast Asia. On the contrary, in the southern region of China, not many people will specifically buy it.
Many companies purchase Panshi Automobile's pickup trucks as office vehicles for construction sites and farms.
Panshi Automobile focuses on safety. In order to ensure the safety of the car, its design and component materials must be sturdy and durable.
This special effect is very suitable for use in the wild and on farms.
Don't say trams are the future.
Trams are the future, but that has certain prerequisites.
In the past, domestic oil had to be imported on a large scale from abroad. Once an external supply crisis occurred, it was likely to lead to a shortage of automobile fuel supply across the country. Against this background, it was natural to vigorously promote electric vehicles.
But today is different from the past.
Now the domestic biodiesel production capacity is constantly increasing and is gradually replacing traditional petrochemical fuels. In addition, the price of biodiesel is about 4.3 yuan per liter, which is still competitive compared with the electricity bill of electric vehicles.
Therefore, major domestic automobile companies are now walking on two legs, embracing electric vehicles while continuing to develop biodiesel engine vehicles.
Panshi Automobile also follows the same model.
In order to develop, Panshi Auto also launched another big plan in the first half of this year: Auto Alliance Store.
The so-called automobile alliance store means that all automobile companies can move in. This store is operated by Panshi Automobile, but it can provide cars of other brands, and can also provide repair and maintenance services for cars of other brands.
In fact, it is equivalent to a 4S store that does not limit brands.
Although large automakers will not join Panshi Auto's alliance store, those newly emerging small-brand automakers are in great need of such a platform.
After all, not everyone is like Panshi Automobile, who can rely on the behemoth Hailufeng Group. Panshi Automobile has burned through hundreds of billions of yuan in recent years, but it is still alive and well because of the support of Hailufeng Group.
Other small car companies rarely have such conditions.
If a company wants to set up 4S stores of its own brand in every region of the Asian Union, the initial investment cost will be too high, which may cut off its capital chain in an instant.
Of course, Panshi Auto’s alliance stores are not without conditions and thresholds.
To join Panshi Auto’s alliance store, in addition to the commission from selling cars, you must also accept Panshi Auto’s quality monitoring.
After all, Li Fei, the general manager of Panshi Automobile, is not a fool. If he casually allows those small-brand cars to join the alliance stores, a large number of quality problems will arise, which will most likely affect the reputation of Panshi Automobile.
There are currently 97 automobile brands in China, but only 11 brands have obtained licenses from Panshi Automobile.
In addition, an old car company in Japan and a new car company in Siam have also joined the alliance.
All together, there are 14 car companies.
Some of the cooperating car companies do not even plan to open their own factories, but instead hand over production to Panshi Automobile.
Panshi Auto's Huangzhou factory and Yongjia factory both specialize in OEM business for other companies.
Li Fei, technical director Wang Muhua, and deputy general manager An Hongyi watched the new car roll off the production line while chatting in low voices about the OEM business.
"Hongyi, how is the production of the elves' orders going?"
An Hongyi, who was in charge of arranging production work, leaned close to his ear and whispered, "Boss Li, the order for Elf has been completed. If there are no new orders, I will have to arrange the orders for other companies."
"Then just keep going at this pace!" Li Fei knew that there were not many orders for Elf Cars, only 1 vehicles in total.
This car company is invested by Chinese in Siam and is headquartered in Bangkok, where there is an electric car factory. The order they placed with Panshi Automobile is to produce a biodiesel engine version of the car.
For small businesses, setting up an electric car assembly plant is already a huge burden, and setting up a diesel engine version of the car factory is really not worth the cost.
For this batch of 1 vehicle orders, the other party is just trying to test the waters in Southeast Asia. If the sales volume is good, they plan to continue placing orders.
As for why Panshi Automobile accepted such a small-volume order, there are several reasons.
The first reason is that Panshi Automobile has its own one-piece frame molding machine in its production line. This equipment does not require special stamping molds for each car model like traditional stamping machines.
This integrated skeleton shaping machine is a model production equipment specially designed for silicon bean silk materials. Its characteristic is that it can produce a variety of shells, skeletons and parts.
This type of equipment is also Panshi Auto's most profitable business. Currently, 68% of the domestic silicon bean filaments and silicon foam parts production equipment are produced by Panshi Precision, a subsidiary of Panshi Auto.
The second reason is that China has a mature industrial chain system. Although the biodiesel engine of the car designed by Elf Automobile is not produced by Panshi Automobile, it is a general biodiesel engine model produced by Weichai Power. This kind of mass-produced engine can be ordered directly from the relevant factory, which reduces a lot of trouble.
Then, to produce a special engine for 1 cars, I guess no car manufacturer or engine supplier would do that.
Mainly because it's not cost-effective.
Before they become bigger and stronger, small car companies rarely build their own supporting factories for engines, electric motors, etc. like Panshi Automobile. Instead, they choose to use more mature parts with larger production volumes in the market.
In fact, Panshi Automobile is not a simple automobile manufacturing company, but an automobile technology research and development company, automobile technology supplier, equipment supplier, and automobile sales service provider. Therefore, Panshi Automobile's own car sales are not its main business.
For example, the Panshi P3 in front of us, this SUV is more of a showpiece product than an industrial product.
The Panshi P3 adopts various new technologies of the Hailufeng system and is known as the safest car in the world. During its testing process, even bombardment tests with 40mm caliber rockets can ensure that the car body will not be penetrated.
Specific to each technology, including:
A multi-layer composite car body with silicon carbide film, silicon bean silk and titanium alloy as core materials.
The frame is made of silicon foam and titanium-aluminum alloy composite materials and can withstand impacts from steel coils.
The car window glass made of silicon carbide film and special glass composite material can withstand 40mm rocket bombardment.
The roof is equipped with a retractable photovoltaic film umbrella, which can not only be used as a sunshade and protective umbrella, but also can continuously charge the on-board battery.
The car battery uses the third-generation sponge battery, which is also a new battery developed by Leishen Battery, which belongs to the Hailufeng Group. This battery has not yet been officially launched on the market.
The third-generation sponge battery is no longer the same as the previous model. Instead, it uses foam silicon as the skeleton and uses fullerene and lithium carbonate as the main materials to develop a solid-state battery.
Its energy density per kilogram is 880 watt-hours, and its weight per cubic meter is relatively high, reaching about 3.5 tons. The number of cycles can reach more than 5000 times, supporting megawatt-level charging.
If it weren't for the high production cost, this thing would have already killed other companies' semi-solid-state batteries and solid-state batteries.
The motor was also developed by Panshi Automobile itself, with aluminum-coated silicon carbide nanotubes as the core material, and its performance is better than that of rare earth permanent magnet motors.
In addition, there are various mechanical auxiliary equipment developed based on new materials, including ergonomic seats, mechanical assisted driving steering wheels, mechanical braking systems, etc.
The entire vehicle has a set of auxiliary equipment with electric motors as the core, and a set of auxiliary equipment that relies entirely on mechanical means. The functions of the two sets of equipment are similar. If one set has a problem, the other set can still function.
In addition, there are automatic driving systems, on-board computer systems, airbags, water wading systems, combustion avoidance systems, passenger vital signs monitoring systems, all-round communication systems, cardiopulmonary resuscitation emergency seats, etc.
In addition, the chips used in these electronic devices are also a full set of domestic chips. This is a truly pure domestic car.
In addition, buyers can also customize the interior decoration and some special equipment.
All these technologies add up to a total cost of around 3 million yuan for the basic version of the Panshi P150. The designated retail price of the basic version is 300 million yuan. With some other configurations that require special customization, the price can be as high as 1500 million yuan per vehicle.
Obviously, Panshi P3 is Panshi Automobile's showpiece product.
Tang Xingjie, the factory manager, reminded excitedly: "Mr. Li, the first Panshi P3 has rolled off the production line."
Li Fei looked at the first Panshi P3 painted in space gray with a satisfied smile on his face: "Very good, the first 100 Panshi P3s will be sent to the headquarters immediately after production is completed."
"Okay." Tang Xingjie knew that the first batch of cars would definitely be given to the big boss.
Especially the first car, which is very commemorative and can only be used by Jiang Miao. Although he doesn’t drive usually, he definitely needs to take a car.
"Mr. Li, the car used by the boss needs to be installed with some special equipment, right?" Wang Muhua asked.
Li Fei waved his hand: "We don't need to worry about this. The boss's security team has a special transformation plan. We only need to deliver a batch of basic version of the Rock P3."
"So that's how it is. I understand." Wang Muhua also came back to his senses.
Then Li Fei looked at An Hongyi and said, "The second batch is for the higher-ups. Just give them the basic version. The other equipment will be installed by themselves."
"Okay." An Hongyi just nodded and didn't say much.
Although the Panshi P3 has just been produced, the concept car was finalized in March last year and promoted to all consumers in the Asian Union.
Although the starting price of 300 million is prohibitive for most consumers.
But those rich people are not short of money. What they really need is security.
Therefore, after the pre-sale of Panshi P3 started in August last year, the cumulative orders within the entire Asian consortium reached 37491 vehicles.
The main purchasing groups are corporate CEOs and wealthy people.
In addition, the Academy of Sciences and the Academy of Engineering have also equipped some senior scientific researchers with Panshi P3, and the government has also purchased 1000 vehicles as official vehicles, especially ceremonial vehicles, which have designated the use of Panshi P3.
This is a true top-notch luxury car.
Rich people rarely drive sports cars and luxury cars to race on the streets. After all, they have a lot of money to spend and will not take risks.
Especially those mature and stable business owners, they may like sports cars, but they will probably just drive them out for a stroll occasionally and will never use them as daily cars.
The Panshi P3 focuses on the market of top-level safety cars. For the sake of their own safety, those bosses and wealthy people who value their lives will increase their tendency to buy the Panshi P3.
To demonstrate the safety of the Rock P3.
Last year, Panshi Automobile also invested in a spy movie, the content of which was somewhat similar to the 007 series, and it was released during the Spring Festival in January this year.
Panshi Automobile also leveraged the power of the Hailufeng Group to give away 10 million movie tickets for free within the Asian consortium.
In the movie, cars such as the Panshi P3 appeared one by one, and various scenes were shot realistically. For this shoot, 9 Panshi P3 prototypes were destroyed.
Although the story of the movie is quite conventional and is based on the South Asian nuclear crisis, fortunately, with the addition of various special effects and the real-life situation as a backdrop, the movie barely earned 32 billion yuan at the box office three months after its release within the Asian Union. It did not lose money, but instead made more than a billion yuan.
The Panshi P3 became famous because of this.
Not only did we receive a large number of orders from China, but wealthy Chinese in Southeast Asia also placed a large number of orders.
Next, as long as the Panshi P3 can maintain its brand as a safe car, it can occupy a place in the global automotive industry with its ecological niche as a top-level safe car.
After all, there are no well-known top luxury car manufacturers in China, Japan or South Korea.
Panshi Automobile has been aiming for this special ecological niche from the very beginning.
However, Jiang Miao disdains ordinary luxury car products.
The truly wealthy need safe products, not flashy sports cars.
(End of this chapter)