Chapter 342 101 Crazy

Chapter 342 101 Crazy

Chapter 342 101 Crazy (6k)

The battle between WeChat and Weichat has lasted for a year, even if we count from the time when the former was acquired by Alibaba.

Unlike the data released when Yu Xing was in office, Alibaba and Penguin both kept the data under wraps, leaving it to the vague assessment of the outside world and third-party institutions. It is generally believed that the latter still has the upper hand.

But once Alibaba launched its Spring Festival offensive, the situation became obviously different.

As for how different...

Ma Dian took advantage of an Internet conference where industry colleagues and media reporters were present to make the announcement in person, saying that the promotion of Fu Cards around the Spring Festival had resulted in a 40% increase in WeChat’s share price in the month before and after the event!
The number of users of WeChat before the Spring Festival offensive was 7100 million, and now it is 1 million!
A jaw-dropping number was not born in Penguin, but held in the hands of Alibaba!
WeChat was founded in 2010 and has focused on mobile Internet since its inception. Today, it can be regarded as the first super APP in the mobile Internet era.

Ma Dian released the user numbers of WeChat and clearly put forward the concept of "super APP", believing that this marks the rise of China's mobile Internet ecosystem and will profoundly change the domestic competitive environment in the future.

Pony Ma was trying to control his emotions. He knew that there were many cameras pointing at him, but his expression still changed inevitably. He didn't expect that the promotion of WeChat this time would have such explosive results.

The number of WeChat users before the Chinese New Year was 7500 million. Judging from the data we have heard so far, it was indeed in the lead. This was also judged internally as QQ's unique offline messaging advantage, but the slight lead presented by this advantage has been wiped out!

Pony took a deep breath, not wanting to lose his composure in public as he still had to go on stage to make a speech.

"Mr. Yu, this is a super APP, a communication product. Wow, you are amazing!" Chen Qi, the founder of Mogujie, had to raise his voice to express his admiration to Yu Xing next to him amid the chaos in the audience.

"It's not my credit. WeChat was almost defeated by Penguin in my hands." Yu Xing smiled and shook his head.

Chen Qi disagreed, "You single-handedly led the team and attacked Penguin head-on. Anyone who can do what you did should be proud of themselves! Not to mention the role played by your two key operations, one to follow Penguin and the other to attack during the Spring Festival. Damn it, I never thought Alibaba would be where it is today!"

He once worked at Alibaba for six years. Now that he has started his own business, he is still within Alibaba's ecosystem. Naturally, he hopes that Alibaba will become stronger and stronger.

Yu Xing said with a smile: "Competition is not something that can be effective just by an idea. It mainly comes from Alibaba's strong technology and strength, which is comparable to Penguin. It also provides sufficient resources, so we did not miss such an opportunity."

Chen Qi shook his head repeatedly, still full of praise, and was dazzled by WeChat's current data.

Similarly, this was also the feeling of many people present - dazzled!
Although I knew that Penguin was clearly stuck in a strategic quagmire recently, it was still hard to believe when I actually witnessed it being crushed in its core business.

And, there may also be a kind of gloating feeling of "you have to suffer the same fate as me".

As the initiator who has attracted much attention, Yu Xing did not show much emotion on his face, but he was thinking about the sudden rise of WeChat. As of January this year, excluding Symbian, the total stock of domestic smartphones was about 1 million.

WeChat’s growth from 7000 million to 1 million is basically approaching the limit of what it can achieve.

However, it is unclear how much growth the blessing cards and glutinous rice balls will bring to WeChat after the Spring Festival. Penguin has not released data. WeChat was only slightly stronger before, and now the total number of users after the event is...

Yu Xing estimated a number of around 8000 million.

At most, it’s probably 8500 million.

After missing the best time point such as the Spring Festival, the two sides resumed their synchronization. No matter how much money Penguin burned, Alibaba never gave up when it fell behind, and will not give up now that it is leading.

Yu Xing couldn't help but have a thought: Could the penguin really have been beaten to death like this?
Then, he denied his own idea. He believed that the company would never die just like that. As far as mobile communications were concerned, a surprise attack would be a heavy blow. However, Penguin's revenue structure was still dominated by PCs. The impact of the backwardness of the former would take time to manifest. However, the days would indeed not be so good and the company might become half-dead.

Hmm...a half-dead penguin is a good penguin?
Yu Xing looked at Ma Dian who walked down the stage with a smile on his face, and these thoughts ran through his mind.

"Mr. Yu, I heard that Carbon Silicon Data Company and Alibaba have also cooperated, is that right?" Xu Yirong, the founder of Meilishuo, asked this question after expressing the same admiration.

Yu Xing knew Xu Yirong not only for Meilishuo, but also for the "Zhuaxia" he founded in 05, which is a personalized reading website for Internet news and blogs, and was also a reference for Carbon Silicon Data Company when it was building its software matrix.

Another interesting thing is that the brand created by Xu Yirong after Meilishuo is called "HIGO".

"Yes, I have always felt that there are still many opportunities in the mobile Internet, so Carbon Silicon Data is an attempt, mainly operated by Zhong Zhiling and others." Yu Xing said with a smile, "Maybe it can be sold for another 6.6 million US dollars."

Chen Qi heard this and interrupted, "Mr. Yu, if you really sell it to Alibaba, you might as well take more stocks. Alibaba B2B is about to be delisted from Hong Kong, so it would definitely be a good deal to take its stocks before it goes public as a whole."

Yu Xing nodded slightly, agreeing with this point. Alibaba has already announced that it will privatize and delist from Hong Kong, and the next step will undoubtedly be to prepare for an overall listing.

Xu Yirong met Yu Xing, a man who is considered a celebrity in the mobile Internet, today. He did not expect that he was as friendly as the legend said. He was unwilling to give up the opportunity to discuss and asked, "Mr. Yu, I have seen your discussion on vertical e-commerce on TV and heard you talk about the innovation of mobile Internet. Do you think vertical e-commerce still has no opportunities in the mobile Internet era?"

His involvement in Meilishuo is also a cross-border business, and I am happy to hear more insights. Mr. Yu, who has been giving brilliant operational advice one after another, definitely has excellent vision.

When Chen Qi heard this question, he also leaned forward slightly, wanting to hear Mr. Yu's thoughts.

"Competition in vertical e-commerce is fierce." Yu Xingxian affirmed his original statement and added, "Before, I was doing a program, and many of my statements could not be edited. For now, I am still optimistic about the vertical models of LeTao and Vipshop."

Chen Qi and Xu Yirong both had serious expressions.

Yu Xing paused for a moment and continued, "But I feel that Alibaba and Penguin are competing so hard now. It's not like there are no variables. But the important thing is the model, not just vertical e-commerce. Just like your Meilishuo and Mr. Chen's Mogujie, both of you are very special among the group of shopping guides in Taobao Alliance. You use content to attract customers and increase stickiness. If I were to ask you, your content model is also a kind of vertical model."

At this point, he pretended to be curious and asked, "I heard that you two companies help Taobao divert a large proportion of traffic. Mobile Internet is developing very fast. What is your goal this year?"

Mogujie and Meilishuo are competitors. The two founders exchanged glances at this time and did not answer at first.

Yu Xing casually said, "I think this kind of content verticalization is worth trying more. I happen to be very familiar with Mr. Xiong and Mr. Xu from IDG and Capital Today. They are also here today. If you need anything, I can introduce you to them."

Investment institutions are indispensable at occasions like the Internet conference. Many of the top domestic companies are sitting in the audience, and their seats are very close to the front.

Yu Xing's seat was originally in the front, but he had his own ideas today. After greeting the two Ma's, he focused on hanging out in the circle of small and medium-sized brands, and thus sat with Chen Qi and Xu Yirong smoothly.

Upon hearing this, Chen Qi said with some pride: "Mogujie's goal this year is relatively high, probably several times higher. Mr. Yu, I am very confident in the development of Mogujie."

Xu Yirong immediately took over the conversation: "Meilisuo is about the same, but the growth rate is definitely not as good as Mogujie."

He laughed and said, "After all, the revenue starting point of Meilishuo is much higher than that of Mogujie."

Yu Xing felt that they were already a bit too big for Taobao to handle, and now the goal was to increase them several times, which made it even easier for them to not be able to accommodate them...

He blinked and smiled, "Your growth is impressive. Let's have dinner together tonight or tomorrow. I'll ask Mr. Xiong and Mr. Xu when they are free. Well, speaking of which, your two companies are somewhat similar. If you ask me, why not merge them and go public as soon as possible, then get more funds for development. The mobile Internet will change very quickly."

Chen Qi and Xu Yirong looked at each other, and sparks seemed to fly in the air.

"If Mogujie's revenue far exceeds that of Meilishuo, I will consider helping Mr. Chen." Xu Yirong said slowly.

Chen Qi smiled and said, "Mr. Xu is too polite. Even if Mogujie's revenue really exceeds Meilishuo's, and we are destined to be together, we should maintain the independent operation of the sub-brand. Otherwise, it would be a pity."

Yu Xing could naturally hear the unconcealed words between the two men, and wanted to ask them a question: Do they think Alibaba will really allow the two companies to grow so recklessly?
But on second thought, Chen Qi came from Alibaba and might feel that there is still a sense of family ties between the two parties, while Xu Yirong came from another field and might focus on the operation of the project itself without considering the other side's ideas.

As for the seemingly joking independent operation mentioned in the words...

Yu Xing’s view is that it is better to have no integration at all than to have incomplete integration.

He ended the topic with a smile: "No matter how the mobile Internet develops, e-commerce will still be one of its main propositions. Let's invite Mr. Xiong and others to come over for a chat. They have invested in many projects and can provide more advice."

Both bosses nodded, thinking that Mr. Yu, who was willing to act as a matchmaker, was a really good person.

At this time, it was the turn of Pony Ma, the head of Penguin, to speak on the stage.

He walked onto the stage with the script in hand, cleared his throat slightly and tried the microphone, but the moment he looked down at the audience... there was sudden silence.

Pony looked at the various looks from the audience, and the audience also looked at Pony's silence.

Penguin has been caught in a whirlpool of public opinion since 2010, first with Computer World, then with the 3Q war, followed by the rise of WeChat. Last year, it experienced a struggle with Alibaba after its acquisition of WeChat, and was then attacked by the Spring Festival.

Today, Penguin has actually fallen behind in the field of communications, which it is so proud of.

Pony Ma stood on the stage and was silent for a full twenty seconds. The last direction his eyes turned was toward Yu Xing in the back row, and then he began his normal speech.

This unusual silence caused a subtle commotion in the audience.

"Mr. Yu, what do you think Mr. Ma is thinking about?" Chen Qi noticed that the head of Penguin was obviously looking at Mr. Yu next to him at the end, and couldn't help but ask.

Yu Xing had just met Pony's gaze in mid-air. After a brief hesitation, he answered: "It feels like he's going crazy."

Not only Chen Qi and Xu Yirong, but everyone around who was listening to Mr. Yu was stunned, and then they couldn't help but sneer. How could a penguin go crazy?

If going crazy works, would we still be chatting on WeChat today?

WeChat and Weichat have been competing against each other until now. Alibaba and Penguin are doing their best. How crazy can Pony Ma be?
Xu Yirong couldn't help but be curious. Knowing that Mr. Yu was actually involved in the confrontation and operation, he asked, "Ah? What do you mean?"

Yu Xing shook his head: "I don't know, it's just a feeling."

It was both a feeling about the unusual silence just now and a feeling about the penguin's current situation.

No matter what, the penguin is a giant. Will it just admit defeat?
Yu Xing felt that the answer was no, but he really couldn't imagine how crazy the penguin could be. It seemed that it had done everything it should do.

Because of the significance of WeChat, a super app, few people in the conference hall listened carefully to the speeches of the bigwigs. Some were reviewing the sale of WeChat, some were whispering about Penguin's predicament, and some were gossiping about the details. Yu Xing didn't think much about Pony's abnormality. No matter how crazy he could be, time would reveal it.

That night, he originally wanted to organize a dinner party and invite Mr. Xiong and Mr. Xu to come over and chat with the two people from Mogujie and Meilishuo, but Ma Dian called and mentioned having dinner together in the evening, and Xiong and Xu were also guests of honor, so he just went together.

Yu Xing mentioned on the phone that he wanted to bring two friends, and Ma Dian agreed immediately.

However, when he brought Chen Qi and Xu Yirong to the dinner party, Ma Dian was obviously a little surprised that the friends Yu Xing mentioned were these two people.

Yu Xing pretended to be ignorant when introducing himself. He mentioned the development of content-based shopping guides such as Mogujie and Meilishuo. When introducing Xiong Xiaoge and Xu Xin, he also mentioned that the two companies' growth targets this year are at least several times.

Chen Qi and Xu Yirong were very happy to attend such a dinner, trying to show growing confidence while keeping a low profile.

The two of them were just a small episode, and the actual theme of the dinner that night was still the dazzling brilliance of WeChat.

Ma Dian generously praised Yu Xing's "super golden idea" again, and expressed his hope that he would join Alibaba.

Yu Xing was a little amused and had to remind him, "Hey, Mr. Ma, I won't talk about my Carbon Silicon Group. I am also the founder of a NASDAQ-listed company."

He picked up the wine glass, handed it forward, and then took it back: "You are Mr. Ma, I am Mr. Yu, why do you always want me to go to Alibaba?"

"Okay, okay, you are Mr. Yu, you are the big boss of a listed company, I am not good enough. I will delist from Hong Kong this year. You will be better than me by then, so I have to go to your company to be the CEO." Ma Dian joked without getting angry at all.

Yu Xing smiled and refused: "No, I don't hire a CEO."

Ma Dian laughed heartily, still quite happy.

It is impossible not to be happy. WeChat has surpassed Weichat, and Alibaba B2C has been delisted and then listed again. This is not just an e-commerce story, but also a social networking story, and it all depends on the original decision to acquire WeChat.

At the dinner, Yu Xing was toasting each other and felt a little fed up with all the praise from the operations department.

But near the end, Xu Xin came over and asked, "What do you have to say about those two people?"

"Nothing much to say, I just think their project is interesting." Yu Xing said with a smile, "Hey, Mr. Xu, no, I suddenly remembered, why are you here? You are an important supporting shareholder of JD."

He was puzzled.

"It's just normal competition." Xu Xin said calmly, "It's not me who is competing with Mr. Ma, it's JD.com, I'm just investing to make money."

Yu Xing asked: "Do you think projects like Mogujie and Meilishuo can make money? Carbon Silicon Data has received investment from Alibaba, and they are considering using investment to consolidate the operation of the software matrix."

Xu Xin did not answer immediately and fell into thought.

She has always been cautious about investment matters.

"Forget it, I'll ask Mr. Xiong later, he has a good eye." Yu Xing said.

Xu Xin glanced at Yu Xing calmly and gave the answer: "Too dependent on Taobao, so that's it."

Yu Xing nodded: "Well, Zhong Zhiling and the others think that these two companies are quite special in the traffic guide of Taobao Alliance. Bi Sheng also talked to me about it, so I was quite curious when I met them today."

Xu Xin still shook his head and remained cautious.

Yu Xing offered Mr. Xu a glass of wine and did not dwell on this topic.

If we follow the de facto standards for super apps announced by Ma Dian today, the latest hot spot must reach 1 million users to meet the threshold, and only then will it need to consider its revenue framework more.

Regarding these small and medium-sized e-commerce companies, if they really want to completely integrate and make a name for themselves, it is definitely not enough to rely solely on themselves and Red Falcon. It is not only a matter of money. The company's normal financing will not result in the sale of too many shares.

Therefore, only by joining forces with institutional friends can we achieve thorough integration.

Otherwise, there seems to be no need to interfere.

Yu Xing was observing and thinking, and also wanted to try out the matchmaking effect so that he could make better decisions based on changes in the situation.

The changes in traffic-based shopping guides such as Mogujie and Meilishuo will take time, the growth of Carbon Silicon Data's software matrix will also take time, and even the deadly battle between Penguin and Alibaba will still take time.

After Yu Xing finished his last glass of wine, he thought of Liu Jiankai who was still in the United States, and felt that he was a very suitable candidate to discuss investment projects with Mr. Xu.

The Internet conference continued as usual the next day.

The content of the first day's meeting has been widely circulated and sparked heated discussions. The headlines of media reports generally contain words such as "super APP", "silent", "mobile social", "defeat", and "perfect operation".

The development of Ali WeChat, the silence of Pony the Penguin, the revenge of Yu Xing’s perfect operation... these are basically the main contents of everyone’s reports.

Yu Xing still hung out with the bosses of small and medium-sized brands that day, wanting to hear everyone's views on the future and development of the industry, and indeed gained a lot of perspectives that he had not noticed before.

It was almost noon and he was chatting with Xiong Xiaoge about where to go for dinner when he saw a strange face approaching.

"Hello, Mr. Yu, Mr. Xiong, I'm Xu Yangtian who sells fashionable women's clothing." The visitor introduced himself and handed over his business card.

Yu Xing took it casually and said with a smile: "Mr. Xu, your name is good, fashionable women's clothing? This one is a bit curly."

Xu Yangtian successfully struck up a conversation with Mr. Yu. He saw that Mr. Yu was approachable today and wanted to hear his advice. He immediately agreed, "Yes, Mr. Yu, I think so too. So, we want to make fashionable women's clothing for the European and American female markets. In the past two years, I was making cross-border wedding dresses, which had high profits, but the ceiling of this category is obvious, so I want to try to adjust. Mr. Yu, what do you think of my direction?"

Yu Xing was a little surprised to hear this. He looked at the business card carefully and saw that the website name on it was SheInside.

He read it twice and suspected that this was the famous SHEIN. After thinking for a few seconds, he asked, "You want to be the Internet version of ZARA?"

Xu Yangtian nodded repeatedly. Yes, his company was considering this positioning. It was just that they were still making wedding dresses last year, so they were particularly nervous about the transformation this year. This time, they took the opportunity of the Internet conference to seek the opinions of their predecessors.

Although Mr. Yu is not an e-commerce veteran, his operations are something that people around him are talking about, and his attitude has been very friendly from yesterday to today.

When Yu Xing saw Xu Yangtian nod, he guessed that it was correct. It should be this one, both in terms of name and positioning.

He said sincerely: "Mr. Xu, I don't have any real experience in e-commerce, but whether it is my observation of this industry or the exchanges with everyone in the past two days, I generally feel that the competition is fierce and the track is very competitive, and the overseas market is definitely not so fierce. If you can adjust the east and the west, I think it's really good."

Xu Yangtian didn't necessarily want to hear any specific analysis, he just wanted to get affirmation. After all, the mainstream nowadays is still the domestic market, and the overseas market is relatively unpopular.

"Since we are targeting fast-moving consumer goods, a quick response from the supply chain is a must. I think it is important to beat the slow with the fast, and speed up the entire process, from design to production to logistics." Yu Xing said his thoughts, and emphasized, "Mr. Xu, I think your strategy of focusing on overseas markets is very good. There will be no problem working hard around this. Let's add each other on WeChat, and then I will send you the WeChat of Red Falcon Capital."

Since he is an expert in Xiyin, he also wants to learn from other people's operations.

However, when Xu Yangtian took out his mobile phone to scan the code, Xiong Xiaoge next to him snatched his mobile phone before Yu Xing's mobile phone.

Yu Xing was stunned: "Boss Xiong, what are you doing?"

Xiong Xiaoge ignored him and smiled at Xu Yangtian, "Mr. Xu, don't bother Mr. Yu. Just talk to IDG directly. I can invest some money to try. It sounds good."

Yu Xing said with a smile: "Boss Xiong, are you so straightforward in investing?"

"Have you forgotten how I voted for you?" Xiong Xiaoge said, and then said, "Since your CEO Yu is optimistic about you, why shouldn't I believe in you?"

Yu Xing was speechless.

Xu Yangtian didn't expect that he would encounter such a good thing just by coming here to ask, and he was really excited.

Xiong Xiaoge added: "Mr. Yu, you have to believe in the reputation of your own operation."

Yu Xing sighed and said, "Okay, Mr. Xu, IDG is interested, so you can talk to them. I think the overseas market can be very successful."

Xu Yangtian thanked him repeatedly, took the phone, shook hands and left.

"Mr. Xiong, is this how you invest?" Yu Xing couldn't help but ask.

Xiong Xiaoge said with ease: "For an angel round that has just transformed and has cross-border experience, it is actually quite cost-effective to invest a small amount. If you really invest, you won't lose much, and if it succeeds, you can get at least dozens of times the return."

Yu Xing couldn't help but express his admiration.

There were no major events at the Internet conference that day. To be more precise, nothing major happened in the remaining two days.

The real big event was that after the meeting, Alibaba officially announced the launch of a privatization offer and would delist from Hong Kong, with plans to complete the process before June.

However, just the next day, Penguin launched a plan to issue additional shares on the Hong Kong stock market, aiming to issue 19.5 ​​million shares, accounting for 3.6% of the total share capital, and raise approximately HK$720 billion for comprehensive and necessary strategic competition.

Alibaba withdrew from Hong Kong, cutting off its financing channels in the secondary market. It will take at least next year for it to go through the process and then go public again. Penguin obtained funds from the secondary market, and unexpectedly placed its competition in the capital market...

The bloody smell of burning money immediately emerged!
(End of this chapter)