Chapter 347 Hot-selling Herbal Tea Drinks

Chapter 347 Hot-selling Herbal Tea Drinks

Chapter 347 Hot-selling Herbal Tea Drinks

"Okay, let's make it and see how it tastes." Zhou Haoran agreed.

Food products may look simple, and a slight mismatch in the proportions won’t have much of an impact, but if you want to prepare the best taste, it will be time-consuming, and everyone’s taste is different, so it’s hard to decide.

Yang Wendong added, "That's it for today. Watsons will work with Carrefour to set specific plans for the new factory based on demand. Other sister companies will try their best to cooperate."

"No problem/Understood." Several people said at the same time.

After the meeting, Yang Wendong also invited a few people to the Changxing Square downstairs, where they had a meal of dumplings together. The dumplings tasted pretty good.

While waiting, Yang Wendong asked, "Old Zhou, will Tongyi Herbal Tea be launched soon?"

"Yes, the test on the cans is basically fine." Zhou Haoran said with a smile: "In two days, we will start launching it in three Carrefour supermarkets to see the effect on the first day."

"Okay, let's see the results first." Yang Wendong said: "In the future, the 'Uni-President' brand will be Watsons' main food and beverage brand, including our future instant noodles, ham sausages, etc., all of which will use this brand.

Although Watsons is a well-known name in Hong Kong, it is not so popular overseas. It is also difficult to promote it in a focused way. We also need a name that is easy to remember.”

Even a company as powerful as Sony couldn't make it in the United States with a Japanese name before, but it took off quickly after changing its name.

Often, a simple and memorable name is crucial to a product. For example, the previous name of Coca-Cola was "Tad Tad Gnawing Wax". When people heard this name, it was impossible for them to buy it.
"Okay, I understand." Zhou Haoran nodded and said, "The name Tongyi is indeed much simpler. It is a word in itself, and it is easy to translate into English."

Yang Wendong added: "In the future, beverages and food will be one of the key markets for the group to develop. You should also focus on collecting information on overseas food groups."

Food and beverages can be said to be the basic needs of mankind. Even with the advent of the Internet, there is no way to replace them. At most, the channels can be changed.

Food, clothing, housing, transportation, medical care, energy, and entertainment can be said to be industries that will never lose money. It all depends on whether you can gain a foothold in the industry. After all, so many entrepreneurs are not fools, and they will also think about entering these industries.
Saturday, May 1963, 5:
Carrefour Supermarket in Causeway Bay:

A group of couples with their children just came in and saw a huge billboard at the door. There was a strange metal can painted on it, and next to it was written: [Bring herbal tea home: Tongyi Herbal Tea. ]

"Bring the herbal tea home?" The leading man took a look and said curiously, "Is this a herbal tea drink?"

The woman next to him also said, "It looks like that, but aren't drinks usually placed in glass bottles? Why is this placed in a can? Putting herbal tea in a can? It feels a bit weird."

"I want to drink herbal tea, I want to drink herbal tea." The child whose hand was being held suddenly broke free and ran to the billboard to look at the picture on it.

The man smiled and said, "Then go and have a look. As long as it tastes good, it doesn't matter if it's in a can. Just open the can when you get home."

"Well, there hasn't been much water at home recently, and we've been relying on buying purified water from Carrefour to get by." The woman nodded and said, "The prices of drinks outside have also increased, and we haven't had any for a long time."

The man said: "Yes, it is really troublesome to have no water. I heard that it was the sticky note king Yang Wendong who spent a lot of effort to buy water, otherwise Hong Kong's water shortage would be even worse."

If there is a 10% shortage of water, the price will not increase by 10%. If there is no subsequent replenishment, the price will easily increase by 100%. Especially since water is not only used for drinking, it has more uses in industry and commerce. Many factories are competing with residents for water.

With repeated publicity in newspapers, many people in Hong Kong also knew that it was Yang Wendong who mobilized dozens of ships to transport water when the drought just occurred. He also took a tough stance on the Hong Kong government and demanded that the water he transported be used for domestic use first. He also distributed water for free in many slums in Hong Kong. These measures greatly alleviated the drought.

However, human capacity is limited to fight against natural disasters. Even Yang Wendong cannot ensure that there is water all the time. Therefore, if there is a shortage of water for many consecutive days, ordinary people will have a hard time. They can only pray that Yang Wendong can transport fresh water as soon as possible.
Capitalists will not miss any opportunity to make money. Once water is scarce, prices of all kinds of goods will skyrocket, and beverages will naturally rise even more.

The three of them came to the beverage area. At the center of the area, there was a round table with a lot of "canned food" on it.

The man walked forward curiously and saw a ring close to the iron sheet on the top of the "can".

The waiter at the side introduced: "Hello, sir. This is the unified herbal tea that we just launched at Watsons Beverage. You can have some. It was just taken out of the refrigerator."

After saying that, she moved the tray in her hand closer to the family in front of her and even took a small cup for the child.

"Ruirui, you have to say thank you to Auntie." The woman quickly said to her son who got the paper cup.

"It's okay. Your son is so cute." said the waiter with a smile.

The child named Ruirui drank a mouthful without saying anything, then drank another mouthful and said, "I want more."

"Okay." The waiter smiled and gave the child another cup.

The couple next to them also finished the herbal tea in their cups. A cool breeze went straight from their mouths to their stomachs. They felt really comfortable after drinking it.

The man asked, "This herbal tea seems to be much better than the one at the herbal tea stall."

The waiter introduced: "Of course, this is the taste that we, Watsons, spent several months visiting hundreds of herbal tea shops in Hong Kong to select the best flavors, and then optimized;

Moreover, in herbal tea shops, customers can only drink slightly cold drinks at most, and most of them don’t have large refrigerators. With our herbal tea drinks, you can buy them and put them in the refrigerator. When you want to drink them, you can drink them anytime. They are full of ice flavor and have a cooling effect. They are definitely much better than drinking them at stalls.”

"That's right, this herbal tea is best drunk at noon when it's hottest." The man nodded.

The logic is that it is best to drink herbal tea at noon when it is hottest, but who wants to go out to drink it in the middle of the day? It is so hot on the way back and forth that even if you have money to have someone deliver it, herbal tea will become "hot" tea.

The woman next to him asked, "What is this can? Do I need a can opener when I get home?"

What they just drank was just a drink in a paper cup.

Since the taste is good, I naturally have to ask about the packaging.

The waitress introduced: "No, you can open it with your fingers. It's a can. You can understand what it means just by listening to the name. Look, just like that." After that, she opened the can easily, and a "pop" sound was heard.

"It's so simple, even simpler than a glass bottle?" the man said in surprise.

The waiter said, "Yes, the structure of this thing is simple. Any adult or even an older child can open it without using any tools. This is also the latest technology in the United States. We, Watsons, are the first beverage company in Hong Kong to have cans."

Although the Swire Group is large, it is obviously inefficient. They started investigating cans earlier, but their process was very slow, which allowed Watsons to get ahead.

"Then this herbal tea drink is 5 cents a bottle?" The man asked again: "This price is much more expensive than Coke."

The waiter smiled and said, "You two, these different drinks are not comparable. Our herbal tea contains not only sugar, but also a lot of nutritious tea. And you have to compare it with the herbal tea shop. Our prices are actually similar, and you can drink it whenever you want.

Besides, our packaging is also made of metal, you can sell it as scrap metal, and we at Watsons will recycle the packaging in the future.”

"I know that glass beverage bottles can be recycled." The man asked curiously, "But glass bottles are either broken or intact. Can your metal can also be recycled? What if it's deformed?"

Although glass is brittle, it is very hard, so many beverages and beer can be recycled.

The waiter smiled and said, "It can be recycled. Even though this can is made of metal, the wall is thick and hard. It won't deform unless someone deliberately damages it."

"How much does it cost to recycle one?" the man asked again.

The waiter shook his head and said, "I don't know about that. It depends on the company's policy, but it will definitely sell for some money."

"Okay, then I'll buy 6 first, in a set." The man finally said.

It's only three dollars, which is not a big problem for their family. They don't drink it every day. Anyway, he often goes to the breakfast shop to drink herbal tea, and it takes time and energy to go back and forth. Now that he has bought this herbal tea, wouldn't it be better to drink it at home?
The waiter smiled and said, "Okay, I'll pack it for you."

Until the afternoon, people kept gathering around the Uni-President Herbal Tea stall.

Many people are very interested in this new canned packaging.

Not far away, Yang Wendong, Liu Haoyu and Zhou Haoran looked at the crowd and said with a smile: "It seems that our first drink has achieved good results."

Zhou Haoran smiled and said, “Yes, the cost of our herbal tea is about the same as going to a herbal tea stall, and the taste is better than theirs, so many people will naturally choose to buy it;

Especially if you have a refrigerator at home, this herbal tea can be chilled and drunk in the summer, which is very refreshing. "

Although many century-old shops have their own flavors, they are a minority. Most stores cannot compare with the specialized research and development of large companies, unless they are some foods that cannot be stored for a long time and need to be made on the spot.

"Yes," Yang Wendong nodded and said, "We will continue to track the real experience of customers. After the market launch in Hong Kong is completed, we will prepare to enter the Taiwan market first, and then Southeast Asia."

The beverage market in Hong Kong can only support a small beverage company. If it wants to grow bigger, it must export.

Before cans, the shipping cost of glass bottled beverages was extremely high, and they could only be produced locally. Even though Swire, which manufactured for Coca-Cola, had its own fleet, it was still extremely expensive to ship its Coke to Southeast Asia. If it weren't for the poor industrial base in Southeast Asia, Coca-Cola would not have chosen Swire as its production base in Southeast Asia.

Now is my chance, especially in the whole Southeast Asia, there are no herbal tea drinks. This is the opportunity for my own brand. Once I gain a foothold, I will be more than halfway to success.

"Okay." Zhou Haoran agreed.

Liu Huayu also said: "I will also arrange for all Carrefour supermarkets to focus on promoting Tongyi herbal tea. However, I can't help much with overseas markets."

"It's okay." Yang Wendong smiled and said, "Carrefour may soon enter the overseas market. At least the Taiwan market is worth considering."

Although Hong Kong is Carrefour's foundation and it has not yet completely captured this market, it does not mean that it cannot explore other overseas markets before then. This actually has little impact.

In the early stages of overseas expansion, you don’t need to invest a lot. The most important thing is to understand the overseas market, plan for the future, etc. One store is enough.

The most important thing is to achieve results and then attract local bigwigs to cooperate together. This is the long-term solution.

"Yes, I understand." Liu Huayu said: "The market in Taiwan is very similar to Hong Kong, and the economic development is also good. It is indeed the best place for our overseas investment."

"Then let's do a basic investigation." Yang Wendong added: "Taiwan will be a key investment area for our group in the future, and we must also pay attention to it."

If it were 15 years later, Yang Wendong would definitely choose to build the mainland into his own production base and one of his major markets. However, the time is too early, and it is impossible to place all production bases in Hong Kong. Taiwan is one of the good choices, especially in some areas that Hong Kong cannot get involved.

As for the future, as big capital parties, both sides will turn a blind eye. Capital tycoons are not celebrities. Sanctions from either side will have very serious consequences. Even a lot of Taiwan’s own capital can be invested in the mainland without any problem.

Of course, Taiwan can only serve as a temporary base. We will still have to go to the mainland in the future. And this market is not big. We can only say that we should strive for it if we can.

"Okay." Liu Huayu agreed.

A few days later, on May 5, Uni-President Herbal Tea began its largest-scale promotion. Oriental Daily News, Hong Kong Chinese Daily News and even Ming Pao all started large-scale promotion, claiming that people could take the herbal tea home, which also aroused the interest of many people.

The distribution channels have also been prepared long ago, from supermarkets and shopping malls to ordinary grocery stores, and even the rival Yifong Supermarket has Uni-President herbal tea on sale.

Morning of December 5st:
Zhou Haoran came to Yang Wendong's office with a smile on his face and said, "Mr. Yang, yesterday's full-day sales data is out. A total of 3.7 bottles of herbal tea were sold."

Yang Wendong said, "3.7, 100 people buy one bottle? Not bad."

PS: Please give me a monthly ticket
(End of this chapter)