Chapter 354 Record-breaking Movie Box Office of
Chapter 354 Record-breaking Million-Dollar Movie Box Office
"Okay." Wei Zetao said, "Then I will start preparing to produce facial tissue packaging. All of it will be produced in Taiwan and then directly made into finished products."
"Okay, let's talk to Taiwan and ask them to increase the production capacity. The market potential for this thing is definitely enough." Yang Wendong said with a smile.
The demand for small bags of facial tissue is almost endless. If we can succeed in this market and capture a small part of it, we will have a firm foothold in the papermaking industry.
"Okay." Wei Zetao agreed.
Almost every product promoted by my boss is a hit, and no one doubts it, because when they see these products, they immediately want to own them. It is so convenient.
On July 7, Yang Wendong received a small package of facial tissue from Taiwan and took it home.
The women in the family immediately lit up when they heard Yang Wendong's introduction: "This tissue is so convenient to use when going out or traveling."
"Yes, so I'll give you some first." Yang Wendong smiled and said, "Taiwan can only produce in small batches now, and is not planning to launch it on the market. Only internal personnel can get some."
Small-package facial tissue does not have any technical content in itself. Changxing Paper Mill can produce toilet paper, and at most it can take into account the hygiene needs and make them more stringent. The only thing it is waiting for now is Dongsheng's equipment.
Like instant noodles, this kind of paper towel can only be produced by equipment. Even if the labor is free, the efficiency is too low.
Bai Yushan smiled and said, "Okay, then we have to ask for some more. After the children go out, the tissues are used up very quickly, but it is too inconvenient to carry tissues with us. Usually we specially look for half a pack."
"Well, I'll bring back some more tomorrow." Yang Wendong said with a smile.
At this time, Su Yiyi said, "Brother Dong, I heard that your film company is filming Jin Yong's The Legend of the Condor Heroes?"
"Yes, and it's almost finished." Yang Wendong nodded and said, "After Zou Wenhuai joined, the first movie he filmed was Jin Yong's The Legend of the Condor Heroes. He also wanted to rely on the fame of the novel to make a big splash."
In the early years, Yang Wendong and Jin Yong had a very good relationship. They had cooperated many times and shared what they had. By the way, Yang Wendong also acquired the copyrights of many novels from Jin Yong, including audio, film and television copyrights, etc. However, they were all short-term. Jin Yong would not sell them for a long time. He was also very smart.
After Zou Wenhuai joined Changxing Film Company, he seized on the fact that Hong Kong people now like to watch martial arts dramas and wanted to shoot one that would be a big hit, so he chose Jin Yong's famous novel to adapt.
Su Yiyi asked curiously, "How can the plot of The Legend of the Condor Heroes be compressed into a movie?"
"Then it will have to be drastically changed. To put it in an exaggerated way, it will be completely unrecognizable." Yang Wendong smiled and said, "But there is nothing we can do about it. Jin Yong also knows about it. I even asked him to participate in the adaptation. It is indeed very difficult, so we have to make major changes."
In the past, Jin Yong basically did not participate in the adaptations of many movies and TV series in history, but now Yang Wendong has a big reputation, so he was invited.
"Oh, it would be great if Jin Yong participated." Su Yiyi asked, "When will it be released?"
Yang Wendong said: "On the 18th, it's only 6 days."
"So fast?" Bai Yushan asked in surprise.
Yang Wendong said: "What's so fast about this? Don't Hong Kong movies usually come out in a week or two? This one has been filmed for more than a month, so it's a very thoughtful work."
The shooting speed of Hong Kong movies is very fast. Some movies will start shooting based on just an idea, and they will think of the next plot when shooting is done. Because film is expensive, they will not repeat the shooting like in the past. No matter how the actors shoot, it will not be changed as long as it is not a principled mistake.
Therefore, martial arts films have very high requirements on the actors' skills. After all, the cost of making mistakes is also very high. It was precisely because of the high requirements and competitive screening of martial arts films during this period that laid the foundation for various Hong Kong martial arts films to dominate Asia in the 1970s and 1980s.
Su Bai and the others didn't know much about this, so they said, "Then let's wait and see next week."
"No need. I will go to Changxing Film Company tomorrow and watch a movie." Yang Wendong smiled and said, "If you want to watch it, you can come with me."
"Okay." Su Bai and the others were very happy.
At this time, Bai Yujie, who was working as Dehua next to him, also said, "Can I go?"
"Sure." Yang Wendong naturally didn't care and said, "It's the same no matter how many people watch it."
Day 7, July 13:
At the entrance of a 6-story office building in Tseung Kwan O, Zhou Wenhuai and the core members of Changxing Film Company were waiting at the door.
Soon, a convoy of seven or eight Mercedes-Benz cars arrived, and then the bodyguards opened the door, and Yang Wendong and his family got out of the cars.
"Mr. Yang, Mrs. Yang." Wrinkle Huai hurriedly stepped forward and greeted them.
Yang Wendong smiled and said, "I brought a few more people with me today to watch the first movie you shot."
"Okay, no problem." Zou Wenhuai smiled and said, "Let me introduce you to Mr. Yang. These are the management of Changxing Film Company.
They were all brought back by me from Shaw Brothers or poached from Cathay Films.”
"Well, OK." Yang Wendong nodded: "Now that your team is established, you just need to develop it step by step."
As a time traveler, although he had watched many Hong Kong movies before, including those starring Stephen Chow, Ng Man-tat, Chow Yun-fat, Andy Lau, etc., he basically couldn't remember the plots. Even if he remembered, the plots from the 1980s, 1990s and 2000s were not suitable for today.
Therefore, what the film company shoots depends entirely on Zou Wenhuai's team. He basically does not interfere and only looks at the results.
"Okay, please come this way, let's watch the movie first." Zou Wenhuai said with a smile.
"Yeah," Yang Wendong nodded.
Then, the Yang family and several assistants, led by Zou Wenhuai, came to the fifth floor of the building, where there was a small movie theater. Any larger film company would need such a room for editing purposes.
Soon, the movie started, and several members of the Yang family and several executives of Changxing Group watched it for an hour and a half.
After the movie ended, Bai Yujie said, "The plot of this movie is quite different from the novel."
"If we want to really make it, we have to rely on TV series in the future." Yang Wendong smiled and said, "When the wireless TV station comes out next year, I will prepare to shoot the novels of Jin Yong or Gu Long."
Now that I have the copyrights to Jin Yong and Gu Long's novels, it is the best choice in Hong Kong, which has no experience in filming TV dramas in the early days.
"That's good, the TV series is much longer." Bai Yujie said with a smile. Everyone came out and Zou Wenhuai asked, "Mr. Yang, what do you think of this movie?"
"Not bad, better than other movies." Yang Wendong nodded.
We cannot judge today’s movies by the standards of our past lives. For Yang Wendong, The Legend of the Condor Heroes is at least better than other movies with little plot and only fighting scenes.
The strongest point of Jin Yong's novels is the sentiment of patriotism and love for the people, which is the greatest chivalrous spirit. This is why he surpasses Gu Long. The only pity is that the movie cannot show too much plot, and it is a bit anticlimactic, but it is enough in this era.
Zou Wenhuai said with a smile: "Since Mr. Yang said so, it seems that our movie will definitely be a big hit."
"Are you sure you can surpass last year's box office record of The Legend of White Snake?" Yang Wendong asked with a faint smile.
Last year, Shaw Brothers' "Legend of White Snake" grossed HK$79, the highest record in Hong Kong's history.
After entering the 60s, with the development of industrialization in Hong Kong, the overall economy became stronger. As ordinary people's economic conditions improved, they turned to entertainment, and the film industry also experienced explosive growth.
And now the emergence of Yang Wendong has driven the further development of Hong Kong's industry. In theory, it will also have a strong economic boost to various service industries.
Wrinkle thought for a moment and said, "I think The Legend of the Condor Heroes is not worse than The Legend of the White Snake. In terms of popularity, although The Legend of the White Snake is an ancient myth, The Legend of the Condor Heroes is not bad either.
Almost everyone in Hong Kong who can read knows The Legend of the Condor Heroes and has watched it to some extent. Jin Yong is so famous that even Ming Pao has a daily sales of more than 3. It is because of the fame of the novel and the large number of cinemas we have. As for the box office, I think it should not be less than 79. "
"Well, okay, let's try to break a record." Yang Wendong nodded and said, "Go find Qin Zhiye and ask him to mobilize the media to promote this movie."
"Okay." Zou Wenhuai agreed.
The next day, Oriental Daily News and Hong Kong Chinese Daily News both began large-scale promotion of the new movie "The Legend of the Condor Heroes", as did Commercial Radio.
"The Legend of the Condor Heroes has been made into a movie?" In a newsstand in Central, several young people said in surprise after seeing the newspaper.
"Really? Then I have to go check it out."
"I have to go."
"Then let's get together then?"
"You have to buy tickets first, otherwise you won't be able to get a good seat. You don't want to watch the movie with your head tilted to the sides in the front, do you?"
"Yes, go buy your tickets early."
Time soon came to June 6th, and the movie "The Legend of the Condor Heroes" was playing simultaneously in 18 cinemas under the Changxing Film Company. Yang Wendong also came down from upstairs to Changxing Square downstairs. At this moment, a large number of people were queuing here.
Zou Wenhuai and Qin Zhiye also came over. Zou Wenhuai smiled and said, "Mr. Yang, our movie sold 16 pre-sales a few days ago. The movie tickets for the past few days were sold out even in the early hours of the night."
"This is very encouraging news." Yang Wendong smiled.
In this era, if you want to watch a movie, you have to go to the cinema in advance and queue up to buy tickets. Otherwise, if you buy them on the spot, you can only watch some unpopular movies at most, because the popular ones will have been sold out long ago.
Then he asked, "How about the early morning movie tickets, are they cheaper?"
"Generally speaking, it will be cheaper." Zou Wenhuai explained, "But we are still selling at the original price these days because there are so many people who want to watch it, so they are willing to buy tickets for the early morning. Some young people just like to watch movies at night."
"Well, it's good to be able to make use of the early morning." Yang Wendong nodded.
The main customers of the previous "Calabash Brothers" movies were children, so there naturally couldn't be night shows, which brought a lot of restrictions.
Zou Wenhuai added, "But it's just these few days. The movie is very popular, so the original price can be maintained in the early morning. When the popularity dies down later, many people will have seen it and there will be more empty seats during the day. The price of movie tickets will have to be reduced at night. Otherwise, there will be few people coming, so it's better to reduce the price to attract more people."
"Well, okay, just follow normal business logic." Yang Wendong didn't care. The film industry has a history of several decades, and the business rules here are also very clear.
"Mr. Yang, Mr. Zou, I have good news." Qin Zhiye said, "Jin Yong is also planning to write another review in a few days when the popularity is low. It should be able to attract some more attention."
“Haha.” Yang Wendong smiled. “In fact, Jin Yong is the one who benefits the most from this. When his novels are gradually made into movies and TV series, every Chinese person will know him.”
Just like the relationship between comics and cartoons, videos are the most contagious. 9% of the reason why Jin Yong was so famous in his previous life was due to TV dramas.
However, this is because he writes good novels, so the profits from various derivatives are what he deserves. This is also a reward from society to creators of knowledge, culture, and technology. Even the development of human civilization depends on such people.
In the following week, the popularity of "The Legend of the Condor Heroes" did not decline much, thanks to Jin Yong's evaluation and reports from many other newspapers. Zou Wenhuai also put up advertisements in some shopping malls in Central, determined to break the Hong Kong movie box office record.
6月25日，《射雕》电影一周总票房突破72万；6月28日，票房突破80万，达成了香港最高记录。
On July 7, the box office officially exceeded 5 million.
Yang Wendong naturally received the news as soon as possible, and said with a smile: "You pushed it hard in the end, right?"
Zou Wenhuai said: "Yes, if it is not promoted, the final box office is estimated to be between 90 and 95. Although this number breaks the record, it is still not as shocking as 100 million;
Although we ended up spending a little more, this amount is enough to help our film sell better overseas, and we will definitely make it back in the end.”
PS: Ask for monthly ticket
(End of this chapter)