Chapter 357 The core of the real industry: high technology and industrial chain

Chapter 357 The core of the real industry: high technology and industrial chain

Chapter 357 The core of the real industry: high technology and industrial chain

As the company grows larger, the variety of products naturally increases, and this is especially true in the home appliance industry. For example, in the past, mainland companies such as Midea, Haier, and Galanz had at least hundreds of products. If you count the different models, a new product might be launched every few days.

The company's top management must have taken it very seriously in the early stages, but in the later stages, I'm afraid it will be just like that. Since it is not the flagship product, they probably won't care too much about it.

Today, Honor Electronics is also developing in this direction, and its product lines are becoming more and more diverse.

Wang Zhiqun said: "Yes, the microwave oven and the electric hair dryer will be released at the same time at the end of the month."

"Will there be any impact on publicity if the two products are released together?" Yang Wendong asked again.

Wang Zhiqun said: "In fact, not only does it not affect it, but their customers are most likely women, so it may have a promoting effect."

"The customers are all women? That makes sense." Yang Wendong nodded.

This era is different from the 21st century. Most of the work in the kitchen is done by women, while men are mainly responsible for making money outside.

As for hair dryers, they are a necessity for women in every era.

Then he continued, "But a microwave oven is so heavy? A woman shouldn't be able to move it, right?"

Wang Zhiqun replied: "Don't worry about that. I have discussed with Carrefour. Whether it is a TV or a microwave oven, or any other large electrical appliances in the future, we can arrange for people to deliver them to your door. Although it is free, the wool is still on the sheep."

"Yes, that's it." Yang Wendong said, "I am also looking forward to your results, but the Hong Kong market is just a small business after all. If you want to do well, you still need to rely on exports."

Wang Zhiqun said: "Don't worry, Mr. Yang, we already have many channels overseas, and we will gradually do export business in the future."

"Okay." Yang Wendong said with satisfaction.

The home appliance industry has already started and will develop steadily if nothing unexpected happens. This industry is considered a high-tech industry in this era, with high profits and huge employment and economic benefits.

When it grew in scale, it could be considered an important transformation of Hong Kong's economy in the 1960s and 1970s.

Wang Zhiqun added: "Mr. Yang, I have already registered the motor company you mentioned earlier. I have also sent people to Japan to customize the equipment. As for the personnel, I am also planning to directly recruit people from some of my peers in Hong Kong."

Yang Wendong smiled and said, "So we will be able to build our own motor soon?"

Wang Zhiqun said: "Yes, but this is also theoretical. After the motor is manufactured, it also needs some testing. Only when it meets the requirements can it be used in our own fans or other products."

"Well, OK." Yang Wendong thought for a moment and said, "In terms of equipment, Honor can also cooperate more with Dongsheng in the future. Changxing Industry has already invested in this company, so it is considered an internal brother company.

If they can do it, let them do it. If they can’t do it, if there is a high demand on our side, we can give them a chance to try it.”

The development of Changxing Industry also requires a lot of equipment, which also promotes the development of Hong Kong's local machinery manufacturing industry. Therefore, considering future needs, Yang Wendong arranged for Wei Zetao to invest in several large equipment manufacturing companies in Hong Kong.

As for the investment process, Yang Wendong did not ask about such trivial matters. He would know the outcome in the end, and then arrange for a financial audit at the headquarters.

Time quickly arrived on August 8th. On this day, microwave ovens and electric hair dryers were simultaneously launched on the market, and the first stop was still Carrefour supermarket.

In the morning, after the store opened, a 30-year-old woman was walking around in the supermarket. Since her home was nearby and she had nothing to do, she came to the supermarket to walk around and bought whatever she wanted to buy.

After a while, there were some snacks in the basket in his hand.

But she also walked to the home appliance area, and when she saw the TV area on the side, she smiled, because she had also bought a 17-inch TV here a few days ago, which was more than 200 yuan cheaper than the Japanese one.

Just as she was looking around casually, suddenly a white iron square box in front of her caught her attention. She had never seen anything like it before.

In front of the square box, most of it is covered with glass. Through the glass, you can see that there seems to be a disc inside, and on the right side of the glass, there are two buttons that seem to be able to rotate.

Out of curiosity, she walked forward, and a female waiter also came over and said with a smile: "Hello, miss, are you interested in this microwave oven?"

"This thing is called a microwave oven? How come I have never seen it before?" The woman asked curiously, "What is it used for?"

The waiter said: "The function of the microwave oven is to heat the food inside. You can put the bowl or plate with food directly into it, and then..."

After listening to the waiter's explanation, the woman understood and asked, "Is this thing really that magical? It can be heated in just a few minutes?"

The waiter smiled and said, "Then we'll show you. There's a microwave oven in use over there."

After saying that, the two of them walked a little forward and came to a table with a microwave on it and a few steamed buns next to it.

"Let's demonstrate by putting a steamed bun in a bowl." The waiter said with a smile, "Touch this and ask."

"It's cold." The woman said after touching it.

"Okay." The waiter then put the steamed buns into the microwave and turned it on for half a minute. Soon as she opened the door, the woman smelled the fragrance of the steamed buns.

This is the fragrance that only steamed buns that have been heated will produce. The same fragrance will be felt if you touch it with your hands.

"It's amazing. It got hot in such a short time." The woman said in surprise.

The waiter went on to say, "Since the steamed buns are relatively small, half a minute is enough. If it was a full bowl of food at home, it would take a little longer, probably two or three minutes. It might take even longer if it was taken out of the refrigerator." "Well, how much is this?" the woman asked.

The waiter smiled and said, "688 yuan."

"So expensive?" The woman was surprised: "The 17-inch TV I bought from you a few days ago was only over 600 yuan."

The waiter said, "Miss, this thing is expensive, but it is convenient. How much time can it save you from washing pots and heating dishes in a year? Overall, it is definitely worth it."

"Well, can't it be cheaper?" the woman asked. She was really tempted.

The waiter shook his head and said, "That's really not possible. We don't have the authority to do that. And this microwave oven is not available even in Japan. It was developed by our Hong Kong Glory Company with great effort."

"Okay, then I'll take one." After thinking for a while, the woman finally decided to buy it.

It's so convenient.

The waiter smiled and said, "Okay, I'll pack it for you."

On the other hand, the same thing is happening with electric hair dryers, and many women are also attracted to them;

It’s not that there are no other hair dryers on the market, but other hair dryers are too big and women simply cannot hold them for a long time. This one doesn’t have any special features, but it is a lot lighter.

"Such a small thing, and you sell it for 129? Isn't it too expensive?" Several young women with long hair complained.

The waiter said, "Ladies, the price of this thing has nothing to do with its size. Our hair dryer is valuable just because it is small.
Many other hair dryers have wooden handles, but ours is made entirely of hollow plastic, and the internal structure is small, but the wind it blows out is quite strong. This also requires technical content, so of course it is a bit more expensive?

And since you guys live together, you can just buy one together, it’s only 30 per person.”

"30 is not a small amount, it's several days' salary for me." A woman complained.

After some discussion, the four of them decided to buy it.
Time flies and it is September 9st again.

Yang Wendong also obtained the data of microwave ovens and electric hair dryers. In one week, the sales of microwave ovens were 503 and the sales of electric hair dryers were 227.

"The sales volume of microwave ovens is actually much higher than that of electric hair dryers." Yang Wendong said with a smile.

Wang Zhiqun explained: "Yes, it is mainly because microwave ovens are new products. Not only in Hong Kong, but also in Europe, America and Japan, many people don't know about this thing. When they see it for the first time, they must think it is very convenient, so they can accept the higher price.

But electric hair dryers are not so good. Although we use high temperature resistant plastic to reduce the weight of the hair dryer, the essential optimization is not obvious. In addition, the brand promotion is far inferior to other brands with longer history. There are still relatively few people willing to accept it. Moreover, the price of our electric hair dryers is not much cheaper than imported ones. "

"So the most profitable products are always innovative." Yang Wendong nodded and said, "They are either new gadgets, creative products, or new technologies with huge changes, or a combination of the two."

“Yes, traditional products cannot generate high profits unless they have very powerful technology.” Wang Zhiqun agreed and said, “Inside our group, including Changxing Industrial, we can only earn high profits through innovation;
Among Honor’s products, only electric mosquito swatters and microwave ovens have relatively high profits. The profits of other products, including televisions, are average and cannot be sold at high prices unless we make the brand more famous.”

"In this kind of high-tech industry, if you want to develop brand technology, you have to rely on technical strength or innovation strength." Yang Wendong said with a smile.

Wang Zhiqun nodded: "Yes, every world-renowned home appliance company has risen to prominence by relying on certain technologies."

"So we must put technology first internally in the future, because high technology is productivity." Yang Wendong added: "Although we were the first to launch the microwave oven on the market, we do not have the patent for this thing. We only have a patent for microwave heating equipment based on our own technology. If others achieve it through other methods, they will also become our competitors."

Wang Zhiqun replied: "I understand. As far as I know, several companies in Japan are also developing microwave heating technology at the same time as us. Even if they are a little later than us, they are probably about to succeed."

"Well, keep an eye on it. Once they also launch microwave ovens, it won't be so easy to make money after the competition." Yang Wendong thought for a while and said, "But the market is huge. It will still be a blue ocean market in the next few years, which is enough for us to make a lot of profits.

But I don’t need to make a lot of money in the next few years. What I hope is that all the profits in the next few years can be invested in research and development to develop new products and new technologies.”

"Okay, no problem." Wang Zhiqun paused and asked, "What kind of technology or home appliance should we develop? Can Mr. Yang give us some guidance?"

In the home appliance industry, there are too many varieties, and only the boss can decide which direction to choose, and then the entire team will execute it.

Yang Wendong replied: "Although there are many varieties of home appliances, many markets are already mature, so we set two directions:

The first is innovation, giving priority to kitchen appliances and grasping the pain points of people in the kitchen. For example, before the advent of microwave ovens, heating food was too troublesome, and then microwave ovens became a hit product. So what you need to look for are other pain points.

Secondly, we cannot innovate completely. We still need to enter the field of white appliances. Then, according to your current strategy, you should give priority to the development of motors and strengthen this technology. Then you can develop compressors and electronic controls. In this way, you will strengthen the field of parts. When containers become popular and the cost of ocean transportation is low, you can directly produce finished white appliances. "

Wang Zhiqun agreed and said, "I understand. I have also prepared the motor assembly workshop. We can start production as soon as the equipment arrives."

"Well," Yang Wendong continued, "In addition to technology, control of the entire industry chain is also very important. If someone in Hong Kong can produce it, then we don't have to do it. If we need to import parts, we should try to find a way to produce them in Hong Kong, even if the raw materials of the parts need to be imported, but the less the better.
If Hong Kong is not suitable for some reason, we can also consider moving to Taiwan to build a factory. In the future, we also need to incorporate Taiwan into our industrial base.”

There are still 15 years before the reform and opening up, and he cannot wait 15 years to develop the supply chain, so Taiwan would also be a good choice. He has his own cargo ships, the transportation cost is not high, and the time is also easy to control.

Especially in the next ten years, Taiwan's technology will develop rapidly, including in the field of home appliances, and we must make the most of this advantage.

PS: Ask for monthly ticket

(End of this chapter)