Chapter 363 Exploding Ratings
Chapter 363 Exploding Ratings
previously.
Fan Wumian reached an agreement with Hubei Radio and Television, allowing the TV station to purchase "The Lonely and Great God" first.
In fact, at a TV drama promotion and trade fair held a few days ago, representatives from CCTV were quite interested in this drama. Even the aunt who led the team was reluctant to leave after watching it. They watched several episodes in a row and were particularly addicted to it.
Unfortunately, this drama involves ghosts and gods, and the subject matter is somewhat controversial, so it is not suitable for broadcast on the many TV stations under CCTV.
If it weren't disguised as a Hong Kong drama and had relatively positive values, it would even be difficult to pass the review.
In addition, Shanzeiwang Media was not planning to sell it as a package, so the purchasing representative of the central bank simply gave up. After the withdrawal, Hubei Radio and Television took advantage of the opportunity and successfully won the first round of broadcasting rights.
This made many colleagues jealous, and they rushed to offer the highest price they could, and bought the second and third round broadcasting rights one after another.
The bosses of other film and television companies realized it later.
Finally I realized that it wasn't that the profit margin of making TV series was not as good as that of making movies, but that I couldn't have such a sharp vision like Fan Wumian.
"Wulin Wai Zhuan", "Home with Kids" and the newly released "The Lonely and Great God" have allowed Shanzei Wang Media to gain a firm foothold in the TV drama market. Moreover, the profit margin of each TV drama has remained above 100%, far higher than the average level. This is obviously not something that can be explained by "good luck".
to this end.
There are also many film and television companies that have seriously studied the secret of Shanzeiwang Media's success and invested money in sitcoms similar to "Wulin Waijiao" and "Home with Kids". However, they ended up producing some weird and wonderful things, and some projects have already failed.
As Fan Wumian nodded, Hubei Radio and Television and Shanzeiwang Media worked together to start promoting "The Lonely and Great God".
The promotional video, which had been edited in advance, was posted on Tudou.com.
A hot search topic "Fan Wumian's new drama is about to be aired" suddenly topped the Penguin Weibo hot search list.
The public relations team led by Ji Qiao wrote an article on the spur of the moment and sent a notice to all the media outlets they had contacted. They also introduced "The Lonely and Great God" as a "new Hong Kong drama" as instructed by Fan Wumian, but did not explain the specific meaning in detail to avoid offending their peers in Hong Kong.
The vast majority of old Hong Kong dramas try desperately to keep costs to a minimum, with low shooting budgets, shoddy props, and scripts full of loopholes and numerous flaws.
Fan Wumian felt that times had changed and audiences began to have higher demands, so he specifically created the term "New Hong Kong Drama" to try to distinguish it from other Hong Kong dramas.
The difference is probably like that between "French red wine" and "Eight Great Wineries of France", which has the opportunity to enhance the added value of the works under Bandit King Media.
Although it happened suddenly.
Fortunately, both Hubei Radio and Television and Fan Wumian are very good at marketing and promotion and have ready-made promotion channels.
The news that the drama would be aired ahead of schedule spread quickly, and almost all newspapers and self-media entertainment reporters mentioned "The Lonely and Great God".
Zhuang Muxi, who is currently practicing her singing skills from scratch at the Central Conservatory of Music, also accepted a rare interview with a TV reporter, smiling brightly as she promoted the new drama in front of the camera.
Countless publicity channels work together, and the effect is visibly good.
Just one day later, several related hot searches appeared on Penguin Weibo, including "TV stations scramble to buy "The Lonely and Great God"", "CAF campus beauty Zhuang Muxi has become more beautiful", "Fan Wumian riding a bear is about to become a god", etc.
These trending searches are all created by themselves and can cover a large number of young netizens.
Yanjing.
Central Conservatory of Music.
During lunch in the cafeteria, a strange alumnus approached Zhuang Muxi and said with a smile:
"Congratulations! Your work has become popular before it's even aired. We were just having a headache about where to watch it."
Only a few college students own computers, Tudou.com is not online at the same time, the electrical wiring in the dormitories is too old, and there is no way to move a TV over, so it is very troublesome for students to catch up on TV series.
Zhuang Muxi smiled politely and replied:
“I was also surprised that it was brought forward so suddenly. It would have been great to schedule it during the summer vacation, so students can watch it at home.”
"Yes, yes. My roommate discussed with the dorm manager and wanted to borrow her TV, but she refused even after I gave her money. We were so pissed."
Originally, Zhuang Muxi's every move in school was closely watched by others, especially today.
She gave up her school dormitory and lived in a courtyard house on the Financial Street. She had assistants, bodyguards and housekeepers to take care of her on weekdays. She lived a very comfortable life and did not have to worry about how to catch up with TV series.
The outgoing female classmate in front of me did not treat herself as an outsider and continued to ask:
"I watched the trailer and it seemed really interesting. Can you tell me what the story is about?"
Zhuang Muxi just smiled and replied:
"You'll know after you finish watching it. I only acted in a part of the play. In fact, I don't quite understand some of the content."
There was a man next to me who had been eating quietly. He suddenly took out a small notebook and started writing something down. He wiped his mouth, stood up, and asked:
"Excuse me, I'm a reporter who sneaked into your school. The food tastes so good, much better than the cafeteria when I was in college. Excuse me, Ms. Zhuang, what do you think of this new drama?"
"."
This is not the first day that Zhuang Muxi has been a star. She was a little surprised, but not that surprised.
She replied:
"It's beautiful no matter how you look at it, everyone go and watch it." This answer was so simple that the reporter burst out laughing:
"Can you chat for a bit longer so I can fill in the blanks for one episode? For example, can you tell me how you've worked with Fan Wumian and how it feels?"
Mentioning Fan Wumian, Zhuang Muxi perked up a little and said:
"He is the most amazing person I know. He is smart and very serious about filming. Directors often praise him for his excellent acting skills. He even came up with the outline of the script himself."
Mentioned Fan Wumian.
The strange alumni around him became excited and interrupted the reporter's interview and asked:
"We have always wanted to visit him at the Beijing Film Academy, but unfortunately he is often away filming. You are so lucky to be able to film with him."
Zhuang Muxi raised the corner of his mouth:
"I am really grateful to him. He always helps me find suitable roles. I recently went to Bangkok to film a movie with Zhou Xingxing. I probably won't have time to return to Beijing Film Academy in the short term."
Two more days passed.
South Lake TV’s ratings soared on Friday night ahead of the premiere of “The Lonely and Great God.”
It suddenly jumped from less than 1% to around 5%, almost approaching the average ratings of "Wulin Waijia".
The ad seemed so long.
Audiences from all over the country, who had been anxiously waiting for two or three days, sat in front of their TVs and watched even the opening credits very carefully after the show started.
When the main film started, many viewers were stunned, thinking they had tuned to the wrong channel.
Because what was being broadcast on TV was actually a costume fight scene, with smoke and corpses everywhere, and judging from the opening clips, it was obviously an urban drama.
Only after seeing Fan Wumian’s face on TV did his fans feel relieved and continued to watch the show patiently.
The prince played by Fan Wumian finally won a battle, but after returning to Beijing he was falsely accused of treason and was chased to the suburbs by the imperial guards.
Seeing his guards dying one after another, the exhausted Fan Wumian howled to the sky, shouting why, and was eventually stabbed to death by a general.
The sky and the earth changed color, and heavy snow fell all over the place, leaving only a sword stuck in the field. After experiencing the cycle of the four seasons, it was finally taken away by a grandfather and grandson.
Although it felt strange, most of the audience thought it was pretty good and their appetite was immediately whetted.
Half an episode is finished.
The screen went black, the time displayed was 2006, and then it lit up again, showing a bird's-eye view of the night view of the port city.
On the rooftop of a building, Fan Wumian sat on the edge of the terrace, drinking wine leisurely, looking tired, weathered and cold.
In the park, a pregnant woman was involved in a car accident. Before she died, she begged all the gods to save her daughter. In despair, she was met by the character played by Fan Wumian, who flashed in front of her.
The mainland has strict censorship on film and television scripts, and most audiences have never seen this.
When the line "You're lucky to have met a soft-hearted God. I just don't want to see anyone die in front of me tonight" came out, countless girls in front of the TV got goosebumps and were so overwhelmed by his handsomeness. He really made them become morons.
To grab the remote control to watch the show.
Tonight, countless young people across the country are arguing, bickering and sulking with their families.
Some parents are particularly unhappy, thinking that letting their children watch TV is like feeding them poison and ruining their future.
I sat there sulking and watched the show till the end. Suddenly I realized that this show was quite addictive, so I stared at the TV with great interest.
Hubei Radio and Television.
The backend statisticians once thought that there was something wrong with the data.
Because when "The Lonely and Great God" was first aired, the ratings exceeded 6%. By the time the first episode was almost over, it had risen to 11%, which was simply explosive.
Zhuang Muxi was also watching the drama at home. She bought some snacks and watched it with her assistant and female bodyguard, discussing it with great interest.
The Beijing Film Academy is not far away.
The teachers understood the needs of the students and opened the cafeteria, classrooms and activity rooms tonight, allowing everyone to watch the play together, under the pretext of learning from the outstanding alumnus Fan Wumian.
Some teachers worked overtime to accompany the students at the scene, and they were also stunned after watching it.
I just feel that this drama has magic. It caught their attention from the very beginning and Fan Wumian was photographed to look so handsome.
Some shots made countless girls stare at the TV and scream, and the scene was very lively.
The counselor, Ms. Shangguan Lan, also stayed at school tonight to organize the students of the Performance Department to watch a play. Almost all the girls from freshman to junior year who were free and had not gone home came.
She took advantage of the commercial break and suddenly said to everyone:
"Don't just watch it, but also learn how they act. Based on my experience, the ratings of this drama will definitely not be bad. Submit a 2000-word review to me on Monday. If you don't, you will fail the final exam."
After listening.
There was a sudden burst of wailing at the scene, with some people shouting that they were already in college, but they were still doing this, and they had no desire to live.
(End of this chapter)