Chapter 377: Making Friends with Cars

Chapter 377: Making Friends with Cars

Chapter 377: Making Friends with Cars
Mitsubishi has set its sights on Yu Xing.

To be precise, it was Tan Yongze of GAC Mitsubishi who felt humiliated and targeted Yu Xing.

He was ignored the first time, and was criticized for Mitsubishi's problems the second time. He thought he could bring the media reporters with him to talk about Shenhang Mitsubishi's engine, but when he heard about the safety test of the car model in front of the media and passers-by, he became professionally intimidated.

As an old hand in the industry, Tan Yongze did not dare to confront the other party in person. However, when he lay in bed at night, he felt that he had not performed well during the encounter, and he felt even more ashamed and angry after tossing and turning.

If you were the boss of BMW, you could be arrogant if you wanted to. But as an entrepreneur in new energy, why should you be so arrogant?
Tan Yongze was quite indignant, and he personally went to the media to criticize Carbon Silicon Group and made statements on Weibo using his operating account. He wanted to vent his anger and make the other party look bad.

What he didn't expect was that in addition to the media in the circle that he had introduced through his connections, the industry media that had been paying attention to the Shanghai Auto Show recently had also noticed this matter to varying degrees. BMW, which was criticized for its battery life issue, also joined in the fun, and then it swept in more spectators and participants.

Weibo is a new media platform that has been very popular in the past two years, attracting many traditional media to join. However, traditional media are not used to this way of playing and are still figuring out how to shine in the mobile Internet era. For example, the editor of "Auto Weekly" unexpectedly found that the footage of Yu Xing at the auto show received a lot of comments and reposts.

He knew that Yu Xing had once stirred up public opinion about the competition with Penguin on Weibo, but to be fair, he had been quite low-key in the past two years, with his last Weibo update being during the Spring Festival. He looked like an outdated "old internet celebrity", but he never expected that he could still stir up some waves, so he became more willing to get involved in this matter.

In comparison, vertical automobile websites such as Autohome and Yiche.com have a stronger forum discussion atmosphere. Although Yu Xing mainly discusses the new energy field, there is a motto on the Internet.

"Don't take things out of context" - Excerpt from "Don't take things out of context".

As the founder of the Silicon Carbon Group, which has serious vested interests, Yu Xing's criticism was not only quite glaring, but also distorted in different communication channels, which even sparked a discussion on whether new energy has a future in the forum.

A vote was launched on Autohome.

A. New energy vehicles have development prospects.

B. New energy vehicles have no prospects.

C. What are new energy vehicles?
As a result, 53% of people chose B, 34% chose C, and 13% chose A.

This discussion and judgment on the prospects of new energy was simplified and spread to Weibo, and then spread to print media after being brewed and disseminated. It also affected BYD, which is now making hybrid vehicles but has not been satisfactory in the past two years, and it has caused a public opinion storm.

In the era of mobile Internet development, communication is becoming more and more fragmented, and labels such as "Speaking with the car" and "Yu Xing has no car" are undoubtedly highly contagious.

Yu Xing himself really didn't expect that he would encounter such a thing while visiting a car show. He was quite dumbfounded. He really couldn't figure out where the wind and rain came from and how it turned into such a storm.

Zhang Suyang from IDG did not call Mr. Yu specifically to inquire about the situation. He took the opportunity of negotiating with Alibaba to acquire the shares of Silicon Carbon Data Corporation held by Alibaba to ask about the situation and also expressed his own views in a tactful way.

The car hasn't even come out yet, and this kind of negative public opinion label is very unfavorable.

Yu Xing knew this, of course, but while feeling wronged, he also appeased Mr. Zhang's worries: "It's okay, Mr. Zhang, I have already arranged for the company to connect with the Transportation Bureau. This kind of public opinion is easy to operate. I will do a car review in half a month, and negatives will add up to positives."

Zhang Suyang was puzzled: "Boss Yu, what do you mean?"

"If someone labels me, I can just come up with a bigger label. This kind of public opinion is boring. It has no effect on the industry or consumers. It is nothing but idle chatter." Yu Xing said with a smile, "The Insurance Institute for Highway Safety (IIHS) introduced a 25% offset collision test this month. We will use this setting to test cars of different brands this time."

Zhang Suyang still didn't understand: "What is the 25% offset collision for?"

"In the past, we only tested full-width frontal collisions, moderate offset collisions, etc., but we didn't test 25% offset collisions. However, this angle accounts for a high proportion in real accidents." Yu Xing explained, "In order to get good results in testing, car companies will consciously or unconsciously strengthen targeted testing."

Zhang Suyang understood all of a sudden. The industry had never had a 25% offset collision test before, so car companies naturally wouldn't deliberately strengthen the strength of components that could play a role in this link. Now with this test...

If this type of offset collision really accounts for a high proportion in real accidents, firstly, it will help us see who is safer, and secondly, it may force car companies to strengthen the structural strength of this part.

Moreover, if you test it now, you may get shocking test results, even if there were no such results before.

Zhang Suyang pondered for a while and said, "Mr. Yu, what kind of car would have such a bad performance? Public opinion has shifted its attention, but won't the car companies criticize you even more?"

"This is a joint event with the city. I have also told the director of Lingang about it. I won't do anything tricky. The whole process will be filmed and notarized. If the car companies criticize me, there will naturally be consumers to criticize me back." Yu Xing said, "I am standing on the standpoint of consumers, raising industry standards, learning from the experience of predecessors, and let everyone build good cars together."

He paused and continued, "It hasn't been tested yet, so I don't know which car has the worst performance. If the attention is high enough, the demand for high-strength hot-formed steel in China will also increase. Baosteel is developing 1500MPa hot-formed steel, and Hunan Valin may start production next year."

Zhang Suyang hesitated for a moment and then said, "The safer the car is, the better."

He thinks it is good to promote the improvement of industry standards, whether it is the simulation of real-life scenarios by offset collision or the strengthening of vehicle structure strength. However, if we want to stimulate demand, what kind of test results will be able to shake up the industry...

Zhang Suyang knew what Mr. Yu was considering. The cage-type body + integrated die-casting demonstrated by Carbon Silicon Group was said to have given the former Volvo safety chief great confidence, and it was very likely to be an advantage.

Yu Xing said: "Safety must have redundancy. We want to see how good the good cars are."

Zhang Suyang pointed out: "Mr. Yu, your identity is still bound to be criticized."

"Yes, who asked me to build a car?" Yu Xing smiled at this time, "I thought it was okay to talk about cars at the auto show a few days ago, but people's standpoints are indeed inseparable. Others see me from all angles. In this case, there is nothing to abandon. What I do is useful, and what criticism does not matter to me."

Zhang Suyang said "hmm". If he succeeded, the criticism would become a joke. If he failed, the criticism would become a accusation of blame.

He ended the call and was still thinking about the turmoil in the car industry. Unexpectedly, he saw a report on Carbon Silicon Data Company in the evening. The title was very attractive - "How far can Yu Xing go after offending Alibaba and Penguin?"

The title is like this, but the actual content is about discussing the future of Carbon Silicon Data. The "latest hot spot" of Carbon Silicon Data is that it has terminated its cooperation with Ali's WeChat, and has also expressed dissenting attitudes towards Mogujie and Meilishuo. The grievances between founder Yu Xing and Penguin are well known to the whole network, so it is impossible for them to cooperate.

The cooperation path of the three giants BAT has been lost. What future does Carbon Silicon Data have?
In addition to the discussion on the partnership between giants, the article also talks about the "latest hot spots" model of information integration, and believes that it is as bleak as the prospects of the entire company.

Zhang Suyang read the report carefully several times, and when he was thinking about it, he saw that it had been reprinted by many portal websites.

He thought about it and did not call Mr. Yu. Instead, he sent the report link to Xu Xin of Today Capital and asked for her opinion.

"Mr. Yu has discussed this idea from the very beginning, even before we cooperated with Alibaba's WeChat. He thinks Carbon Silicon Data Company should go its own way, not be bound by Baidu, not rely on Penguin, and not parasitize Alibaba. I think he knows what's going on." Xu Xin responded quickly.

Not long after, she sent another message: "If not wanting Alibaba to acquire shares is an offense, then who can help? If it's an offense, then it's an offense. Carbon Silicon Data's software matrix is ​​now large-scale, and it is all driven by a bunch of mobile Internet software."

Zhang Suyang replied: "Boss Xu, you have more confidence than Boss Yu."

Xu Xin finally replied: "I just think that the logic of mobile Internet has changed. This so-called offense does not violate Carbon Silicon Data's original strategy. Since we are following our idea, there is nothing worth saying."

The two investors who entered Carbon Silicon Data through the acquisition of Alibaba shares exchanged opinions, but neither asked Yu Xing for his thoughts in this regard.

However, Yu Xing needs to further elaborate on his ideas at Carbon Silicon Data Company.

First there was criticism from the automotive industry, and then there was offending of giants.

Public opinion could not hurt Yu Xing, it was just a little annoying. He saw someone forwarding this report in his circle of friends.

On August 8, Carbon Silicon Data held a high-level meeting to discuss the next steps.

Yu Xing presided over the meeting. He first listened to the recent situation, then talked about the actions that need to be strengthened next year and put forward a clear goal.

"Our Carbon Silicon Data Company will become the pre-installed king of domestic smartphones next year. We will negotiate with as many companies as we can and take as much market share as we can!"

Zhong Zhiling hesitated and mentioned two words: "Budget..."

"I don't have to worry about the budget. IDG, Capital Today, and Qiming Venture Partners, three old friends, have divided up Alibaba's shares in our company. They are just in time to contribute." Yu Xing expressed his determination. "If the money they give is not enough, I still have Bai Xiaosheng's shares. Half of the pledged money has not been spent yet, and the other half that has not been pledged can also be pledged."

The people in the conference room felt the boss's determination and were quite surprised.

"From last year to this year, our software matrix and other small and medium-sized software on the mobile Internet have diverted traffic to each other, but the effect of this approach has reached a bottleneck." Yu Xing said, "I have been paying attention to the development speed of smartphones since I started WeChat. This year's growth is already amazing, and next year's growth will be even more amazing based on this year's growth. We are now grabbing the pre-installed market, which is one of the important factors for our future growth."

WeChat was once limited by the upper limit of the total number of smartphones in the country, a situation that everyone only discovered later. However, this problem no longer exists this year, making the competition between WeChat and Weichat particularly fierce.

However, with the development of smart phones, the effect of the pre-installed market has not yet been fully reflected, and cooperation to seize the market at this time is very cost-effective.

Yu Xing then mentioned the "offensive" report from two days ago and reiterated the logic of the company's development to prevent those present from being misled.

BAT are indeed three powerful giants, but in fact, ByteDance, Meituan and Didi, which were born out of the mobile Internet and later collectively known as TMD, were able to develop without relying on BAT, but instead walked their own paths through balance, cooperation or independence.

Among them, Byte is the most independent.

Yu Xing is not sure whether ByteDance has made efficient use of the pre-installed market, but although Carbon Silicon Data failed to replicate "Neihan Duanzi" and also used the software matrix to initially build scale, the rapid growth and strong influence of the pre-installed market will surely be an important driving force for the development of the software matrix.

Just as small and medium-sized app software do not rely on the Big Three, hardware mobile phone manufacturers in the pre-installed market are also not greatly affected by the Big Three, which is exactly the development path that suits Carbon Silicon Data.

Carbon Silicon Data Company has already started pre-installation this year, but everyone needs to speed up the process.

Yu Xing almost forcefully dominated the action plan decided at this meeting, and asked Zhong Zhiling to notify the two new entrants, the two horses and the one donkey, to contribute money and effort. As for the use of this money, he naturally let them explain the logic themselves.

It is not known how much money the three institutions can come up with, but no matter how much it is in the end, part of the grant that Mitsubishi is about to give will flow into Yu Xing's calculations.

On August 8, the storm in the car circle had gradually died down, and Bai Xiaosheng's evaluation, affiliation, process, experts, notarization, filming and other aspects had all been prepared.

Yu Xing had not responded to media interviews or updated his Weibo before, but on this day he took advantage of the remaining heat and joined in the previous public opinion.

——Welcome everyone to pay attention to the "Talk with the Car, Make Friends with the Car" car safety evaluation activity on September 1st. We will randomly select industry friends who have registered previously for evaluation. Thank you everyone.

Use cars to talk and make friends.

Yu Xing not only accepted the label from previous public opinion, but also added another one. Activities with this theme made the car companies that spoke out earlier seem like they were warming up for the September 1st event.

However, just as the media continued to report on the actions of the founder of Carbon Silicon Group, another bigger news covered the heat in this regard.

Guo Shanfeng, who has not been seen for a long time, takes action again.

This time, its target is Mitsubishi, a well-known Japanese automobile manufacturer.

(End of this chapter)