Chapter 378: Popular Pickled Cabbage Flavored Instant Noodles

On December 1963, 12, the last day, in the meeting room on the top floor of Changxing Group:
Waves of fresh fragrance came over him. Yang Wendong took a few deep sniffs and said with a smile, "This smells really good."

At this moment, the smell floating in the conference room was the most famous instant noodles in the previous life, and it was the taste of sauerkraut.

Zhou Haoran said: "Mr. Yang, you can try it and give us your comments."

"Okay." Yang Wendong took the chopsticks, tasted a bite, and said, "Not bad, it tastes good. How is this pickled cabbage made?"

The first instant noodle launched by Uni-President was quite standard, using the regular chicken flavor. It was launched on the market first, and then other flavors were slowly researched.

As a time traveler, Yang Wendong also recommended flavors such as braised, spicy, sauerkraut, seafood, etc., and asked the research and development department of Uni-President Foods to research similar flavors on their own. Now the first sauerkraut flavor is finally out.

Zhou Haoran smiled and said, "It's from China Resources. They have a store that specializes in selling pickled vegetables. Our researchers brought it back and changed the flavor a bit before making it."

"Hmm, so that's how it is." Yang Wendong thought for a moment and said, "Can we apply for a patent for this seasoning packet?"

Zhou Haoran nodded and said, "Sure, I've already registered the patent. But if there is infringement, it will be difficult to sue because the ingredients are very similar. If someone slightly adjusts the ratio and the taste is slightly different, it will be difficult to explain it."

"Well, patent law is indeed not perfect." Yang Wendong nodded and said, "But in the food industry, the most important thing is brand building. The most important thing is that the brand is famous."

Take potato chips as an example. In fact, the tastes of all brands are similar, but Lay's sells the best and is the most expensive because of its reputation.

Of course, patents are also necessary to protect oneself, but the core of the food industry is to create a reputation and have adequate advertising.

Zhou Haoran agreed and said, "I understand. Previously, our Uni-President brand has gained some fame in Hong Kong thanks to herbal tea. Our sales of chicken-flavored instant noodles are pretty good, and we have established a firm foothold.

Now we are about to launch the sauerkraut instant noodles, and next we need Changxing Media to carry out large-scale publicity.”

"Well, okay, go contact Qin Zhiye yourself, and he will cooperate with you." Yang Wendong paused, and then said: "Wait until TVB starts broadcasting, then you will be supported even more."

The chicken-flavored instant noodles previously launched by Uni-President were not highly promoted at the sales end because they were ordinary and had no special features. They were only launched to gain some production experience first.
But after all, it is produced locally in Hong Kong, and part of the industrial chain is self-controlled, so the cost is definitely much lower than importing from Japan. Therefore, it is also very popular, but it is indeed not a blockbuster product.

The sauerkraut instant noodles launched today can be considered an innovation, and innovation, combined with advertising promotion, can achieve the best results.

Zhou Haoran agreed and said, "Okay, I plan to launch it in a few days. In this way, taking into account the time for publicity and distribution, most ordinary citizens in Hong Kong will be able to buy instant noodles before the Chinese New Year."

"Are you planning to let consumers buy instant noodles for the New Year?" Yang Wendong said with a smile.

Zhou Haoran nodded and said, "Yes, we have done tests and found that many people still like to eat instant noodles, especially children. After eating them, they can't stop and keep clamoring to eat more.

We have also tested the sauerkraut flavor, and the reviews are very good, much better than the chicken flavor."

"Well, OK, then let's follow your plan." Yang Wendong nodded, and said, "But we must strictly control food safety and hygiene. It is better to produce it ourselves, which can also reduce costs."

Even in the 21st century when food supplies were sufficient, Yang Wendong in his previous life would occasionally want to try instant noodles, and he also liked sauerkraut-flavored instant noodles, until 2022.
However, nowadays, when making instant noodles and other beverages and foods at home, food safety must be very strict.

Zhou Haoran said: "I understand. I am already planning to build a seasoning production workshop. In the future, except for the most basic raw materials, we will produce them ourselves during synthesis.

However, in the short term, the pickled cabbage still needs to be imported from China Resources, mainly because I am not sure how much the market can accept, and I am not sure about the scale of investment. "

The cooking pan for instant noodles is common to all instant noodles, but the seasoning is not, so it is naturally not a good idea to invest in it first.

"That's true." Yang Wendong replied, "The ones imported by China Resources should be fine. People in Hong Kong have been eating China Resources pickled vegetables for many years, so there shouldn't be any problem."

What makes people most worried is actually the technology and hard work. However, if the goods are just in processing and the dust is not handled properly, it is actually not a big problem.

Of course, we should avoid it if we can. If we want to control it, we should either produce it ourselves or supervise the suppliers carefully. But now the suppliers are in the mainland, and we don’t buy much pickled cabbage for instant noodles, so it is naturally impossible to supervise them.
Zhou Haoran smiled and said, "Yes, China Resources has been supplying Hong Kong for more than ten years, and there are very few problems."

Yang Wendong added: “But since we are in the food business, we also need to purchase some advanced Western bacteria testing equipment to inspect our beverages and various commodities;
Or Carrefour can also conduct random inspections on all suppliers’ food. They should also pay attention to this risk. If there is a problem, there will inevitably be joint liability.”

When it comes to food production, although there isn’t much R&D cost, quality costs must be invested in because once quality problems occur, it may ruin a brand.

"Okay, I will discuss this matter with Mr. Liu." Zhou Haoran agreed.

The time soon came to November 1964, 1.

That morning, Yang Wendong came to the outdoor breakfast table and brought a box of instant noodles in a paper package.

After seeing it, Su Yiyi asked, "Is this the sauerkraut-flavored instant noodles you mentioned before?"

"Yes, the Shatin factory just started production." Yang Wendong smiled and said, "A paper barrel packaging production line was installed there last month, and it has been in production 24 hours a day these days."

As he spoke, Yang Wendong quickly made the instant noodles and then pressed them down with a book.

After smelling it, Bai Yushan said, "This pickled cabbage smells much more fragrant than chicken."

"Yes, the chicken flavor is actually quite bland." Yang Wendong said, "In the future, Uni-President will also develop spicy, braised or seafood flavors. Such strong flavors are actually more suitable for instant noodles."

Since the dish is already high in oil and salt, it doesn't matter if it's a little stronger. If it weren't for the fact that Hong Kong people generally have a lighter taste, he would definitely serve spicy or braised food first. "I don't eat spicy food." Bai Yushan shook her head and said.

"I don't eat it either." Yang Zhiwen said while eating egg white.

"Haha~"

After a while, the instant noodles were ready. The aroma overwhelmed all the food on the scene and everyone was tempted.

Yang Wendong also gave some to everyone and said, "Everyone have a taste. If you like it, I'll bring some more later. But this thing is only good for one or two times, don't eat too much."

The Yang family has no shortage of nutrition and calories. Instant noodles are indeed not very tasty, so it is enough to eat them occasionally.

"Okay." Everyone tried it one after another and felt that it tasted good. Even Yang Zhiwen took a few bites.

Afterwards, everyone naturally wanted more, so the nanny immediately ran a few more boxes~
While waiting, Bai Yushan asked curiously: "Brother Dong, is this paper packaging also produced in Taiwan?"

"No, this is bought from Japan." Yang Wendong shook his head and said, "The paper mills in Taiwan are still using waste paper production technology. This kind of paper is OK for office paper and even toilet paper, but it is definitely not suitable for food packaging.

When Taiwan has paper produced from pulp, I will consider doing this.”

When it comes to health and safety, companies must have a bottom line. Being greedy for temporary gains will only be short-sighted.

"When will this sauerkraut flavored instant noodles be launched?" Su Yiyi asked.

Yang Wendong said with a smile: "Wait a few days, then the media will start to make efforts."

Three days later, January 1:
Oriental Daily and Hong Kong Chinese Daily started putting sauerkraut-flavored instant noodles on their front pages, in colorful colors so that people can see the whole picture at a glance.

"Sour cabbage flavored instant noodles? Can this thing be delicious?"

"That should be ok, right? We usually eat porridge or noodles, and adding some pickles and sauerkraut is delicious, right?"

"That's true, but isn't sauerkraut inferior to chicken?"

"What do you mean worse? Which instant noodle shop gives you chicken drumsticks? You take chicken cubes that are smaller than my son's fingernails. Why not get some tastier pickles?"

"Then buy two packs and try?"

"It's only available at Carrefour. Let's go check it out. I haven't been to a supermarket in a while~"

Inside Carrefour Supermarket in Tsim Sha Tsui:

At this moment, many people have gathered in the snack area, one reason is because there is a billboard advertising your product at the entrance, and the other is because your fragrance is so strong that it can be smelled in half of the supermarket, which naturally attracts a lot of people.

"Don't worry, everyone will have some." The salesperson hurried to maintain order: "I have both brewed and boiled food here. It will be ready soon and everyone will have a taste."

For this first-day promotion, Carrefour cleared out the shelves in the surrounding area and also provided 20 electric hot pots, but it still wasn’t enough.
After a while, the soaked and boiled instant noodles were ready, and the salesmen hurriedly picked up the disposable paper cups, took a little from each portion, and then distributed them.

After the people around took it, they quickly left and gave way to the people behind them, and then they also started eating:

“It’s really delicious.”

"Yeah, it's much better than chicken."

“It’s even better than the noodle shop downstairs from my house.”

"I have to buy some to take home. This is much more convenient than eating out. Just soak it in water~"

After tasting it, many people immediately started buying goods from the nearby shelves. The taste was indeed too tempting.

After a while, the container was empty, leaving only some chicken-flavored instant noodles, which were also imported from Japan.

Soon, several sales clerks nearby started to restock the goods, and for a while, they were very busy.

Not far away, Yang Wendong looked at the crowd in front of him and said with a smile: "This pickled cabbage instant noodles is much better than the chicken flavor."

"It is said that when chicken instant noodles first came out in Japan, there was also a shortage of supply." Zhou Haoran said with a smile: "But after arriving in Hong Kong, it has not happened again because the price is high and the income in Hong Kong is low.

Nowadays, our sauerkraut instant noodles are considered a new flavor, and the price is much cheaper, so that’s it.”

"Can the production capacity be met?" Yang Wendong asked.

Zhou Haoran smiled and said, "No problem. The production speed of instant noodles is very fast. The equipment is also made by Dongsheng, so it is easy to increase production capacity."

PS: Please give me a monthly ticket
It’s the 8th, everyone must have made a fortune from stocks, ~ hehe ~
(End of this chapter)

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