Chapter 389 Rave Reviews
Chapter 389 Rave Reviews
The 50.4% screening schedule is not the current limit for "Gravity", as tickets for this movie are still hard to come by.
Judging from the data compiled by various departments, "Gravity" has even fed back into other projects of the group company.
For example, the number of downloads and new users of the mobile game "Subway Surfers: Starfield Special Edition" increased by more than 80 in just one day. Those people did it to get a ranking so that they could get free movie tickets.
In addition, peripheral toys and clothing have become hot-selling products on major online store platforms. Not only are there many people buying toys that cost one or two hundred yuan, but even high-end toys priced at five or six hundred yuan are also selling in large quantities.
Of course, the biggest good news comes from Taopiao.com.
With the help of this ticket subsidy plan and as the only authorized online distributor of Gravity, Taopiao.com has seen the number of new users exceed 700 million as of today.
And now, of the 3000 million ticket subsidy funds prepared, only more than 1800 million has been spent, with an average customer acquisition amount of 2.6 yuan, which is already very cost-effective nowadays.
Because of these new users, Tao Piaopiao's market share has further expanded, especially in third- and fourth-tier cities. This time, the ticket subsidies for "Gravity" are mainly targeted at these places, which can be said to fully make up for the shortcomings caused by the lack of Tao Piaopiao's ground promotion team.
When "Gravity" was released, Wang Hao took advantage of the hot sales of the movie to establish Tao Piaopiao's leading position in the movie ticketing market.
According to the general manager of Tao Piaopiao, after the release of "Gravity" yesterday with the effect of Tao Piaopiao's subsidy, many film and television production companies have contacted them and expressed their desire to discuss the film distribution issue.
Tao Piao.com did not hesitate and reached preliminary cooperation intentions with the producers of some of the film projects.
With these works, plus the foundation of Galaxy Pictures' own works, Tao Piao.com can be said to have grasped the essence of Chinese films in 2013.
Those who followed Tao Piao.com into the online movie ticket market, including Maoyan developed by Meituan, and Internet ticketing software such as Alibaba and Tencent, cannot get good movie projects to spend money to seize the market, even if they are willing to spend money.
For ticketing websites, channels are important, but content is equally important.
If movie fans want to watch a certain movie but tickets are not available on your platform, they will naturally choose other platforms.
This is also the reason why ticketing websites like Tao Piaopiao and Maoyan later became involved in film investment and production.
With the data in hand, Wang Hao didn't care whether it was the Spring Festival or a holiday. He directly called the venture capital institutions that invested in Tao Piaopiao and Alibaba's CEO Ma.
The content of the call was also very simple, just transfer money!
If Tao Piaopiao wants to consolidate its market position, it has to continue spending money and expand its financing scale, so it is essential to introduce new venture capital institutions.
The reason why Alibaba was brought in this time is that, on the one hand, Alibaba is also developing its own ticketing website. The other party must have some ideas and also knows that eggs should not be put in one basket.
On the other hand, although Taopiao.com occupies a leading position in the ticketing market, it does not have much strength in the payment market.
Tao Piao.com is just a payment scenario, and Alipay will be the largest payment platform in China in the future.
As for why not create your own payment system?
Wang Hao has always known what his purpose is. The core business of Galaxy Group is cultural creation. Internet business is acceptable, but it is not the most important. All industries of Galaxy Group are built around this purpose.
They want to get involved in every project and industry, expand without any order, and become like an octopus. In the end, they will make too many enemies and be besieged.
Moreover, the Tao Piaopiao business alone is too thin to support its own payment system, and the Galaxy Group does not have a payment license, so it would be better for it to be more open.
As for whether introducing too much venture capital will lead to loss of control of the company?
Wang Hao is not worried about this. He currently has an advantage in financing and has many means to restrict the rights of venture capital companies.
With the addition of new capital, Wang Hao and Tao Piao.com naturally became bolder. The ticket subsidy plan for "Gravity" is still continuing. Both parties even shouted the slogan "Invite movie fans across the country to watch the movie". The ticket prices in some places were even reduced to the terrifying level of 19.9.
At the same time, Stephen Chow's "Journey to the West: Conquering the Demons" also followed suit and subsidized online ticket purchases through Tao Piaopiao.
Of course, the scale of "Journey to the West: Conquering the Demons" is definitely not as good as "Gravity", and the ticket subsidy is only about 10 yuan.
But something is better than nothing. At least on the second day of the Chinese New Year, the box office performance of "Journey to the West: Conquering the Demons" not only remained stable, but also increased slightly, reaching 3000 million.
Of course, compared with "Gravity", this is nothing. On the second day of the Chinese New Year, the box office of "Gravity" was still 1.61 million yuan, and although it dropped slightly on the third day of the Chinese New Year, it still exceeded 1.5 million yuan.
With a box office of nearly 500 million in three days, the achievement of "Gravity" was so exaggerated that some filmmakers and the general public couldn't help but exclaim.
Although ticket subsidies were indeed a factor contributing to the box office success of Gravity, the 3000 million prepared by Galaxy Group has not yet been used up.
The reason why "Gravity" can achieve such amazing results is mainly due to its own high quality, followed by the official promotion, ticket subsidies, the good reputation of the "Galaxy Cinematic Universe" and the pursuit of science fiction fans.
At the official level, not to mention the joint efforts of the cultural, educational, aerospace, and industrial departments, just one student's review assignment alone is enough to encourage families with children to go out and watch this movie.
As for public reputation, Douban's score reached 9.1 on the first day after the release of "Gravity". In the next two days, although the score dropped slightly as the number of moviegoers increased, it was still above 8.5 points.
You know, as a science fiction commercial blockbuster, the fact that it can get such a score on Douban, which has a strong literary and artistic atmosphere, is enough to show the excellence of "Gravity".
[I was completely impressed by the technical aspects of the film; the photography, special effects, sound editing and mixing were impeccable. Director Wang single-handedly raised the level of Chinese film production to world-class level.]
[I guarantee that the first step you take when you stand up after watching "Gravity" will be frivolous!
There is no point without 3D. All the senses are extremely real, mobilizing your primitive instincts from top to bottom and from inside to outside. You will be forced to tears several times by tension and pressure!
From the soul level, refresh your understanding of the relationship between man and the universe. 】
[A great film that needs no explanation! ]
【Our journey is the sea of stars! 】
[The IMAX version is invincible! ] The movie review section on Douban is full of praise, and on Zhihu, an online question-and-answer knowledge community that was established less than two years ago, many answers to the question [How do you evaluate the work "Gravity"? ] are also full of praise.
A complete victory of technology!
After watching "Gravity" in the cinema today, I suddenly realized that the efforts Director Wang Hao has made for Chinese films over the years are not just talk.
While other companies and directors are still using Hollywood special effects teams as selling points for their movies, Director Wang has already created our own "Industrial Light & Magic". The special effects technology of the Starlight Fantasy team has fully reached the world's advanced level. The key is that all these special effects are created by the Chinese team.
As a practitioner in the film and television special effects industry, I am really proud to be able to see such excellent visual effects on the big screen.
According to the information released by the film company, the total production cost of "Gravity" is 3.6 million yuan. Judging from my personal experience in the industry, the funds invested in the special effects of this movie alone will definitely not be less than 2.5 million, or even more.
It can be seen that Galaxy Pictures and director Wang Hao are really working hard on making science fiction movies. 】
[I am a senior fan of director Wang Hao and the Galaxy Cinematic Universe, and I have also watched many science fiction movies.
My first exposure to the Galaxy Cinematic Universe was Director Wang’s “Source Code”. At that time, I was so happy that there were still directors in China who dared to make science fiction films and could make good science fiction films.
Then I watched "Wolf Warrior". When the mechanical armor appeared for the first time, I knew that there was hope for Chinese science fiction films.
When I watched the behind-the-scenes footage of "Inception" and saw Director Wang explaining how those dreamlike shots were made, I thought to myself, this bullshit will never stop, it will only get worse, these technical bullshit guys are all crazy!
Sure enough, when I saw the beginning of "The Center of the Earth" this time, I sighed. This is what it means to be crazy! "Inception" was win97, this time you are win7! No, win8! win9! Hysteria!
If "Gravity" was a science fiction short story, we would say, well, it's not bad, but the plot is a bit old-fashioned; if it was an animated film, like Wall-E, we would say, look, this is the charm of cartoons, cartoons can do things that feature films can't.
However, this is really a drama film. We can only say with sweaty palms that Wang Hao is a god! He is the god of Chinese science fiction! He has completely saved Chinese science fiction movies! 】
“This article is over-written!”
Wang Hao pointed at the computer of an employee of the cultural propaganda company under the Media Distribution Business Group of Galaxy Group, which is also the so-called water army department. He reminded:
“Zhihu and Douban are different. When you publish soft articles, you should pay attention to the different attributes of different platforms.
Those who use Zhihu are all elites, and being elite means being unique. Posting this kind of article can easily arouse their disgust, so sometimes you have to learn to play the opposite role, or speak in a reasonable and objective tone. Of course, being purely neutral is also good.
This one is pretty good..."
Wang Hao pointed to the article on another monitor.
[After "Avatar" promoted the iMAX+3D trend to the world, many such movies are released every year. Whether it is pre-production or post-conversion, the iMAX+3D technology is gradually accepted by people and shows a strong visual and auditory appeal.
However, when watching those iMAX+3D movies, I always can’t help but wonder: Does this shot have to be presented in iMAX+3D?
Advantages of iMAX: The giant screen and a sufficiently wide screen space can carry more images and thus bring more information. Sitting in any corner of the iMAX theater, you will not have a strong sense of deviation. It is especially suitable for expressing vast spaces and long lens effects.
Advantages of 3D: three-dimensional sense, more immersive three-dimensional effect, making people feel truly immersive, especially those shots rushing towards them from the screen, they will have the urge to dodge in a trance.
Not all movies are suitable for 3D or iMAX, and even fewer are suitable for iMAX+3D. The effect presented by the movie "Gravity" is to bring out the advantages of iMAX+3D to the fullest.
That feeling is hard to describe in words, you have to go to the cinema to experience it in person.
Anyway, after watching the movie, I kept thinking: Perhaps, this is the beginning of a new round of "marching into space" for our Chinese films, exploring the areas and worlds that have always been unknown to mankind, and exploring the universe that has truly fascinated us since childhood.
I personally think that this is the best space movie since 2001: A Space Odyssey, and it is also the starting point of a new era for Chinese films. 】
"Okay, Mr. Wang, I'll change it right away."
The employee whose problem was pointed out by Wang Hao spoke with a little panic, and Wang Hao patted him on the shoulder, signaling that he need not be nervous.
"It's okay, just take your time and don't rush. I'll treat you to afternoon tea later.
I'm really sorry that you guys need to work overtime in the company during the Spring Festival."
"Gravity" was chosen to be released during the prime time of the Spring Festival, which resulted in many employees within the Galaxy Group naturally having to continue to stick to their posts.
Wang Hao did not go out to promote the film with the main actors during the Spring Festival, so he had time to visit and comfort the employees who were still sticking to their posts.
The Galaxy Group's online water army department has a large number of people. It has been in the process of expansion since it was officially established three years ago and is considered a considerable force on the Internet.
Among them, there are about 180 regular employees, and there are about 3000 temporary workers who take tasks from the water army department.
Don’t think that these people are few in number. Those water army generals who hang out in major forums each have dozens of accounts. If they really mobilize together, they can create the momentum of tens of thousands of people.
Of course, because this time it was during the Spring Festival, less than 40% of employees were actually involved in the work.
But even if it was only 40% of the employees, it played a significant role in the reputation of "Gravity" on the Internet.
Faced with the reward of milk tea offered by Wang Hao, the employees present naturally thanked him and cheered loudly.
After staying in the office of the water army department for ten minutes, Wang Hao walked out of the office and went to the [Consumer Products Business Group] on the next floor to continue visiting the employees who were still working overtime.
(End of this chapter)