Chapter 387: The Spring Reunion of 1964
Chapter 387: The Spring Festival Reunion in 1964
February 1964, 2, New Year's Eve:
Changxing Group has been on holiday for several days. Except for some positions that must work, such as some employees in supermarkets, factories, radio stations, newspapers, shipping, etc., many occupations are destined not to be able to rest during the holidays like normal people, but will be even busier.
However, the group will also give them some compensation policies, such as higher wages, bonuses, and future adjustments to holidays.
This is also the reason why the Changxing Group has become a company that all the Chinese in Hong Kong want to join. The various benefits, treatment, wages, etc. are no worse than those of the British foreign companies. Moreover, this is Chinese capital. Chinese who enter it have the opportunity to climb to a high position, unlike the foreign companies, where the middle level is basically at the end.
Yang Family Villa:
Early in the morning, Yang Wendong got up early and went to a chair next to the rockery to eat breakfast. For him, although he could rest frequently, the New Year period was the time when he could truly put aside all his work and live a leisurely life.
"Meow~~" An orange cat and a gray and white rural cat came to Yang Wendong and rubbed his shoes with their faces.
"Here, I'll give them to you." Yang Wendong teased the cats with his feet while throwing the egg yolk, which he didn't like very much and couldn't eat too much, to the two cats.
I pay attention to health preservation, and he usually doesn't eat egg yolks which are high in cholesterol. But he likes to eat egg whites, which is very embarrassing. Although it is not valuable to him, it is always bad to waste food.
Just a while ago, he accidentally found two kittens near his home and brought them home to raise.
Of course, the Yang family also has a dog, which is necessary for security. The dog’s nose is better than the camera decades later.
With the wealth of the Yang family, raising an animal would naturally make them live very well. It would probably be better than being Director Qi's police dog.
"Daddy~" At this time, Yang Zhiwen, who was over one meter tall, ran over and immediately scared the two cats away.
"Zhiwen." Yang Wendong smiled and said, "Have you been bullying cats again recently? They run away when they see you."
The statement that both cats and dogs hate three-year-old children is absolutely true, especially cats. They respect the elderly and love the young, and only target humans in between. If they are bullied by children, they usually won’t fight back.
Of course, the Yang family would not gamble on this, so the cat’s claws were clipped and there were special bodyguards for childcare.
"No." Yang Zhiwen didn't care about that and went straight to the table to eat.
Yang Wendong smiled and didn't ask any more questions.
After a while, everyone came to have breakfast. It was so lively with the whole family together, especially with the two pairs of twins.
"Do you have anything to do today?" Su Yiyi asked after almost finishing her meal.
"Probably not. I don't have anything important to do today." Yang Wendong shook his head and said, "Why? Are you busy?"
Su Yiyi smiled and said, "It's not a big deal. Although today is New Year's Eve, we can't all stay at home, so I want everyone to go to Central and take a look at my newly opened Yiranzhijia flagship store on Queen's Road."
"Sure, I also want to see your achievements over the years." Yang Wendong said with a smile.
Changxing Group is not involved in the textile or clothing industry, not because it cannot do so, but because there is no need. As a time traveler, he has no advantage in this market. However, this is indeed a big market, and when he has sufficient capital one day, he can also run a chain of terminal stores, similar to ZARA or UNIQLO.
Su Yiyi started her own chain of clothing stores more than two years ago, using the resources of Changxing Group and some suggestions from Yang Wendong.
Bai Yushan also nodded and agreed: "Okay, I want to go to Central too."
In the end, Bai Yujie naturally agreed
The group left as soon as they said they would. The convoy of bulletproof Mercedes-Benz cars set off quickly and soon arrived at Central. However, they encountered a traffic jam.
"There are so many cars in Hong Kong." Su Yiyi said as she sat in the back seat of the car and looked at the scenery outside.
Yang Wendong said with a smile: "Hong Kong's economy is getting better and better, so naturally more people are buying cars. But the roads in Central were built in the past, so traffic jams are normal."
This is a common problem in any city. In the early years of poverty, funds were limited and it was impossible to build wider roads. However, after economic development, land in the city center is extremely expensive and demolition is even more impossible.
Therefore, most cities have many new and very modern districts, but the old city center is relatively dilapidated, even worse than some towns built later.
"Yes, today is not a working day, and the minibuses are stuck in traffic, which gives people going to work a headache." Su Yiyi said again.
Yang Wendong said: "According to the development laws of the West, we should build a subway."
"Subway?" Su Yiyi nodded and said, "I've taken it in Europe before. It's really convenient."
"Hong Kong will have it soon," Yang Wendong said with a smile.
The emergence of the Hong Kong subway will also be a feast for the real estate market.
Faced with traffic jams, even super rich people have no choice but to wait; as for the helicopter method used by the rich in previous lives, it is not feasible at present because the technology for helicopters is not yet mature.
After half an hour, the car finally arrived at Queen's Road. Fortunately, the parking fee here was extremely expensive, so there was a place to park. After Yang Wendong and others came out of the underground parking lot, there was an endless crowd in front of them. It looked like a sea of people and it was densely packed.
"There are so many people." Bai Yushan smiled, then looked in one direction and asked, "Brother Dong, is that the Huajin Building you built?"
"Yes, that building." Yang Wendong also looked in the direction Bai Yushan pointed and said with a smile.
At the beginning of last year, in order to raise funds to buy water, the Hong Kong government auctioned a piece of land on Queen's Road. The land was acquired by Yang Wendong, who then built a building, namely the Wah Kam Building.
Su Yiyi asked, "This East Building looks very tall. Is it going to be topped out soon?"
"Yes, the original plan was to build 28 floors, two floors higher than Changxing Building, but the land area is a little smaller, so the total area is not as good as Changxing Building." Yang Wendong explained, "Now we have built 22 floors, and there are still 6 floors to go. After the water and electricity are connected, it should be completed by the middle of the year."
Bai Yujie asked, "A little more than a year? Much faster than the Four Seasons Hotel, right?"
Yang Wendong said with a smile: "Of course, hotels need luxurious decoration and many special requirements. Office buildings are much simpler. Once the framework is built and the water and electricity are connected, it's almost done."
This is also the reason why many big guys are unwilling to run hotels when they lack capital. It is too troublesome, and the subsequent operation and management are much more tiring than office buildings.
Therefore, except for a few that like hotels or are good at hotels, other capitals are not very willing to participate. In the past, although the giants of Hong Kong capital all owned hotels, there were only a few of them, and it was obviously a marginal business.
"Oh." Bai Yujie nodded.
"Let's go. It's 500 meters east and we'll arrive." Su Yiyi pointed in the direction and everyone followed.
We walked and talked along the way, occasionally stopping to buy some snacks nearby, feeling very comfortable. There were also many bodyguards around us, following the host as ordinary people.
Yang Wendong was also very at ease with his child. This was Queen's Road. Although gangs were rampant in Hong Kong in the 60s, they definitely didn't dare to cause trouble on Queen's Road. Of course, it was hard to say what the brainless thugs would do. So even in this environment, there were bodyguards around.
Soon, everyone came to a large shop with four big words "Yan's Home" written on it.
There was a large crowd of people moving in front of the store, and some people were also attracted in.
Bai Yujie said, "The location here is perfect." Su Yiyi smiled and said, "Of course it's good. This store is owned by Changxing Real Estate. Otherwise, you wouldn't be able to rent it even if you had the money."
"Won't you lose money selling clothes here?" Bai Yujie asked again.
Su Yiyi replied: "It will lose money, but Brother Dong told me that for any chain brand store, it is impossible for every store to make money. As long as the overall profit is made, those that are not profitable or the loss is not too big still need to be operated.
As for the flagship store, we don’t care about losses. It is a symbol of the brand, so I deliberately chose Queen’s Road.”
Yang Wendong also continued: "Yes, this position is actually a kind of advertisement. Many people who come here, even if they don't come in to buy, may come in when they see the same name in other branches in the future."
Bai Yushan said with a smile: "Yujie, in the future, you have to study more. There is a lot of knowledge in it."
"Okay." Bai Yujie nodded.
After entering the shop, several people immediately placed their children in the children's entertainment area next to it. This area was specially prepared for parents with children. Although shops in Central are very expensive, this location is necessary.
Because any child will involve the parents' energy, they are not happy to look at clothes, and they want to leave, so having a place to play can let them be quiet, and then let the adults look at clothes and consume with peace of mind.
Afterwards, they started shopping in the store. After looking at the prices, Bai Yujie asked in surprise, "Sister Yiyi, your clothes are so cheap. They feel about the same as those in towns and villages."
Su Yiyi smiled and said, "Our Yiranzhijia is a low-price, high-volume store. You can see that I have more clothes here. I have more in the warehouse at the back. Once they are picked up, new ones will be put in immediately.
Even though the warehouse here is small, we have a large warehouse near Central where we can restock at any time. So we make less money on one piece of clothing, but if we sell more in quantity, we will not make less than other stores that sell thousands of pieces but sell less.”
"It's true. The cashier counter is full of people." Bai Yujie looked at the busy cashier counter and nodded.
Yang Wendong also came over and said, "This is called small profits but quick turnover. In the countryside, Yiran's clothes are even cheaper, so more people buy them."
Yiranzhijia's strategy is actually learned from its previous life Uniqlo, which relies on huge volume and fewer varieties to spread various operating costs and reduce prices to the extreme.
Facts have also proved that this model of small profits but quick turnover is the most profitable for many businesses, such as Walmart, Uniqlo, Coca-Cola, etc. Even though some high-positioned brands make a lot of money, they are still a minority.
Take the most well-known industry, automobiles, for example. Those who make super luxury cars are supported by ordinary brands, otherwise they would have died long ago. Among luxury brands, the profits of BBA are actually not as good as Toyota and Volkswagen, and there are only these three. There are many ordinary car brands similar to Toyota and Volkswagen.
Su Yiyi smiled again and said, "But even so, this store is still losing money. If it weren't for my own store, I'm afraid I wouldn't be able to sustain it."
"Having your own property is also an advantage." Yang Wendong said undeniably: "When doing business, you have to make use of all your advantages. If you have your own property, you should make good use of it."
Competition in the business world is never fair; it only matters who wins in the end.
"Yeah," Su Yiyi nodded, and then said, "Yujie, take a look and see if there are any clothes you like. You can take some back."
"No, I have to pay." Bai Yujie said with a smile.
After shopping in the store for more than an hour, Yang Wendong couldn't stand it anymore. Women are really good at shopping.
For a piece of clothing, if Yang Wendong comes to buy it and sees a nice one, there is an 80% chance that he will buy it after trying it on. Even if he wants to pick and choose, trying two or three pieces is enough. If he tries more than that, he will think it is a waste of time.
But women are different. They will keep trying, especially when there are several women together, commenting on each other.
So, the bored Yang Wendong came to the children's area and played with his children. A man is a teenager until he dies.
At noon, the few of them found a restaurant nearby and then went back.
In the afternoon, Yang Wendong was still writing couplets as usual, and then someone went to post them.
"Brother Dong, your handwriting is much better looking." Su Yiyi said with a smile after coming to the side.
"Of course." Yang Wendong said with a faint smile.
His calligraphy is now quite good, mainly because he once learned from a teacher.
After a while, the words were finished, and Yang Wendong said with a smile: "Okay, everyone can go prepare dinner."
The tradition of the Yang family is that on the evening of the 30th, dinner will be prepared by family members. Of course, this means someone will be in charge of cooking, and the dishes will be prepared by someone else.
"Are you still planning to cook tomato fish this year?" Su Yiyi asked with a smile.
Yang Wendong shook his head and said, "No, I'm going to prepare something new this year, and I guarantee you'll like it."
"So mysterious?"
"You'll know in a moment." Yang Wendong smiled and asked, "By the way, what about you? Are you still making meatballs?"
"Yes, everyone likes to eat meatballs." Su Yiyi said with a smile.
"Haha, that's right~"
In the evening, everyone's dishes were served.
Su Yiyi looked at the dish that Yang Wendong brought up and asked, "Is this pickled fish?"
"Yes, I specially asked someone to get some from the instant noodle factory." Yang Wendong said with a smile.
There was no sauerkraut fish in that era, or to be more precise, there was no sauerkraut fish in Hong Kong. He had not thought of it at first, but sauerkraut instant noodles came out, and the raw materials became available.
"It smells so good, I have to try it." Bai Yujie said with a smile.
Yang Wendong said, "Come, try some. This is the same as the tomato fish, boneless. But it's processed manually, so be careful."
In today's world where fish is not processed industrially, black fish may contain bones when processed manually. Plus, there is no such talent on the market, so the chef can only follow the instructions and is considered a novice.
"Hmm~"
After everyone agreed, they started eating one after another.
"Delicious, this pickle tastes better than fish~"
"Yeah, and these vermicelli noodles, they taste just right."
Seeing everyone enjoying the meal, Yang Wendong raised his glass of milk and said with a smile, "Come on, let's have a drink first. I wish everyone a happy new year."
PS: Ask for monthly ticket
(End of this chapter)