Chapter 401 Bad Movie

Chapter 401 Bad Movie

Chapter 401 Bad Movie
Internet users in later generations often like to say that after Internet capital invaded the entertainment industry, it brought their management logic and thinking concepts into the traditional film and television industry, thus causing various problems.

It seems that film and television creation no longer focuses on literary and storytelling qualities, but is instead keen on piling up hot spots, grabbing traffic, and focusing on data first and KPI.

However, as Galaxy Group transforms from a film and television company to an Internet capital, it also faces many problems in transformation.

If Internet companies are climbing from the downstream of the cultural industry chain to the upstream content creation field, Galaxy Group is drifting from the upstream field of the cultural industry chain to the downstream.

In this process, Internet companies need talents who are familiar with traditional cultural fields so as not to be blinded by data.

Similarly, Galaxy Group also needs talents who are familiar with Internet thinking so that it will not lose its direction in future development.

Now it seems that Zhou Ming is not a person with Internet thinking.

This is normal and understandable. After all, Zhou Ming is a veteran of the Galaxy Group and has been in charge of the group's copyright operations at Star Chart Culture.

The reason why he was able to sit in the position of head of the [Content and Culture Business Group] was mainly because he had enough experience and acted cautiously and diligently in his daily life, which enabled him to gain the trust of Chairman Wang Hao.

In the copyright business, this quality was sufficient, but after the group company expanded, its responsibilities increased and its own shortcomings became apparent.

In fact, this problem is also the situation that many traditional domestic film and television companies will face when they transform and progress.

The most famous one is Huayi, which was able to rise because it stood at the forefront of the trend. However, in the future it will still be brought to the bottom by the tide of the times because it lacks Internet thinking.

In comparison, it is some younger celebrity artists and industry practitioners who have the Internet spirit and traffic thinking and will rise in the future and become new trendsetters.

Fortunately, the Galaxy Group will not stop its development because of this problem for the time being, because their helmsman Wang Hao is even more unique, he is a time traveler with a vision for the future.

"Regarding the acquisition of Zongheng Chinese Network, you can discuss it with Mr. Sun from the [Fund Operation Department]. You can contact Perfect, but don't take it too seriously.

I guess Baidu and Tencent should have ideas about Zongheng, and their demand is probably very high. If the acquisition price is higher than 200 million, forget it.

After all, Zongheng Chinese Network is not a particularly good asset, according to the data in your information.

Zongheng Bookstore has a stock of 10 books, over 260 million unique copies per day, and over 6000 million page views. Currently, the amount of mobile reading is also growing significantly, but all of this is based on Zongheng's high-priced recruitment of great writers.

This development strategy cannot be said to be wrong, but there is no end to poaching people. The cost of poaching an author is more than one million RMB. These so-called "great gods" have greatly increased the operating costs of novel websites.

Zongheng Chinese Network has not been operating well in recent years, with annual losses reaching hundreds of millions. It is a huge burden for Perfect World and there is a risk of collapse at any time. It may not be a good choice for us to rush to take over at this time.

When it comes to content creation, sometimes we cannot be superstitious about the so-called top leaders. A healthy company still needs to have its own hematopoietic system and mechanism for training new talents.

Instead of spending a lot of money to poach those great authors, it is better to target the backbone and new generation of authors.

To be honest, I have also read some novels by great authors such as Wuzui, Wandering Toad, Fang Xiang, and Meng Ru Shen Ji.

Those old authors just take advantage of the fact that they started early, but they are not as good as some newcomers in controlling the tastes of new readers. "

Of course, what Wang Hao said was somewhat one-sided. According to the history of the previous life, Perfect World will get 2 million yuan this year to sell Zongheng Chinese Network to Baidu. After just a few years, they will buy it back from Baidu for 10 billion yuan.

If you really want to make money, you can still do this investment business if your funds increase fivefold in a few years.

But Wang Hao was not considering the profits from these "small goals". At his current position, he was more concerned about the shaping of the overall atmosphere from top to bottom during the company's development, or the polishing of the entire group company's background.

What kind of company should Galaxy Group become and what kind of ideological qualities should its employees possess? These are the key points he needs to consider.

In his opinion, the act of acquiring Zongheng Chinese Network and waiting for a few years before selling it back would gain benefits in the short term, but it would inevitably have a certain impact on the company's calm, solid and focused development culture.

Moreover, this crooked path is not so easy to follow. In his previous life, Wang Hao had not personally participated in the two acquisitions of Zongheng Chinese Network. He had only read one or two news reports on the matter. He was not aware of the specific circumstances of the two transactions.

Sometimes, a business that others can do may not be done if the person, time or location are changed.

At that time, if Perfect World does not take over Zongheng Chinese Network again, this mess will be in his hands.

"Okay, Mr. Wang, I'll go down and do it right away."

Faced with Chairman Wang Hao's opinion, Zhou Ming could only nod in agreement, but this was not the end yet, Wang Hao continued to give instructions.

“Of course, you still need to continue to vigorously develop your business, and Xingyue Chinese Network’s acquisition targets do not necessarily have to be limited to Zongheng Chinese Network.

ZXing's current position in our group's cultural system can be regarded as a core content creation platform.

As the art of war says, use the normal to unite and the unusual to win.

Xingyue Chinese website is positive, so the subsequent development of your department will need to focus on Xingyue Chinese website to fill in the gaps and build a complete ecological system.

For example, if you have established a novel website now, then you have to start preparing the corresponding comics website. Some of the novel copyrights on hand are not suitable for film and television adaptation for the time being, so you can first adapt them into animation.

There is also an online audio sharing website called Himalaya that appeared in Shanghai this year. It is also an audio book website. You can also contact the group's capital operation department to discuss this website, whether for investment or acquisition. Even if they don't want to sell, you can learn to develop audio book channels.

In addition, different novel websites have their own different styles. I remember that Xingyue has always been mainly focusing on science fiction and urban novels. "

"We are currently trying to enrich the content of fantasy and fairy tale themes." Zhou Ming responded immediately.

“But there are still some topics that we dare not invest much energy in because of the problems with the review policies from above, right?
In this regard, you can also invest privately or create some small niche websites, such as Motie Chinese Network and Feilu Chinese Network.

In addition, Xingyue and most of the current Chinese novel websites are paid subscription websites, so we can also create a free novel reading website to broaden the audience group.”

"Free novel reading website?" Zhou Ming was completely surprised by his boss's idea.

"Yes."

Wang Hao nodded. "The company is now transforming from a film and television cultural creation company to an Internet group. You leaders must also learn to have Internet thinking.

What is the core of the Internet? It is traffic. For a website, with traffic and users, profits will come naturally.

I believe that as the manager of Xingyue Chinese Network, you should also be aware that domestic Internet users have not developed the habit of paying.

Although our company works vigorously with the relevant departments above to crack down on piracy every year, there are still countless pirated novel websites on the Internet.

So instead of letting those pirated sites eat into our profits, why can't we just create a free site of our own?

Using free novels to attract users, and then using advertising and traffic diversion to monetize, this is also a development direction for novel websites.”

The free reading websites that Wang Hao mentioned are naturally the free novel platforms represented by Fanqie, Qimao, etc. in later generations.

These free novel websites have sprung up like mushrooms since the second half of 2018, and are well versed in how to acquire and monetize traffic.

In fact, this kind of gameplay is not that complicated. Just like the food delivery and taxi-hailing apps, it is all about low-price competition on the Internet. The so-called free online literature platform is not really free, but uses the method of watching advertisements on video websites and paying membership fees to obtain traffic and users at a low price.

This method is naturally harmful to the healthy development of the entire industry.

The emergence of a large number of free novels with formal copyrights will inevitably impact the paid reading system.

Moreover, free often means low quality, and the content quality of novels will blindly pursue brevity, speed and high sensory stimulation.

But even if the Galaxy Group does not set up a free novel reading platform, free novel websites will still appear, and this is not determined by Wang Hao's personal will.

In this case, it is bound to happen eventually, so Wang Hao might as well take the lead and gain the advantage, thereby guiding and restricting the development of free novel websites.

After all, free reading websites still have some advantages. As long as they are well controlled, they can also become a supplement to paid reading platforms in the sinking market.

The people still have a huge demand for cultural and entertainment undertakings. The popularity of free reading platforms in later generations has met this demand. At the same time, it has also cultivated a large number of readers who are interested in online novels and provided a platform for those authors with poor skills to try.

When the creative level of aspiring authors improves and readers get tired of reading free online articles by brainless novices, they will naturally turn to paid reading platforms with better content.

Wang Hao gave Zhou Ming some advice and then let him go.

In the following week, there were no major problems at the company, and Wang Hao stayed in the crew of "Wolf Warrior 2", working overtime on the filming and production of the movie.

The filming task of "Wolf Warrior 2" was not easy. Compared with his previous film "Gravity", each had its own difficulties.

"Gravity" has many special effects shots, and the actors perform without physical objects most of the time, so the technical content of the filming is very high.

The crew of "Wolf Warrior 2" is large, and the whole film is filled with a large number of battle scenes. In addition to fist-to-flesh fighting, there are also gun battles, chases, explosions, and even helicopters, tanks, warships and various surreal science fiction weapons and equipment.

Although the two have different styles, they both represent the top production level in China's film and television industry today.

Of course, where there is a top level, there is naturally a lowest level.

Just this June, when Wang Hao and others were busy with the production of "Wolf Warrior 6", a movie that would go down in Chinese film history was released.

This movie took three years to shoot. It claims to be a 3D fashion action blockbuster. It was directed by Sun Jianjun, president of BJ Page Taihe Panzai Culture Media Co., Ltd., and co-starred by many big-name stars such as Liu Dehua, Lin Chiling, Zhang Jingchu, and Tong Dawei.

Yes, this is the famous bad movie in Chinese film history, "The Secret: Dwelling in Fuchun Mountains".

After the film was released, due to its high screening ratio, although it had a very bad reputation among movie fans, its box office continued to rise. Not only did it reach 4600 million on the first day, but it also successfully exceeded million on the second day of its release.

Of course, a temporary good box office result does not mean that the movie is that good.

On Mtime and Douban Movies, the ratings of "Dwelling in the Fuchun Mountains" have continued to decline since its release, from the initial 4.3 and 4.1 points to 2.6 and 3.1 points.

It can be said that this movie is expected to become the worst-reviewed box office movie in history.

However, this kind of bad movie has also created a trend of aesthetics of ugliness.

Although the film was collectively criticized by industry insiders and netizens as soon as it was released, the mix of various movie elements, Lin Chiling's constantly changing costumes, and pervasive advertising placements all became the targets of criticism.

However, if you don’t watch "Dwelling in the Fuchun Mountains" during the Dragon Boat Festival holiday and then complain about it, you seem to be out of date.

So, amidst waves of criticism, people flocked to the cinema to watch this movie, which was called "colorful shit". The number of moviegoers kept pace with the criticism of the film and increased day by day, and the box office was booming day by day.

Later, even Feng Dapao complained that "from now on, film history can be divided into before "Dwelling in the Fuchun Mountains" and after "Dwelling in the Fuchun Mountains"."

In this regard, People's Daily also commented specifically on this kind of bad movie marketing, stating that "Dwelling in the Fuchun Mountains" is a complete bad movie.

However, this comment also pointed out that the biggest contradiction in the current Chinese film market is not the quality of the films themselves, but the imbalance between the rapidly expanding market and the aesthetic tastes of moviegoers.

The article states that the expansion of the Chinese film market in the past two years has mainly come from the increase in cinema chains and the participation of audiences from second- and third-tier cities, who constitute the backbone of the current film market.

Most of these people are not movie fans. They rarely go to the movies once a year and know nothing about film history. Their favorite movies may often be the ones that professional audiences hate the most.

So the article changes its tone at the end, saying that although "Dwelling in the Fuchun Mountains" is bad, as long as it can make money, it also meets the aesthetic needs of the general public.

Moreover, this movie is also groundbreaking in terms of subject matter and production. If we only look at it from this point of view, "Dwelling in the Fuchun Mountains" still has its own value.

However, this kind of whitewashing comment angered another big director, who couldn't help but post a comment online.

(End of this chapter)