Chapter 404 Cut in Half
Chapter 404 Cut in Half
As a public figure.
How to conduct external public relations and shape one's own image is a very profound subject.
For example, when the news of Xiao Ma Ge pretending to be a little girl and chatting with netizens came out in his early years, his whole image immediately became down-to-earth.
On the other hand, some businessmen who create an elite image to the outside world and like to give orders everywhere seem to be in the limelight on weekdays, but when they encounter a little setback, they are particularly likely to be kicked when they are down and besieged by the crowd.
Fan Wumian has been labeled as "a noble son from a poor family" and "a top superstar", which to a large extent obscures his achievements in business and investment.
Especially in his early years, he was like a toad wanting to eat swan flesh. He dared to pursue Zuo Ziyan even though he was penniless, which even attracted many netizens to jokingly call him "the real frog prince."
The result is that even if some true or false rumors are circulating, there are people who will spontaneously help to clear the ground for him, understanding that he had suffered emotional trauma in his early years.
There are also popular signatures such as "Other people are just compromises, just because they are not Miss Zuo", "A broken heart is not the loss of a relationship, but the loss of all fantasies about the future", "After being loved by you, it is hard to think that others like me that much", etc.
In addition, people often make fun of themselves, saying that Fan Wumian has his dream lover whom he cannot get, so it is normal for him to fail, which also makes him more down-to-earth.
For example, some photos of Fan Wumian shopping in flip-flops and eating at a roadside food stall during filming. Some of them were leaked by himself, while others were taken with the help of Pu Jiajing.
The purpose is to find a comfortable balance between the image of a domineering president and the image of a noble son from a poor family, so as to avoid being put on the spot by certain people.
After the Big Jade King was cut open and Youtube's valuation skyrocketed, Fan Wumian's net worth has allowed him to rank among the top 15 of the mainland's richest people, roughly equivalent to three Little Ma Ges, and his personal net worth has crossed the threshold of 60 billion Hong Kong dollars.
If he hadn't deliberately suppressed it and guided it in the direction he hoped to see, in fact, his identity as a "rich businessman" would have completely overshadowed his identity as a "celebrity". When he was interviewed, he turned down all invitations from finance and business, and only interacted with some entertainment reporters, in order to avoid attracting attention and to live a stable life for a few more years.
After Huang Bo posted a Weibo to guide the public opinion, the effect was immediate.
As the online popularity grew, some people in the background of Penguin Weibo began to discuss whether it was compliant.
A young man said during the meeting:
"There is no problem with the Ten Thousand Souls Banner. The main problem is that it cannot hold down the coffin lid of Emperor Qianlong. This hot topic is likely to cause trouble."
A girl next to me argued the matter and refuted:
"It's true that it's a little bit off the mark, but it doesn't seem that serious. It's just a joke."
The team leader tapped the table with his pen and said:
"Because of the trending search list, our department has had several incidents. It's definitely not wrong to be careful. But when it comes to Bandit King Media, we have to be more cautious. Since two trending searches have been released at once, we should promote the Ten Thousand Souls Banner and mention Emperor Qianlong's coffin less."
A fat male intern, who had just been assigned to do odd jobs two weeks ago, raised his hand to actively show himself and said:
"If I remember correctly, the coffin had long been used by Sun Dianying to make a fortune, and then the shroud fell into Fan Wumian's hands by accident. Even if he wanted to escape, he no longer had the chance."
I was stunned after hearing this.
The team leader shook his head and said:
"It has nothing to do with whether the coffin is open or not. The problem is that it involves the resurrection of the dead, and the resurrection of the dead itself is a feudal superstition. As a celebrity, it is inappropriate for Huang Bo to mention these things."
The fat intern suddenly realized and kept silent.
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The whole thing caused such a big fuss.
Only two days later, the son of the wealthy businessman who bought the Qianlong brocade Dharani Sutra quilt heard about the news from the newspaper. He was so angry that he wanted to fly to the mainland and strangle Huang Bo.
Because the news reprinted the views of a well-known mainland collector, who mentioned that as the nickname "Ten Thousand Souls Banner" became widely known, the brocade Dharani Sutra quilt, which had covered so many ordinary people, had lost the blessing of Emperor Qianlong's fame, causing its collection value to plummet.
And now this Qianlong brocade Dharani Sutra quilt is in the hands of Ma Chenghan, the eldest son of the wealthy businessman.
Ma Chenghan's father passed away in February this year.
Before his death, he left a will, giving most of his property to his three sons, while his two daughters only had a little bit of water. As for the Qianlong brocade Dharani Sutra quilt, it was not written in the will.
The deceased Thai businessman actually wanted to secretly wrap this treasure and bury it in a grand manner. He mentioned it to his children many times before his death. However, burying this thing in the ground is equivalent to burying tens of millions of cash, which is really too extravagant.
So before their father's coffin was sealed, the children made a tacit decision to take back the Qianlong shroud, saying that they were "afraid of it being found when the grave was dug up." Afterwards, they temporarily kept it in the hands of the eldest son Ma Chenghan, and continued to rent it out to make money.
The family was originally quite harmonious, but it became chaotic after the old man left.
The brothers and sisters have quarreled several times over the house and other assets, over the management rights of the company, and over the shroud.
The other assets were executed according to the will, and the crux of the dispute was the Qianlong shroud. The brothers and sisters were all angry and had prepared in advance to never have any contact with each other again until the whole matter was settled.
Ma Chenghan contacted Christie's auction house last month, hoping to send the Qianlong brocade Dharani Sutra to auction as soon as possible, and then exchange it for cash. The three brothers would each get 25%, and the rest would be divided among the two daughters.
Many traditional concepts have been intactly passed down in Hong Kong, Macao, Taiwan and Southeast Asia, such as "sons follow in their father's footsteps", "a daughter who is married off is like spilled water", "the eldest son is the eldest", etc., which are still prevalent among many older generations.
For example, Ran Ruoyu, the daughter of Hong Kong's No. 1 TV station, started planning for the future early, wanting to sell herself for a good price as soon as possible while she is still young and beautiful. This is because she knows very well that she can only get a small part of the family property in the future, and she is worried that her quality of life and status in the circle will decline.
This is Ma Chenghan.
Their father, a wealthy Thai businessman, was diagnosed with a terminal illness a few years ago and has been living and earning more every day.
Out of fear of death, I spent a large sum of money to buy this treasure last year, hoping that I can continue to enjoy happiness after death and have a smoother journey to the underworld.
To be honest, Ma Chenghan, as the eldest son, always felt that his old man might have done something bad in his early years, so he attached so much importance to this object which was said to be able to ward off disasters and solve problems.
It was bought anyway, and it would also be valuable if the money was exchanged for a collectible. Ma Chenghan has always estimated that the Qianlong shroud has appreciated in value and could be sold for around HK$1 million.
However, after the news of the "Ten Thousand Souls Banner" became popular, it even spread to Thailand, where the media dubbed it a "very evil thing", and quoted an article from the mainland saying that its value had been halved.
How could Ma Chenghan not be angry after losing tens of millions of Hong Kong dollars in an instant?
After calling the experts at Christie's auction house for consultation, I learned that the original valuation was around 1 million Hong Kong dollars, but now it may only be sold for to million Hong Kong dollars. It also requires a stubborn buyer who is not afraid of bad luck, so there is a possibility of it failing to sell.
That’s how the collection circle works.
For example, Master Li, who became famous in his previous life with the "Red Mountains All Over" series and whose works were sold at sky-high prices, had his manuscripts leaked by the auction house.
When outsiders discovered that he, as a master of traditional Chinese painting, not only drew drafts but also marked positions with grids on the draft paper, the prices of his works plummeted instantly and many of his works failed to sell.
This time, it wasn’t just the valuation that fell.
Other wealthy businessmen who had originally hoped to rent this Qianlong brocade Dharani Sutra quilt cancelled their orders. Many of them had done too many evil things in their early years, and before they died, they wanted to seek peace of mind and find some emotional value, so they were willing to spend money to rent this treasure.
As good fortune turns into misfortune, they will go crazy and continue to cover themselves with this "Banner of Ten Thousand Souls".
Since the Qianlong Kesi Dharani Sutra was sold, it has been rented out six times, plus rented to museums for exhibition, earning a total of more than 900 million Hong Kong dollars in the past few months.
Ma Chenghan was particularly angry when he thought that for the sake of a few million in profit, the value of Emperor Qianlong's shroud had shrunk by half, with tens of millions evaporated.
He was short of cash to pay the inheritance tax, so he immediately called his brothers and sisters to discuss the matter face to face.
Infuriated, he decided to hire a lawyer to sue Huang Bo, trying to get him to delete the post and make a public apology, and try to eliminate the adverse effects so as not to affect the auction.
the next day.
When the lawyer hired by the Ma family started communicating with Bandit King Media, Fan Wumian heard about it immediately and wondered to himself:
"You can't afford to play like that? What should I do? I'm going to screw Huang Bo over."
(End of this chapter)