Chapter 406 TVB starts broadcasting, sweeping Hong Kong

Chapter 406 TVB starts broadcasting, sweeping Hong Kong

Chapter 406 TVB starts broadcasting, sweeping Hong Kong
With a pair of new children, the Yang family has become lively again. Now, Yang Wendong already has 5 children. Su Yiyi has a son and a daughter, Bai Yushan has two sons and a daughter, one of whom is twins, and there is no news about Bai Yujie yet.

Yang Wendong is quite satisfied with the current family configuration. It can be said that the Yang family has enough descendants. After all, this era is not ancient times. Medicine is relatively developed and there won't be any major risks. He has also specially invested in building a world-class physical examination hospital to ensure his health. Safety is naturally not to mention.

These investments are just a drop in the bucket for the current Yang Consortium.
A few days later, after various examinations, the two children were found to be healthy, and Yang Wendong gradually felt relieved.

On August 8, Yang Wendong came to an 27-story building in Tseung Kwan O. On the top floor of the building, "Hong Kong Television Broadcasting Limited" was written.

"Hello, Mr. Yang."

Qin Zhiye, Zou Wenhuai, and several senior executives of TVB had already been waiting at the door. When Yang Wendong's car stopped, everyone came forward to greet him.

"Everyone." Yang Wendong nodded, looked at the senior TVB staff around him, and said to one of them, "Old Qi, TVB will officially start broadcasting tomorrow. Have you done your preparations?"

Chinese people like the numbers 8 and 6. For example, in the past, a license plate with three 3s or three 8s might be more expensive than the car. If it had four or five, it would be extremely expensive. Many wealthy people would scramble to get it. Even the opening time of the Olympic Games has many 3s.
Therefore, TVB's launch date was set at 8:28 am on August 8, for the sake of good luck. It is also easy to resonate with people during promotion.

The person Yang Wendong was questioning was Qi Ruifan, the provisional general manager of TVB. He used to work at a wireless TV station in Japan and was poached here.

Qi Ruifan replied: "Don't worry, Mr. Yang, I have made all the preparations. When you go up later, you will be able to see all our preparations."

"Okay, I'm looking forward to it too." Yang Wendong said with a smile.

This statement is absolutely sincere, but it is not because of how much money TVB can make in the future, nor is it because of how much publicity effect TVB can bring to his own group. Although these are also there, they cannot be regarded as strategic help.

What really makes him happy is that after TVB was established, it can finally invest large capital and combine resources to shoot various TV dramas and variety shows. If these programs are shot carefully, the quality will not be bad. Even he, a person from his previous life, can watch these programs. Even in the 2020s, Hong Kong TV dramas or movies from the s and s are still worth watching.

It has been six years since he traveled through time, but he has always been bored. There are no good entertainment programs to watch. More importantly, these programs can be exported overseas.

Afterwards, everyone entered the TVB building. Qi Ruifan gave Yang Wendong a detailed introduction. They walked up one floor at a time and finally arrived at a conference room on the top floor.

Qi Ruifan said: "Mr. Yang, our TV station's program plan is this: we will start broadcasting the morning news at 8 a.m. for about half an hour, and the content will be 15 minutes each of Hong Kong news and international news.

The TV series starts at 8:45, with commercials in between, and will continue until 11:12; at 5 o'clock there is also news, also for half an hour, and in the afternoon there are movies and TV programs, cartoons start at 7 o'clock, and TV series continue at 11 o'clock, until o'clock in the evening.

There will be ads in between these times, including after midnight, when ads or movies will be randomly selected to play. "

"Well, mainly movies? Is it because there are fewer TV series?" Yang Wendong asked.

Qi Ruifan replied: "Yes, even with the help of Zou Sheng, I currently only have three TV series, which cannot meet the TV station's demand for TV series under normal circumstances. Hong Kong has many movies in the past few decades. We can buy the copyright and broadcast it on TV. The price is not expensive because many movies are outdated."

Because he then asked, "Then why don't you consider buying the copyright of the TV series overseas?"

Qi Ruifan said: "I have considered it, but we are a new TV station, and the overseas copyright companies offer us very high prices, which is not cost-effective at all. Moreover, overseas programs need to be dubbed and translated after purchase, which is also very time-consuming. We are not sure whether Hong Kong citizens will like to watch them, so the risk is relatively high.

Relatively speaking, Hong Kong movies are much simpler. You can buy them and use them immediately. And the price is determined based on past box office sales, so we basically won’t lose money.”

"Yeah, that's right. The cultures of overseas countries are still different." Yang Wendong nodded and said, "Then let's try to use old movies first, and then we can shoot a TV series ourselves to supplement the content."

"Yes." Qi Ruifan agreed.

Yang Wendong asked again: "What about the news? Is the content ready in time?"

Qi Ruifan said: "It's not too late. Many of TVB's content reporters were transferred from Oriental Daily. They have rich experience. The only difference is that they used to write articles, but now they have to shoot videos. But the essence of copywriting is actually the same. As long as you adapt to it, it will be fine.
There are also professional photographers. I have also recruited some people from Rediffusion Television and several Hong Kong film companies who are capable of doing these jobs.
As for overseas news, we basically just select some major overseas news and then forward it.”

"Have you paid for the copyright?" Yang Wendong asked.

Qi Ruifan shook his head and said, "No, we only took clips, so it can't be considered copyright infringement. It's just the same thing, but the content is still different."

"Okay, let's do this for now." Yang Wendong could only agree.

Changxing Group got its start by relying on patents and copyrights, so it attaches great importance to this aspect and generally does not infringe on others.

However, the area of ​​news is a gray area. Even in the Internet age, reprinting news is legal as long as it is clearly stated that it is "reprinted". Nowadays, if you describe major overseas news in your own way, it naturally cannot involve infringement.

And even if you want to pay copyright fees, it is impossible. Every day, hot news is broadcast by different media, and news is time-sensitive. By the time you go to talk to them, the news will have expired.

Therefore, in large overseas markets such as Europe and the United States, the competition among companies is all about who can release the news first. The second one is meaningless because many people will have read it. Outside the market, it is basically just direct reprinting of overseas content, even word for word, and European and American media will not necessarily pursue it.

Qi Ruifan added: "Mr. Yang, the advertising space is not fully filled yet, because many people don't know the number of people our TV station can recruit, so they are not willing to invest first.

So I arranged these blank advertising time and played all the advertisements for our own internal products. "

"That's okay." Yang Wendong smiled and said, "When the TV station has more viewers in the future, they will have to queue up if they want to buy it." Qin Zhiye also said, "Yes, according to the market research I did, many people in Hong Kong have been looking forward to our free TV station for a long time."

"The world has been suffering from charging fees for a long time." Yang Wendong nodded and said, "But we still have to continue to promote it so that everyone with a television in Hong Kong will know about our TV station."

Although there is a saying that free is the most expensive, but for media and the Internet, free is the foundation. With this foundation, we can slowly reap the benefits.
Of course, this is absolutely fair, and those who are willing to take the bait will be like Internet games. If you really don't pay, you can still play, but you are just not very good at it. But for most people, it is much better than the point card charging model. At most, you can just muddle through. As for those who are willing to spend a lot of money to recharge, as long as they are not minors, there is no problem. At least the rechargers are happy.
This is even more true of Hong Kong television stations today. Rediffusion Television used to have an absolute monopoly, the television content was not very good, and the monthly fee was HK$30. With this price, you could buy a worse TV in a year.

Qi Ruifan said with a smile: "Okay, Oriental Daily has been promoting TVB for many times in a row. In addition, I have also arranged for people to go to various shopping malls and amusement parks in Hong Kong to distribute flyers.

Those who can frequently go to shopping malls are generally considered to have some money, and they are likely to have a TV at home.”

"Yes, we can develop this area of ​​publicity in the future." Yang Wendong added: "But our goal is to ensure that every Hong Kong family has a television. After TVB becomes successful, I think many more people will buy televisions."

Honor Electronics has been gradually trying to produce televisions and all of their components locally in Hong Kong. Although it cannot be done absolutely now, the smaller the import ratio, the lower the cost.

However, it is useless to just have a low cost for the TV. The cost of watching TV must also be low. Previously, ATV charged 30 yuan a month, which scared off many people, just like the huge data traffic fees when mobile phones first came out in the previous life.

The emergence of free wireless TV stations will greatly stimulate the TV market and make people want to buy. In this way, TV stations can also gain more users and thus sell advertising space to make profits. This is a win-win situation and an absolutely mutually beneficial relationship.

November 8, morning.

"Ding~~" The alarm clock rang, and a young man who looked like a student immediately jumped out of the bed and turned on the TV.

"Axuan, why are you up so early?" asked a middle-aged woman.

Xuan smiled and said, "Mom, TVB is starting to broadcast today. I have to check it out early to see if there is anything interesting to watch."

"What is TVB?" the middle-aged woman asked.

Xuan said, "It's Hong Kong's TVB. It can broadcast TV programs through radio signals. This way, we can watch TV at home for free without having to connect to a cable."

"Wait, free? Are you saying we don't have to pay $30 a month for cable anymore?" As a housewife, the middle-aged woman is very sensitive about household expenses.

30 Hong Kong dollars a month is a very heavy financial burden for an average working-class family, but there must be a TV in the family, otherwise life will be too boring.

Ah Xuan replied: "Yes, but it depends on the quality of the wireless TV station. If the quality is good, our family won't have to spend an extra 30 every month."

The middle-aged woman also came over and watched the news program on TV. After a while, she said, "It seems to be similar to the TV station on Rediffusion."

"It's pretty good if it's almost there." Ah Xuan explained, "After all, this is a new TV station. Even if there's the sticky note king Yang Wendong behind it, it's impossible to catch up with ATV right away.
But if we give it time, it will get better and better, and then we will be able to watch free TV.”

"Not bad, I have to take a look." The middle-aged woman immediately decided: "If the quality is okay, I will go to ATV to disconnect in the next few days, otherwise I will have to pay 30 next month;
I don’t know how much meat I can buy with 30 yuan. I use it to watch TV. If I don’t watch TV, I feel I’m losing out. If I watch too much, it will affect my life, work and study. It’s so worrying.”

"." Ah Xuan was a little speechless, but he didn't dare to say more, fearing that he would be chased away to do his homework.
This situation also occurred in many places in Hong Kong at the same time. When everyone knew there was a free TV station, they all started watching it immediately;
If it can be free, as long as it is not too bad, who would choose to charge?
As a result, many Hong Kong families spend their days in front of the TV, especially students, who are on summer vacation. Although the programs on TV are not what they like, even the news and advertisements are much better than reading books or newspapers.

Not to mention there are many movie programs, although they are all from the past. But since they are all free, what is there to complain about?

The next morning, Qi Ruifan and Qin Zhiye came to Yang Wendong's office in Changxing Building.

Qi Ruifan reported: "Mr. Yang, we have roughly confirmed that our average audience rating yesterday was 23%, and approximately 1.6 households in Hong Kong watched our TV program.

This ratio is not high, but it is also because our publicity has not yet reached the whole of Hong Kong, so many people still don’t know our TV station. If they knew, the ratings would definitely be higher. ”

"How did you get this viewership rate?" Yang Wendong asked curiously.

Qi Ruifan said with a smile: "This is obtained through a random survey. It may not be absolutely accurate, but it is basically close to the truth."

"Okay, this is the first step." Yang Wendong nodded and said, "Then we will continue to advertise in major newspapers, and users will also spread this information to each other. I think that in a very short time, our TVB will become the largest TV station in Hong Kong."

Free VS paid, that is a dimensionality reduction attack. Even for overseas TV stations, paid programs generally have very powerful content. Obviously, ATV does not have this ability.

In the following days, the Hong Kong Chinese Daily, Oriental Daily, Ming Pao and Galaxy Daily all began to use their covers to promote this new Hong Kong television station.

At the same time, flyers were also distributed on a large scale in various places. Together with the sales of televisions in Carrefour, TVB programs were broadcast directly in the supermarket, with the five big words "Free TV Station" hung on them, which attracted the interest of many people. After some inquiries, the desire to buy also increased greatly.

In addition, the content quality was better than that of ATV and it was free. In just seven days, TVB's ratings rose from 23% to 51%.

PS: Please give me a monthly ticket
(End of this chapter)