Chapter 408 New Comic: Doraemon
Chapter 408 New Comic: Doraemon
"Haha, it seems that good programs can indeed stimulate entertainment consumption." Yang Wendong said with a smile.
In the past, there was a view that when computer or mobile phone chip performance is in excess, the sales of high-end mobile phones have to be driven by games. As long as good games are released, they can boost the sales of high-end graphics cards, chips, computers, and mobile phones. Even Internet cafes that are basically deserted will become very popular.
The same is true in this era. Televisions are not cheap, and if there are no good programs, many people are unwilling to spend the money.
Liu Huayu said: "Yes, I also watched The Legend of the Condor Heroes last night. I also talked to many people today. Everyone was discussing the TV series The Legend of the Condor Heroes. It felt like a hit movie before."
"Almost. When the whole city is talking about a movie, the box office will soon soar." Yang Wendong said: "For TV series, many people will definitely watch it, and those who are hesitating whether to buy a TV set are most likely to take action and buy it."
If you are really poor, no amount of stimulation will be of any use. But after all, it is not a super expensive product. Many people are actually in the stage of hesitation. Once they have achievements or encouragement, it will be easy for them to take action.
In the past, the promotion of home appliances and even tax exemption for cars in the mainland were all based on the same principle, which was to encourage this group of people to spend money quickly.
Qi Ruifan added: "In addition to The Legend of the Condor Heroes, I am also planning to bring Changxing Comics' Black Cat Sheriff to the screen, and I am also planning to purchase an animated series from Japan.
This way, all the children in Hong Kong who have televisions can see it. They are a group of people who are very good at spreading information in school. Other children who don’t have televisions at home will definitely clamor to buy one.”
"That's a good idea." Yang Wendong nodded and said, "It's more efficient to promote animation IP through TV stations, which is also good for Changxing Culture.
But apart from "Black Cat Sheriff", some other short comics that have been made into movies before can also be broadcast on TV and can be broadcast repeatedly. Children generally don't mind watching them repeatedly."
Not to mention this barbaric era of literature and art, even decades later when all kinds of entertainment exploded, many children still like to watch some of their favorite cartoons over and over again, such as "Ultraman Short Videos", "Bald Qiang", "Kung Fu Rabbit and Cabbage Dog", etc. They have obviously seen them several times, but they still want to watch them.
This is of great help to the TV station's ratings and copyright development. After all, although movies make money, it is impossible for children to watch them for free. TV stations can, and after watching them for free, it will be easier for them to buy various copyright derivative toys, stickers or other licensed products with higher premiums in the future.
This is also the reason why I have been looking forward to TVB. With a TV station, we can produce cartoons, and then replicate the operations in Hong Kong to other countries. In this way, we can develop our own copyrights as quickly as possible, thereby realizing Hong Kong's cultural output, or Chinese cultural output.
"Okay, sometimes I don't have anything to play here." Qi Ruifan said with a smile: "But it would be better if Changxing Culture had more cartoons."
"Well, I know that now that your TV station has been established, Changxing Comics should also expand its development speed." Yang Wendong said with a faint smile.
On the morning of September 9, Yang Wendong met with Zhang Zhiyuan, the operations director of Changxing Culture, and Wu Hailin, the comics business director, in his office.
"You two, take a seat." Yang Wendong greeted them with a smile, and said to his assistant, "Bring the fruits in the conference room over."
"Yes." The assistant went out immediately.
Zhang Zhiyuan smiled and said, "Mr. Yang, no need for fruit or anything like that."
"It's okay." Yang Wendong waved his hand and said, "If those fruits are left there and no one eats them, it will be wasted. I basically arranged for someone to take them away. I can't eat them all."
Although fruits are good food, except for a few such as watermelon, the sugar content of others is too high. Eating too much is not good for the body. Therefore, eating apples to lose weight is not absolutely correct.
Seeing the boss say that, Zhang and Wu didn't say anything more. After a while, the assistant brought over some fruits. Yang Wendong said, "Eat it. Don't be polite. They've all been washed."
"Okay, thank you, Mr. Yang." Zhang Zhiyuan was not polite either. They also knew the boss's character.
The three of them ate some fruit and chatted for a while. Yang Wendong asked, "How's the progress on the comics recently?"
Zhang Zhiyuan said: "In the first half of this year, we have completed the short comics "Splitting the Mountain to Save the Mother" and "Nezha Conquers the Dragon King". These two comics have also been published in the comic weekly and have expired. They have now been handed over to the mainland to be drawn into animated films;
The ones we are currently drawing and updating are "Black Cat Sheriff" and "Journey to the West", and there are also two new comics conceived by our own internal people, but in terms of popularity, they are still not as popular as the other ones."
"Well, that's okay, just take your time." Yang Wendong nodded, and then said, "You all know about the TVB broadcast, right?"
Wu Hailin nodded and said, "I see. I spent half the night watching it last night. The content is much better than ATV, and it's free. It looks like we'll soon have the best TV station in Hong Kong."
"It's not difficult to become the number one TV station in Hong Kong, but if you want to do better, you need better programs." Yang Wendong continued, "TVB has already started filming TV series, but the speed is not fast enough, so you have to work hard and support some cartoons."
Zhang Zhiyuan said: "Mr. Yang, we have already started filming "Black Cat Sheriff" at the beginning of this year, and we have filmed 15 episodes so far. We can give other movies that we have filmed before to TVB, but we can't do more because we only have a few comics now.
There are some that we drew ourselves, but considering their popularity, it’s probably not cost-effective to make them into cartoons.”
"I know." Yang Wendong nodded and said, "Comics are works of art, and their development is far less than that of other factories or service-type enterprises. Therefore, in the early years, I did not have high requirements for you. You just need to lay a good foundation.
But now that it has been a few years, both the talent team and the channels are almost there, it is time for us to expand the content on a large scale.”
Wu Hailin asked: "Mr. Yang, do you have any new ideas?"
"Yes, I have some ideas." Yang Wendong nodded and said, "As a comic company, I hope to have a long-running comic like "Black Cat Sheriff", so I plan to add another comic series like this."
Even the Journey to the West, which has a very rich content, has a limited length and must be completed one day according to the plot; but a comic book with a story in each episode can really be written until the end of time.
Moreover, children's comics are not like those for adults, and they don't need to consider logic. Take Conan for example. It has been broadcast for decades and no one has asked why they haven't grown up yet? Why do the seasons keep changing? If this were a work for adults, this kind of story would have been thrown away as garbage long ago.
"What kind of story?" Wu Hailin's eyes lit up. Nowadays, Changxing Group is very influential and famous in Southeast Asia. Therefore, Changxing Culture Company has also recruited many Chinese cartoonists in Southeast Asia. In addition, there are also some talents in this field among those who have come to Hong Kong from the mainland in recent years, so the company's comics drawing ability is no longer a problem.
As for the content creation department, it has also expanded over the years and the team size has grown a lot.
However, the most important thing about content is the initial creativity and what kind of story to write. Once this is determined, the subsequent content department and the painting department will cooperate to produce the comics. The beginning of this story determines the future performance of the story, and the influence rate is at least 80% to 90%.
In fact, it is the most difficult to compile good content creativity. There is no shortage of painting talents in the world, but there are not many who can think of the setting of popular stories. Now the entire company only compiles stories according to the ancient Chinese cultural background. There is no trouble in this regard, but I have tried to compile stories myself, and the results are very average.
Yang Wendong did not answer directly, but asked: "Do you know anything about robots?"
"Robot?" Wu Hailin paused and said, "Is it the kind of mannequins made entirely of machines in foreign cartoons? They have various combat abilities."
"Yes, robots in Europe, America and Japan are all combat-type in comics." Yang Wendong smiled and said, "But in this one, I want to make a life-like robot... No, to be precise, it's a Doraemon."
"Doraemon?" Wu Hailin and Zhang Zhiyuan were both stunned. An image of a cat several dozen centimeters long and in the shape of a machine appeared in their minds.
Life style? Helping to catch mice?
Then Wu Hailin asked, "Mr. Yang, what is this robot cat used for?"
"It's very useful." Yang Wendong said: "My story is set 300 years later. At that time, technology is very advanced and robots can be seen everywhere. They serve humans.
One of them was sent to the 300s 20 years ago by a descendant of the family through a time machine, which is now
The purpose of this robot cat is to help the ancestors of its original owner. When he was a teenager, he was very introverted and was often bullied. He also didn't dare to express his feelings to girls he liked.
As Yang Wendong gradually explained the setting background of the original Japanese animation Doraemon, Wu Hailin's eyes lit up. Such a story was too attractive.
The first is a high-tech robot cat from the future, which is the companion that countless children dream of having.
The second is this setting, which can make the story infinitely long, just like "Black Cat Sheriff", which is completely endless.
After a while, Yang Wendong finished speaking and said, "What do you think, both of you?"
Wu Hailin quickly said: "It's a very good story. As an adult, I find the setting very attractive."
Zhang Zhiyuan said, "Mr. Yang, is the setting of the story Hong Kong?"
Yang Wendong nodded and said, "Yes, the background is Hong Kong, but there is no need to clarify it multiple times and deliberately blur different countries and regions, because we will also enter the overseas market in the future."
Even many Japanese comics, although they contain Japanese culture, are sometimes not deliberately mentioned again in order to facilitate global sales; of course, it is also possible that the international version has been changed.
Cultural output needs to be subtle and gradual. Over-emphasis on one's own affiliation may have the opposite effect, especially in the early stages.
"Okay, I understand." Zhang Zhiyuan nodded.
He was also very excited. After hearing such a story, he knew that there was definitely potential for achievement.
Wu Hailin then asked: "Mr. Yang, can you describe some of the plot of this story to us? This will also allow our team to understand more and imitate this story in the future."
"I will write a few, but you also need to try them yourself." Yang Wendong thought for a while and said, "Your team can compile some stories based on my settings, and then write them for me to see. I will then evaluate them."
Although he had watched a lot of Doraemon cartoons when he was a child in his previous life, he had almost forgotten the plot, just like Conan.
Even for anime with a plot like Dragon Ball, he can only remember the general plot. What is written in each episode and how the characters behave in it are probably forgotten many years after the original author finished writing it.
Of course, some classic settings are still remembered, especially some of Doraemon's special props, whose abilities are so amazing that they are just suitable for initial broadcast to attract people.
Wu Hailin nodded and said, "Okay, I will work with others to compile a few short stories first, and then you can take a look at them."
Yang Wendong continued, "Old Wu, in addition to the story, you also need to draw a portrait of Doraemon. It's probably like this. It's not in the shape of a cat, but similar to a human, with a cat head, no neck, and is quite fat."
As Yang Wendong introduced it, Wu Hailin found it more and more strange. But when he thought about it, it was a high-tech machine designed for humans by the future society, so it was normal for it to look like humans.
Yang Wendong added: "There is also its space bag, which can be used to take out various things. You don't need to consider the scientific logic. Just write down whatever function you want. Animation works do not need logic."
There was a saying in the online literary circle in the past that the anime world cannot be traveled through because it does not follow logic. If the emperor went there and touched the props in the space bag, he would have to die on the spot.
"Okay, I understand." Wu Hailin nodded. He also knew that the space bag setting was the most attractive.
At this time, Zhang Zhiyuan asked: "Mr. Yang, what is the name of this robot cat?"
Yang Wendong said: "Let's call her Doraemon, it's an easy name to remember."
Doraemon is a Japanese name, so of course it is impossible to use it anymore. It would be better to call it Doraemon, its previous Hong Kong name.
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(End of this chapter)