Chapter 414 Expert Gu is right!

Chapter 414 Expert Gu is right!

Chapter 414 Expert Gu is right!

Wei Lingshang always speaks his mind, and he is naturally impatient. He basically pointed out the names of the experts who provided the report, saying that the data was fake.

At the same time, Wei also accused the think tank of not verifying the authenticity of the information. After all, the higher-end the organization, the more likely it is to have a grass-roots team under cumbersome procedures. Wei Lingshang once participated in a "cabinet-level" event organized by a big organization, and even picked up the wrong person at the airport.

"Chairman Wen must have verified the data several times before holding the first seminar." The speaker was Dean Ding, the president of the Chinese American Association, former president of the Diplomatic Training Institute, and former member of the National Advisory Committee (National Strategic Countermeasures Advisory Committee).

How do you evaluate the importance of Dean Ding? He led the education department to tackle the topic of "China's Great Power Diplomacy with Chinese Characteristics".

That’s why we say that the diplomatic experts of the six core think tanks are the most valuable group of people, even more than the National Advisory Committee.

Dean Ding was more tactful. "Don't worry, Professor Wei. Chairman Wen will explain."

Even though Chairman Wen had seen a lot of storms, he was still a little overwhelmed when being stared at by so many experts and professors, but he liked to see the experts' shocked expressions, just like he was in disbelief when he received the report.

“The real situation we verified is better than the report,” said Wen. “This is the information we collected.”

"Hengcai Clothing is a domestic clothing brand exported to overseas by Guangdong Province, and it focuses on cost-effectiveness. In the past week, a certain style of night running sportswear was sold out." Chairman Wen took out other information, and the information showed that there was a Tai Chi pattern on the back of this sportswear.

It is very common for brands that export overseas and pursue cost-effectiveness. They don’t want to spend money on plate making and design, so they just borrow Chinese elements at will.

Fortunately, we caught the east wind and more than a thousand pieces of stock were sold out in an instant.

Yao Xiaoju certainly can’t get the export data, but it’s easier for Chairman Wen to get it. He went on to say, “Although we didn’t get the survey form on the reasons for the surge in sales of this sportswear, the time nodes are completely consistent. The Call of Cthulhu was released on the 28th in the Daily Express, and Hengcai’s sales on the Amazon platform fluctuated greatly on the 29th. Hengcai also didn’t change its promotional strategy.” Chairman Wen said, “Combined with some other factors, it can be basically confirmed.”

What factors?

For example, the information in Dean Ding's hand showed the comments of British netizens on Twitter, and he looked down again.

[“I personally support this setting. Gu Lu’s Cthulhu series is the most in line with my approval. The old gods once ruled the blue planet, but they were just alien creatures that could not understand the structure of matter. Demigods would be bitten to death by dogs, and Cthulhu would be hit by a ship. Isn’t it normal that there were people in human history who could look directly at the old gods? Besides, China is the only ancient civilization in existence, so it is normal for a philosopher king to appear.”

"The fusion of black and white pictures is different. I suddenly understand why this is the number one picture in China. I want to buy a picture to hang at home. It should be more useful than garlic and silver jewelry, right? Even the devil will think when he sees it!"

"I searched for information and found that the Tai Chi diagram often appears together with the Bagua diagram. Does anyone know what the Bagua diagram represents?"

...]
Apart from the part discussing the plot, the rest fully demonstrates what cultural output is.

Dean Ding opened his mouth and had a lot to say, but he finally smiled and commented, "As expected of the creator of the diplomatic trilogy, Gu's role in the field of cultural propaganda is really strong."

"Expert Gu's practice has had some failures and some successes," said Wen. "The color red (chi) from the Classic of Mountains and Seas that Expert Gu wanted to promote in "Colors of Stars" was a color that was redder than red, but it received very little discussion and was considered a failure."

"Let's discuss the success cases first," Director Wen continued. "Expert Wei, please tell us about the value of this report."

I know it is exaggerated, but to know how exaggerated it is requires professionals to explain.

"When the Olympic Games were held 11 years ago, the Fuwa image was widely promoted in China," Wei Lingshang said. "The effect overseas was not as good. Of course, Europe had a stereotype of China at that time. To give another recent example, last year, the Peking Opera project was on tour in Da Ying, and the external propaganda units and official media were fully mobilized. More than Peking Opera mask pendants were sold on the Amazon platform."

"I think many of them were bought by Chinese people in the UK," an expert asked.

“About 50 percent,” Wei Lingshang said. “I also participated in the planning of [Peking Opera in Britain, Splendid Europe], and several Peking Opera masters were honored, but at least in terms of related items and the heated discussions on the Internet, it is nothing like this report.”

Okay, it is easier to understand with comparison. Expert Wei knows this very well and makes it clear to everyone in a simple way.

At the same time, Dean Ding and other experts also knew why Wei Lingshang's old face had such a big reaction. The money and resources spent on the Peking Opera tour in the UK must have been a huge amount, but the results were very limited.

But Gu Lu did it easily and accomplished it in just one article.

No! It's not easy either, Dean Ding thought. This ease does not mean that writing articles is easy, but that it consumes too few resources.

In other words, promoting Peking Opera - maybe, asking Gu Lu to write a novel containing this element might be more effective.

Then the experts began to analyze this practical case and extract some fragments, because they felt that research is to complicate simple things, then template the complex things, and finally mass produce them.

The first step of theoretical research discourages many people.

"The current international communication pattern is still [the West is strong and the East is weak], so the international communication of our Chinese culture is challenging. I won't go into details about identifying the international discourse environment, as this deviates from the topic of this discussion. Gu's expert practice is to build a Chinese narrative system."

"This practice is very good and is a victory for the power of the people. Expert Gu gave the Tai Chi Yin Yang Fish a more novel identity. It is fictional, but it suits the British readership. From this, we can conclude that tapping into grassroots opinion leaders and joint government and private communication should be the main means of promotion."

"From digging deep into the content of Chinese culture, we can change the constraint of 'other shaping'. The three masters invited to the Peking Opera overseas are to dig deep and show the deeper Peking Opera culture, but the expression effect is not good. In the final analysis, the purpose of cultural export is to show the image of China, and what is derived is to influence international public opinion and gain international discourse power."

"The practical cases of Gu are the best warning for us: the core of cultural export in the new era is to tell good Chinese stories. We can't see Gu's serialized short story "The Call of Cthulhu" here, but we can imagine that it must be a good story that attracts the spontaneous attention of British readers. The underlying color of our Chinese culture is continuity, inclusiveness, unity, innovation and peace."

There are summaries, reflections, and even conditioned reflexes that repeat themselves over and over again.

"We need policy support and guarantee to maintain the overseas communication strategy of the government and the public to spread Chinese culture. We are determined to create a new direction for the overseas spread of Chinese elements, and contribute to the dissemination of China's excellent traditional culture and the construction of a community with a shared future for mankind..."

The seminar was not a waste of time, and the experts quickly discussed and came up with a feasible solution.

It can be expected that the plan will become an important reference for the "Guidelines for Cultural Overseas Promotion".

To be honest, it is very difficult to achieve this effect just by writing novels. Even if a writer wins the Mao Dun Literature Prize, the Booker Prize, or the Nobel Prize in Literature, it is difficult to influence national policies.

Because the state is such a huge machine, the function of artists (including writers) is at most publicity and supervision, telling others how much of the machine there is, or saying that a certain part of the machine is malfunctioning.

Since the publication of "On Youthful China" and "The Immortal Fugitive", Gu Lu's path has been completely different.

"If we want to export our culture overseas, we can't just go high-end, we also have to be down-to-earth," Wei Lingshang concluded. "The audience for Peking Opera performances in concert halls is basically the elite, and it doesn't have much effect on the elite in the early stages of cultural dissemination. The habit of reading newspapers is very common in the UK, and serials in newspapers can reach people from most classes of a country, which is more comprehensive."

Did you see that? The professors and experts were calling him “Expert Gu” more and more often. No doubt, without realizing it, they had already acknowledged the importance of this young writer.

It doesn't matter that my theoretical knowledge and index reserves are poor (compared to them), because there are not many experts with academic ability and rich reserves, but they are not rare either. He is the only one who can serve as a pioneer and pass on his experience!
After the first seminar, the experts went back to their homes, and some old friends chatted with each other in groups of three or four.

During the chat, someone mentioned Gu Lu.

"The Chinese Department of Peking University? Peking University is wasting talent. You won't learn much from Professor Lu. You should come to our Foreign Affairs University." The speaker was Dean Ding, and he was the only one who dared to say that. After all, Professor Lu is an authority on Chinese...

Is it a waste?

No! King Guru was very full and even wished he had two more arms.

There were so many freshmen asking for autographs that Gu Lu's wrist felt a little sore.

It is hard to refuse the admiring gazes of the new students. Of course, King Guru also enjoys it, otherwise he could have avoided it.

"Fuck, fuck, it's a real person, and looks pretty much the same as what I saw in the newspaper when I was a kid. Teacher Gu, I really like your work." "Teacher Gu, I grew up reading your books." "Do you have a girlfriend, Teacher Gu?" "Why are you asking that? Teacher Gu, do you have a boyfriend?"...

How should I put it? To borrow the words of Zhou Lin, a student who was watching the fun, "The junior high school students who watched The Little Prince back then have grown up and entered university."

"President, should we go and help? It seems like Senior Gu is a little overwhelmed." Xiaoyu, who had just joined the club, asked.

"It's not a big problem. It was the same last year. It will be fine in two days." Zhou Lin changed the subject, "Xiaoyu, are you also a fan of Guru's books? You show such concern and care."

Xiaoyu paused and responded honestly, "I do like Flowers for Algernon, and this year's The Devotion of Suspect X is also good."

"Then I'll get an autograph for you," Zhou Lin said.

"Really? President!" Xiaoyu's eyes lit up, "I've heard that the president and Boss Gu Lu are childhood sweethearts. It seems to be true."

"What childhood sweethearts? That's all nonsense." Zhou Lin waved her hand. "We were deskmates in junior high school and classmates in high school. To be honest, we lived close to each other in Fog City, so sometimes we would go home together after school."

"Isn't this childhood sweethearts?!" Xiaoyu seemed to understand something after hearing this and changed the subject, "President, do you have time this afternoon? I have a question..."

Before Xiaoyu could finish her words, Zhou Lin denied her request, "Not this afternoon. I have something to do. Let's do it tomorrow. I think you want to ask about the club's internal examination."

"Uh-huh!"

"We'll make an appointment tomorrow morning at 10:30 if you're free."

During the semester, everyone is busy. Zhou Lin is studying for a master's degree at Peking University this year, and her major has changed. Of course, her afternoon activities are not academic.

Every time school starts, the girl with super powers goes to a spicy hot pot restaurant.

It's not that the taste is good. A super-strong girl who came to Beijing from the foggy city cannot imagine how delicious the spicy hot pot recipe from the old city is.

There is another reason.

【Love Spicy Hotpot】Inside the store.

Gu Lu was sitting at the table in the corner, using the popular buffet to order a set meal for 3-4 people.

At four o'clock in the afternoon, there were few people in the store. But the chefs in the backstage were not idle either, because there were constant takeout orders, and the red and blue knights came and went.

"I don't know if Brother Li can convince the boss of Dangdang." Gu Lu was worried about others. He also sincerely cared about his former benefactor.

After a while, Gu Lu received a WeChat message. Fortunately, he had his phone with him, otherwise he would not have been able to see it in time if the phone was muted.

[Chairman Wen: Thank you for the outstanding contribution of Gu to our consultation. Several other experts would like Gu's contact information for a more in-depth discussion in private.]
Of course Gu Lu agreed. If he came into contact with more big guys, then by mixing with them, Erha could also become the Wolf King.

At the same time, I was also happy. I felt that I had entered this think tank and enjoyed such good treatment, and at least I was useful.

After hearing the chairman introduce the experts whose contact information he wanted to add, Gu Lu lowered his head and fiddled with it. After a while, Zhou Lin walked in and sat opposite him.

"You came so early?" Zhou Lin asked.

"I'm hungry," Gu Lu replied, then looked up and said, "You really come here every year. It's just a joke, but you really won't admit defeat."

"If you hadn't come, wouldn't I have won?" Zhou Lin said, "And you said I won't admit defeat, aren't you the same?"

"That makes sense. I won't come next year," said Gu Lu.

Zhou Lin rolled her eyes and said, "You said the same thing last year."

The two were waiting to eat, but eating was not the key point. The key point was that they had come for three consecutive years because of an agreement (a bet).

"Gulu seems to have been very busy lately," Zhou Lin said, "I heard from the professor that you have been recruited by the country?"

"How can you call it recruitment? Do you know that the greater the ability, the greater the responsibility." Gu Lu said.

“All I know is that the greater the ability, the greater the power,” Zhou Lin responded.

“Bullshit literature.”

"It's not nonsense, it's the truth," said Zhou Lin.

While the two were talking, a pot of spicy hot pot was served. Look at the soup - it has a bit of red color. To the people in Fog City, any soup base that is not bright red, red as if a chrysanthemum shrank, is not up to standard.

The two of them ate and talked. Fortunately, Gu Lu put his phone aside and could not see the messages or calls from Yao Xiaoju.

Something big has happened.

Something big happened!

"The Shawshank Redemption" was published in the Los Angeles Times in the United States.

(End of this chapter)