Chapter 423 Spring Festival Warm-up

Chapter 423 Spring Festival Warm-up

Chapter 423 Spring Festival Warm-up

On December 12, the day before Christmas in the West, "Police Story 24" was released.

Because of the investment from Wanda Pictures and Starry Night, and Jing Tian starring in the film, Wang Hao was naturally invited to attend the premiere of the film and also watched the entire film.

As for the quality of this movie, how should I put it? From a director's perspective, "Police Story 2013" is well shot. It is a top-notch work in terms of technique. Jackie Chan's styling is also closer to life in the mainland, which is very sincere.

But from the audience's perspective, Jackie Chan is old after all, and the fighting scenes in this movie are not very exciting, the rhythm is too dull, and it is not exciting enough to watch.

However, Cheng Long and the Police Stories series are still famous. The movie grossed more than 6 million on the first day and 5000 million on the second day.

This result surpassed "Distortion" and "Personal Tailor" which were released earlier, but the problem of lack of stamina of "Police Stories 2013" was soon exposed.

Among the three blockbusters, "Police Story 2013" had the worst audience impression and did not receive very good reviews.

As for "Personal Tailor", it is funny enough, at least many viewers enjoyed watching it.

But overall, its reputation is still not as good as "Distortion Crisis".

This is not to say that "Distortion" is so good or "The Customization" is so bad, it's mainly because "Distortion" itself is promoted according to the standards of a conventional monster thriller.

This is a purely commercial film with a clear target audience, and it has long been clear that it has no artistic quality.

As a result, those film critics with more discerning tastes will not have overly high expectations for this movie. Even if they don't say anything good in their reviews, they won't criticize it too harshly. At most, they will give a mediocre evaluation.

But "Private Customization" is different. This movie is advertised as the sequel to "Party A and Party B". Although it is a commercial movie, Feng Dapao has some ambitions. He inserted a lot of content criticizing current social ills into the plot, and the lines are mostly ridicule and sarcasm.

Especially the small chapter about elegance and vulgarity in "Private Tailor". Feng Xiaogang started out by making commercial New Year films, and most of the films he made were not well received by the mainstream film critics.

Although he later made some artistic films, he was nicknamed "Big Cannon" and had a foul mouth. Even if his movies were good, many film critics could not say anything good about them.

Feng Dapao was of course furious, so he naturally used the film "Private Customization" to satirize those lofty critics.

How could those film critics and media not see it? So although the box office of "Personal Customization" was still good, its reputation went downhill and it received a lot of sarcastic criticism.

[A bunch of elegance, haha; there is a line in this movie that goes, "He used to be a very down-to-earth director, but now he has no roots in reality." It can be packed up and given to Feng Xiaogang intact. ]

[I finally understand why Feng Xiaogang went to direct the Spring Festival Gala, because he has reached that level.]

[I only knew that pruritus could enter the brain, but I didn’t expect that vitiligo could also enter the brain.]

These comments from the media and netizens caused Feng Xiaogang's blood pressure to rise, so when New Year's Day was approaching, he went crazy again on the Internet and personally posted 7 Weibo posts in a row, scolding the vast majority of film critics for being shallow, saying that they were pretending to be powerful and deceiving people, and that he was irreconcilable with them.

I don’t know if he was really broken down by the comments about “Personal Tailor” on the Internet, or if he was deliberately making trouble to attract attention and drive traffic for his own movie.

Anyway, the media's evaluation of "Personal Customization" was a few points lower, which gave "Distortion Crisis" a small advantage. Guo Fan, a new director, defeated Feng Dapao, an old senior, and became the winner of the first half of the Spring Festival box office.

At this point, the wheel of history slowly rolled by and 2013 came to an end.

During this year, everyone's life has been stable and improving, the country's economy remains strong, and everyone is full of confidence and hope for the future.

As for the film, television and entertainment industry, Wang Hao has contributed the best visually appealing domestic science fiction blockbusters to the Chinese people, and everyone is looking forward to his new movie.

However, unlike in the past, Wang Hao's new movie will not be released during the 2014 Spring Festival, which has disappointed those extremely expectant fans for a long time.

On January 2014, 1, the Hollywood science fiction film "Ender's Game" was released.

On January 2014, 1, the Hollywood animated film "Despicable Me 10" was released.

These two movies have continued the popularity generated by the previous three movies for the Spring Festival, and have also made everyone start looking forward to the blockbusters of this year's Spring Festival.

According to reports from entertainment media, there will be two blockbuster movies released during this year's Spring Festival, namely "Journey to the West: Havoc in Heaven" and "The Man from Macau".

In addition, "Where Are We Going, Dad?" and "Ex-Files 2" will also be running in the same period.

Among them, "Journey to the West: Havoc in Heaven" is produced by Star Overseas Culture, with China Film Group participating in the investment and distribution. It is said to be a live-action magic action 5D blockbuster on the theme of Journey to the West with an investment of 3 million yuan. It is directed by Soi Cheang and starred by a number of Hong Kong celebrities such as Zhen Zidan, Chow Yun-fat, and Aaron Kwok.

"The Man from Macau" is a family-friendly New Year comedy gambling film produced by Bona Film Group. It cost 200 million yuan, was directed by Wong Jing, and starred Chow Yun-fat, Nicholas Tse, Tong Fei and others.

It can be said that these two blockbusters were staged by the Xiangjiang entertainment circle, which also made them proud. After all, in the past year or so, they were suppressed by Wang Hao's Galaxy Group and could not breathe. Several of their works were sniped by Galaxy Pictures, which can be said to be a miserable defeat.

Now that Galaxy Pictures has no films released during the 2014 Spring Festival, it is indeed a happy thing to have lost such a big enemy.

However, it is a little too early for the Hong Kong circle to be happy, because Galaxy Group does have some works to be released during this Spring Festival.

Just before the Spring Festival, Wang Hao turned down the busy year-end company affairs and took half a day off to come to No. 8 Huajia Di South Street, Chaoyang District, Shangjing City.

Here is the only higher art school directly under the Chinese education department - CAFA.

As for why Wang Hao turned down important work and came here, of course, there was another equally important event that he needed to attend. In a huge auditorium at CAFA, Wang Hao and the main creative team of "The Return of the Great Sage" took the stage together to discuss the current development and future prospects of Chinese 3D animated films with many students who filled the entire auditorium.

At the exchange meeting, Tian Xiaopeng, the director of "The Return of the Great Sage", shared his creative ideas on this animated film and the difficulties he encountered along the way.

As a special guest, Wang Hao also introduced the current industrial status of 3D animation films at home and abroad, as well as their Galaxy Pictures' huge investment in this area and some future plans.

“We at Galaxy Group attach great importance to 3D animated films.

In the past, many people thought that cartoons were something only children liked, but we don’t think so.

Colleagues in Hollywood and Japan have long proven that animation can be suitable for all ages.

And the most crucial thing is that many related technologies of 3D animated films are complementary to the special effects technology that our Galaxy Group attaches the most importance to.

The two are interconnected and can promote each other, and the research and development of many of these technologies plays an extremely important role in the development of special effects technology.

It is precisely because we at Galaxy Group are deeply aware of this that we decided to invest in Director Tian’s animated film and give it our utmost support.

At the same time, Galaxy Group will continue to invest more resources in this area in the future, recruit more 3D animation talents in related fields, and strive to make China's animation film industry catch up with the level of Hollywood."

Wang Hao and the creative team of "The Monkey King: Hero is Back" received an extremely warm welcome from the students at CAFA, especially after the preview of "The Monkey King: Hero is Back" was screened in the auditorium. Many students from related majors were extremely excited to see the 3D animated film, which had become even more outstanding, with more delicate pictures and smoother movements due to the investment and technical support of Galaxy Group.

They seemed to have foreseen that with the strong participation of Galaxy Group, China's animation film industry will inevitably rise rapidly in the future, and students majoring in related fields like them will be able to find jobs more easily in the future.

After that, the main creative team of "The Return of the Great Sage" went to some other universities in Shangjing and did the same thing.

Using advance screenings and campus screenings to build word-of-mouth in advance and expand influence is the promotional method that Galaxy Group adopted for "The Return of the Great Sage" in response to the two Hong Kong films released during the Spring Festival.

In fact, long before this, the main creative team of "The Return of the Great Sage" had already started this promotional method in many well-known universities across the country. Beijing was the last stop of the promotional activities, so they also invited Wang Hao, the great director and big boss, to come to the stage.

It turns out that this publicity model is quite good.

First of all, the quality of "The Return of the Great Sage" itself is excellent. The original movie may have some flaws, but with the intervention of Galaxy Group, without financial and technical constraints, the picture quality of "The Return of the Great Sage" has been improved. The texture of costumes and hair has become more delicate, and the details of the scene rendering have become more realistic. It can be said that this work is already the leader among domestic 3D animated films at this stage.

Secondly, the theme of Journey to the West is very well accepted by the Chinese people. "The Return of the Great Sage" uses Journey to the West as its entry point, and the story is extremely pleasing.

In addition, there is another movie based on Journey to the West, "Journey to the West: The Grand Historian", which was released in the same period. This movie was promoted heavily there, and some of the popularity actually benefited "The Monkey King: Hero is Back".

In addition, today's college students are more accepting of animated films and do not have the prejudice against animated films like many adults. Therefore, the high-quality "The Return of the Great Sage" quickly spread among college students with its good reputation.

With the spontaneous promotion by college students, the group with the highest Internet usage rate, the good reputation of "The Monkey King: Hero is Back" naturally spread to the Internet. However, because it is an animated film, "The Monkey King: Hero is Back" has not yet received the attention of regular media in the entertainment industry, and naturally it will not be taken seriously by the Hong Kong circle. They only think that this movie is of the same nature as "Pleasant Goat and Big Big Wolf Movie", a work specially for children.

Even the fact that Wang Hao took time out to attend several college film exchange conferences was ridiculed by the Hong Kong media. They laughed at the fact that this great director was desperate and trying all kinds of methods. There was a problem with the company's arrangements, and there were no suitable films to compete with Hong Kong films during the Spring Festival, so he actually hoped that an animated film would defeat them.

Galaxy Pictures naturally did not specifically remind the Hong Kong circle of such contempt, and continued to promote "The Return of the Great Sage" intensively at its own pace, making final preparations for the film's release.

"Today, China's 3D animation industry has just started, and there is still a huge gap between our technology and Hollywood.

Of course, Galaxy Group is not afraid of difficulties, just as we decided in 05 to make our own Chinese science fiction film and establish our own film industrialization system, which has now been very effective.

Since the Galaxy Group has decided to get involved in this field, it is absolutely confident that it can gain a foothold in this field, dig deep into it, make it develop healthily, and thus achieve success! "

In the auditorium of a university, Wang Hao looked at the densely packed young students and said confidently.

At this time, a student raised his hand and asked a question when he was called on.

“Hello, Director Wang. I am a senior student in the Department of Computer Science. I really like your science fiction movies and I am glad to see that you are willing to support the development of 3D animation.

Now I have a question. The "Monkey King: Hero is Back" we just saw is already exquisite in terms of visual effects. I would like to ask, how big is the technical gap between this "Monkey King: Hero is Back" and the works of Disney DreamWorks?
And if we want to enter this industry, what abilities do we need and where should we start?"

Wang Hao waved to the classmate to sit down, then nodded with a smile.

"This student asked a very good question. Although I have a general understanding of the technical issues, I don't know them in depth. Fortunately, Mr. Li, the technical director of our film "The Return of the Great Sage", is here with us this time. He is the deputy director of the Graphics Research Institute of our Galaxy Group and a professor at Beijing University of Technology. He will introduce the technical issues to everyone in a while.

As for how to enter this industry and what is required to enter this industry, I think the most important thing is passion.

Do you love animated films? Do you love content creation? That's what matters most!
As for other things, are they profitable? How is the industry developing? How are the salaries?

You don’t need to worry about these things, because I can guarantee that with the participation of our Galaxy Group, these are not problems, and everyone will be satisfied when they enter this industry in the future.”

After Wang Hao finished speaking, Mr. Li, the technical director of "The Return of the Great Sage", took over the microphone and stood up to give a brief account of the gap between China and the United States in 3D animation film production technology.

"I am very happy that everyone is interested in technology. At least our new generation of young people can pay attention to many fundamental things in creation..."

(End of this chapter)