Chapter 419: A woman is pleased with herself

Chapter 419: A woman is pleased with herself

Chapter 419: A woman is pleased with herself
Fan Wumian doesn’t know much about luxury goods, but he knows a lot about marketing tactics.

Products like Hermès selling bicycles worth hundreds of thousands of dollars and Gucci's umbrellas worth tens of thousands of dollars that are not waterproof may seem quite strange, but from the perspective of advertising impact, they are very cost-effective.

Even if people think these brands are crazy, they will subconsciously have the idea that "these brand products are very expensive", thus drawing a clear line between them and everyday durable goods, and screening out some truly high-quality consumer groups.

So after acquiring Valentino, in addition to letting the new team be responsible for the design of women's bags and other leather goods, Fan Wumian also specifically asked the headquarters in Rome, Italy, to work with Chow Tai Fook to create a limited edition gold-plated and sterling silver mahjong set.

The gold-plated model is planned to be priced at 99999 euros, and the sterling silver model will cost 48888 euros.

We don't intend to make money from them, we just want to attract attention and start to reshape the brand image to be young and high-end in advance.

As for the steel wool worth tens of thousands of dollars, paper clips worth thousands of dollars, inflatable transparent vests and the like, they can only be arranged when the time is right.

With Valentino's current brand influence, it cannot afford these expensive and weird "dirty things" for the time being. If you are not careful, you may end up losing more than you gain and become a laughing stock.

Los Angeles, USA.

Fan Wumian just learned from Zuo Ziyan that her parents had already boarded the plane.

Although he had encountered this situation more than once before, he was still a little overwhelmed and immediately started looking for a suitable restaurant.

This time he invited Zuo Ziyan to come over for the filming. Her parents came from far away to join in the fun, so it was inevitable that he had to entertain them personally to avoid leaving a bad impression on the old couple.

At this moment.

An email pop-up window suddenly appeared on the computer screen. Fan Wumian clicked it to check it out, then said to Zuo Ziyan who was sitting next to him:
"Look at these new Valentino logos. They were made into some mockups. They used to be a standard V, but now they look a bit like a sheep's horn."

Glancing sideways at the picture on the screen, Zuo Ziyan smacked her lips and said:

"I know this marketing strategy is great, but I still despise you. Most of Valentino's consumers are female users. Are you sure that using Monica Bellucci's cleavage as a logo can attract these people? Anyway, I'm not very interested. In the end, it all depends on the product."

Fan Wumian explained:

"Women dress to please themselves. If most men think that women wearing Valentino are very sexy, it will naturally attract many women to pay for my company's products and dress themselves up."

"If you are selling cosmetics and skin care products, you can't use this promotional strategy. When you have more money in the future, you can consider acquiring an existing cosmetics company."

"After Monica Bellucci has built a good brand image, I want to find some people from the company to endorse individual products, so that they won't think of jumping ship and going solo after becoming famous. Then you can help me shoot commercials."

Zuo Ziyan smiled and said:
"You're planning to make this brand focus on sexiness, I don't think I'm suitable, right? And I still have another endorsement deal that hasn't expired, so if I help you shoot the commercial before the contract ends, I'll be in breach of contract."

"No rush, let's talk about it later. Your image as a rich lady is deeply rooted in the hearts of the people in both sides of the Taiwan Strait and Hong Kong. You are beautiful and have a good temperament. I think it's suitable. When the time comes, I will give you a few million yuan in endorsement fees. Take it as pocket money from me, your brother, and live your life as you please."

After Fan Wumian finished joking, he received another email from Valentino headquarters, which contained some sample pictures of the new logo on the products.

Monica Bellucci's bear-shaped curves are great, and it has to be said that they give the new logo a special beauty, which is silky and smooth, and makes people think about it.

He picked out the new logo that looked the best from four design samples.

While I was writing my reply, I received another email.

It was sent from the same account, and it contained several designs of bags, belts and wallets designed in Australia.

Among them, there is a two-tone messenger bag with a Sanxingdui gold mask as the buckle, printed with animal face patterns and cloud and thunder patterns. Zuo Ziyan's eyes lit up and she praised:
"Hey, this bag is really beautiful and looks really classy. If I saw it in a store, I might buy it."

Knowing that Zuo Ziyan is well-informed and has a good vision, it is not easy to make her fall in love. Fan Wumian said with satisfaction:

"It's really good. If all the metal materials are replaced with gold-plated ones, there is a chance that they can be sold at a sky-high price as a limited edition. I think this Sanxingdui golden mask logo is also quite interesting and can be used as a label for the entire Chinese fashion series."

"The mainland market is growing. In other countries, it still gives people the impression of being ancient and mysterious. Foreigners are more likely to be successful. Now other luxury brands have not focused on the mainland. This new track may create some bright sparks in the international market and allow Valentino to have more of its own characteristics."

"If this path is successful, other brands that use Chinese elements in the future will just say they are poor imitations."

Like many other parties.

The first emails sent had relatively little content, and were mainly intended to test the preferences of the new boss, Fan Wumian, and avoid wasting time on meaningless things.

Unlike many clients who like to torture others, Fan Wumian knows exactly what he wants. As long as the product is beautiful enough and the cost is within an acceptable range, there is no point in making repeated modifications.

A total of more than a dozen drafts were sent, from which he chose a V-shaped logo, three handbags, two belts and wallets. The rest were rejected.

After replying to the email.

Fan Wumian asked Zuo Ziyan again:
"Wait for your parents to come over and treat them to some California specialties. I think they've been tired of all the delicacies from the land and the sea. They should like to try something new."

Zuo Ziyan didn't care about it and replied:
"As long as you don't eat turkey and some strange dishes, everything else is fine. I remember when I was a child, there was one Christmas when my family invited a chef from the United States to prepare a roast turkey. It looked so beautiful that we were very greedy. Later, we only cut a few slices. My dad said it was a waste of time and he never wanted to taste it again."

"Tsk, they even invited an American chef to come and cook for them. This standard of living is miles ahead of mine."

Remembering that Zuo Ziyan had mentioned before that she was worried about being forced to get married, Fan Wumian asked again: "Then we can just say that we are just friends and we only met because we were working together on a film?"

"What else? Many of your fans are like crazy people, leaving crazy comments on my Weibo and sending letters to my home and company. I'm afraid they could fill up a sack. I dare not make our relationship public."

Dating a big star is not as glamorous as people imagine. Instead, you will encounter countless troubles.

With a large number of fans, there will always be some crazy people among them. When "Those Years" was first released, there was an extreme fan of Fan Wumian who found Zuo Ziyan and threatened her in person, and wandered around downstairs of her house for several hours.

Fortunately, she was rational enough and realized that there was no need to pay attention to these people, otherwise she would have collapsed long ago in the face of all kinds of negative pressure.

In addition, Zuo Ziyan was also worried that once she told her parents about their relationship, her family would interfere and cause trouble.

From childhood to adulthood, she has witnessed countless troubles.

I have long discovered that after children become adults, if they get too close to relatives and elders at home, it will be difficult for them to live a good life of their own.

For example, Fan Wumian is too famous, and all kinds of scandals are reported from time to time. Zuo Ziyan thinks it would be better not to tell her parents. Once they know about the relationship, they will definitely ask all kinds of questions, which will give her a headache.

And the family business.

She was afraid that her father would not treat Fan Wumian as an outsider and would give him some difficult problems, and she would be caught in the middle and feel difficult.

Considering the pros and cons, continuing to keep the relationship secret is the easiest and most convenient approach. It is not too late to make it public when it can no longer be concealed.

Fan Wumian had something to hide, so of course he wouldn't refute anything.

After listening to it, I just said:
"Okay, let's try to change the subject and talk about something else. You take them around Los Angeles, and then we'll officially start filming."

(End of this chapter)