Chapter 430: China Entertainment’s First Stock

Chapter 430: China Entertainment’s First Stock

Chapter 430: The First Share of Chinese Entertainment

If traditional film and television entertainment companies are ostentatious and wealthy, then for the emerging capital forces entering the film and television entertainment market, it is unrealistic to develop the so-called film industrialization from scratch bit by bit.

Internet capital has never entered the entertainment industry for the purpose of promoting Chinese culture or developing the film and television entertainment industry.

This is just a slogan they shouted.

For Internet companies controlled by capital, their expansion has always been uncontrolled and is a pathological capital proliferation behavior.

Internet capital needs profits, traffic, and more importantly, data, so that the financial reports can be made beautiful and the stock market can look better.

Therefore, they passively expanded along the Internet, and the film and television entertainment industry, as a source of content that generates traffic, was naturally coveted by them.

However, unlike those coal bosses who entered the entertainment industry in the past, the new era of capital entertainment still relies on new ways of playing.

They entered this industry, saying that they were empowering traditional industries, but their focus is still on their capital flows, rather than traditional film and television companies, let alone the development of Chinese culture.

Develop the film industry? Cultivate real film and television talents? Shoot and produce better works?

No, we have to talk about traffic, data, publicity, hot spots and benefits.

We must carry out micro-innovations, promote positive energy, create high-quality cultural and entertainment projects like the Galaxy Group, layout the entire industrial chain, form project linkages, and achieve an ecological closed loop.

At the same time, they must also give full play to their traffic advantages, use big data to focus on user needs, improve perception, build user portraits, and align granularity. At the beginning, they may not require comprehensiveness, but it is best to achieve certain results in vertical segments, and then use this point to lead the whole...

Barabara...

Anyway, no matter what, it has nothing to do with the industrialization of the film industry, with cultivating talents, and with focusing on content.

You can't expect a company that has been relying on traffic to copy other companies' software to be original. They don't have that gene in their bones.

If you want technology and results, just poach people directly. There's plenty of money anyway.

What? You said that Galaxy Group offers too good treatment, provides housing to employees, and does not promote employee optimization at the age of 35, so employees cannot be poached?

Then it’s not impossible to raise the price, or acquire other companies, even related foreign companies.

Everything must be about efficiency, speed and results. Internet capital is not like a coal boss.

As a result, the entire film, television, cultural, entertainment and capital circles were boiling because of the big fish, Galaxy Group. A frenzy was set off inside and outside the circle. Capital entered the market waving money, and the value of large and small film and television companies and many stars, artists, and directors skyrocketed. Even the behind-the-scenes staff became beneficiaries.

In those film and television cities, new film and television projects are being launched every day. The professional skills training classes jointly organized by Galaxy Group, Beijing Film Academy and China Central Academy of Drama are also snapped up as soon as the students graduate.

During this process, the number of registered users of Xinghe Group's Haozhanpian.com also surged, and there were also Internet companies that took a fancy to this area.

However, with the support of Galaxy Group, Haozhipian.com has already included most of the practitioners and projects in the current domestic film, television and entertainment circles, and has a first-mover advantage, ranking first in this vertical segment.

Nowadays, 90% of China's film and television crews need to rely on production networks to carry out management work after the project is approved.

From the initial project planning, finding behind-the-scenes teams, and actor audition announcements, to the mid-term crew work arrangements, project progress statistics, extras recruitment, venue props rentals, as well as post-production, publicity, and distribution, Hao Production Network has been deeply involved in all of this, greatly reducing the management costs of film and television projects.

This is not something that any company can just copy casually. The designs of many of the steps are summarized by the crew of Galaxy Group's projects through repeated use and practice. It is the best choice. Any difference will make a huge difference in the experience.

The excitement in the Internet capital market continued for a long time, and the entire entertainment industry was in a state of excitement, as if the golden age of entertainment was coming.

In this atmosphere, in April, the modern kung fu film "One Man's Martial Arts" invested by Galaxy Group was also released.

Although it does not belong to the "Galaxy Cinematic Universe" series, this movie starring Zhen Zidan and Wang Baoqiang still received good response.

Audiences who have watched this movie all said that their preconceived impression of Wang Baoqiang has changed greatly, saying that he has subverted his past comedy image and played the role of a martial arts madman extremely vividly and brilliantly.

Especially Feng Yuxiu's line in the film, "It determines both superiority and inferiority, and also life and death", became a hot word on the entire Internet for a while, adding another classic screen image for Wang Baoqiang.

At the same time, in the bustling month of April, the Film and Television Culture and Technology Development Association, which was quietly established in Shangjing City, also welcomed its first president.

However, this news did not attract the attention of new and old players in the entertainment industry. On the day the association was established, only Wang Hao of Galaxy Group, Huaying, Moying, DJI, OPPO and the bosses of some photographic equipment manufacturers and software manufacturers arrived at the scene, held a small meeting and held a small ceremony.

In comparison, Huayi’s high-profile announcement that the “three Ma’s”, namely Alibaba’s Jack Ma, Tencent’s Pony Ma and Ping An’s Ma Mingzhe, have simultaneously invested in Huayi Group will undoubtedly attract more public attention.

Following Galaxy Group, Huayi Brothers also announced that it would build its own theme park, enter into mobile games, and enter into real estate, hotels and other fields.

Wang Hao can only wish them happiness. The invasion of Internet capital into the entertainment industry is inevitable, and Wang Hao has no way to reverse the trend. As for the final mess, it has nothing to do with him. The Galaxy Group just needs to do its own thing.

After the New Year's press conference, Wang Hao had more things to do. The [Galaxy Park] project had just started, and as the initiator, he needed to pay close attention and participate in it.

Although the top leadership has officially approved the application report for the construction of the "Galaxy Paradise" project in Shangjing, there are still a lot of procedures and work to be done.

For example, several units may jointly establish a limited company specifically for operating and managing this theme park.

There is also the design of theme park drawings, fund raising, project bidding, etc. Although the Galaxy Group has professional personnel and several other partner companies are also contributing, it is impossible for Wang Hao to just leave it alone and be a hands-off boss.

Then, Galaxy Pictures, a subsidiary of their Galaxy Group, will be split and listed soon, which is also the most important thing for their group company at the moment.

After all, Galaxy Group has such big plans for the next few years, including a large number of film and television projects in the [Galaxy Cinematic Universe] and the construction of the [Galaxy Park], all of which require huge amounts of funds for turnover.

Moreover, it is not appropriate for Wang Hao to eat all the cake of Galaxy Group by himself. Although he has some background, he has to share the benefits equally.

Therefore, it is undoubtedly a better choice to split and list some of the businesses under Galaxy Group, which means that Wang Hao, a senior leader, must be involved in some of the related listing procedures and work. According to Galaxy Group's plan, Galaxy Pictures will be listed on the domestic Growth Enterprise Market in May this year. The corresponding series of processes, such as restructuring, guidance, application, communication and feedback, were supervised and completed by the vice presidents of several departments in charge of this area when Wang Hao was busy with the post-production of "Wolf Warrior 5".

Wang Hao also took time out to attend the IPO review meeting some time ago and passed it successfully.

We are currently waiting for the issuance approval from the China Securities Regulatory Commission, and then apply to the exchange for listing and wait for the formal issuance.

Of course, the issuance process is not that simple. There are also things like publishing a prospectus, preliminary inquiries, and roadshows. In short, most of Wang Hao's energy in May was devoted to this.

And that’s not all. The final promotional work before the release of Wolf Warrior 2 has also been put on the agenda.

The movie "Wolf Warrior 2" has been officially scheduled to be released in mid-June this year. All relevant procedures have been passed, and the promotion and preheating of the movie began as early as after the Spring Festival.

Trailers, in-film ads, subway posters, actor WeChat promotions, and the crew's main creative staff appearing on variety shows - naturally, there is everything.

In addition, the interview articles on the movie channel, military channel and news channel were also unexpected surprises.

There are also roadshow promotions and preview screenings on campus and in the military, which the film's creative team had already started as early as April.

Of course, although Wang Hao is a director, he has not participated in every roadshow event before. After all, he has things to do with listing and theme parks, and he is the boss of a large company and is very busy with work, so the main force of this roadshow is still the leading actors Wu Jing and Wang Zhi.

But now the promotion has reached its last stop in Beijing and is nearing its end. It would be unreasonable for Wang Hao not to participate in the promotion activities.

So he still found time to participate in the promotional activities of "Wolf Warrior 2" at the Beijing Film Academy, and also accepted an interview with a film channel.

It is very rare to be able to participate in these activities despite being very busy.

And just before the release of "Wolf Warrior 2", Galaxy Pictures once again made big news.

The entertainment industry, which had been bustling for two or three months, welcomed their king.

On May 5, Galaxy Pictures was finally listed on the Growth Enterprise Market.

On the day of listing, its stock price rose directly from the initial 13.1 yuan per share to 14.4, and then continued to hit the daily limit for many consecutive days, pushing the market value of Galaxy Pictures all the way up. In just less than ten days, the market value of Galaxy Pictures doubled, directly breaking through billion yuan, instantly surpassing Huayi Group and becoming the number one stock in the domestic GEM entertainment industry.

And that’s not all. In the following days, although the stock price of Galaxy Pictures rose and fell, it also rose steadily. Finally, the stock price stopped at around 31.8 yuan per share, and its market value also broke through the 1200 billion mark.

Once such a high listing performance was announced, it was like pouring a bucket of boiling oil on the already extremely lively entertainment capital circle, stirring up even greater waves.

You have to know that over the years, the entertainment industry has been capitalized and there are countless companies that have gone public to make money.

Many big directors and stars in the film and television industry only have one or two people. When they set up a studio, they are often able to gain the favor of capital, go public quickly, and then be acquired by some large film and television companies.

There are also Huaying Group, Magic Film Group, Poly Bona, and Orange Sky, which have also embarked on the road to listing.

When Huayi Brothers went public, Wang Hao was also involved. The other party gave him some company stocks in the form of half sale and half gift.

Moreover, since 2014, Internet giants have successively entered the film industry.

Tencent established Tencent Films, Baidu established a film division, Youku and iQiyi established Tudou Pictures and iQiyi Films respectively, and Alibaba even directly acquired a listed company in Hong Kong - China Culture Media.

The deep integration of capital and the entertainment industry can be said to have become a foregone conclusion.

However, in this case, we should wait another one or two years to allow these capital players to incubate for a period of time, integrate resources, and accumulate enough chips. Only then can we set off a domestic entertainment wave, push the entertainment capital market to the top, and create a carnival of capital and traffic.

But with the entry of Galaxy Pictures, this carnival of capital entertainment was ignited ahead of time.

A market value of more than 1200 billion, what an amazing concept.

Even Huayi Group, which has always been known as the No. 370 Chinese Entertainment stock, currently has a market value of only over 280 billion yuan due to the butterfly effect brought about by Galaxy Group. The second-ranked Light Media has a market value of only billion yuan.

There are also companies like Alibaba Pictures, which have just entered the market, and their market capitalizations are mostly around 300 billion.

The market value of Galaxy Group is more than 1200 billion yuan, which is almost equivalent to the combined market value of several other film and television companies. It can be said to be a cliff-like lead.

Such an exaggerated market value almost made many people in the financial and entertainment circles who pay attention to this area drop their jaws.

They had expected that Galaxy Group's stock would rise sharply, but they did not expect it to rise to this extent, and the current share price of Galaxy Pictures is not the limit.

As the only listed company under Galaxy Group, Galaxy Pictures does not have the copyright of the "Galaxy Cinematic Universe", but it has the exclusive authorization of this copyright. The copyright of this movie universe alone is of great value compared with Disney's "Marvel Cinematic Universe".

In addition to Taopiao, which basically monopolizes the national ticketing market, there is also Haozhuopian.com, the best and most advanced special effects production company in the country, the largest production base [Galaxy Film City], and the theme park that was recently rumored to have an investment of 100 billion yuan.

The combination of these favorable factors has become the strongest support for Galaxy Pictures' stock price.

Nowadays, the reason why their company's stock price has stabilized is only because Galaxy Group's key project "Wolf Warrior 2" is about to be released.

As the leader of this year's summer season, both the capital market and the entertainment industry have paid great attention to it.

So everyone is waiting, waiting to see the performance of this movie, and waiting to see whether "Wolf Warrior 2" will be successful.

If Wolf Warrior 2 can continue the glory of Wang Hao's previous works and achieve record-breaking results, then Galaxy Pictures' stock price will naturally reach new highs.

(End of this chapter)