Chapter 433: Humble

Chapter 433: Humble

The management of Star Technology does not hold morning meetings every day, as that would delay things too much, but there are two or three morning meetings every week.

There is usually not much to listen to in the early meetings. They are just about production and safety, briefly talking about the problems that occurred the day before, and then talking about what to do today.

The work style of state-owned enterprises naturally includes weekly and monthly meetings, and the frequency of meetings is higher than that of private enterprises.

Because Xu Mingyuan is responsible for long-term planning, there is no need for senior management to make strategic decisions. Therefore, various processes are of utmost importance and must be communicated up and down to ensure that the tasks he conveys can be carried out without any mistakes.

A big meeting is held for small matters, and a small meeting is held for big matters.

Xu Mingyuan doesn't hold many meetings. After the new mobile phone was launched, there was no issue that needed to be resolved in a meeting.

Su Muqing had been waiting here for who knows how many days. She couldn't catch Xu Mingyuan appearing in the company during the entire summer vacation, but today she finally got the chance.

Xu Mingyuan usually doesn't refuse things he promises to others.

Su Muqing is a trustworthy person who keeps her word, so it's okay for her to sit in on the class.

However, Su Muqing said that this was her moral bottom line, but that was definitely bragging. She simply wanted to make a career.

If you want to start a business, you can certainly make money without keeping your word, but you definitely won’t make it big.

Su Muqing is a woman with high aspirations.

Star Technology will try to launch its own stores in first-tier cities in the second half of the year, and this is the main topic of discussion today.

At present, Star Technology does not have many products. It just has two new and old mobile phones, some peripherals, such as data cables, batteries and the like, and a few Fengfan MP4s as a showcase.

The main purpose of running a self-operated store is to provide after-sales service. For example, mobile phone film pasting is completely free of charge, in order to build a good reputation in advance.

The current market environment is relatively harsh for consumers. Taking the lead in occupying the moral high ground will be a hidden value that cannot be obtained no matter how much money is spent in the future.

Su Muqing listened carefully, frowned, took notes in a notebook, and pretended to be a secretary.

When they left the meeting room, Xu Mingyuan snatched her notebook.

"Let me see what you remember. Damn, you even remembered the funding issue? Do you want me to put you in a sack and sink you into the ocean?"

As Xu Mingyuan said this, he was about to remove the pages of the book.

"Hey, hey, hey, don't tear it up, I just want to record how you promote your own store. If you don't like any sentence, can you just cross it out?"

Su Muqing saw Xu Mingyuan was about to take away the notes, but she didn't feel comfortable stepping forward to grab them. She just stamped her feet anxiously.

"Hey! Don't act like a girl in front of me. Don't you feel embarrassed?"

Xu Mingyuan threw the notebook to her in annoyance. These things had already been written down once, and almost everything was remembered, so there was no need to tear it up again.

"Hey!"

Su Muqing was hit on the chest. She was about to reach out to catch it, but she missed and it bounced back and fell to the ground.

"I didn't mean it." Xu Mingyuan said casually.

"Well, I didn't catch it."

Su Muqing didn't care and just patted the non-existent dust on the notebook.

"Ha, what if I did it on purpose?" Xu Mingyuan asked with a smile.

"It's my fault that I didn't catch it. What else can I do?"

Su Muqing shrugged her shoulders and didn't think that Xu Mingyuan hit her chest on purpose. He didn't even look at her today, so it might just be a coincidence.

"Okay, so what did you learn today?" Xu Mingyuan asked.

"I learned a little." Su Muqing nodded.

“What did you learn?”

"The cost and layout of the Starry Sky House self-operated store are very standardized and can be used as a reference. By the way, can you give me a design plan? The one you have in your hand. I promise not to tell anyone else." Su Muqing asked.

"It's of no use. This requires field research and it's difficult to do without a team. Why, do you want to work in the catering industry?" Xu Mingyuan asked.

"Well, after hearing you say it once, I want to try to run a chain restaurant." Su Muqing said.

"It is difficult to run a chain restaurant business. The competition is very fierce now. The best brands are still foreign brands. It is currently impossible to do so in the mainland," said Xu Mingyuan.

"How about opening a coffee shop?" Su Muqing asked.

"It's not easy to do. The coffee industry is too inward-looking. Companies like Shangdao and Starbucks are spending money to grab market share, and the public's acceptance is not high. Currently, they are just losing money to gain publicity." said Xu Mingyuan.

"Hey, Mingyuan, didn't you say that if the chain restaurant industry is doing well, it won't be a problem for it to become one of the top 500 in the country?"

Seeing that Xu Mingyuan was discouraging her enthusiasm as soon as he opened his mouth, Su Muqing suddenly felt that her life was hopeless.

“Yes, it is a problem, but the market is still in its infancy.”

"Isn't it because it's in its infancy that we should seize the market?" Su Muqing asked doubtfully.

"What do you know? There are many smart people in this world. What you can think of cannot be thought of by others? Even if you are a person who knows nothing, as long as you have this idea, you can learn from the store opening methods of McDonald's and KFC. Do you think that the few notes you have taken can compare with the chain stores that have been established for many years at home and abroad?"

Xu Mingyuan mercilessly brought Su Muqing's enthusiasm into the abyss. With her fledgling skills, she could not avoid the fate of being eliminated by the cruel market.

"Then why are you telling me all this? Do you have any method?"

"If I were to start from scratch, I would have a plan, but the time span is too long. It would take at least three to five years to slowly build it up. I don't have the energy for that," said Xu Mingyuan.

"Three to five years? That's not a long time. You don't have the energy, but I do. It would be great if we could achieve the scale of Star Technology." Su Muqing asked.

"What are you thinking? How can the catering industry be so big? Look at McDonald's, the bulk of its profits still come from real estate. The brand effect of this kind of business is very strong. Do you think a startup can easily take down an old company? Besides, Star Technology is not that big at the moment, it's just barely making a living." Xu Mingyuan said helplessly.

"Hmm? Is your mouth big enough? Is it still not enough now?" Su Muqing asked in amazement.

"Currently, domestic mobile phones only occupy 30% of the domestic market. It would be great if I could occupy another 30% of this 30%. Do you think it's big?" Xu Mingyuan asked. "Yes, it is big."

Su Muqing nodded with certainty.

"Alas, you are useless."

Xu Mingyuan shook his head helplessly.

"Okay, okay, I know you have ambitious goals, okay? Just tell me briefly, what should be done in the catering industry?"

Seeing that Xu Mingyuan had his own theory, Su Muqing immediately leaned forward slightly, as if to listen attentively.

"It's nothing more than building a good reputation and doing good marketing, which is exactly the same as what Star Sky Technology is doing now. The reason why the catering industry is not big now is that mobile Internet access is not mainstream and the cost of ground promotion is too high. In addition, the gross profit margin of the catering industry is not high, and it is easy to be crushed by low-cost individual businesses. Large-scale promotion can only earn franchise fees and make a quick buck, but it won't last long."

Xu Mingyuan naturally has a mature theory, but he doesn't want to tell Su Muqing everything.

After all, Su Muqing is still of great use at the moment. If he lets her go too early, Xu Mingyuan will need to find someone else to be responsible for the liaison with Jiang University.

Su Muqing is a graduate of Jiangnan University and is efficient and organized. If she leaves, Xu Mingyuan will not be able to find a good candidate for a while.

Of course, unless Xu Mingyuan is personally responsible for this matter, it will definitely be more effective than Su Muqing.

But how can a boss go out to do business in person? It's too cheap.

"Just talk to me openly, please. I beg you."

Su Muqing was annoyed by Xu Mingyuan. He didn't like people beating around the bush, but he liked to hide what he said. Maybe all bosses are like this, they just like to dangle a carrot in front of people's eyes, but they can't eat it even if they want to.

"Then let's open a milk tea shop. It's easier and the cost is lower," said Xu Mingyuan.

The main reason why Xu Mingyuan told her this was that it was simple and convenient so as not to distract Su Muqing's attention.

People like Su Muqing are definitely not worth keeping. She is very similar to Xu Mingyuan in one respect: she would never work for a living and would rather starve to death than do something.

Even if Su Muqing went bankrupt, she would not choose to work for Xu Mingyuan for a long time.

If Su Muqing succeeds, Xu Mingyuan can also own a portion of the original shares, which can be regarded as an extra income.

"A milk tea shop? Isn't it a bit..."

Su Muqing was conflicted. The streets were almost full of milk tea shops, and it was too petty to use a store that was only ten square meters.

"Look down on me? So a rich lady like you has no self-awareness. I've set up street vendors before, so what about a milk tea shop? Isn't it just a store? Do you understand what it means that a journey of a thousand miles begins with a single step? Why are you so ambitious? If you can open milk tea shops all over the streets of the country, do you know how big a business that would be? You're already such a grown-up, and you don't have any vision?"

Xu Mingyuan asked Su Muqing several questions in a row, which instantly confused her.

If these words were spoken by someone else, Su Muqing would have slammed the table and cursed.

But Xu Mingyuan is different. After all, he is still capable. He is Su Muqing's learning guide and her current goal in life.

Although she was somewhat reluctant, Su Muqing maintained an elegant smile and asked softly, "Mingyuan, do you have a plan? The current market competition is very fierce. Didn't you just say that the cost of chain stores cannot compete with that of individual businesses?"

"That's because you've spread your business too wide. I'm sure you have plenty of plans. Aren't you familiar with the deans of Jiangnan University? Just apply for a store. For low-priced drinks like milk tea, as long as you do a good job of marketing, you won't have to worry about sales. Make the cup more exquisite and the copy more literary, such as 'three parts sugar, seven parts poetry', 'the second cup is half price, because loneliness needs a partner' and other sour words. Today's college students are most susceptible to this."

Xu Mingyuan didn't have to spend any energy thinking about such things; he just said them out loud.

As for the rest, such as the names of drinks, various costs, and decoration style, Xu Mingyuan explained them in detail.

These are all things that became obsolete ten years later. Some were popular, some were unpopular, and they keep growing like weeds that can never be burned out. The marketing strategies of that time can definitely be used to achieve dimensionality reduction attacks now.

"Mingyuan, you have had this plan for a long time, right?"

Seeing Xu Mingyuan speaking clearly and methodically, Su Muqing was stunned and asked with a hint of suspicion.

"No, how could I do this?" Xu Mingyuan said.

"That's specially considered for me. Thank you, I won't let you down." Su Muqing said very seriously.

"What's the point of just saying these empty words? Remember to do what I asked you to do." Xu Mingyuan waved his hand and said.

"it is good."

Seeing that Xu Mingyuan agreed, Su Muqing nodded solemnly.

"Are you busy now?" Xu Mingyuan asked.

"It's okay." Su Muqing shook her head and said.

"Hurry up and take me back to school. If you walk faster, you can catch up with lunch."

"The get out of class is about to end, right? Aren't you going to eat in the company?" Su Muqing asked in surprise.

"I have to go back to school to accompany Xiao Taotao. Who's eating here?"

In the past, Xu Mingyuan stayed in the company to eat because it was okay for Tao Shuxin to eat alone, she could find classmates to eat together.

But Xiao Yangzhi is still in school, and she can’t adapt to such a large campus.

"You are so devoted."

Su Muqing was a little surprised. He used to eat at the company. It seemed that he had done all the superficial work and could go back to accompany his girlfriend.

"Ha, that's it, I didn't do well enough."

Xu Mingyuan is usually not humble at all, but every time he heard Su Muqing say this, he felt embarrassed to flatter himself.

"That's good enough. You're being a little modest."

Su Muqing seemed to be a little emotional, and seemed to be a little sad...

(End of this chapter)