Chapter 459 Valentino's New Series
Chapter 459 Valentino's New Series
Australian city.
There is no suitable dock to dock the Flying Penguin yacht.
I decided to come here at the last minute. The application procedure was a bit troublesome, and I couldn't stay for more than a few hours before I had to go back to Hong Kong City.
So the captain prepared to dock it near the coast, but fearing that it might cause misunderstanding, he sent a speedboat from the shore to pick up the people.
The other party didn't want to pay attention at first, but when he heard that it was Fan Wumian who came, his attitude suddenly became enthusiastic and he specially arranged a place for him at the dock.
Nowadays, as long as you hold a Hong Kong identity card, whether you are a permanent resident or a non-permanent resident of Hong Kong, you can stay in Macau for seven days with your identity card and passport.
The customs clearance process was particularly smooth.
Fan Wumian gave some autographs to the customs staff, took a few photos, then went out and took a taxi straight to Taipa Island.
Two or three months ago.
He received an invitation from the Australian city government, wanting him to invest and do business there. They offered tax exemptions and some other support policies, which would make it more cost-effective than doing business in the port city.
No need to ask.
The local authorities obviously want to use Fan Wumian's star halo to attract more businessmen to move their companies to Australia City, thereby boosting local employment and increasing tax revenue.
Especially for mainland companies, most bosses will give priority to opening their companies in Hong Kong. In fact, the taxes and business environment in Macau are also quite suitable for doing business.
The acquisitions of Valentino and Feili had just been agreed at that time, so Fan Wumian took the opportunity to move part of his business to Australia City and bought a nine-story unfinished residential building with a usable area of nearly 9000 square meters, intending to use it as an office building first.
When the office buildings in Shenzhen are built, some departments will move to Shenzhen to work. By then, the housing prices in Australia City will probably have gone up, and these luxury apartments can be sold again after renovation.
Not only can you save on office rent, you can also make a fortune from it. The current average house price in Australia City is only a few thousand dollars, and the potential rate of return is more than 10 times, which is undoubtedly very cost-effective.
This residential building, which has four large apartments on each floor, is currently undergoing renovation. The first floor is temporarily used as a warehouse to store many new Valentino samples.
These samples were customized by the masters of Valentino's Italian factory according to the drawings provided by the design department. They were then shipped from Italy to Macau for the new boss Fan Wumian and designers to review and decide whether they can be mass-produced.
About 20 days ago, Fan Wumian also decided to acquire a leather goods manufacturing factory in Serbia, Europe, and transform and upgrade it into a new factory for Valentino.
The local labor cost is only a fraction of that in Italy, and as a major cattle-raising country, the cowhide products industry is well developed and cost-effective, which helps to reduce production costs.
At that time, Valentino's clothing and shoes will continue to be produced in Italy to avoid laying off a large number of skilled workers and continue to create the brand's "Italian blood" to the outside world, while bags, belts, wallets and other leather goods will be mainly mass-produced in Serbia.
Fan Wumian has no plans to expand the staff of the Italian factory. If the production capacity of clothing, shoes and other products needs to be increased in the future, he will continue to open new factories in Serbia.
When we arrived at our destination by taxi, it was already dark.
After getting off the car.
Fan Wumian looked at the small building on the roadside and said uncertainly:
"I think it's here. Last time they sent me an email to report on the progress, they said the water and electricity renovation had been completed and they were preparing to apply epoxy resin floor paint. They only used cement on the walls, saying that they wanted to create an industrial style, but it was mainly to save money."
Zuo Ziyan had talked to him about this topic before, and said indifferently:
"You don't plan to keep your company here anyway, so it's better to keep it simple so you don't have to spend a lot of money on demolition and renovation in the future."
"As long as employees have a desk, a bathroom, air conditioning, internet, water and electricity, that's enough. Many tenants in my office building spent a lot of money on renovations, but their companies went bankrupt not long after, and they regretted investing so much in unnecessary things."
"A Singaporean boss even bought an over-sized fish tank that was more than 8 meters long. He removed several glass curtain walls and transported it to the seventh floor with a crane. When he moved out, he found that the fish tank was taking up space and didn't plan to take it away. My father had it smashed on the spot and gave the fish in the tank to friends."
Fan Wumian smacked his lips and said:
"The 8-meter-long fish tank is probably used to raise dragon fish, but since the fish were not taken away, it is probably not too expensive. I also think that the flooring and latex paint will be difficult to remove in the future, so people keep things simple."
"It's fine to do it simply. It doesn't require long ventilation. After the renovation is completed, Fei Li and the employees of Valentino can move in after a while." "It can be said that it is buying an office building, but in fact it is more like speculating in real estate. The housing prices in Macau are actually similar to those in Shenzhen and Beijing. Some old houses are not as expensive as those in the mainland. If the immigration policy is slightly relaxed and mainlanders are allowed to settle here, the population of Macau may soon exceed that of Hong Kong."
Zuo Ziyan didn't know whether to laugh or cry:
"Aocheng is so small that it can't accommodate too many people. It seems that some people from Hong Kong work in Hong Kong, but if they buy a house in Aocheng, apart from the inconvenience of commuting, their quality of life will be much higher."
Talk about all sorts of topics.
When I arrived at the door of the small building, I could see several employees waiting outside.
When they found out that Zuo Ziyan was actually with Fan Wumian, their expressions suddenly became intriguing, and they felt that the relationship between the two was not simple.
Naturally, no one dared to speak carelessly and sacrifice their future to satisfy curiosity.
After a few polite words, I walked into the spacious yet simple entrance hall.
In the rough warehouse of the east household, there are several rows of wooden tables covered with red cloth and many samples placed on them.
A lady named Guan from the design department, who looked to be around 35 years old, introduced herself to Fan Wumian:
"These 83 samples are all designed by our department. There are 14 samples that have not been completed yet and will probably have to wait until next week to be delivered, so we only prepared the design drawings today."
"The clothes, shoes and accessories designed by the Italian headquarters are placed next door. I'll take you there to have a look later, Mr. Fan."
"The headquarters is pushing us a little too hard. The launch of the new spring and summer products is scheduled for September 9th. If we don't start mass production soon, the release date will have to be postponed."
Worried that Fan Wumian didn't quite understand this, Zuo Ziyan explained:
“Some products are available in the stores within a few weeks of the show, while others are a showcase for next season’s products, which usually take several months to come.”
Ms. Guan nodded and said with a smile:
"Yes, although we are holding a spring and summer launch this time, there is no need to delay the launch of the leather goods series for so long. President Mastroianni of the headquarters is very optimistic about these new products and plans to launch them in early December, which will usher in a peak sales season."
After acquiring Valentino, Fan Wumian did not completely replace the company's senior management. The original major shareholder and president voluntarily resigned, and he promoted the vice president named Mastroianni.
Wait for Ms. Guan to finish speaking.
Fan Wumian said:
"This fashion week is my first show after the acquisition, so I'd better be a little careful. It doesn't matter if the production capacity can't keep up. If the product is popular enough, it can attract consumers to buy it. Hermès likes to play the hungry marketing game, setting up some barriers, and more people rush to buy it."
In terms of brand influence, Valentino certainly cannot be compared with Hermès.
However, in Asia, especially in Hong Kong and the mainland market, Fan Wumian has a huge number of fans, and there is indeed a chance to successfully implement the "hunger marketing" promotion strategy.
Luxury goods are often associated with "vanity" and "social status". The fewer people own them, the more some consumers will want to pay for them, which helps maintain Valentino's high-end brand image.
If consumers own Valentino products and are envied by others and talked about as "rich" outside, then the brand is basically truly successful.
A quick glance.
Fan Wumian and Zuo Ziyan both think that some products are very beautifully designed.
A black and brown messenger bag with a newly designed "V" logo on the buckle and animal face patterns printed on the bag.
Another bucket bag is surrounded by a circle of cloud and thunder patterns and also has a "V" logo.
Looking at the design drawings and looking at the real thing are two different feelings. Fan Wumian personally prefers several products that use Sanxingdui mask buckles, including belts, envelope bags, tote bags, etc.
After careful selection with Zuo Ziyan, they selected more than ten women's bags in total, intending to completely phase out the previous series of women's bags. All of them would adopt a new design language, plus belts, wallets and the like, which were placed separately aside by the staff.
Followed by.
Then I went to the warehouse next door to pick out clothes and high heels in preparation for the press conference.
There were hundreds of outfits in total, plus dozens of pairs of different styles of shoes.
Zuo Ziyan and Pu Jiajing personally went out to change clothes and shoes with the two models. Each of them showed more than ten sets of clothes in a row. They were very excited at first, but soon they were tired of changing clothes.
(End of this chapter)