Chapter 465: High-priced Tickets That Can’t Be Obtained

Ji Qiao from the public relations department maintains a group of big V accounts.

The themes of these accounts vary, including talking about fun things in the entertainment industry, funny jokes, online games, economic life, beauty and fashion, etc. They have accumulated millions of followers and are mainly used for advertising.

After attracting enough attention for Hualun Tiannu and Zuo Ziyan, Ji Qiao found a big V account in the entertainment industry disguised as a reporter and posted a message while the relationship was just beginning to ferment.
——"The photo is too clear. If someone really took a photo like this, how could they not be discovered? It must be an advertisement for Valentino, promoting his and Zuo Ziyan's new movie "The Invisible Guest" in advance. Everyone, run! Don't be fooled!!!"

In fact, this is also "dark breadth".

While pulling back and forth, you can also harvest another wave of popularity.

After the advertising incident further ferments, a bland clarification statement will be released, which will then be able to make it to the hot search list again.

By the time the hype around the announcement died down, tens of millions of netizens had probably participated in the discussion and were impressed by Valentino's new products. At this point, the promotion came to a temporary end.

When Valentino holds a new product launch next month, they can also dig up this news and tell people that "the buckle of the bag carried by Zuo Ziyan is actually made of pure gold, a total of 66 grams of gold is used, and it is a limited edition priced at tens of thousands of dollars", thereby advertising her and Valentino again.

By subtly implanting the relatively unfamiliar brand of Valentino into the minds of the public, the effect far exceeds that of traditional TV advertising and is more cost-effective.

Busy with other things.

Immediately afterwards, Ji Qiao switched accounts and used other big V accounts to repost this clarification Weibo post, which quickly attracted the attention of Weibo users.

Seeing that the haystack had been set on fire, she went out after get off work to continue socializing, and organized a dinner with representatives of several high-end fashion magazines, asking them to dig deep into the brand history of Valentino and its cooperative relationship with European and American celebrities, and spend money to customize some promotional articles.

Valentino's headquarters is also busy. It plans to open at least 40 new stores worldwide in the next five years, half of which will be located in both sides of the Taiwan Strait and Hong Kong and Macau. The locations already selected include Plaza 19 and The Bund Building 101 in Shanghai, Harbour City and Times Square in Hong Kong, Jinling Deji Plaza, Yanjing International Trade Center and SKP, and Formosa Boulevard .

These stores themselves are also equivalent to fixed advertising spaces and are necessary expenses.

With so many Penguin stocks in hand, even if there is a loss of money in the early stage, it is not a problem to maintain the brand. Fan Wumian feels that instead of competing with many old giants in the European and American markets, taking the lead in winning the mainland market is the top priority in the short term.

Sapphire Music Studio.

Fan Wumian was busy until after 7 o'clock in the evening, and asked Jane Zhang to accompany him to eat beef brisket near Lan Kwai Fong.

After being signed by his studio, Jane Zhang not only became more mature in her singing skills, but her dressing style also became more refined. She began to pay attention to her body shape, take care of her skin, and got a perm into a big wavy hairstyle that suits her better.

Sitting in a small private room with ordinary environment, Fan Wumian made small talk:

"I'm afraid the production of the new album will be delayed for a few days. Do you have any other plans next? Finish your song first. My new album has just been released. I'm just preparing in advance while I have time. There's no rush at all."

Zhang Liangying drank a sip of herbal tea. She was not used to the taste of herbal tea. She put down the cup and smiled:
"I'm going to be interviewed by a local TV station in a few days. I can come back after the recording is finished. Next weekend I'm going to Chang'an to promote a property developer. They gave me 25 yuan to sing three songs in total. The airfare and hotel are all reimbursed."

Hear the words.

Fan Wumian told her slowly:

"Commercial performances are actually useless. They are more suitable for small third- and fourth-tier celebrities to make a living. They are not very helpful in accumulating popularity. You can take some when you are free, but if you encounter other opportunities, there is no problem in turning them down."

"I think in a few years, as long as the super-high economic growth rate is maintained, the income level of mainland artists will rise sharply. By then, taking an advertisement, taking a drama, or holding a concert may be equivalent to running dozens of commercial performances now."

"If you have time, why not try to learn how to perform, hold a few more solo concerts, and wait for an opportunity to be a regular guest on "Running Man" or other variety shows. This will be very helpful for you to gain a firm foothold in the entertainment industry and expand your room for advancement."

"Thank you, Mr. Fan. Apart from commercial performances, no one has asked me to work before. I will call my agent later and find some teachers to teach me how to act." Nowadays, the income of most artists is not high, and cross-border development is the norm.

Finding out that Fan Wumian was going to invest some other resources to promote her, Zhang Liangying certainly wasn't stupid enough to refuse. She curiously asked back:

"I've seen singers like Jay Chou and Richie Jen go into acting after becoming famous. Can they make a lot of money doing this?"

Fan Wumian shook his finger and explained:
"The pay of a few million per movie is much more troublesome than holding a concert. Filming is mainly to increase exposure and continue to attract new fans. Otherwise, new singers will appear one after another and soon eliminate the old ones."

"It's similar to this kind of restaurant. Customers will get tired of it after eating there a few times or even a dozen times, and they may never come here again in the future. If there are no new customers, the business will gradually go out of business."

"It's always a good idea to prepare a few more escape routes while the heat is still on, but not everyone can break into the acting field. For example, Jay Chou seems to have the same expression from beginning to end. I dare not use him."

Zhang Liangying was inexplicably tickled and covered her mouth and whispered:
"I don't know why, but I always feel that he likes to act cool when filming, but he's really not that handsome. He's far behind you, Mr. Fan. A mainland media outlet said that they went to a store at the entrance of a school and found that posters, pendants and notebooks with your photo on them were the best sellers, with sales more than ten times higher than Jay Chou's."

Fan Wumian smiled and said:
"Everyone has their own place. If I hadn't taken away his fans, Jay Chou and JJ Lin would have been much more popular than they are now."

There was a knock on the door outside.

The young waitress walked into the private room with a big pot of beef brisket and a red face, and said in a mosquito-like voice:
"I've added an extra serving of beef offal for you. Just tell me what you like to eat. My sister and I have liked you for a long time, and we've even attended an event hosted by club president Liao Wanjun. Can you please sell me two concert tickets? We lined up for almost three hours the day before yesterday, but we got off work too late and couldn't get tickets anywhere."

In order to raise some cash in advance, Fan Wumian cooperated with a third-party company and signed a total of 15 concerts.

Others took care of all the trivial matters and he only had to show up and sing.

The first concert was scheduled at the Hong Kong Hung Hom Stadium, which could only accommodate 12500 spectators.

Since this is Fan Wumian's first solo concert, the mere 10,000 tickets are definitely not enough to sell. It is said that scalpers have already raised the price to two to three thousand yuan per ticket.

Fan Wumian received 100 free tickets, some of which were VIP tickets, and most of them were given to company employees, leaving only to for social events.

Seeing that there was too much beef brisket and offal in the pot for two people to finish, he said to the waiter:

"My assistant is having dinner outside. Go ask her for two tickets. They'll be given to you as a present. Don't tell anyone else. I don't have many tickets here. It would be very troublesome if you ask me for all of them."

The waiter was extremely surprised and thanked us repeatedly.

After she left, Fan Wumian gestured to pick up his chopsticks and said to Zhang Liangying:
"Now many people want my tickets, actually they want to resell them at a high price, but since they have met the president of my fan club in Hong Kong, they should be considered loyal fans."

"The company I work with pays me several million Hong Kong dollars for each concert, but I'm afraid some of the scalped tickets are sold at high prices by them internally, otherwise it would be difficult to make much profit."

"I was short of money when I acquired Penguin Group this time, so I had to raise some working capital. I can't continue to do this when holding concerts in the future. The ticket prices are already high, and if I restrict the sale of scalped tickets, I will be criticized, and in the end it will not be worth it."

Zhang Liangying expressed envy:
"There are more than 10,000 tickets, but they are still being snapped up at a high price. When I hold a concert, I will be thankful if I can sell 2,000 to 3,000 tickets. It is very difficult for Mandarin singers to make a name for themselves in Hong Kong."

"After the second album is released, it should be almost done. At least you have a lot of fans in the mainland. Hong Kong has a small population, and the album can only sell tens of thousands or hundreds of thousands of copies at most. There is no need to invest too much energy. Now Hong Kong stars are busy developing in the north."

While Fan Wumian was talking, Jane Zhang dropped her chopsticks.

When she bent down to pick it up, she could tell at a glance that it was worth a lot of money.

Most female artists are most beautiful when they first debut, but their looks decline rapidly as they age. However, Jane Zhang looks younger than she actually is, and she looks more girlish and fashionable in her 30s and 40s.
(End of this chapter)

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