Chapter 471

Chapter 471

Chapter 471

"With Director Wang's words, I feel relieved!"

The second-in-command of Dunhuang City raised his glass and toasted Wang Hao.

Wang Hao raised his glass to greet him, and after drinking, he continued:

“Of course, there is a need, but these projects alone cannot support a large-scale cultural and tourism industry.

Leader, before we start working together, I would like to make a few suggestions. "

"You said."

The second-in-command signaled Wang Hao to speak boldly and he would not be shy.

"First, regarding the issue of 'one scenic spot, multiple standards', it is actually not difficult to solve this problem. The key is to have a unified coordination mechanism.

For example, a special cultural and tourism industry management committee can be established to coordinate the management of all tourism resources in Dunhuang, and even the tourism resources of surrounding provinces and cities can be integrated.

The Northwest is a poor place with an underdeveloped economy, a difficult industrial system to develop, and no hope for finance. Cultural tourism and service industries are indeed a good development direction.

We must concentrate our efforts on major tasks, actively break down departmental and even regional barriers, and achieve efficient integration and utilization of resources.

Of course, I also know that this kind of cross-departmental and even cross-regional government cooperation is very complicated and troublesome.

But that’s mainly because there’s no reasonable, clear and targeted planning direction, so everyone doesn’t know where to put their efforts.”

Wang Hao paused, giving everyone time to accept it, and then said:
"My idea is that Galaxy Group can help Dunhuang develop a large-scale comprehensive cultural and tourism project integrating culture, tourism, and film and television by means of copyright authorization and publicity platforms.

The project does not require a large amount of investment in the early stages. After all, it will take some time for our Galaxy Group's film and television works related to the Northwest to be filmed, produced and released.

Before that, let's do everything we can.

For example, within the scope of our capabilities, we can integrate Dunhuang’s existing cultural and tourism resources, establish a joint venture company, hire a professional management team, and unify management.

Improve the city’s tourist routes, enhance local service quality and tourist experience, and increase personnel training efforts.

Some problematic tourist attractions, such as Dunhuang Film and Television City, have been established for a long time and are filled with antique buildings, which do not meet the shooting requirements of our Galaxy Group's future film universe. Can they be updated and upgraded to create new, more sci-fi scenes in accordance with the shooting and production of our films to give tourists a sense of freshness?

Dunhuang also has a profound cultural heritage and the famous Silk Road culture, and some of its attractions can be used to develop immersive experience projects.

For example, by utilizing the cultural resources of the Mogao Grottoes, we can create an immersive Dunhuang cultural experience center and arrange situational drama performances so that tourists can not only watch but also participate in person and experience the history and culture of Dunhuang.

Another example is the Dunhuang Ghost City. We are going to shoot "Game Age" later, which will involve the war plot at this location. With our authorization, the Ghost City attraction can perform plot restoration and develop adventure game activities.

This not only increases the playability of the scenic spot, but also allows tourists to feel the charm of Dunhuang while participating.”

After listening to Wang Hao's suggestion, the second-in-command smiled with satisfaction:
"Director Wang, your suggestion is very practical!
I think we can do exactly what you said. Some of our government officials really need to change their thinking, improve their vision and pattern, and redouble their efforts to upgrade Dunhuang's cultural tourism industry."

"Yes Yes Yes!"

Other government officials present also echoed this.

"You and Director Wang are both right. We will definitely work harder in this regard and listen to Director Wang's suggestions to ensure that Dunhuang's cultural tourism industry can develop in a healthy and orderly manner."

Wang Hao waved his hands repeatedly:

“Not really, not really. I’m just a filmmaker and my opinion is just one person’s. Dunhuang City has a huge responsibility to develop its cultural and tourism industry, which involves the livelihoods of millions of people. If we really want to formulate plans and implement policies, it still depends on the local parents to worry about it.

Come, let me pay tribute to all of you who have worked so hard and made great contributions."

Everyone drank a full cup and ate a few bites of food. Wang Hao said:

"For the cultural and tourism industry of Dunhuang City and for the people here, our Galaxy Group is willing to do something.

But I have mentioned the difficulties before, and the Galaxy Group really has no time to take care of other things at the moment."

Some of the leaders who were accompanying him were not good at controlling their tempers, and their displeasure was already visible on their faces. Fortunately, the second-in-command was still the second-in-command after all, and he smiled and patted Wang Hao's arm.

"Director Wang, we are very happy to receive your suggestions, which are no less than a guiding light.

As for the development, we will think of a solution. You don't have to take it to heart. The company's development is the most important thing. The people of the country are still waiting to enjoy your future movies."

Wang Hao seemed to be moved by the words of the local second-in-command and shook his hand.

"Boss, I haven't finished yet.

Although Galaxy Group is currently tied up in Galaxy Park and film and television projects and has limited energy, we can still help local governments introduce more capital and resources.

For example, Wanda Group, OCT Group, Huaying Group, Moying Group, etc., which have cooperated with us on the Galaxy Park project. "

When some leaders around heard this, a hint of joy flashed in their eyes, but the second-in-command just laughed.

"Then I have to thank Director Wang even more. Without you, Director Wang, they might not have given me the courtesy to come here."

“No, no,” Wang Hao shook his head, “Dunhuang itself has sufficient resources.”

At this point, he reminded:

“Also, I almost forgot that your government doesn’t have to focus only on me. You can also contact other companies, or go to those popular tourist cities in the south to learn from them.

For example, in Hangzhou, I remember there is a very famous Songcheng Performing Arts Group, which is also the first listed performing arts company in China.

They established the historical theme park "Songcheng" in Hangzhou in 1996, combining historical culture with song and dance theater performances, situational dramas and large-scale theme parks.

Their Sanya Thousand Years of Love project opened the year before last, and their Jiuzhaigou Thousand Years of Love opened last year, which is enough to show that they still have some strength.

Especially in terms of the combination of opera performances and historical culture, Dunhuang also has excellent historical and cultural resources, and we can definitely learn from them.”

After listening to Wang Hao's suggestion, the second-in-command showed an even more satisfied smile on his face.

At least from Wang Hao's words, it can be seen that he did not hide the development of Dunhuang's cultural tourism for the sake of profit, or play any tricks to make a profit. If Wang Hao really has this idea, considering the status of Galaxy Group and himself in the domestic cultural industry, the Dunhuang government may really subcontract all the local cultural tourism industries to Wang Hao and the companies he cooperates with.

After all, although Dunhuang’s tourism resources are insufficient, for the Galaxy Group, a city’s cultural and tourism industry is still a tempting big cake.

However, Wang Hao's ambition is obviously not here. The Galaxy Group and China's national film and television cultural industry are the foundation of his foothold in the business world.

Taking Songcheng Performing Arts as an example, he himself has been to Songcheng in Hangzhou and has also seen Yidu Eternal Love.

This technique of combining historical culture with performance, opera, dance and other art forms is indeed very bold and novel, and is especially suitable for a country like China with a long history and cultural heritage.

However, this commercial tourism model is essentially an asset-intensive project.

Although Songcheng Performing Arts subsequently opened tourist theme parks such as "Guilin Eternal Love", "Zhangjiajie Eternal Love", and "Xi'an Eternal Love", most of the profits they earned needed to be reinvested in the purchase of park land, construction, maintenance, and salaries of logistics staff and performers.

This is similar to the nature of the cinema industry, both of which are special business models derived from the rapid development of the real estate industry, and the underlying logic behind them is the same.

With the current scale of Galaxy Group, Wang Hao has no plans to get involved in cinema chains and real estate. At most, he will cooperate with several leading cinema chains such as Wanda, Huaying, and Moying. His main focus is still on developing online ticket purchasing business.

The same applies to Galaxy Group’s future plans for theme park projects.

This is also why Wang Hao introduced OCT Group in the construction of [Galaxy Park].

At present, there are only two Galaxy Park projects planned under the full control of Galaxy Group, one is located in Shangjing and the other is in Hangzhou Bay. The two are located in the south and the north, and both are models that combine theme parks with film and television production bases.

As for Dunhuang, it is Wang Hao's attempt to expand the influence of Galaxy Group to the northwest region, and it is also an exploration of the light asset model of the cultural and tourism industry.

This model is not complicated. It is funded by local governments or other companies, and Galaxy Group provides services such as brand licensing, design plans, play creation, project design and opening preparation, and tailors iconic cultural and tourism development plans for the local area.

As for the Galaxy Group, it only charges a fixed amount of guaranteed service fee and a certain percentage of ticket revenue management fee every year.

Compared with other companies' land purchase and development, this model is undoubtedly more suitable for Galaxy Group at this stage.

As for the future, with the cyclical decline of the real estate economy, Wang Hao believes that countless opportunities will emerge.

The Galaxy Group only needs to wait patiently and stockpile enough "ammunition".

Of course, Wang Hao did not say these words at the banquet. He was more of a practical suggestion from the perspective of the Dunhuang leaders.

"Director Wang, your idea is very good!

Don't worry, our Dunhuang Municipal Government also welcomes other investors to participate and jointly develop Dunhuang's cultural tourism industry."

After listening to Wang Hao's suggestion, the second-in-command showed a gratified smile on his face.

At this point, the general framework has been basically determined.

Naturally, there is no need to discuss the subsequent specific details at the dinner table and they can be left to the people below to implement.

So Wang Hao smiled slightly, raised his glass and said, "Let's drink to our cooperation intention!"

There was immediate applause and laughter in the box, and the atmosphere reached a climax.

The farewell banquet that night did not last too long. The next morning, Wang Hao and others got up early. The crew members and equipment had been arranged and were ready to go.

This large convoy, consisting of four buses, four RVs and three trucks, attracted a lot of attention along the way.

Some riders even took pictures of them and posted them online.

Netizens can find anything, and soon a netizen from Dunhuang spoke up and said that "Ball Lightning" was filmed in the local area. After all, the scenic area was closed for quite some time because of them.

Then, information about the filming route of "Ball Lightning" was also exposed on the Internet. This was of course done by the publicity department of Galaxy Group.

So everyone basically confirmed that the convoy was the crew of "Ball Lightning" and knew that they would set out from Dunhuang, head to Heidu Mountain and Qarhan Salt Lake, then detour to Zhangye Danxia, ​​arrive at Jinta Populus euphratica forest, and complete the location shooting.

Finally, the crew will fly back to Beijing from Jiayuguan Airport in Jiuquan, which is equivalent to a big circle in the northwest region.

This shooting task was also extremely challenging for the "Ball Lightning" crew.

Fortunately, China's infrastructure projects provided great convenience for their journey.

Especially in the Northwest region, although the economic benefits of highway construction are not as good as those in the southern coastal areas or the developed Yangtze River Delta, the country still carries out large-scale road infrastructure construction here regardless of cost.

No matter how sparsely populated or harsh the environment is, as long as there are villages inhabited by people, the country will ensure access to roads, electricity and the Internet.

From this point of view alone, China's infrastructure level is far ahead of many countries, including the United States.

Wang Hao and the crew members benefited from this "far-ahead" level of infrastructure. Their convoy had national highways and expressways to take along the way, and the journey was relatively smooth.

Although the number of tourists to places such as the Qarhan Salt Lake, Zhangye Danxia and Jinta Populus euphratica forest is not particularly large, as mature tourist attractions, the basic living facilities are sufficient to meet the daily needs of the crew members.

The only trouble is Heidu Mountain, which has not yet been developed. It is not a tourist attraction and naturally does not have any supporting facilities.

Moreover, due to the special geological conditions, the ground of Heidu Mountain is mostly sandy soil. Once a vehicle leaves the road and enters the mountainous area, it is very easy to get stuck in the sand while driving.

After the crew arrived here, they encountered this situation on the day of filming, and two trucks got stuck one after another.

Fortunately, the itinerary of the "Ball Lightning" crew had been leaked online at that time. Although the route was remote, there were still many self-driving tourists who came to watch the crew filming after seeing the news.

With the help of two self-driving four-wheel drive off-road vehicles, the crew's vehicle finally got out of trouble.

After that, they no longer dared to drive large trucks into the vicinity of Heidu Mountain. They usually parked them beside the road, and then the staff moved the equipment to the shooting site.

This was naturally a bit tiring, but fortunately the crew's filming in Heidu Mountain only lasted three and a half days, most of which was delayed due to the car getting stuck.

After finishing the filming task here, the crew did not encounter any major problems in the subsequent filming work along the way.

On February 2015, 2, after a month of traveling, Wang Hao finally led most of the crew members of "Ball Lightning" back to Shangjing.

(End of this chapter)