Chapter 475 Sponsoring the National Team

After Yin Zhaotang had given his instructions to his uncles, he left Chaoyi Restaurant without further ado. If any uncle still persists in his ways and causes a big mess after the reminder, don't blame him for being ruthless.

The Xingtang brothers escorted the boss downstairs. A lackey named A Yue helped the boss lock the car and then whispered to Sha Hui: "Brother Hui, can you really make money by speculating in Hong Kong stocks?"

Sha Hui turned his head and stared at the younger brother who looked nervous and wanted to make a fortune, with a look of disdain: "The boss said that you can make money, but you are scared. You will be a pauper all your life."

Ah Yue had a guilty look on his face and explained quietly: "I know how to play cards, but I've never traded stocks."

Silly Hui ignored his younger brother and sat on the passenger seat, fastened his seat belt and said, "Master Ding, I want to buy some stocks too, can I?"

"It's up to you." Yin Zhaotang would never forget his uncle, nor would he hide it from his younger brother. The Xingtang brothers who followed him were his closest siblings.

Give them some inside information so that they can earn money, and they will work harder when something goes wrong.

“Buy HK Electric, New World, Kowloon Electric, Cheung Kong, and Hang Kee. Big companies are more stable, be careful of monster stocks.”

Sha Hui memorized the company's name and replied, "Thank you, Mr. Ding!"

Back to Zhongyi Group.

Yin Zhaotang was in his office, reviewing documents one after another. Most of the businesses under the group were developing steadily. Among them, the gray business had entered a stable period. There were no major changes in the community's territory, so it could only fluctuate with the consumer market.

If the Hong Kong economy improves, citizens will have greater spending power and more profits will be made. On the contrary, if the growth rate of Hong Kong slows down, the income of the community will decrease.

The increase in labor will also lead to increased costs.

Invisibly, he has become closely connected to the city of Hong Kong Island. In the eyes of mainland officials, he is the biggest leader of the Hong Kong faction.

Recently, the Sai Kung Street Night Market has been doing well and the number of tourists has increased. The Exchange Square project has officially started construction, and the representatives of the Hong Kong Land Company have reached a lease agreement with the Hong Kong government and several foreign companies.

Before the foundation was even laid, more than a dozen floors of the building were rented out. Kang Lok Road is located in the core area of Central, with a very advantageous geographical location, embedded in the center of the financial district. For business needs, foreign companies had to grab the space even if it meant paying the rent.

A property with a really good location will never have trouble finding customers.

Peninsula Hotel.

In the evening, Liang Manping had just finished work and drove to the lobby. He handed the car keys to the driver and took the elevator to the third floor. Yin Zhaotang was already in the corridor, opening his arms and welcoming him warmly: "Brother Ping."

"Atang, what's the party tonight?" Liang Manping smiled after hugging him. Yin Zhaotang invited him to sit in the box, took out a bottle of Moutai, and said with a smile: "Let's talk about some business with Brother Liang."

"I guessed it." Liang Manping took off his black jacket and hung it on the back of the chair. The waiter started serving the dishes, and the two of them had a few drinks. Liang Manping asked, "What big business are you planning to do in China?"

Yin Zhaotang smiled and said, "The Los Angeles Olympics will open next month. The Chung Yih Group is the exclusive sponsor of the Hong Kong Paralympic Team and is planning to sponsor the national team. I wonder if Mr. Liang can help to make the connection?"

Liang Manping looked surprised and asked, "You actually want to sponsor the national team?"

The 1984 Los Angeles Olympics was the first commercialized Olympics. The manipulator behind the event, Peter Ueberroth, chairman of the organizing committee, was an entrepreneur.

When the United States was in a debt crisis and unable to raise funds, and the previous Olympic Games had cost a lot of money and suffered a lot of losses, he proposed the strategy of "using the Olympics to support the Olympics", opening up sponsors, selling broadcasting rights, and selling tickets. He turned the losses of this Olympic Games into profits, brought 2.6 million US dollars in revenue to the US government, reshaped the Olympic landscape, and was known as the "Father of the Olympics".

The American Broadcasting Company ABC spent $2.25 million just to acquire the broadcasting rights. However, television platforms around the world who want to broadcast the Olympics have to purchase regional broadcasting rights from ABC.

TVB and ATV both spent 30 million Hong Kong dollars to get the broadcasting rights. The profits from all the countries and regions in the world are also a terrifying figure. This year is the first time that New China returns to the Olympics as a representative of China. In China, Jianlibao has become a popular brand by sponsoring the national team and has become the best-selling beverage in the 1980s, earning the title of "magic soda".

The attention paid to the Paralympics is far less than that of the Summer Olympics. A businessman who sponsors a Paralympic team will definitely not miss the highlights of the Summer Olympics.

"Lao Zhong's sneaker factory and clothing factory can take care of the national team's sports equipment. They can also provide special designs to meet competition standards. We can also provide a sponsorship fee of two million US dollars as the designated sponsor of the national team's sports equipment."

"Not just for this Olympics, we can sign a ten-year cooperation agreement. During the cooperation period, the sponsorship fee will be US$300,000 per year, and it will increase at an annual rate of 10%." The conditions offered by Yin Zhaotang were very generous.

Liang Manping's heart was beating wildly, he was incredulous: "Two million US dollars?"

The Sports Bureau is most in need of funds. Even if all foreign exchange is converted into domestic currency, it can quickly promote domestic sports.

For China, the Olympics is a new thing, and whether things happening abroad can affect the domestic market is still an unknown for mainland entrepreneurs.

The national team held three more investment promotions in this Olympics, but the results were mediocre and almost no one invested money. Because it is difficult for a person to judge things beyond his or her cognitive scope, the sales miracle of Jianlibao is so rare that it is worshipped as a god.

Also ascending to the altar was the Japanese film brand "Fuji", which beat Kodak to win the exclusive rubber ring for the Los Angeles Olympics and became the sponsor of photographic equipment with a price of US$7 million.

Afterwards, Kodak spent 10 million US dollars in marketing funds over two years to make up for it, but its sales volume could never catch up with Fuji. "Kodak" had already mastered marketing 40 years ago.

Although two million US dollars is not even the lowest price submitted to the Olympic Organizing Committee, it is not a small amount of money in China.

Seeing that Liang Manping did not respond, Yin Zhaotang could not help but frown and asked, "Brother Ping, do you think it's too little?"

"No, I think it's enough, more than enough." Liang Manping recovered and was afraid that the cooked duck would fly away. He took out his mobile phone and said, "If you don't mind, I'll make a call back to the mainland. There should be a reply tomorrow."

Yin Zhaotang smiled knowingly and raised his hand, saying, "Brother Ping, please go ahead. After you finish your call, you can eat slowly."

"Okay, I've notified everyone. Someone will contact the Sports Bureau. Maybe they will call you directly." The call took Liang Manping only a few minutes.

Yin Zhaotang raised his glass and said, "Thank you for your hard work, Brother Ping. On behalf of the workers of the sneaker factory, I'd like to toast you."

Liang Manping quickly held up the wine glass with both hands and said with a smile: "I should bring the Olympic athletes to thank you. With the sports equipment you provided, they will definitely achieve better results in the competition."

"Then let's thank them together, bring glory to the country, and build national confidence." Yin Zhaotang's words touched Liang Manping's heart. Liang Manping drank the wine in one gulp and said happily, "Okay!"

Pegasus shoes and apparel have established a high-end brand image in China, but high-end brands are not the most profitable. When the Olympic results are released, Pegasus will take off with Xu Haifeng, Li Ning and others and become a national brand. When everyone is proud to wear Pegasus shoes, the brand value will be immeasurable.

A national brand that emerged from Hong Kong Island represents a deeper meaning. After receiving the news, the senior management of the hometown appreciated Lao Zhong more than they were happy to get the money.

He makes money by using the country's brand and knows how to give back to the country. That's really thoughtful.

(End of this chapter)

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