Chapter 477 Economic Effect, the Whole City Goes Up

Chapter 477 Economic Effect, the Whole City Goes Up

Chapter 477 Economic Effect, the Whole City Goes Up

The streets of Hong Kong Island, high-rise buildings, alleys of housing estates, western restaurants, convenience stores, restaurants, and financial centers.

Different spaces, different faces, everyone exclaimed and cheered loudly when Xu Haifeng won the championship: "Wow."

"Mr. Xu, your shooting skills are really sharp."

"Awesome! First gold medal in history!"

After reorganizing the police force in the country and setting the tone for return.

All social classes have begun to move closer to the mainland, and there is a consensus on "One China". Even if it is just a prototype, the influence it brings has given Hong Kong Island a new look.

Zhongyi Group also invested heavily in publicity. Posters of the national Olympic teams were hung at the entrances of Pegasus sneakers and Pegasus clothing stores, and it also launched an "Olympic Sports Festival" shopping promotion.

20% off for two items across the board, 40% off for selected items.

The force was unprecedentedly strong, and it was clearly a marketing method that combined online and offline. But who among the customers in the 1980s had ever seen such a scene? Under the influence of the Olympic atmosphere, the consumption of sports equipment surged.

The Saigon Night Market launched activities such as the "Olympic Universal Ticket" and the "Olympic Gambling Fair", which also attracted a large number of citizens to visit.

In 1984, Hong Kong residents were in a very depressed environment and had no interest in the Olympics. But now the situation has been settled, people are at ease, and the situation is peaceful.

With Zhongyi Group taking the lead in promotion, other groups were happy to follow suit and capitalize on the popularity. Not only was consumption in the commercial streets booming, but even peripheral gambling, bars, and food stalls were crowded with people.

Hong Kong people need a window to release the shadow of war that has been hanging over the heads of five million citizens since the 80s. Hong Kong people need a stage to see the style of reform and opening up in the mainland.

The Olympic business wind swept across Hong Kong Island, igniting the property and stock markets that had been sideways for several months.

Yin Zhaotang, Jiang Hao, and the Zuoshou brothers were sitting cross-legged on the carpet in their luxury home in Tsim Sha Tsui East, each holding a bottle of Budweiser, watching the game broadcast on TVB.

After watching Xu Haifeng's performance, Ah Le couldn't help but exclaim: "What a magnanimous man! Compared with Xu Sheng, our gunshots are like setting off firecrackers, and they stink like exploding shit."

Dan Tart said speechlessly: "He's an Olympic champion. He's shot more bullets than any chick you've ever seen."

Yin Zhaotang stared at the Pegasus jersey on Xu Haifeng in the picture, his face full of joy, and raised his glass and said, "Cheers!"

"cheers!"

When I put the bottle mouth to my mouth and tasted the malt aroma of beer, I seemed to see countless banknotes pouring out of the TV screen like a river, filling the entire room, endlessly.

Day two.

In the first minute of the opening of the Hong Kong stock market, the Hang Seng Index, which had been stuck below 1500 points for a long time, immediately began to riot and continued to rise at a rate of several points per second.

In less than ten minutes, it broke through 1420 points from the opening price of 1500 points.

In half an hour, the price soared by 5%.

Sensation in Hong Kong!

On that day, except for more than 30 junk stocks, more than 500 stocks in Hong Kong market all reported an increase.

At the close of the afternoon, the Hang Seng Index rose seven percent to close at 1519 points.

In the evening, the long-dormant real estate market gradually became active, and several new real estate projects raised their prices, ushering in another bull market.

Day three.

In the boss's office in Zhongyi Building, Yin Zhaotang received good news from Zhongyi Fund. The fund had made a profit of over 10 million yesterday alone, and almost all shareholders were making money.

The reason behind this is simple and clear. Through the Olympics, foreign investors have become more aware of the potential of the domestic market. Perhaps, companies that were originally short of funds and were shrinking their businesses may have discovered that the Greater China market will be a new growth point. Perhaps, companies that originally focused on Europe and had not yet planned to invest in the mainland have made up their minds early.

Some small business owners who originally knew nothing about China became aware of China through the Olympics and will come to place foreign trade orders.

Foreigners want to do business in China but are afraid of political risks. So registering a company in Hong Kong Island, remitting funds to Hong Kong Island, and then taking them to do business in China becomes a safer option.

At the same time, as a port city, Hong Kong Island will benefit from the development of the mainland and its port, travel, hotel and other businesses will see growth.

Win on win.

It would be weird if it doesn’t rise.

Yin Zhaotang accepted the report, lit a cigar, sat happily on the chair, and cast his eyes towards the Exchange Square Building under construction. The Land, which was acquired at a high price, was about to make a big comeback.

"New club, new atmosphere, the Olympics, what a great gift."

This bull market can last at least until 97. This is because the business capacity of local Chinese in Hong Kong is sufficient to maintain the normal operation of the financial sector, and before 97, the foreign exchange reserves and GDP of the new owners were also growing rapidly.

With the new owner to protect it, Hong Kong Island will certainly not be afraid of storms.

However, the Asian financial crisis in 97 had a huge impact, directly draining the development potential of the "Four Little Tigers". The four little dragons are not having an easy time either, as long as they can avoid collapse, they will definitely have to endure short-term fluctuations.

Compared with the general increase in floating profits in the financial industry, the foreign trade report of Pegasus sneakers handed to him by his left hand a week later made Yin Zhaotang even happier. Compared with the floating profit and loss figures on the account, being able to feed more workers and win more industrial orders in the market is the foundation of Zhongyi Group.

There are more than 20 clothing brands in the United States, Europe, and the United Kingdom who are inquiring about the export intention of Pegasus sneakers.

Some want to apply to be the regional agent of Pegasus Sneakers, and some want to negotiate OEM production with Pegasus Sneakers.

In an era when countries around the world have erected trade barriers, it is very difficult for a brand to expand into overseas markets. For example, Nike's market in the Greater China region is subcontracted to Botao and Shengdao.

In China, Pegasus can fully expand its business by relying on its government relations. However, in overseas markets, there are no big trees to provide shade, so subcontracting to foreign agents is the wisest choice.

Brand OEM fee?
Of course you have to earn it.

If he only has the New Territories as a labor base, it is reasonable to refuse OEM considering the subsequent factory expansion, increased orders, and tightening of manpower. However, with the support of hundreds of millions of mainland workers, in addition to the production of independent brands, industrial OEM is also required.

Not just about jobs, not just about profits.

Compared with a factory with 10,000 employees, a large factory with 20,000 employees will have a huge scale effect in many aspects such as raw material procurement and talent training.

Assuming that Pegasus can reach the same influence as Nike and Adidas at their peak in the world in the future, it can build a textile production zone with a population of 10,000 in every city in Guangdong Province.

It became the main growth driver for the economically developed province in the 1990s, and the employment guarantee for Guangdong’s economy in the future, building the Greater Bay Area into the world’s largest textile industry center.

Leave business negotiations to your left hand.

Yin Zhaotang contacted Wu Liming of Shenzhen Investment Promotion Bureau, and then he had to do three things: buy land, buy people, and buy machines!
(End of this chapter)