Chapter 483 Fire
Chapter 483 Fire
After the press conference.
Fan Wumian made some polite remarks and then went to the party to entertain the guests.
Some reporters who arrived at the scene hurried back to select photos and write articles in order to grab the first-hand news.
Before the party was over that night, articles about the Valentino show had already been published and posted on the Internet.
For example, the BBC, which has a bad reputation in mainland China, was the first to publish a short news report with pictures titled "2006 Milan Spring/Summer Fashion Week: Everyone Wants to Own a Valentino".
The online platform of ELLE magazine followed closely and published an in-depth report titled "Showing the classical charm of China, Valentino stuns Milan Fashion Week."
Some reporters from both sides of the Taiwan Strait and Hong Kong couldn't wait to post the photos they took on the scene on the Penguin Weibo platform. Finding materials for the company is just to complete the performance evaluation, but the increase in followers on the Penguin Weibo platform belongs to themselves, and they can still distinguish this account.
Ever since Penguin Weibo became popular, more and more people have left forums and BBS and transformed themselves to become self-media bloggers. As long as they have enough fans and have made a name for themselves, it is easy to get work. It is much easier than being a reporter and has more development prospects.
As the news gradually spread, a group of netizens from all over the world soon became the first to pay attention to Valentino's new products this year.
Most people don’t even know this brand, but they know Jack Long, Fan Wumian, Zhuang Muxi, Victoria’s Secret supermodel Adriana Lima and others. After seeing the photos of the distinctive exhibits, they can’t help but feel that Valentino must be very high-end.
Penguin Group's "Penguin.com" also sent two employees to the scene today, one of whom is responsible for taking photos and the other is good at writing popular articles.
After they returned to the hotel, they first checked the small gifts given to them by the staff when they left the press conference.
You can see a huge black "V" logo printed on the canvas bag, which contains three boxes and a thick, beautifully printed brochure.
The content of the brochure is quite standard, mainly introducing the brand history and development process of Valentino.
The three boxes contained a cashmere towel, a men's belt, and a long wallet made of calfskin. Even the cheapest wallet had a price tag of 149 euros.
Photographer Jiang Yongfeng couldn't wait to replace his old wallet and said happily:
"This business trip was really rewarding. Not only did I see so many celebrities, but I also got gifts. One wallet was worth half a month's salary. It's different with a new boss. Andy Lau and Jack Long all gave me face."
After looking at the gifts, his colleague Zheng Feng was already sitting in front of his laptop, busy looking for materials, and flipping through photos with his digital camera, and he laughed and scolded:
"How many pictures did you take of Monica Bellucci? She's all over the screen."
".No way, the angle is too good, European actresses are really generous, they dare to wear such see-through clothes, you can write a press release for her alone, it will definitely go viral."
"."
Zheng Feng found it interesting and appreciated the details in the picture carefully.
She had no intention of hiding anything and raised her hand towards the camera with a faint smile on her face.
Taking advantage of the inspiration, Zheng Feng worked for more than an hour and wrote a manuscript titled "Fan Wumian Conquers Milan Fashion Week, Chinese Aesthetics Conquers the World". He sent it to the department head's email address. As agreed in advance, no matter what time it was in Shenzhen, he would call the head to review the press release.
There was so much material available that while waiting for his supervisor's review, Zheng Feng wrote another article about the celebrities and wealthy women who would attend the event.
He tried his best to promote Valentino's new products from different angles and flattered Fan Wumian crazily.
People like Zhuang Muxi, Yang Mi and Huang Shengyi all received a separate draft. In addition, the company also started with the third concubine and Li Jiaxin to create the illusion that "Valentino is deeply loved by the wealthy families in Hong Kong and Macau."
After all, Valentino is Fan Wumian's business. As the largest shareholder of the entire Penguin Group, Zheng Feng dare not mess around. If there is something wrong with the writing, even his boss, his boss, and his boss will be in trouble. Many night owls in the mainland have already followed this press conference online.
A netizen commented
——"In the past, directors often said that stars conquered foreign film festivals and overseas audiences, which made me feel very embarrassed. In fact, they were just bragging. These designs of Fan Wumian's company are really super beautiful and look very classy."
There was a reply below, which read
——"It's not just embarrassing. Foreigners will laugh their heads off when they find out. The more rustic the film is, the easier it is to win awards. It's obvious that they look down on us. Yet there are still a bunch of people who praise us to the sky. It's like being slapped in the face and still smiling and feeling honored.
Fan Wumian is different, he is really amazing, the two "A Quiet Place" movies have grossed nearly $7 million worldwide, and half of the entertainment industry went to Milan to show their support for him."
Another netizen mentioned that he was studying fashion design in France and went online to check out the excitement after hearing his roommate praise the new products just released by Valentino.
From a professional perspective, the design of leather bag buckles inspired by Sanxingdui masks and the horse-faced skirt printed with "A Thousand Miles of Rivers and Mountains" have indeed taken traditional Chinese aesthetics to the extreme, bringing some new design elements and ideas to the luxury goods field.
Although Zhuang Muxi's Xinguang waterfall skirt and Yang Mi's horse-faced skirt are popular, the fastest-growing items are the limited edition crossbody bags with 66 grams of gold and the uniquely shaped Taoyingding bag.
Especially the latter, the prototype was dug out by netizens, and with its funny appearance, it was crazily forwarded and commented on on the Internet.
Due to the time difference, most Asian residents have fallen asleep and the enthusiasm is temporarily limited.
Fan Wumian went to a celebratory cocktail party for some socializing, during which he unexpectedly came to an agreement with the owner of a perfume OEM factory, planning to customize several exclusive perfume products for Valentino.
He did not have the extra energy to continue expanding into areas such as alcohol and cosmetics. He was too busy with social engagements tonight to spare any time. He returned to the hotel at around 11 o'clock local time, went to the bedroom and fell asleep.
period.
News about the Valentino press conference was everywhere, and the international fashion industry gave high praise to new products such as the Horse Face Skirt and the Starlight Waterfall Skirt. Some media even bluntly stated that the acquisition of this brand by Fan Wumian was an extremely correct decision.
It’s a pity that the production capacity cannot keep up and the goods have not been prepared yet. A wave of huge popularity has hit Valentino, but it is temporarily unable to sell goods in large quantities to realize cash.
An Italian journalist even wrote a news article about three new products he received at the press conference, saying that they were sold at a high price of 1200 euros.
This wave of popularity also brings some tangible benefits.
At the very least, Valentino's speed in clearing out inventory has suddenly increased a lot. In just one morning, its six direct stores in Italy sold discounted goods worth more than 30 euros, all of which were old models that were about to be out of season.
If you want to create and maintain a brand's sense of luxury, increase its influence and open up the market, it is not enough to just hold a fashion show. It requires investing a lot of money and time, and operating it slowly day after day.
After finishing his business, Fan Wumian did not stay in Milan for long.
Taking advantage of the one or two days of vacation left, he took Yang Mi, Zhuang Muxi and others to the Amalfi Coast and Rome to admire buildings such as the Pantheon and the Colosseum.
Far away in New York.
Sabrina Martin, the manager of the Valentino flagship store on Fifth Avenue, made an excuse that she was worried about her subordinates doing their job, so she assigned herself the paid business trip and happily went to the Consulate General in New York to apply for a visa.
After asking, they learned that they were going to Yanjing to help Fan Wumian deliver something to the special exhibition hall of the museum. The embassy staff suddenly became extremely enthusiastic and offered to expedite the process.
After learning about Sabrina Martin's work, some female employees of the embassy privately asked her for help in their personal capacity, hoping to pre-order a two-tone hobo bag with a taotie pattern.
Two days after the press conference, the news has spread and the discussion is heating up.
In order to keep up with the trend, many Manhattan celebrities went to the store to pre-order new products that had not yet been released. Sabrina Martin told the female embassy staff that 300 to 400 people in their store had left their contact information, asking them to be notified as soon as new products were released.
(End of this chapter)