Chapter 498 Old Capital 2 Pothead
He Daqing did not answer, but looked at his daughter-in-law Xu Huizhen and asked,
"Huizhen, how do you think you can sell all the wine now that there is so much of it?"
It is now the 1980s, but things are very different from the 1960s and 1970s.
At that time, the population mobility was not very large, and people were satisfied with just two taels of wine in a tavern.
Now, with the large-scale flow of people and close business exchanges between companies, the wine culture is completely different from before.
In the past two years, Xu Huizhen has been helping to manage the He's Restaurant, and naturally has seen many of these wealthy businessmen toasting each other.
After a brief thought, Xu Huizhen said,
"Then we must let people know where our wine comes from and what benefits there are to drinking our wine!"
He Daqing nodded.
"That's right. Nowadays, the most important thing in a drinking party is appearance. Therefore, our first problem is to give our wine a good name. Then promote this brand. Let those bosses and officials know that serving our wine at a drinking party is a sign of respect and the greatest respect for the guests!"
Xu Huizhen's eyes lit up when she heard this.
"What's the name then?"
"How about Old Beijing Erguotou?"
He Daqing blinked and smiled at Xu Huizhen.
There are naturally many nice-sounding and exquisite names, but they are not quite appropriate in this era. The Niulanshan area is rich in Erguotou, and people in Beijing love to drink it. Naming it directly after the old capital will let people know the meaning of this wine.
As for Erguotou, it might seem a bit vulgar and low-class in later generations, but it was not the case at that time.
Open up the market first, and once sales have increased, it won’t be too late to separate out some high-end brands.
"Hey, Old Beijing Erguotou, that's a good name. Since you're in our old city, you should drink wine from it!"
Xu Huizhen nodded repeatedly after hearing this.
Next, the two of them discussed all the major and minor matters related to opening the winery.
He Daqing placed special emphasis on packaging in particular.
People love brand wine the most when drinking. In fact, the brewing method of the wine is not much different from Niulanshan Erguotou, but the packaging must be more grand!
"Row!"
Before they knew it, they had been chatting until the early morning. Xu Huizhen nodded and said with a smile,
"Dad, leave this matter to me. I will go back to the village tomorrow."
Originally she was a little resistant to managing the winery, but after being enlightened by He Daqing, Xu Huizhen suddenly regained hope.
Not to mention, if the liquor business is well made, the scale of the business will be no less than that of Chen Xueru's restaurant!
As for the video hall, of course it still needs to be opened, but you can just find someone to help you watch it, and it doesn’t require much effort.
"Huizhen really listens to you!"
Watching Xu Huizhen leave, Qin Huairu closed the door and began to help He Daqing wash up.
As she was rubbing He Daqing's back, she said,
"Everyone has work to do, but I'm the only one sitting there with nothing to do. Daqing, how about you give me a job?"
Seeing that Chen Xueru and Xu Huizhen both had careers to pursue, and even her sister Qin Jingru had run a well-run clothing store and even invited big stars to help out, Qin Huairu suddenly felt that she had nothing to do.
"you?"
Hearing this, He Daqing didn't know whether to laugh or cry.
Chen Xueru and Xu Huizhen have business acumen and can do anything well.
As for Qin Jingru, she has followed Chen Xueru for so many years and has seen everything.
But you, Qin Huairu, can barely read and write, and you can only do housework. If you are asked to manage a large company, you will not be able to convince the public.