Chapter 507 People's Works

Chapter 507 People's Works

Chapter 507 People's Works

The so-called company platformization is a new term that has emerged in recent years with the deepening of domestic Internetization.

To put it simply, the platform is similar to the earth.

The earth provides humans with various raw materials such as sunlight, water, air, soil, and minerals. Humans use these raw materials within the agreed framework to build various things suitable for human use and make profits from them. After making profits, they give back to the earth in various ways to achieve a virtuous cycle. This is the platform.

Of course, the platformization of an enterprise is certainly not completely similar to the earth. It is achieved by building a platform, integrating resources and service management, providing support for each individual who joins the platform, while also creating independent business entities, incubating different business entities, and achieving the result of joint entrepreneurship.

If we delve further into the theory, the concept of "platform" first appeared in two different disciplines: economists described it as a bilateral/multilateral trading market; management engineering scholars viewed it as a tool for reducing costs within large enterprises.

Galaxy Group, no, it should be Galaxy Pictures, currently mainly belongs to the cultural and creative production industry, so its "platformization" transformation will definitely tend to the latter, which is a change in management.

And it is also different from the platformization of Internet capital companies. The most typical representatives of this type of "platformization" companies are Taobao, JD.com, and Tencent.

For example, Taobao and JD.com are retail platforms; Penguin's QQ and WeChat are traffic platforms, Meituan is a group buying platform, Didi is a taxi-hailing platform, and Qidian is a novel platform.

This type of Internet platform has several characteristics: first, it only provides raw materials to help users; second, it agrees on a framework to be fair, just, and open, and empowers users with the platform's credit; third, it can help users make profits; and fourth, users must be able to in turn enhance the platform's stickiness and ultimately achieve a virtuous circle.

In contrast, the platform model that Galaxy Group is currently transforming to also has these characteristics, but it is more inclined towards the fields of entertainment, creation and the physical world.

Platforms such as Taobao, QQ, Meituan, and Didi mainly provide traffic to their customers, but making a movie cannot be accomplished with computers and traffic alone.

If we really have to make an analogy, the platform-based Galaxy Pictures should be more like the film and television creation version of TikTok + Xiaomi.

Currently, Galaxy Pictures is carrying out reforms to become a platform, and is currently acquiring various branches under the Galaxy Group.

They waved the money they borrowed from the stock market and pocketed the shares of subsidiaries that originally belonged to the Galaxy Group, such as Hao Production Network, Xingdou Culture, Xingguang Fantasy, Xingle Toys, and Galaxy Clothing.

In this way, Galaxy Pictures integrates artist agency, production system software, special effects production company, props production company, clothing production company, and peripheral production company, covering all aspects of film and television production.

If there is sufficient funding in the future, even [Eastern Galaxy Cinema] will be transferred to Galaxy Pictures.

This is how we achieve the first point of Galaxy Pictures' platformization, and can provide all-round assistance for the production of film and television projects.

In the second step, Galaxy Group will try to relax the production rights of film and television projects.

In the past, Galaxy Pictures invested in its own projects, formed its own teams, and shot and produced them itself.

In the future, Galaxy Pictures will serve the public and other film and television companies, and provide customers with more convenient and low-cost one-stop film and television production and shooting services through its own professional film industrialization system.

To give a simple example, a director, screenwriter, actor, writer, singer, host, or even a company or group that wants to shoot and produce movies, TV series, short films, short plays, micro-movies, or commercials can all turn to Galaxy Pictures.

Here, Galaxy Pictures can help you submit your film for review, calculate the project cost, and then find actors and behind-the-scenes personnel at Xingdou Culture, form a crew through Good Production Network, find Xingguang Huancai for post-production, find Taopiao.com for distribution, find Xingkong Video for playback, and find theaters for release...

What, you don’t have money? Galaxy Pictures also provides loan and completion insurance services, and can also help you find investors and package your project into financial products and put it on the market.

Anyway, you just need to have good creativity and good ideas, and Galaxy Group can help you turn them into real works.

Some people may say that this is a bit unrealistic. Is it possible that Galaxy Pictures can help everyone make movies?

That is of course impossible, but film and television creation itself has a threshold, and the platformization of Galaxy Group is actually an effort to lower this threshold.

Just like writing, in the past, writing was a weapon in the hands of literati.

In the early feudal era, not to mention writing, even literacy was a privilege enjoyed only by the rich and powerful.

Then came the advent of paper and printing, which allowed education to benefit more people, but at that time, the only people who could read, write, and spread their ideas had to be at least from poor families.

Then came the Song and Ming dynasties, when the civil service and Confucianism were at their peak. Education further benefited the general public, and people from small families and even ordinary people had the opportunity to learn to read and write.

Although the opportunity was small, at that time, more folk technology and knowledge finally began to be put into writing, creating prosperity at that time.

Then came the modern period, with the simplification of Chinese characters, the pinyinization, and the popularization of universal education, which enabled more and more people to learn to read, recognize, and write.

Of course, even in modern times, writing and expressing ideas only became widely popular after the millennium, or even 10 years later.

After all, popularizing culture and eradicating illiteracy is a huge and tiring project. When the old people called on the educated youth to go to the countryside and to the fields, they foresaw that in the process of the country's prosperity, the vast number of farmers would need to be literate and need to learn so that they could keep up with the country's rapid development.

It's a pity that this matter...

But the efforts were not in vain. The right to interpret the scriptures or the right to speak is no longer just in the hands of a small number of intellectuals.

The popularization of education led to the emergence of a large number of literary creators from the grassroots in the 1970s and 1980s. After the new millennium, the emergence of tools such as the Internet has provided the general public with more convenient, easier and cheaper channels to express their opinions.

The masses can express their own opinions on the Internet. Perhaps some of these opinions are good and some are bad, but literary creation has at least entered the era of the masses and formed the grand occasion of "people's literature."

Similarly, the development process of film and television culture is actually similar to that of literature.

Because of the high dependence on funds, talents and channels, the creation of film and television works is undoubtedly more difficult than literary creation. It is not something that can be accomplished simply by being literate and having a pen.

Therefore, in the past, film and television production often relied on the state-owned film studio system, and then private film and television companies. But whether it is the former or the latter, for ordinary people, the creation of film and television works is undoubtedly an unattainable thing.

Even though they may have good ideas, creativity and ideas, it is difficult to realize them in reality. Unless they are admitted to an art college from the beginning, otherwise, if they want to enter this industry as an outsider, it will undoubtedly cost a lot of time and money, and success is not necessarily guaranteed.

The platformization of StarHub Pictures will undoubtedly alleviate this problem.

Although Galaxy Pictures' current capabilities cannot allow the right to film and television production to benefit every citizen, it can help more young creators who are interested in this field to get more opportunities and reduce the cost of trial and error.

Especially some outstanding authors, young directors, actors and behind-the-scenes workers who want to develop across industries.

Don't underestimate this point. People like Jiaozi, Guo Fan, and Feng Ji, who will achieve outstanding results in the cultural industry in the future, did not study film, animation, or game-related majors in college. They are all cross-border talents.

And they are only the successful ones. Are there also talented people who are buried among those who also wanted to cross over and enter the film and television creation industry but failed, or those who had the idea but failed to implement it?

Would the situation be different if they had met supporters and helpers like Galaxy Pictures in their early stages?
Perhaps the success rate of this kind of support is very low, only one in a hundred, but if there is one success, and there is another talent like Jiaozi, Guo Fan, or Feng Ji, and there are excellent works like "Wandering", "Nezha", and "Black Monkey", it will be a blessing for the Chinese cultural industry and for Galaxy Pictures.

This is also the general trend of the development of the cultural industry. The tide of the times is overwhelming, pushing everything forward and is never affected by personal will.

Even if there was no Wang Hao and no Galaxy Pictures, the general trend would not change.

Just like the emergence of digital cameras replacing film cameras, in the future everyone will be able to take blockbuster movies with a mobile phone.

There is also the popularization of editing software, special effects software, and dubbing software. We can see from later generations' Tik Tok and Bilibili that there are also masters among the people, and the works of many small workshops are not inferior to those of big productions and big directors.

Even with the emergence of AI, text can be generated into pictures, and pictures can be generated into videos, which has led to a surge in creativity in film and television works.

So Wang Hao is just going with the flow. In the future, "people's movies" and "people's TV series" will eventually be realized, and everyone will have the potential to become a film and television creator.

The Galaxy Group is just taking advantage of this opportunity to upgrade its mature film industrialization system to the next stage and become the one selling shovels.

As for whether Galaxy Pictures or Galaxy Group will suffer any losses in this process? Not really.

When Wang Hao led the group's senior management to inspect Galaxy Pictures, they found that the company's platform reform was in very good condition.

Thanks to the 10-year success of Galaxy Cinematic Universe, Galaxy Pictures is currently the number one stock in China's film and television industry. Its market value has exceeded 1500 billion, almost three times that of Huayi Brothers.

The money raised through the stock market was naturally used to purchase companies such as Hao Production Network and Xingdou Culture that could help Galaxy Pictures achieve platformization.

In this way, the Galaxy Group behind these companies, or Wang Hao, obtained real money. Galaxy Pictures, with the help of several mergers and acquisitions, promoted the concept of platformization, which naturally prompted shareholders and investment institutions to have a surge in confidence in it, pushing up the share price of Galaxy Pictures again.

It is foreseeable that when Wang Hao's new movie "Ball Lightning" is released in February, the market value of Galaxy Pictures will inevitably surpass LeTV and win the title of "No. 2 in GEM".

Of course, if we want to realize the ideal of "people's film and television", it is not enough to have only Galaxy Pictures as a film and television creation platform.

Good film and television creation is only equivalent to internal strength, or fine wine, but good wine needs to be hidden in a deep alley. If they want to push the tide of the times forward quickly, they also need to practice external strength.

So after inspecting the platform reform of Galaxy Pictures, putting forward some suggestions and encouraging the hard work of the company members, Wang Hao and others came to another project team for inspection.

This project team is currently the key R&D department of the Galaxy Group and has a very high level of confidentiality, so those who can come with Wang Hao are all core senior managers.

When they followed Wang Hao to this R&D team, they also saw the product developed by these technical elites drawn from the core departments of Toutiao, a short video social software for young people based on the mobile Internet market.

Yes, the partner that Galaxy Group has assigned to Galaxy Pictures is "Tik Tok".

If we want to realize the ideal of "film and television for the people", the Galaxy Pictures film and television production platform is one leg, and the TikTok short video dissemination platform is the other leg.

The creation of feature-length film and television projects has never been an easy task.

In comparison, short films, short videos, short dramas and micro movies are undoubtedly a better choice for newcomers.

So with these works, they definitely need to be broadcast online to earn traffic and money.

In this regard, it is definitely not appropriate to rely solely on Galaxy Group's Starry Sky Video Network. After all, the main positioning of this website is long videos, so developing a mobile Internet short video platform like Tik Tok naturally became Galaxy Group's first choice.

In Wang Hao's previous life, there was also an APP software called "Tik Tok", or it can be said that Wang Hao planned to let the company develop such a software, which was also influenced by the success of Tik Tok in his previous life.

After all, it is the only mobile Internet software in China that has successfully expanded overseas and has a considerable influence around the world, and it has even forced the US government to maliciously target it.

It was originally a product of the same series incubated by Zhang Yiming's Toutiao. In Wang Hao's previous life, it was launched in September 2016 and was officially renamed Douyin Short Video (abbreviated as "Douyin") in December of the same year.

It only took 7 months to surpass Kuaishou, the "big brother" which had been ranked first for many years and had been deeply involved in the short video field for 3 years.

Then it exploded in 2018, and its monthly active users jumped to 2017 million from 12 million in December 6900. This process took only one month, and it maintained continuous growth.

By October 2018, Douyin's domestic daily active users (DAU) had exceeded 10 million, and its monthly active users (MAU) had exceeded 2 million. It can be said that it has successfully carved out a path for itself under the noses of the three giants BAT.

But now, Zhang Yiming no longer has Toutiao, and it seems that he also no longer has TikTok.

(End of this chapter)