Chapter 509: Black God Chapter

Chapter 509: Black God Chapter

Chapter 509: Black Myth

The development and launch of the Douyin APP will undoubtedly make up for Galaxy Group's shortcomings in Internet marketing and promotion, and become the last piece of the puzzle in its promotion to a giant multinational cultural enterprise.

Unlike traditional manufacturing, although Galaxy Group and Wang Hao have placed the focus of their own entertainment industry on the film and television industrialization system, this is not true industrialization after all. Good results cannot be achieved by continuous deep cultivation and hard work.

For the entertainment and cultural industry, even good wine needs to be hidden in a bush. The importance of high-quality content and good channels for promotion should be half and half.

Galaxy Group has no shortage of high-quality content or excellent creators, but it is still somewhat lacking in terms of publicity, or traffic entry.

At present, the promotion of film, television, culture and entertainment is mainly divided into three aspects: offline, traditional media and new Internet media.

Offline ones are easy to understand, such as various subway posters, cinemas, elevator advertisements, and joint promotions, all belong to this category.

Traditional media include television stations, magazines, newspapers and other traditional media.

Because of China's vast territory, there are no national monopoly enterprises for these two types, so the Galaxy Group does not need to worry.

But the new Internet media is different. In this regard, Galaxy Group is actually also involved, such as Tao Piao.com or Toutiao.

However, although Taopiao.com is also expanding into areas other than ticketing like Meituan, it is ultimately still only a vertical segment.

As for Toutiao, it is more inclined towards the field of news and information.

In the current field of new entertainment media in China, the real leader should be the social media platform Sina Weibo, which can almost be said to be the Internet base camp for entertainment figures and their fans.

It can even independently host the "Weibo Night" awards ceremony and invite big names in the entertainment industry to attend. It can be said that it is deeply tied to the entertainment industry.

Of course, the Galaxy Group would not give up this propaganda position.

However, if Galaxy Group wants to enter an entertainment and social networking platform like Weibo, its chances of success are very slim. Even Tencent, which has strong traffic, encountered difficulties in its development of Weibo last year, with a negative growth of nearly 60% and gradually declined.

Therefore, the breakthrough point lies in the mobile short video platform Douyin, which also has the publicity attributes of entertainment media. In the future, Douyin's ability to promote hot news and entertainment products also ranks among the top in China, and it is even the leader overseas.

Of course, Galaxy Group’s Douyin is just getting started.

However, on the night the software was launched, its download volume was increasing at a gratifying rate.

After all, this software has accumulated a certain number of users in the early internal testing stage. At the same time, Toutiao, Star Video Network and Taopiao.com from the Galaxy Group are also directing traffic to it.

In particular, the big data of user preferences of these three companies have already been shared with Douyin, so users who log in to Douyin with accounts from these three companies can enjoy the big data recommendation function that is more suitable for them from the beginning, and the user experience is maximized.

As for the video content in TikTok, Galaxy Group has also been prepared for it. After all, it is the largest film and television cultural company in the country, and it has a large number of behind-the-scenes film and television practitioners and celebrity artists. No matter what it shoots, the quality will not be bad.

However, the Galaxy Group did not allow those big stars and directors to join Douyin at the beginning. It has only just started now, and they will have to cooperate with the promotion rhythm of "Ball Lightning" in the future. When the movie promotion and software are launched at the same time, they will be needed to participate.

Just when Douyin was officially launched and began to develop rapidly in January, Wang Hao, who had just inspected Douyin, was still leading the senior managers of the group company to inspect other key projects and to express condolences to those team members before the Spring Festival.

Among them, in order of importance, the first one to visit is the [Galaxy Park] project located next to the [Galaxy Cinema] in TZ District.

When Wang Hao and his team arrived at the project site, although there were many construction units, supervision units and local district and municipal government leaders on the scene, the work had not been stopped and the workers were all busy.

"Director Wang, leaders, the foundation engineering of the Galaxy Paradise project has been completed."

The project general manager of the construction unit personally took Wang Hao and others through the construction site in the park, pointing at the construction site and introducing the situation on site.

Of course, because of the ongoing construction, the roads on site were muddy, and there were tunnels and culverts everywhere, so Wang Hao and his team did not go deep into the site. They just stood at the door wearing safety helmets and took a car for a spin along the sidewalk.

It can be seen that although the construction has only been started for more than a year, the construction unit has built at an extremely fast speed, and the entire Galaxy Park has already had a rough regional outline.

The theme park has seven major areas, hotel area, logistics area, commercial shopping avenue and parking lot.

"At this rate, the project should be completed on time, right?"

After inspecting the construction site, Wang Hao asked the project manager with a smile.

The project manager burst into laughter when he heard that, and quickly patted his chest to make a promise.

"Boss Wang, you underestimate us. On time? We are working hard and will not take a break during the Chinese New Year. We guarantee that we can complete the task ahead of schedule!"

"Workers still need to take a break during the Chinese New Year, after all, it is a day for families to reunite."

Wang Hao waved his hand, but didn't try to persuade him further.

This is how the domestic construction industry works, and meeting deadlines is commonplace.

The sooner they finish the work, the sooner they can rush to the next project site.

Moreover, the project is just like making a movie, every day they open their eyes and close their eyes means money, and finishing it early can save a lot of costs.

“It’s good as long as the construction period can be completed on time. The main thing is to ensure quality and quantity, and pay attention to on-site construction safety.

[Galaxy Paradise] is a national key cultural project. Not only the district and city governments, but even the central government are paying attention to it. If there is a problem, it will not be a small matter!"

"Don't worry about this, Mr. Wang. We know how powerful we are," the project manager nodded repeatedly. "Nowadays, the project has a lifelong responsibility system. Since I have signed, I will definitely be responsible to the end!"

The supervisor nearby also echoed: "Yes, yes, we will definitely not relax on the quality of the project."

Wang Hao didn't believe it completely. After all, he had worked on a construction site in his previous life, so he knew the current situation in the industry. Fortunately, this was a key project, and the real estate market had not collapsed yet, so the quality of the project would not deteriorate seriously.

Therefore, Wang Hao and his team came this time to show their attitude of attaching importance to the project.

After inspecting the construction site of the "Galaxy Paradise" project, Wang Hao and others' next stop was the "Black Myth" series of stand-alone game project team of the group company's game entertainment department.

This project has been a key project of Galaxy Group’s gaming department in recent years and is also the only 3A gaming project currently under development by the company.

The person in charge of the project was Feng Ji, who was poached from Tencent.

He is from Jingzhou, Hubei, and previously studied biomedical engineering at the School of Life Sciences at Huazhong University of Science and Technology.

In 2005, the year Wang Hao started his career, he gave up medicine and joined a game company as a game planner, embarking on the road of game development.

In 2008, Feng Ji joined Tencent Quantum Studio and served as the chief planner of Tencent's PC online game "Douluo Dalu". The game became a classic in the early days and received extremely enthusiastic market response.

However, when it comes to the operation and management of the game, Feng Ji and a group of game developers have differences with Tencent managers.

One side focuses on game quality and player experience, while the other side wants data and revenue.

The difference in concepts eventually led to the resignation of Feng Ji, Yang Qi and other core creative team members of the original "Douluo Dalu" from Tencent, and also made the phrase "After the bones, there is no more Journey to the West" a source of dissatisfaction in the hearts of many players.

After that, Feng Ji, Yang Qi and other original core creative team members of "Douluo Dalu" established SZ Youke Interactive Technology Co., Ltd., an affiliated company of Game Science, and continued to delve deeper into the game field.

After wasting several years, Feng Ji and his colleagues finally decided to make a stand-alone action game in 2018, which later became the famous and acclaimed "Black Myth: Wukong".

Of course, that was the experience of Feng Ji and others in Wang Hao’s previous life. With Wang Hao in this world, things naturally couldn’t be the same.

Games are deeply related to movie special effects, and both belong to the same cultural camp.

Therefore, in order to develop the domestic film industrialization system, Galaxy Group naturally had the idea of ​​expanding into the gaming field early on, and has also achieved many results.

However, those were all in the field of mobile games and online games. It was not until 3 and 12, after Galaxy Group had grown and developed, that it really decided to develop 13A masterpieces.

So the Galaxy Group contacted Feng Ji at that time, and poached him and the core creative team of "God of War", even though he had already intended to leave.

After recruiting them, Wang Hao gave their team great autonomy and introduced Feng Ji and Tian Xiaopeng, the director of "The Return of the Great Sage" and "Nezha", to meet Jiaozi.

All three of them are young talents in their respective fields. Not only do they have great enthusiasm for the fields they are engaged in, but the creative directions they choose are also in the field of traditional Chinese mythology. Therefore, they hit it off right away and had a great conversation.

The three of them exchanged views and discussed "God of War", "Nezha" and "The Return of the Great Sage", and it can be said that everyone gained something from it.

Finally, under Wang Hao's suggestion, Feng Ji and his team, after careful consideration, decided to continue the style of "Douluo Dalu" to create the "Black Myth" series of games.

Like its predecessor, Black Myth: Wukong, this series is based on Journey to the West, one of China's four great masterpieces, by Wu Cheng'en. It uses the story of Journey to the West itself as a prequel, telling the story of what happened after Sun Wukong gave up his goal of becoming a Buddha, which led to another attack from the Heavenly Court.

However, the difference is that because Wang Hao has the memories of his previous life, he knows very well about the future success of the [Black Myth] series. Therefore, the Galaxy Group has given full support to Feng Ji and his team for this series, giving money, buying equipment, and recruiting people.

Therefore, the project was directly launched for the [Black Myth] series, rather than the advance or castrated version of [Black Myth: Wukong].

You have to know that in Wang Hao's previous life, Feng Ji and others had no idea whether the project [Black Myth: Wukong] would be successful.

Moreover, the development of 3A masterpieces is extremely difficult and requires extremely high funding, which is estimated to be 3 million Chinese yuan. Therefore, the development of [Black Myth: Wukong] itself faces the problem of difficult birth.

This is also the reason why they had to release the first 2020-minute trailer of "Black Myth: Wukong" in 13. It was not for the purpose of gaining attention and seeking financing to continue making the game.

Even so, due to funding issues, "Black Myth: Wukong" had to be released after 6 years of development and before it was perfect.

Things are different now. The Galaxy Group is wealthy and powerful, and the [Black Myth] series was launched directly. Feng Ji and his colleagues do not need to rely on [Black Myth: Wukong] to build fame in advance and prolong the life of the work. They can have more time and energy to polish the details and strive to do their best in every step.

"Mr. Wang, please look..."

In the [Black Myth] project team, Wang Hao and others saw the results of their team’s work over the past year under Feng Ji’s introduction.

“This is the outline and some details of the story background that we wrote with the help of the company’s screenwriting department.

After discussion, we all agreed that "Journey to the West" and Sun Wukong are the IPs that best represent Chinese culture, so we decided to use Sun Wukong as the entry point to develop the "Black Myth" series and launch the first film in the series, "Black Myth: Wukong".

In this game, players will play the role of a "man of destiny" who will embark on a journey to the West full of dangers and surprises in order to explore the truth of the legends of the past.

This is the image design of each NPC character and their character biography.

These are the image designs of different monsters. We completely followed the descriptions in "Journey to the West". Other images are mostly taken from Chinese folk myths and strange novels, such as "Classic of Mountains and Seas" and "Strange Stories from a Chinese Studio".

This is the scene and building design in the game. We currently have a team dedicated to this area. They are now working with the group's Starlight Fantasy Special Effects Department and several project teams to conduct field surveys across the country to scan those real ancient buildings and statues in need, and use them as a blueprint for the design of important buildings. "

Wang Hao was clear about the last thing Feng Ji mentioned, because it was he who proposed this matter. It was a "Cultural Relics Data Information Database" project submitted to the highest department by the Galaxy Group in cooperation with the State Administration of Cultural Heritage.

The project aims to conduct 3D scanning, digital modeling, data storage and display of cultural relics, ancient buildings, statues and ruins across the country. It can be regarded as empowering traditional culture with digital technology in the new era to better protect the things passed down by Chinese ancestors.

Of course, Galaxy Group is promoting this project not just to contribute to the protection of cultural relics. These digitized data of cultural relics, ancient buildings, statues, and ruins are also of great value for the development of games, animations, movies and other projects within their group.

This is especially true for works like the "Black Myth" series, which have a lot of classical cultural requirements.

(End of this chapter)