Chapter 507 Cooperation and Derivative Movies
Chapter 507 Cooperation and Derivative Movies
The whole day was a blur.
It seemed like I hadn't done much before the sky began to darken.
Fan Wumian came to Wanda Plaza in Chaoyang in a high-profile manner. This is the first plaza built by Wanda Group in Yanjing. It just opened this year. The premiere ceremony of "Wulin Waijiao: Treasure of Hengshan" was scheduled to be held here.
The news had been released to the public long ago, and at around 6 o'clock in the evening, the shopping mall was crowded with fans who had rushed to the mall after hearing the news.
Some girls who were in middle school or high school did not even have time to go home to change out of their school uniforms. They risked being scolded and came all the way just to see Fan Wumian.
The security guards of the mall were on high alert and followed him closely as soon as he got out of the car. Fan Wumian was worried that something might happen if there were too many people, so he quickened his pace and waved to everyone with a smile.
I took the escalator upstairs and took a quick look, and found that there were many familiar shops.
"Today's gold price is 125 yuan per gram" was written at the door of the gold shop, and a poster was hung in the Chaoyang Xintiandi community to advertise that "starting from 6000 yuan per square meter".
There is a huge poster of Fan Wumian on the wall at the entrance of Shenma.
Since the acquisition of Valentino, all the endorsements for clothing, shoes, bags, etc. will be introduced to others in the future.
After all, Valentino runs a luxury brand but advertises for affordable chain stores, which can easily lower its brand image. In many cases, the more big brands put on airs and raise the threshold, the easier it is to attract consumers.
Fan Wumian himself will not accept the offer, but he can introduce it to Huang Shengyi, Yang Mi and others. They will just earn a little less, but they will still have the opportunity to grab a large share of the endorsement market.
The starring teams of "Wulin Waijia" and "Home with Kids" series have now become popular among many second- and third-tier brand sponsors. Only "Guo Furong", who chose to refuse to sign the contract at the beginning, has been doing neither well nor poorly. It is said that she is looking for filming opportunities recently.
On the other hand, "Bai Zhantang" and "Tong Xiangyu" have at least three or four endorsements each. Even the less likable "Mo Xiaobei" has been receiving constant film offers. He is about to act in "The Militiaman Ge Erdan" with Huang Bo, and will star in more period dramas, anti-Japanese war dramas, family dramas and the like in the future.
Having been to many high-end shopping malls, Pu Jiajing said in a low voice while standing on the escalator:
"This Wanda Plaza seems to be just so-so. It can't attract big brands. If we open a store here, will Valentino get no customers?"
Fan Wumian replied:
"It's OK. There are many people who have been relocated here. They have money but don't know how to spend it. They like to buy luxury brands to dress themselves up."
Suddenly remembering something, Pu Jiajing said with a smile:
"The latest issue of Vogue magazine uses you as the cover character, saying that the Chinese fashion trend you planned has made many clothes look like Monet's garden, a flowing art with fragrance in every corner."
Fan Wumian answered pointedly:
"Maybe Vogue magazine also wants to seize the opportunity and use me as an opportunity to open up the mainland market. Foreign luxury goods companies are paying attention to the mainland market and are willing to spend money on advertising to cultivate customers. If Vogue magazine can gain a foothold in the mainland, the potential revenue will be at least hundreds of millions of dollars."
Mostly it is out of consideration of interests.
Mr. Wang, the founder of Wanda Group, came here in person today and stood at the entrance of the newly opened cinema, waiting for Fan Wumian to arrive. He smiled from a distance and stretched out his hand, saying:
"Mr. Fan! Hello, hello. It is a great honor for you to visit my humble home. Thank you for arranging the premiere ceremony here. It has attracted so many customers. The last time it was so lively was when we first opened."
Fan Wumian shook hands with Mr. Wang and found that he was much younger than he had imagined. He looked radiant and energetic.
He said to the old man who was tearing onions:
"I have been following the cooperation with film and television companies to open chain cinemas. Mr. Wang, please try to open more shopping malls so that our cinemas can be spread all over the country."
"Hahaha! I mean that too. I've been so busy running around lately. I still have several shopping malls that need to be planned for next year. I've long wanted to find time to invite Mr. Fan and Mr. Qu from Hengdian to sit down and have a meal together."
The last time he went to Hengdian, Fan Wumian reached an agreement on cooperation with Mr. Qu, the "King of Hengdian". He also planned to cooperate with Wanda and Kuangxian Media to enter the cinema and film and television entertainment market.
Perhaps they felt that working together with multiple parties would be easier than going it alone, and that integration would make it easier to grow bigger and stronger. Representatives from the four parties, including Fan Wumian, sat down together for many consultations, and had already agreed to sign the contract a few days ago.
According to the agreement, the four companies will jointly invest RMB 3.5 million, with Fan Wumian holding 35%, Hengdian boss Qu holding 30%, Mr. Wang holding 20%, and Kuangxian Media holding 15%.
Among them, Guanxian Media divested its distribution and film and television businesses and acquired shares in the form of "distribution channels + 2500 million", while Wanda acquired shares with its existing dozen cinemas plus 4000 million yuan.
The new company jointly established will be called "Hengdian Wanxian Film and Television Group". After a period of time, when the company's preparations are completed and the first round of funds are in place, it will officially start to expand and take the lead in entering the theater, distribution and film and television production markets. The Wanda Cinema in front of us will change its signboard and name.
Mr. Wang was still preparing for the Wanda Shopping Mall in Shanghai yesterday, and he made a special trip here today, mainly to meet Fan Wumian so that he could have some idea of what was going on.
Although he knew that Fan Wumian had built up a huge family business from scratch, his ability was definitely not as simple as it seemed, but after all, he had never met him in person. After getting to know him, he found that he had a good impression, which made Mr. Wang quietly put his heart back in his stomach. After greeting the director of the derivative movie Shang Jing and several leading actors, he also exchanged pleasantries with the many stars, directors, agents and film and television company representatives who came to support him tonight.
A few days ago, Fan Wumian went to support "Night Banquet". This time, Director Feng also took time out to come over. Standing beside him were his frequent collaborator Ge Da Ge, as well as other well-known actors such as Zhang Guoli.
After a few pleasantries, Fan Wumian said to Director Feng:
"Congratulations! The reputation and box office of The Banquet are good. It will be no problem for the box office to exceed 100 million yuan in the mainland. It's a big profit again."
The total investment of "Night Banquet" is said to be as high as 1.2 million yuan. The reason why he said it was a big profit is that the overseas distribution rights were successfully sold, and the total amount is expected to be more than 1500 million US dollars.
Add to that the revenue from DVD copyrights, advertising placements, and mainland box office dividends, and investors can make a lot of money.
Director Feng said carelessly:
"Hey! Don't mention it. Compared with Mr. Fan, it's just a small matter. Who dares to say that they are good at making movies now? No matter how good they are, they can be better than you? I have made movies for so many years, and the profits added up are not as much as "Time Trap", let alone "A Quiet Place". This year's Spring Festival will definitely be more lively than last year."
Fan Wumian just smiled and replied: "You are the seniors. The box office market has been slowly cultivated, and I am just taking advantage of it."
Director Feng didn't want to talk about this topic that made him sad and desperate, so he continued:
"The 10th Golden Eagle TV Art Festival Awards Ceremony would like to invite Mr. Fan to join in the fun. The date is set for October 29th. Go when you are free. The organizer is a good friend of mine and I promise you will have good food and drinks."
"Okay, I'll take a look at the schedule and try to spare two days to come out."
There are too many people who want to cooperate with Fan Wumian. Every time they find an opportunity, they come to him, and he is simply unable to entertain them all.
He gave a brief interview to the reporter. Since there were too many guests attending tonight, they were seated in three theaters. This was Mr. Wang's own theater, so of course his seat was right next to Fan Wumian's.
Unlike in the future where even variety shows will be made into movies to make money, examples of TV dramas being spun off into movies are still relatively rare in mainland China.
"Wulin Waijia 2" was first broadcast on Guangdong Satellite TV during the summer vacation, with an average viewership rating of 6%. As a phenomenal costume martial arts sitcom, it is still very popular recently.
It has been adapted into a feature film with a huge potential audience, and some media have predicted that the final box office is likely to exceed 2 million RMB.
Fan Wumian used to be a slave and didn’t like holding meetings. He forced his employees to leave work on time, which actually helped improve efficiency during work.
Following the example of the leaders, the premiere event was arranged in an extremely simple manner. Several leading actors came on stage to say a few words for the reporters to write their articles, and then the lights were turned off and the film began to be broadcast.
The beginning of the story.
Still the familiar leading actors, still the familiar scenes.
Several protagonists were chatting when Captain Xing came in and told them that a death order had been issued from above to capture a fugitive. He also mentioned that the fugitive was carrying a priceless treasure map and wanted to use Mo Xiaobei as bait to capture him.
The fugitive is played by Xu Zheng and Zhang Yuqi plays his daughter. After being acupunctured by Lao Bai, the father and daughter confess that because Mo Xiaobei's brother was addicted to gambling, the previous leader left a trick before his death and gave the treasure map that was said to find the treasure to this shady outer disciple for safekeeping, so that the Hengshan School could make a comeback when it encountered a catastrophe.
After a while of chaos, Mo Xiaobei was captured by the eunuch who had set his sights on the treasure. So the group set out on a journey to look for the treasure, hoping to use it to rescue Mo Xiaobei.
It was a rare opportunity to shoot on location, and when the audience saw the legendary "Seven Heroes Town", many of them subconsciously exclaimed "Wow".
Fan Wumian watched the film carefully and felt that the rhythm was quite good. Unfortunately, he had already seen the sample film and knew that the treasure was a Hetian jade cat ornament disguised as a clay cat, and the boxes of fake gold, silver and jewelry were just a disguise.
The jade cat used as a filming prop, which cost millions and was carved from a whole piece of red-skinned Hetian jade, is now kept in his home safe.
There was nothing new about it in Fan Wumian's eyes, but the audience was watching it very seriously.
Although she failed to be selected into the Allure Girls Group, Zhang Yuqi was signed by the Holy Fire Meow Meow agency to be an actress. She was so nervous tonight that her face turned pale. She was afraid that someone would laugh at her poor acting skills or that she would mess up the movie. From time to time, she secretly paid attention to Fan Wumian.
While helping everyone escape, in order to divert the attention of the old bandit robbers, she also made some sacrifices for art. Her clothes slipped off, revealing her back and bellyband, and her expression was very touching.
Just as everyone was concentrating their attention, Xu Zheng's big face suddenly appeared. He turned around with a knife in hand and said that he wanted to fight the robbers.
There was often laughter in the cinema, and Director Feng gave a thumbs up to Fan Wumian in advance, indicating that he liked the movie.
(End of this chapter)