Chapter 520 Oscars are for free, another super hit that swept the world

Chapter 520 Oscars are for free, another super hit that swept the world

Several producers are very optimistic about the prospects of "Barbie".

The specific publicity and promotion strategies were all based on the highest standards, and no one raised any objections.

The same is true for Zhou Qing.

Unlike "Life of Pi" and "The Revenant", "Barbie" is a genuine commercial film.

If Zhou Qing made the first two films, it was for the purpose of winning Oscars.

So for the movie "Barbie", Zhou Qing's goal was very simple, which was to get box office success.

In terms of awards, Zhou Qing has proven himself with two golden statues, but in terms of box office, Zhou Qing has not yet proven himself enough.

Admittedly, Life of Pi and The Revenant also had pretty good box office results and can be considered global hits.

But there is still a big gap between it and the real super hit.

And "Barbie" is Zhou Qing's ambitious work that will sweep the box office.

He wants to win the North American box office championship through "Barbie", sweep the world, and dazzle everyone's eyes.

In fact, judging from Zhou Qing’s current rank, Huayu has already reached the peak, so there is no need to say more.

Internationally, he has won all three major awards, including two Oscars, which means he is impeccable artistically.

But there is still one last step before he can truly become a god.

Or there is still one final shortcoming: there is no real super hit that can sweep the world.

The movie "Barbie" will make up for Zhou Qing's last shortcoming.

Since "Barbie", Zhou Qing has truly become one of the world's top super directors!
The kind that can walk sideways even if it goes to Hollywood.

Directors like Nolan and Spielberg are all inferior to Zhou Qing.

When he thought of this situation, Zhou Qing's eyes were filled with endless anticipation.

"Director Yang, please stay for a moment."

After discussing the relevant matters and all parties left, Zhou Qing kept Director Yang alone.

"Do you know why Sony brought Mattel along?"

Zhou Qing first asked Director Yang this question.

Until now, Zhou Qing still has no idea what Sony is up to.

Because when the Mattel representative came, he did nothing except flattering and shouting a few words.

It seems like it's just joining in the fun with Sony.

But could those capitalists be so boring?
Of course not.

Everything these people do must have some purpose.

"I'm not too sure. I thought Kate was from Sony, but I didn't expect she was from Mattel."

Director Yang also shook his head, as confused as Zhou Qing.

"When you go back, keep an eye out and see what they are up to."

Zhou Qing hesitated for a few seconds and gave instructions to the other party with a serious face.

Zhou Qing will always have a thorn in his heart until this matter is clarified.

"Don't worry, Director Zhou. I will find out everything."

Director Yang agreed without thinking twice.

Crown Pictures is now a well-known top independent film company in Hollywood and still has some power.

As long as it wasn't something too secretive, Director Yang believed that he would be able to find out something.

Zhou Qing just nodded and didn't say anything more.

Instead, he began to explain other things to Director Yang.

"Well, I have an important task for you. When you return, you must secure the film and television adaptation rights for the Broadway production of Wicked."

Zhou Qing instructed Director Yang solemnly.

"Wicked?"

Director Yang raised his eyebrows and reacted in an instant.

This is one of Broadway's classic musicals and is very well-known in the United States.

Although Director Yang, as a Chinese, is not interested in these things, he has been working in Hollywood for so many years, so he must know about them.

"Director Zhou, are you planning to adapt this musical into a movie?"

Director Yang's eyes suddenly became hot.

How long has this been?
Is Director Zhou finally going to start film adaptation again?
Looking at the global entertainment industry, if Director Zhou is second to none in terms of adaptation, who dares to claim to be first?

"Life of Pi", "The Revenant", "The Martian", "Crazy Rich Asians", etc.

Just count them, which of those adaptations directed by Director Zhou himself was not a huge success?

Director Yang believes that "Wicked" will be the same.

"Yes, I am very optimistic about this musical. You must get the adaptation rights no matter what."

Zhou Qing nodded heavily and repeatedly instructed Director Yang.

"Wicked" is one of the super hits in 24 years.

Once released, "The Original Time and Space" quickly sparked a viewing craze, and in North America alone, it grossed 4.6 million US dollars.

Ranked third in the North American annual box office rankings in 24 years.

Only below Inside Out 2 and Deadpool vs. Wolverine!
It can be said to be a genuine super hit.

So what about the global box office?
It grossed 6.34 million U.S. dollars, which was also a huge success.

It surpassed the US$6.11 million of "Mamma Mia" and became the highest-grossing Broadway musical adaptation in film history.

As a reborn person, how could Zhou Qing miss such a high-quality film project?

"I understand, Director Zhou, I will get the adaptation rights at all costs!"

Director Yang nodded heavily immediately and patted his chest to make an assurance in front of Zhou Qing.

The two sides communicated about other related matters, and then Director Yang left Zhou Qing Pictures.

Zhou Qing returned to his luxurious villa.

At home, my wife and son are waiting for me.

Now Zhou Qing's ambition in career is really fading.

"Wow wow wow!"

As soon as I entered the door, I was greeted by a loud cry.

Although her voice is small, her sound is quite loud.

Zhou Qing saw Liu Yifei holding Zhou Jun, rocking him and coaxing him.

But I don’t know what’s wrong with the little guy, and no matter how his mother coaxes him, he won’t calm down.

"What's wrong? Is it time to feed?"

Zhou Qing didn't even bother to change his shoes and hurried over in two steps.

"I just fed her, I don't know why she started crying."

Liu Yifei, who became a new mother, was completely confused.

"Come, let me hug you... Come, let daddy hug you, it's daddy."

Zhou Qing took the little guy from Liu Yifei's hands and tried his best to coax him.

But it's of no use at all.

There was really no other choice, so Zhou Qing and Liu Yifei, the "new parents" who had hurriedly taken on the job, had to seek help from the nanny at home.

"Mr. Zhou, Mrs. Zhou, in fact, two-month-old babies are quite sensitive to cold and heat."

"You can judge by gently touching the back of the baby's neck."

"If it's a little damp, or even sweaty, it means it's hot and you need to take off some clothes appropriately."

"On the contrary, if you feel a little cold, you need to keep warm."

I have to say that the nanny is indeed professional, and she quickly figured out the reason why the little one kept crying. It turned out that Liu Yifei was afraid that the little one would catch a cold, so she wrapped him up a little more tightly.

After the problem was found, we prescribed the right remedy, and sure enough, the little guy soon fell asleep sweetly.

Zhou Qing and Liu Yifei both breathed a sigh of relief.

"Director Zhou, I think we can continue to talk about Barbie's Oscar campaign."

After spending half a month at home with my wife and children, I received a call from the head of Sony.

This made Zhou Qing speechless.

Didn’t you agree that you wouldn’t compete for the Olympics?

Why is Sony so obsessed with "Barbie" winning an Oscar?
"Zhou, please don't misunderstand me. I understand what you mean, and I'm not asking you to change your decision."

"It's just that we don't need to worry about Barbie's Oscar bid. There are people who are more enthusiastic than us."

However, Sony told Zhou Qing meaningfully that there was no need to waste time on Barbie's Oscar bid, as there would be others to take over.

???

Zhou Qing's first reaction was confusion.

Why don’t several producers operate it, but let others do it?

What kind of weird operation is this?
If the producer doesn’t plan to operate it, who else will help you operate it?
Wait a minute, Mattel!

But it only took Zhou Qing a second to react.

Is this why Sony brought Mattel along?
Good man, you are really treating me as a sucker?

Yes, the movie "Barbie" does have nothing to do with Mattel, but if you spend only a few tens of millions to put an advertisement in the Oscars, I just want to ask you if you are tempted.

Even if Mattel knew that it was being tricked by Sony, it would probably be willing to spend the money.

Do you know how much Mattel spends on advertising every year?

The money from Oscar public relations is just a drop in the bucket.

So this is why Sony is so keen on "Barbie" competing for an Oscar?
It’s free, of course it’s great.

If you don't go, you won't go.

It’s not my own money anyway.

"I think we can talk about this in detail."

Not only Sony, Zhou Qing has also become interested.

Even if he knew that "Barbie" would not win any major awards at the Oscars, he could go without spending a penny, so why not do it?

Even now the Oscars, like the three major European organizations, have declined a lot.

But every year during the Oscar awards season, the attention is also huge.

It's a hot topic across the United States and even the world.

Why not promote "Barbie" in a place like this?

"Director Zhou, I'll fly to your place tomorrow."

"can."

The two sides reached an agreement very happily.

"Director Zhou."

"Billy!"

Sony kept his word and met Zhou Qing at Zhou Qing Pictures the next morning.

Both parties are stakeholders and are in the same boat regarding Barbie.

So Sony did not hide anything and told Zhou Qing the truth after a brief greeting.

"Mattel is very satisfied with Barbie and is very optimistic about it. We have even more trust in you, Director Zhou."

"Although Director Zhou has no intention of competing for an Oscar, Mattel thinks this is a good opportunity."

"If Director Zhou has no objection, they are planning to try to get Barbie nominated for an Oscar."

All I can say is that things turned out exactly as Zhou Qing had expected.

Sony did find Mattel as a buyer.

"Mr. Billy, I don't think I can find any reason to object."

Zhou Qing spread his hands and a smile appeared on his face.

"I also think so."

Sony also laughed out loud when he heard this.

The two sides then discussed in detail the subsequent related matters.

Because the strategy of "Barbie" has changed, it suddenly has to compete for an Oscar again.

Therefore, the publicity and promotion strategies previously set must also be adjusted accordingly.

Even the release time has to be adjusted accordingly.

Zhou Qing's original plan was to release "Barbie" during the summer vacation next year.

But now that "Barbie" has decided to compete for the Oscars, the release date will naturally have to be adjusted accordingly.

There is no other reason than to not miss the excitement of the Oscars season.

It’s okay for movies like those that are not sure whether they can be nominated, but "Barbie" is definitely nominated.

And it was shortlisted for not just one award, but many awards.

Coupled with Zhou Qing's superb directing skills, the quality of "Barbie" is much higher than before.

Who knows, maybe Barbie will get even more nominations than before?
In this case, the release date of "Barbie" will definitely be during the Oscar awards season.

Just like "Life of Pi" and "The Revenant", they were released after the Oscar nominations were announced.

Considering that the Oscar nominations list is announced in January every year, "Barbie" will naturally be released in February.

If you win an award in March, you can get some secondary popularity.

Just don't be too perfect.

"You are such a troublemaker."

Pointing at Billy with a smile, Zhou Qing immediately called Jiao Hongfen and asked him to come out.

After all, the other party is one of the producers of "Barbie", so this change in plan must be communicated to them.

As for the main plaintiff, Crown Pictures?
There is no need to go through so much trouble.

Zhou Qing is the boss himself, and Zhou Qing has the final say.

In addition, the last producer, Sony, is also here, and it was they who instigated the Oscar bid, so all that is needed is Jiao Hongfen's consent.

"Director Zhou, have you finally come to your senses? That's right!"

"How can we not submit such a good film like Barbie to the Oscars?"

Jiao Hongfen had no objection at all, and was even more excited than Zhou Qing and Billy.

God bless you, Jiao Hongfen was the one who most wanted "Barbie" to win an Oscar.

When Zhou Qing decided not to compete for the Olympic medal, Jiao Hongfen must have been extremely upset.

"In that case, then Director Jiao, let's discuss a new promotion strategy."

Zhou Qing immediately re-communicated with Sony and Jiao Hongfen to discuss various subsequent related issues.

More than half an hour later, the parties shook hands with smiles on their faces and left Zhou Qing Pictures.

It is already November, and there are only three months left until the movie is released in February next year.

It's time to get busy.

In Hollywood, Barbie's Oscar public relations will soon be on the agenda.

But this time, Zhou Qing didn't plan to go there in person.

But I believe that the main actors such as Commander Gosling, Harley Quinn and Zhu Yawen will be very happy.

In the mainland, it is time to start the corresponding pre-promotion and warm-up. (End of this chapter)