Chapter 520 Conception of the Future Electronics Industry
Chapter 520 Conception of the Future Electronics Industry
In mid-October, Lin Youqi returned to Hong Kong from the United States and informed Yang Wendong and Zhou Haoran in person about the sales situation of Red Bull in the United States.
"Mr. Yang, Mr. Zhou, Red Bull is very popular among American truck drivers." Lin Youqiang said with a smile, "Their repurchase rate is very high. Many people have reported that they feel more energetic and drive much safer after drinking it at night."
Yang Wendong smiled and said, "It's not surprising. We have already tested it in Hong Kong. However, it is a good sign that we can get good feedback from American truck drivers."
Although I have some confidence, I can only feel relieved after getting feedback from the market. Of course, I am still far from success and can only say that I have taken the first step.
Zhou Haoran also said: "Yes, many workers in our factories have tried it when they were working night shifts before, and the effect is very good."
Lin Youqi asked: "Mr. Yang, then, in addition to the truck driver group and normal supermarkets, do I need to invest additional resources in publicity?"
Yang Wendong shook his head and said, "No, there is no need to promote it for the time being. Hong Kong's production capacity is also gradually increasing. If the United States promotes it on a large scale, it will lead to insufficient production capacity.
Another thing is that after the promotion, every place in the United States will need it. Our current channels are far from enough, so in the early stage, we still mainly promote it ourselves. The next step is to take the initiative to contact large factories in the United States that need night shifts and strive to open up the market for these workers. Their income is also considerable. "
It is very difficult for any product to develop channels in a market as large as the United States in a short period of time. Even if there are certain channel connections, it may not work. The product maker can only concentrate resources and make achievements in one place or a market first. After other distributors see it, they may gradually put the product on the shelves at a speed that matches the needs of the production capacity maker.
Beverages are high-cost commodities to transport, so even with Red Bull's high profits, transportation issues need to be handled with caution.
Lin Youcheng nodded and agreed, "Okay, then I'll arrange for someone to go to Detroit first. It's the automotive center. There are over a million workers in automotive companies and supply chains, and their income is much higher than that of the average American."
"Detroit is indeed a good choice, so you should give priority to developing in Detroit." Yang Wendong looked at Zhou Haoran and said, "Old Zhou, you should also cooperate well and meet the needs of Detroit."
Japanese cars of this era had not yet entered the American market on a large scale. The few that did enter were called junk, so Detroit was still one of the top super cities in the United States and was extremely wealthy.
"No problem." Zhou Haoran agreed.
Yang Wendong went on to say: "Don't consider other places for now. Just give priority to the truck driver market and the Detroit market. Judging from the feedback from the Asian market during this period, sales are not very good. It may be too expensive, so we can only rely on the United States first."
The pricing of Red Bull is not the same around the world, but it is basically at the same level. Therefore, in Hong Kong, Taiwan, Southeast Asia and even Japan, it is sold at a price similar to that in the United States. It is indeed ridiculously expensive and has performed poorly in the market.
This was also within Yang Wendong's expectations, and he would not do anything. After all, Red Bull is positioned as high-end in Europe and the United States, and its main market is here. It is impossible to reduce prices here for the sake of Asia, where consumption power is poor. If it is exposed in the European and American news, it may ruin the brand.
Lin Youqi said: "Okay, I know what to do next."
Yang Wendong added: "After two years, if the market feedback in the United States is good and the production capacity in Hong Kong is sufficient, I will invest a lot of resources to promote Red Bull."
Red Bull is one of his most important products. Apart from the electronics industry, it is definitely the most important one.
The electronics industry will not be able to stay in Hong Kong in the future, because the low-end ones will go to the mainland, and Hong Kong cannot retain such high-end talents at all. However, Red Bull drinks can stay in Hong Kong for a long time, and may easily create jobs for thousands or even tens of thousands of people in the future. This will be of great significance for other ordinary towns outside Hong Kong Island and Kowloon Peninsula in the future.
There is no need for slums like the caged dwellings of the previous life to appear again, and an industry that can create jobs for many people and generate large amounts of exports can greatly improve this situation.
After discussing the future development plan of Red Bull, Zhou Haoran said goodbye and left;
Lin Youqi then said, "Mr. Yang, Moore and Noyce's company development plan has come out. Please review it."
After that, he handed a document report to his boss;
This matter was also an important reason for him to return to Hong Kong to report, because the boss had repeatedly reminded these two people before, so he attached great importance to it. After the development plan for the two was established and Red Bull had some results, he rushed back immediately.
"Has their company been registered?" Yang Wendong took the information and looked through it.
This is a Chinese-English bilingual document, and it is obvious that Lin Youqi has done the translation in advance. Otherwise, even though he can easily communicate with Europeans and Americans in English, it is still a bit difficult for him to understand professional English.
English or some European and American languages, due to their inherent limitations, have become more and more professional. Some experts will constantly create new words or abbreviations, etc., which has led to the situation that even normal people in the country or experts in other fields cannot understand professional documents.
This is also an important reason why European and American industries will be weak in the next few decades. On the contrary, Chinese is composed of compound words, so even if a normal person cannot understand it, he can still guess roughly.
"Register, the company name is Intel." While the boss was looking at the documents, Lin Youqiang roughly explained: "Moore and his team's plan is to build their own wafer fab, design their own chips, and set up a chip design company."
Yang Wendong looked at the information while listening to Lin Youcheng's introduction, and then asked: "Do you understand these things?"
Lin Youqi shook his head awkwardly and said, "I don't really understand. I also asked two engineers from Honor Electronics to consult me." "Well, this plan looks good." Yang Wendong asked again, "How much money do they need to invest so that we can get 20% of the shares?"
Yang Wendong could only roughly understand the meaning of this plan. As for feasibility and economic feasibility, there should be no big problem. This is similar to venture capital in the Internet, which pays more attention to the founding team.
If Intel's team can't do this in the future, what's the point? Or if they fail due to their own butterfly effect, they won't lose much money.
Lin Youqi replied: "Their asking price is $30, which will be used to build a wafer plant and a design center. I have reviewed these account lists and consulted industry experts, and there are no major problems."
"Okay, agree to them." Yang Wendong nodded and said, "But I have one condition. I need to arrange for some Chinese to work in their wafer fab and design center, accounting for about 20% of their company, which is about the same as our shares.
These Chinese people also have some basic abilities. After they enter, they will work together and participate in various projects. The two of them must not have any defensive discrimination strategies. "
Lin Youqi asked, "Mr. Yang wants Chinese people to participate and learn, and then start wafer factories and designs in Hong Kong in the future?"
"I have this idea, but you can also tell them that my goal is not to compete with them. My goal is still to meet the wafer demand of my own industry." Yang Wendong said.
In another decade, when the electronics industry explodes, the US government will impose restrictions on overseas capital and non-national senior executives of high-tech companies. Not to mention Hong Kongers or Asians, even Europeans will be difficult to deal with.
Therefore, now is the golden period to learn and invest. He does not expect to replace Intel's position in the future computer industry. He only needs Hong Kong or Asia to have the ability to produce the chips needed for home appliances and simple electronic products. These requirements are not very high.
Lin Youqi replied: "Okay, I will inform them about this matter, there shouldn't be any problem."
"That's fine. In addition, the contract should stipulate that you will help us build a factory in Hong Kong in a few years." Yang Wendong said, "If there are no problems with these two points, then we can sign the contract. After signing the contract, we will directly give them the funds and arrange for the financial department to move in. You don't have to worry about other things."
With just $30, you can get 20% of Intel's future shares, which is still a good deal. Although other people's investment in the future will dilute your shares, we will talk about it then.
"Okay, then I'll go back and settle this matter." Lin Youqi agreed.
Yang Wendong nodded: "Okay, as soon as possible."
Seven days later, Yang Wendong received the contract document sent by Lin Youcheng. After reading the content, he arranged for the secretary to collect the document.
He has acquired shares of the future Intel, and this is only the first step in his investment in the future giants of the American electronics industry. In the future, there will be Apple, Microsoft, Oracle and other companies.
However, as their influence in global business grows, I wonder if the butterfly effect will affect these founders;
But he can't give up his normal development just to invest in these companies, especially in the electronics industry. Investment may bring tens of billions of dollars in returns in the future, but if he operates it himself, if everything goes well, he may also get an industry with an annual output value of tens of billions or even hundreds of billions.
The most important thing is, if you don’t have your own industry and influence, even if you invest in companies like Intel and Microsoft, and your shareholding is not small, you may not be able to keep it.
“Even if you have an industry, you have to be able to protect it.”
Yang Wendong came to the world map in the office and looked at the United Kingdom outside of Europe. This might become his umbrella of protection for a while;
Although the British Empire has declined, its influence remains, and even the United States has to give it some face.
And if a new technology industry star emerges within the scope of its control, which can drive a large number of jobs in the UK and give the UK the opportunity to master some of the high-tech industries of the future, then the British Empire will definitely provide itself with appropriate protection;
Of course, the British Empire was not necessarily a good thing, but driving the tiger to devour the wolf could at least maintain a balance for a while. If only one side was left, that would definitely not be a good thing;
Even if some European countries could get a piece of the pie in the computer and new electronics industries, it might be better for their own security.
PS: Please give me a monthly ticket
(End of this chapter)