Chapter 526 Matrix Promotion

"Director Wang!"

"Director Wang! I like your movies very much and I am also a fan of science fiction movies. I would like to ask, when do you think we can reach the military level shown in your movies in reality?"

"Director Wang, may I ask if the content you show in the film is your speculation based on reality?"

"Director Wang, may I ask if the quantum rose in the Easter egg of your movie means that Lin Yun is still alive in the quantum space?"

"Director Wang..."

The screening room was buzzing with people, and both the media and the audience were extremely excited.

Especially during the interactive session, a large group of people raised their hands just to get an answer from Wang Hao.

In this regard, Wang Hao, as a senior director, is naturally well versed in publicity. He did not answer many controversial questions, and his words were ambiguous, which made countless audiences unable to help but imagine.

Such a movie premiere was naturally extremely successful.

Whether it is the entertainment industry people who were invited, or the audience and media people, they all know very well that Wang Hao's movie is likely to be another huge success.

At the very least, apart from anything else, the gimmick of the Chinese M starting a war in this movie is enough to make countless ordinary audiences who were not very interested in science fiction movies pay money to go to the cinema.

This is just like the later "Changjin Lake" and the previous "Wolf Warrior". No matter when, the "patriotism" card is played, the effect is always good.

Sure enough, almost that evening, the entertainment sections of major media platforms took the lead in giving high praise to Wang Hao's new movie.

[The perfect blend of hardcore science fiction and poetic narrative! ]

【Continuously innovating, Director Wang's movies can always bring you new experiences! 】

[Another masterpiece of the Galaxy Cinematic Universe, the classic epic continues again! ]

[A must-see Chinese sci-fi war masterpiece this Spring Festival. 】

……

In the following days, before New Year's Eve, the main creative members of "Ball Lightning" divided into several teams and held several advance screening ceremonies in Beijing, Shanghai, Nanjing, Chongqing and other places.

Almost every preview screening aroused enthusiastic response and the audience cheered excitedly to the point of madness.

If you do the math, Galaxy Cinematic Universe has been on the market for ten years.

Although it does not have the profound heritage accumulated by Marvel's thousands of comics and decades of time, in the past ten years, thanks to one excellent work after another and the surrounding ecosystem built around the "Galaxy Cinematic Universe", Wang Hao and his movie universe have also accumulated a lot of fanatical loyal fans.

In particular, Wang Hao's "Ball Lightning" itself is of excellent quality. It has sci-fi concepts, grand scenes, and emotions. Therefore, the basic foundation of Wang Hao and the movie universe performed extremely solidly in the preview of this new movie.

Not only the reporters and media who received money, but also the large number of audiences and movie fans, after watching the movie, almost all of them spontaneously recommended "Ball Lightning" to their relatives and friends.

At the same time, they also have extremely strong fighting power on the Internet, actively maintaining the reputation of this movie on major community platforms and writing about their own real viewing experience.

In addition to the huge size of Galaxy Group itself and its strong influence in the industry, countless well-known actors and directors have promoted "Ball Lightning" on major social media platforms and recommended their fans to watch it.

All of a sudden, "Ball Lightning" became the hottest term before the Spring Festival. The popularity spread from online to offline, and then from offline back to online. It was so popular that it even overshadowed the annual Spring Festival Gala, a celebrity program.

At the same time, those viewers who failed to grab the advance screening of "Ball Lightning" were itching to watch the praises and reviews of the movie online, and they took out their mobile phones, opened the Tao Piaopiao APP, and chose the cinema closest to their homes.

Just by opening the online seat selection interface of these cinemas, these audiences were surprised to find that all the showtimes of "Ball Lightning" in the cinemas were sold out.

Even the seats in the corners of the screening room, where the view was not very good, were occupied.

Some viewers can only helplessly flip back and try to choose the nearest viewing date.

After all, people tend to follow the crowd. The more difficult it is to buy tickets, the more they want to go and see it.

However, this time, many seats for the shows were sold out.

I turned back and it was still sold out.

SOLD OUT! SOLD OUT! SOLD OUT!

Especially in big cities like Beijing and Shanghai, many movie theaters in core business districts only offer tickets for "Ball Lightning" during midnight shows on the third and fourth days of the Chinese New Year, or on the fifth and sixth days.

Amid such a hot momentum, the choice of movies to be released at the same time as "Ball Lightning" is naturally a tragedy.

The first one to be eliminated was "Journey to the West: The Monkey King Defeats the White Bone Demon".

Because before this, several "Journey to the West" movies had already made domestic audiences feel aesthetically fatigued, and the special effects in the trailer released for this film were also mediocre.

Therefore, even with big-name stars like Aaron Kwok and Gong Li participating in the film, the pre-sale box office of "Journey to the West: The Monkey King 2: The White Bone Demon" during the Spring Festival was not ideal, and it ranked at the bottom among several blockbusters.

This also led to most theaters simultaneously lowering their screening schedules for the film to the lowest level, which was only 11%.

Later, "The Man from Macau 3" directed by Wong Jing followed the same fate as "The Monkey King 13". Even though it was the most popular family movie during the Spring Festival, it only had about % of the screenings.

Compared to these two, "The Mermaid" directed by Stephen Chow is undoubtedly better.

Although its publicity is not as loud as Wang Hao's "Ball Lightning", and most of the news about this movie on the Internet has been overshadowed by "Ball Lightning", Zhou Xingchi's reputation as a director does still exist.

Especially before the movie was released, the publicity team of "The Mermaid" also put forward the slogan "We all owe Stephen Chow a movie ticket", and called on everyone to watch his movie by taking advantage of the poor box office performance of "A Chinese Odyssey".

This publicity strategy is somewhat effective, especially Zhou's nonsensical comedy, which has brought joy to many young audiences in China in the past.

The effect is reflected in reality, that is, "The Mermaid" took up 24% of the screenings during the Spring Festival.

As for the remaining 52% of the screenings, not all of them were taken up by "Ball Lightning". After all, in addition to several blockbusters, there were also some unreleased movies running with them. So on the first day of the Chinese New Year, "Ball Lightning" only had 46% of the screenings.

This number of screenings, coupled with the outstanding quality of the film itself, as well as the hot publicity and the cumulative effect of the film universe's word-of-mouth.

On the first day of the Lunar New Year, including midnight shows and advance screenings, Ball Lightning had a 46% screening rate and 75% attendance, and took in a first-day box office of 4 million yuan, breaking the first-day box office record for a domestic film previously set by Wang Hao himself.

Such a record-breaking opening, with an average ticket price of about 35 yuan, means that the number of moviegoers on the first day of the Lunar New Year reached more than 1100 million, and it also contributed 52% of the single-day box office.

For the entire film and television industry, this marks that the Spring Festival period has officially entered the era of "single-day box office exceeding 4 million yuan". It also continues to verify the correctness of Wang Hao's choice of the "film industrialization route" and the market appeal of the "science fiction + patriotism" theme.

In response to this, CCTV-1's "News Broadcast" even devoted a large amount of space to a special report on "Ball Lightning".

This is the first time in the country that a program has occupied such a large amount of time, and its duration is second only to the time that "Gravity" and "Inception" appeared on the "News Broadcast".

And it wasn't just CCTV-1. CCTV's news channel, movie channel and military channel also gave extensive coverage to "Ball Lightning".

The military channel mainly focuses on the various new military equipment in "Ball Lightning", while the movie channel mainly reports on the amazing achievements of this movie.

In addition, it is not just the official that is helping, the Galaxy Group itself is also working hard to promote this film.

Its subsidiary Star Game Entertainment's "Wolf Warriors: Peace Elite" online game is linked to "Ball Lightning" and specially updated the version before the Spring Festival. It not only added a new map based on the movie, but also added "Thunder Ball Cannon" and "Quantum Ghost" forms to the weapons and equipment, forming a linkage with the movie.

In addition, the Douyin APP, which was launched by Galaxy Group before the Spring Festival this year, has now accumulated a large number of users. Taking advantage of the popularity of the release of "Ball Lightning", Douyin has also undertaken a lot of promotional tasks for "Ball Lightning".

For example, allowing the main creators of a movie and artists under the Haoxinghe Group to join Douyin is just a routine operation.

There are "character numbers" related to "Ball Lightning" and even the "Galaxy Cinematic Universe", which is really eye-opening.

An employee of their company first registered a Douyin account directly under the name "Chen Ang", announcing that Dr. Chen had joined Douyin. His identity authentication even included multiple labels such as "former chief scientist of Brilliant Group", "participant of the Morning Light Project", and "Apocalypse".

At the same time, Dr. Chen also released his first short video on Douyin. The content of the video was very simple, and even Teacher Wang Zhiwen did not show his face. There was only an announcement.

【recruitment】

[Recruiting unit]: Tianqi Technology Co., Ltd. (Antarctic Branch)
【职位名称】：安保人员（10名）、生物工程研究员（10名）、试验品（15名）、厨师（2名）、保洁（4名）、机械维修师（1名）、电气维修师（1名）……

[Work Location]: Vinson Peak Underground Base, Antarctica (Longitude and latitude coordinates: confidential)
[Job Responsibilities]: Maintain the normal operation of the base, cooperate with Dr. Chen to complete various tests, and ensure the safety of the base.

[Job Requirements]: Except for experimental products, all positions require corresponding professional skills. Professional skills assessment will be conducted before joining the company. Those who fail the assessment can be transferred to the experimental product position. In addition, a "Confidentiality Agreement" and "Risk Waiver" must be signed before taking office.

【Salary and Benefits】：
1. No regular five insurances and one housing fund;
2. The base provides high-energy nutritious meals every day (including afternoon tea and midnight snacks);

3. New employees can enjoy the "Antarctic Light" gene modification enhancement surgery provided by Dr. Chen, which is tailored one-on-one to develop your unique genetic potential and may even awaken your genetic abilities, including but not limited to "radiation resistance", "extreme cold resistance", "infrared vision", "nuclear-powered kidneys", "titanium-ceramic bones"...

4. The probation period is six months.

5. Salary negotiation.

We look forward to witnessing with you the advent of an era of great breakthroughs in human science and technology. The future belongs to new (super) humans. Let us open a new era for mankind together. —— Sincerely from Chen Ang

A recruitment notice, with the help of TikTok, received millions of views in almost one day, causing quite a stir.

Especially those movie fans who have watched "Ball Lightning" were delighted to see this recruitment advertisement.

Some netizens even replied directly in the comment section:

"Dr. Chen, Antarctica is too far away. Can you reimburse the round-trip fare?"

"Dr. Chen, I want to grow 5 centimeters. Can I achieve this through genetic modification after I join the company?"

"He also gained super powers through genetic modification. You'd better believe that I am Qin Shi Huang. V me 50, and I will rebuild the empire and make you a general."

"A PhD in biology from Stanford, is that enough to qualify?"

"@Huaxia Special Affairs Department@Shi Qiang@Ding Yi, come and take a look, aren't you guys going to take care of this?"

"@Huaxia Special Affairs Department, my elder brother is calling you."

All of a sudden, Douyin was filled with a happy atmosphere. Chen Ang's account directly gained hundreds of thousands of followers, and the number was still rising rapidly. At the same time, this recruitment advertisement also received millions of likes.

Soon after, Wang Jingchun also posted a short video on the official account of "Huaxia Special Affairs Department" in the identity of Shi Qiang, telling the general public to be wary of fraudulent recruitment information and not to go astray.

"Genetic modification is risky, so be careful when looking for a job!"

As soon as this video was released, it naturally aroused heated discussion among netizens again together with the currently popular movie "Ball Lightning" and the content previously released by Chen Ang's account.

After that, the Eastern Team also posted a military equipment editing video with the theme song of "Ball Lightning" "Shine" as the background music on its newly applied TikTok account.

Douyin also launched the "Quantum Rose" filter, and at the same time launched the topic task #Quantum Rose#, calling on major video creators to participate in this topic, create and publish short videos related to "Quantum Rose", and share the 50 yuan grand prize.

Among them, some handmade creators showed off their "quantum roses" made from various materials, while others created through painting, photography and other means.

Of course, there are also video experts who have come up with some unique ideas and created various abstract "quantum roses".

There are even some big names in the technology circle on TikTok who have created a real "quantum rose" through the discharge phenomenon, which looks magnificent.

Under the influence of such matrix-like interactive promotion and popularity, the box office performance of "Ball Lightning" was naturally a long and rapid rise.

In the first week of its release, it directly demonstrated its strong dominance over the entire Spring Festival period, forcefully suppressing all dissatisfaction.

In this process, the missteps of other competitors added fuel to the already booming state of "Ball Lightning".

(End of this chapter)

previouscatalognext