Chapter 522: The First Step of Global Cultural Export

Chapter 522: The First Step of Global Cultural Export

Chapter 522 The First Step of Global Cultural Export

"Variety show copyright?" Qi Ruifan nodded and said, "This is indeed one of the core profit sources of many European and American TV stations. After they have achieved success in their own countries, other countries will come to buy them."

Yang Wendong also said: "Yes, this copyright will be registered under the name of TVB. It will be regarded as the core property of TVB in the future. It will also facilitate you to have funds to do more things in the future. However, you can't slack off in other aspects just because you have a stable copyright income."

"No, Mr. Yang, rest assured. I will definitely continue to shoot various high-quality TV series and other programs." Qi Ruifan said quickly: "Only high-quality programs can conquer the Asian market."

What makes Yang Wendong different from other bosses is that he doesn’t care much about short-term income, so he was very generous in investing in various TV dramas and TV programs in the early days. Even the income of employees and actors was very considerable, which naturally made many people work hard to do their own things.
That is why TVB has achieved good results in various programs in recent years, especially TV dramas. However, if it only focuses on the Hong Kong market, such an approach will definitely be a loss and will not make any money at all.

Fortunately, with the rapid expansion of the parent company in Southeast Asian countries and the influence of Changxing Film Company in Southeast Asia, its own TV series can be sold overseas smoothly, which makes TVB profitable.

Therefore, TVB’s ambition today is not in Hong Kong, as this market is too small, but in many overseas Asian countries, where the number of Chinese people is more than ten times that of Hong Kong.

"Okay, let me tell you how to do this good voice." Yang Wendong nodded and continued, "The first step is to hold a preliminary election in different places, just like the Miss Hong Kong election.
No matter which stage of the competition, the core of the competition is that the judges cannot see the singers and all have their backs to them. The singers cannot say anything except singing. After the singers finish singing, the judges will give their scores and then they can meet.

Also”

After listening to it, Qi Ruifan said, "This kind of program is indeed very interesting. The judges will not refer to visual evaluations, and the possibility of cheating is avoided."

"Yes, people's appearance has a great influence on the evaluation of many things." Yang Wendong said with a smile.

Although I am not a member of the appearance association, appearance is very important. For example, if you say the same flirtatious words to a girl, if a handsome guy says it, it may be a flirtatious person, but if an ugly guy says it, it may be a sexual harassment.
The same is true in reverse. If a woman has some difficulties and she is pretty, there will definitely be many men willing to help her. Otherwise, no one may be interested.

This is the reality, and the same is true for singing. The judges are also human beings. Even if we don’t consider the possibility of bribery or cheating, the first glance alone can affect subsequent judgments.

Qi Ruifan thought for a moment and said, "Mr. Yang, this method can indeed screen out high-quality talented people, but to be honest, if they are not very good-looking, it will be difficult for such people to become famous."

"Appearance may not be able to be changed, but the same is true for talent." Yang Wendong replied: "Suppose we find a person with great talent, and then we train him seriously, even if he cannot become a singer in the future, he can write lyrics and compose music behind the scenes;
Even if he can't go on stage, as long as we distribute it reasonably, he can have a good income, and he doesn't even have to be as deprived of freedom as a star. This will be a very good life, right?"

Since ancient times, there have been some talented lyricists and composers with strong vocal abilities, but they may not be good-looking and therefore cannot become stars. In the past, many well-known Tik Tok songs were created by many unknown creators who created high-quality music.

As for being handsome (beautiful), being able to write lyrics, compose music and sing, there are very few people who have all these advantages.
Of course, there are also those who can write lyrics and compose music but cannot sing. These people may not be discovered through the “Voice of China” program. We will talk about this later. There is no perfect talent discovery mechanism in this world. Even nationwide education may bury talents.

"Mr. Yang is right. I was thinking too narrowly." Qi Ruifan replied with a smile.

Yang Wendong continued, "It's not your fault. Nowadays, many people still like all-round stars, but in reality, it's unlikely. Even if there are such people, they are very rare.

From the perspective of division of labor in modern society, just like in a factory, everyone doing their own thing is the most efficient. If the Voice of China program is done well, it can also change this situation.”

In this era, or even 10 years from now, many people hope that their favorite stars are all-round, handsome, talented, etc.
The simplest example is martial arts stars. If it is reported that a star uses a stunt double when fighting, he or she will definitely be scorned by the audience, so many martial arts stars have to do it themselves. This is also why many martial arts stars in history are covered with scars and often injured.

Of course, from the consumer’s perspective, this is fine, since they pay to watch you fight;

However, it is possible to do this for martial arts movies and TV series, because the martial arts stars that can be selected are all really good fighters, but it is much more difficult for singers;
Because if a person can fight, then he can really fight, and the more difficult actions can also be performed through some means, which is completely under his control; but songwriting is more mysterious. When there is inspiration, many songs can be created at once, and if there is no inspiration, there may be no results for several years. As for things that cannot be controlled, capital cannot rely on a few people, and needs to cast a wide net to catch fish. This is also the logic of many novel publishing. Few publishing houses will rely on only a few writers, and they all advertise to recruit new manuscripts.

Qi Ruifan nodded and said, "I understand. In the field of songs, Changxing Media has hired some people, but their performance is only average."

"Allowing these artists to receive a fixed salary may actually reduce their economic viability." Yang Wendong added: "However, the core purpose of The Voice of China is not just to select high-quality talents. The program itself can also become a favorite of the people of Hong Kong, just like the Miss Hong Kong election;
Only if the results are good enough can we attract overseas TV stations to buy the copyright.”

Miss Hong Kong is actually quite well-known, but there is no copyright for beauty pageants. Besides, some beauty pageants in Europe and America started much earlier than those in Hong Kong.

Only content programs created by oneself have copyright.

"Okay, I'll prepare for the promotion right away." Qi Ruifan agreed and said, "We now have complete studios in more than 20 places in Hong Kong. Originally, it was for the Miss Hong Kong pageant. Now that we have a large-scale program, we can also spread the cost of the property."

TVB has invested a lot in the Miss Hong Kong event. In addition to a large clubhouse for the finals, there are also corresponding smaller clubhouses in many town centers.

These places have thousands of seats for audiences, judges, stages, and various recording equipment venues. Now, with just a slight modification, they can host The Voice of China, and the cost will be much lower.

"Okay, let's start promoting it." Yang Wendong added, "You can decide on the various small prizes and participation prizes. As for the grand prize, the first, second and third place winners will each receive three thousand-square-foot luxury homes. The first place winner will be in a town on Hong Kong Island, the second place winner will be in a town on the Kowloon Peninsula, and the third place winner will be in a slightly worse location.
There can also be different high-value rewards for 4th to 10th place, such as cash, large household appliances, etc. It’s up to you to decide;
The top ten or other potential talents that emerge during the competition will be specially recruited and trained to systematically learn about the music industry. I estimate that some future top singers or creators will emerge from among them.”

"Three thousand-square-foot mansions?" Qi Ruifan said with a smile, "This reward is higher than the Miss Hong Kong contest. I don't know how many people are tempted."

Yang Wendong said: “The Miss Hong Kong pageant is really only for pretty young women, and many pretty women actually don’t take it seriously;

But in our music program, there are no restrictions, and everyone has a chance, so I will naturally give them more benefits.”

Compared with the copyright fees that The Voice of China can collect around the world and the huge income that the singers it finds can bring in the future, a few houses are nothing at all;
Qi Ruifan said: "Then I will arrange for the variety show project department to make content planning, and when it is ready, I will give it to you, Mr. Yang, for your review."

"Okay, give it to me before the end of the year, and the program can start at the beginning of next year." Yang Wendong nodded and said.

As the boss, he can only roughly tell the core content of such a program. If he wants to do such a project well, he needs professional variety show staff to plan it from beginning to end. Even if it is planned, there may still be many problems in the first year, and then they will be gradually improved and optimized in the coming year.

Qi Ruifan agreed and said, "No problem."

Cultural output includes not only movies, TV series, music, and novels, but also variety shows;
Of course, the national culture carried by variety shows is generally not very strong. If it is really unique, it cannot be exported, but the copyright income will be very considerable. Several popular variety shows in the past have the ability to attract money around the world that is no less than some popular movies, and can even last for many years;
For me, making money is one thing, and the other is that as long as I have the copyrights of a few hit variety shows, TV stations in many countries around the world will contact me because they need my copyrights;

In this way, I will have the opportunity to discuss other aspects of cooperation with them, such as advertising space for Honor Electronics, Red Bull, or other consumer products, which can be negotiated well. However, the high-quality advertising space of some large TV stations is often not available with money;

This is also the purpose of launching "The Voice of China" at this time. After a few years of achieving results, I will coordinate with my other brands' global expansion plans overseas.

PS: Please give me a monthly ticket
(End of this chapter)