Chapter 528: First Tik Tok Live Broadcast
Chapter 528: First Tik Tok Live Broadcast
There is a lot of controversy on the Internet about the withdrawal of the movie "The Mermaid" due to Zheng Moumou.
The people arguing were divided into three groups. One group believed that the involvement of such bad artists in the works was too exaggerated and there was suspicion of collective punishment. The "artistic ethics" of the actors should be separated, and a work should not be denied just because of the problem of one person's parallel, especially those good works.
The other group believes that there is no room for negotiation on such matters. If the ban is not thorough, it will not be completely banned. Moreover, since celebrities earn so much money, they need to take on more responsibilities and obligations. Maintaining a good moral role model is also their professional task to earn high profits.
In addition, there are neutral people who believe that such things should be viewed dialectically and analyzed on a case-by-case basis. It depends on what mistake the celebrity made? Is it serious? Then, how important is the celebrity in the work? Is the work excellent?
Anyway, the husband says he is right, and the wife says she is right, and neither of them can convince the other. Naturally, the popularity of this matter on the Internet will not decrease, and it has always been at the top of the hot search list of major entertainment platforms.
Among them, of course, there are many internet trolls who are trying to fish in troubled waters and secretly link the matter to "Ball Lightning", implying that the withdrawal of "The Mermaid" was related to Wang Hao, and that he was retaliating for the competition during the Spring Festival.
In response to this, there were also some news media that were optimistic, mainly from the Southern faction and Hong Kong and Taiwan, which sent people to surround Wang Hao and the crew members of "Ball Lightning".
During a roadshow of the crew in Guangdong, a reporter asked Wang Zhiwen about this matter and asked him about his opinion on it.
For such a trap-filled question, a veteran in the circle like Wang Zhiwen would naturally not be fooled, so he talked around the issue and did not give a direct answer.
The same thing happened in subsequent roadshows in other cities, and the crew members were reminded by Galaxy Pictures in advance not to speak carelessly.
These media reporters couldn't find any opportunities with the actors in the "Ball Lightning" crew, so they turned their attention to Wang Hao.
Because the company was still busy during the Spring Festival, he did not participate in the roadshow of "Ball Lightning", but only took part in some programs in Shangjing City to promote the movie.
After attending an opening-of-the-year meeting within the film and television industry that day, Wang Hao was blocked by reporters who had been waiting at the door early.
There were quite a few people blocking him, which made the bodyguards feel a little embarrassed. Fortunately, Wang Hao didn't want to get entangled with these reporters. He got into the car under the escort of the bodyguards and left without looking back.
"It seems that the heat has already reached a high level."
Wang Hao was sitting in the car, looking at the media reporters gathered at the back, and couldn't help but speak.
The assistant beside him smiled at this time and said, "It's because of your great influence, Mr. Wang. If it were someone else, who would care?"
Wang Hao nodded, "In that case, we can start the follow-up work."
Speaking of internet trolls, the Galaxy Group also has an online public opinion monitoring and processing department.
If they had wanted to, this incident would never have developed to the point where it has now affected the Galaxy Group and Ball Lightning.
The reason for this is the result of conscious guidance from the Galaxy Group.
As for why they let the public opinion ferment? All we can say is that the Galaxy Group or Wang Hao had their own plans for this.
At the very least, because of this incident, its Douyin APP has taken a big step forward in terms of registered users, popularity and traffic.
Just when the heat was getting more and more intense, Wang Hao finally spoke up.
The only difference is that the platform for expressing opinions has changed from Weibo to Douyin.
On Douyin's "Movie Channel", "Galaxy Pictures" and his own account, Wang Hao accepted interviews from the Movie Channel.
This interview was conducted in the form of a live broadcast, which was the first time that Douyin entered the live broadcast field after establishing itself in the short video field.
Because of the early publicity, coupled with the arrest of Zheng, Xingdou Culture calling the police, and the upcoming withdrawal of "The Mermaid", all these things made this live broadcast attract the attention of countless spectators.
Just at the beginning, the number of people online in the live broadcast room exceeded 10, and it was still increasing rapidly, with people constantly pouring in.
Fortunately, Douyin was well prepared and had mobilized resources in advance and increased bandwidth, which allowed it to take on the huge amount of traffic.
At the beginning of the live broadcast, Wang Hao and the host of the movie channel did not discuss the core issues that were hotly debated on the Internet. This live interview was planned to last for an hour, so there had to be some finale content.
So at the opening, the host first complimented Wang Hao and expressed his praise for the movie "Ball Lightning". Then Wang Hao also took out the second week movie box office data compiled by the company.
From the 8th to the 14th day after the release of "Ball Lightning", the cumulative box office reached 11.3 billion yuan, with an average daily box office of 1.6 million Chinese yuan. The total box office of the film also reached 27.5 billion yuan.
This figure surpassed the 2 billion record set by "Detective Chinatown 25.3" last year, becoming the new Chinese-language film box office champion.
And this is only the second week's box office results. During this week, the overall box office of "Ball Lightning" showed a downward trend. After Valentine's Day (the 8th day), the box office only fell slightly by 11%. The box office in the second weekend only fell by 16% compared with the first week, which is much lower than the films of the same period.
As for the screening rate, due to Zheng's relationship and the mediocre performance of the film itself, the screening rate of "The Mermaid" dropped significantly, and the vacant screenings were divided up by "Ball Lightning", "From Vegas to Macau 3" and "The Monkey King ".
Among them, "Ball Lightning" naturally took the biggest piece of the pie with its good reputation and excellent quality.
Even though new films such as "Boruto: Naruto Next Generations" and "Crouching Tiger, Hidden Dragon: Sword of Destiny" were released this week, its screening rate not only did not decrease, but instead increased from 46% to 58%, directly leading the way.
Moreover, the screening rate has risen against the trend, and the attendance rate of "Ball Lightning" has remained at around 40% even after the holiday. This is extremely amazing and is enough to prove the appeal of high-quality content to the audience.
"Director Wang, I saw a website online predicting that the final box office of your movie may exceed 40 billion, becoming another benchmark for domestic films. Do you think this is a good hope?"
The female host looked at Wang Hao and asked the question with a smile.
Wang Hao nodded in the live broadcast room in front of many viewers.
"It is still possible, and the possibility is very high. After all, our current box office performance, plus today's box office performance, has reached 27 billion, and we are only 40 billion away from 13 billion."
In the barrage, words like "awesome", "amazing", "I'm jealous" and so on floated by, mixed with some noises like "bragging", "arrogant", and "dream on".
However, Wang Hao then took out specific data and began to demonstrate from various aspects the possibility of the highest box office of domestic films exceeding 40 billion.
“Everyone thinks I’m bragging, and some say I’m too optimistic, but it’s not just me. In fact, all major film and television companies and investment companies are very optimistic about our Chinese film and television industry.
Here is the data collected within the company, which shows that in the past three years, from 2012 to 2015, the number of screens in our country has experienced a blowout.
From 12 screens in 1.5 to 15 screens in 4.2, the number has almost tripled, with an annual growth rate of 40%. Currently, my country has the largest number of screens in the world. Thanks to the increase in the number of screens, the annual box office has also increased from 12 billion in 190.73 to 15 billion in 480.69, with an annual growth rate of 36%.
这其中三、四线城市影院覆盖率从12年的50%提升至15年的75%，下沉市场贡献55%的票房增量。
The number of moviegoers also increased from 12 million in 4.6 to 15 billion in 12.6.
It can be seen that my country's film market is still in a rapid growth stage, and the industry's infrastructure is experiencing explosive growth.
In particular, the film industrialization system, whether it is special effects production, artist management, or project formation, has been fully matured through the long-term efforts of our Galaxy Group and has the ability to generate long-term and sustainable profits. "
"Wow, this number is astonishing, but I can vouch for Director Wang."
The female host smiled and echoed:
“Because of work, I have to go to Director Wang’s company’s [Eastern Galaxy Cinema] several times every year, and the changes are visible to the naked eye.
At the beginning, most of the people in the Film City were crews from Director Wang's company. Later, many domestic crews also chose to shoot there. Then, Hollywood crews also chose to shoot and produce inside the Film City.
Now the interior of [Eastern Galaxy Film City] is already overcrowded."
Wang Hao nodded and said calmly:
“Currently, reservations for the internal studios at [Eastern Galaxy Cinema] have been scheduled until the middle of next year at the latest.
In addition, our Galaxy Studios in Hangzhou Bay is also fully booked. The company has already planned to build a new film and television base in Dunhuang, focusing on the special landforms and northwestern style.
In the future, any space scenes in the Galaxy Cinematic Universe involving the moon or Mars will probably be filmed there."
"Wow, I'm sure our fans are looking forward to this. It seems that there is no such movie being produced in China at present."
As the female host said this, a large number of “Expectations +1” floated across the barrage.
“Of course, in addition to the explosive growth of industry infrastructure, the explosion of domestic films is also inseparable from the strong support of national policies.
Anyway, no matter what, the development logic of our industry has laid the foundation for the impact of 40 billion: the number of screens has exceeded 4, the number of moviegoers has reached 13.7 billion, and the industrialization of domestic films has been upgraded.
2015年票房是440.69亿，按2012-2015年复合增速 35%推算，2016年理论票房可达600亿，头部影片占比8%的情况下，最高票房应在48亿左右。
Ball Lightning is not perfect either, because there is too much content and the plot is a bit lengthy, so we don’t expect the maximum, but we are very confident that it will break the 40 billion box office. ”
Wang Hao's remarks were well-reasoned and based on facts and data. Basically, his remarks were meaningful. Just by reading them, one could feel that he was sincere and reliable.
No wonder he can make such good science fiction movies and develop a film industrialization system in the country. He is a real doer of business.
“Yes, Director Wang has basically demonstrated the feasibility of domestic films breaking through the 40 billion mark, and at the same time has shown us the thriving domestic film market.
Speaking of prosperity, there have been many good films produced in China over the years. Perhaps this is one of the reasons why the number of screens has increased year by year and audiences are willing to go to the cinema.”
Next, Wang Hao naturally chatted with the host for a while about the excellent works in the domestic film market. At the same time, the topic unconsciously shifted from the film market to the development of performing artists in this tide of the times.
“Director Wang just said something very good. It can be seen that with the rapid expansion of the market, the opportunities for us film and television practitioners are also increasing significantly.
Director Wang, as one of the most famous directors in China and a leader in this wave of film industrialization, what qualities do you think our new generation of actors and artists need to possess in order to stand out in this wave?"
Facing the female host's question, Wang Hao naturally said:
"I think that in the current situation where the domestic film and television industry is developing rapidly, the first thing that our new generation of artists and stars, especially those young artists, should pay attention to is the issue of 'artistic ethics'.
There is a saying in the old business, which goes, "Learn morality before learning skills, and be a good person before acting."
In the past, opera singers, storytellers, and performers were all of the lowest class.
Later, when New China was founded, we became people's artists.
Since you are a people's artist, and since you are admired and respected by the people, you should set an example, be strict with yourself, and pay attention to your image in front of the public to avoid causing a bad influence. "
“Here it comes! Here it comes!”, “The sex scene has begun!”, “I’ve finally been waiting for this!”
Various words floated across the barrage, and more people began to flock into the live broadcast room.
The female host also followed Wang Hao's words and said:
"What Director Wang said is that with the rapid development of the industry, the increase in opportunities will inevitably lead to fierce competition, which naturally puts higher demands on us practitioners, both in terms of business and ethics."
"That's right," Wang Hao nodded.
“In fact, I am not the only one who proposed this.
As early as the year before last, in September 2014, the relevant departments had officially issued management measures for artists with bad records, in which many illegal behaviors were clearly named.
The higher authorities have also issued instructions for movies, TV shows, online dramas, micro-films and other works produced by artists with bad records, requiring them to suspend broadcasting.
The Measures also established for the first time disciplinary measures for bad artists, including criticism and education, cancellation of award-winning qualifications,
Implement industry joint boycotts of varying degrees, such as 1 year, 3 years, 5 years or permanently.
Many friends online say that I act overbearingly, but I’m just the boss of a film and television company. I may not even be able to compare with Internet giants like Alibaba and Tencent.
It’s not that I can ban anyone I want to, nor is it that I can ban anyone I want to, but once you enter this industry, you have to abide by the rules of this industry.
We must not violate laws and disciplines, nor go against public order and good customs!"
(End of this chapter)