Chapter 533 IP Battle

Chapter 533 IP Battle

Chapter 533 IP Battle

"Why are you back so early today?"

In the evening, when Wang Hao returned home, he was warmly welcomed by his wife Jing Tian.

She is already more than halfway through her pregnancy, now has neat short hair and a slightly protruding belly. Her figure is becoming more round and plump under the loose silk robe she wears for home, and she exudes a maternal glow from head to toe.

"Slow down, you're almost going to be a mother, yet you're still so lively."

Wang Hao quickly stepped forward to support her, and at the same time handed the briefcase in his hand to the nanny beside him.

Auntie took the bag and went to prepare dinner, while Wang Hao helped Jing Tian sit back on the sofa.

"I've been staying at home all day and night, and I'm so bored that my bones are going to mold." Jing Tian couldn't help complaining after sitting down.

Wang Hao held her hand and smiled to comfort her: "Doesn't Aunt Li take you for a walk outside every day?"

Jing Tian couldn't help but curl her lips when she heard that, but she wasn't the kind of person who would throw tantrums. After complaining to her husband for a few words, she gave up.

The two sat and chatted for a while, and then my aunt set up dinner in the restaurant.

After having a light and delicious dinner, Wang Hao started working in his study before going to bed.

Perhaps because of her pregnancy, Jing Tian was being particularly clingy at this moment. She also stayed in the study, quietly staring at Wang Hao's profile as he worked seriously, with a silly smile on her face.

Then she saw the photos of youthful people with enthusiastic smiles on Wang Hao’s computer.

"Oh, is our master preparing to choose a concubine again?" Jing Tian couldn't help but teased sourly.

Due to her physical condition, she couldn't have sex with Wang Hao during this period, so she was naturally more sensitive.

"This is the company's newcomer this year." Wang Hao turned around and looked at Jing Tian lovingly while explaining.

He didn't lie. These were indeed the new actors the company had signed this year. Many of them were even members of the previous "Spark Project", such as Zhang Jingyi, Hamabe Minami, Kim Sae-ron, Wen Qi...

Well, there are also some information about young male actors, like Wu Lei, Hu Xianxu, and Peng Yuchang, but they are in another folder.

These young new actors come from all over the world, and some even come from overseas. They can be said to be the result of Galaxy Group's efforts over the past few years since China implemented the cultural opening-up strategy.

At least with these people on hand, the demand for young actors on the Galaxy Group's side will not only be greatly reduced in the next ten years, but it will also be able to better import culture into the markets of neighboring countries.

As Wang Hao thought about this, he recalled the plans for the [Galaxy Cinematic Universe] and wondered how these young actors should integrate into the movie universe.

Of course, the new talents recruited by Galaxy Group in 2016 are definitely not limited to these. In addition to young male and female actors, there are also many newcomers born in the 95s or even the 00s in other professions such as singers, directors, and behind-the-scenes.

Judging from this situation, with the intervention of Galaxy Group, China's entertainment boom seems to be coming, or has already arrived.

As for Jing Tian, ​​after listening to his explanation and seeing that this man was still willing to coax her, she stopped making a fuss.

This is how the circle is. Although she is well protected, she knows it in her heart.

This period of time was especially special. Sometimes Wang Hao was on business trips, and she didn't care as long as he was not around.

"Okay, husband, go to bed early!"

Seeing that it was getting late, Jing Tian, ​​who had just finished watching Douyin, couldn't help but remind Wang Hao. Wang Hao also followed suit. The computer screen in front of him stopped on the resume of a girl named Cheng Xiao, and then went out completely.

"Okay, my wife is the most important in the family!"

Wang Hao smiled and embraced Jing Tian and returned to the bedroom, taking care of her until she fell asleep.

The next day, after arriving at the company, he called the heads of the artist management company and the variety show production company for a small meeting. He divided some of the newcomers selected last night into different categories and asked them to plan several talent show variety shows to arrange for these newcomers to debut and make themselves familiar to the audience.

“By the way, whether it’s the debut of these new artists or new variety shows, we need to communicate with TikTok and promote them together.

This APP will be a key platform for our group's publicity in the future, and we must pay attention to it."

As the meeting was about to end, Wang Hao gave a specific reminder.

With the huge investment from Galaxy Group, coupled with the previous joint promotion with "Ball Lightning", the number of downloads of Douyin APP has been increasing rapidly since its launch. It has now successfully exceeded the 1 million mark and its daily active users have exceeded 6 million.

This is because TikTok is still in its early stages of launch. Both the software operator and the Galaxy Group behind it are not in a rush for success and are still working on polishing the core functions of the product. Otherwise, if it were to add traffic from websites such as Taopiao, Galaxy Video, and Xingyue Chinese, the APP's performance would probably be even better.

But even so, Douyin's performance is extremely impressive. In the past few months, several venture capital institutions have begun to contact Galaxy Group, trying to participate in Douyin's Series A financing.

They are optimistic about Galaxy Group, and naturally they are also optimistic about TikTok.

After all, Tik Tok is just a platform. If you really want to make it flourish, it mainly depends on the creation of excellent content.

The Galaxy Group is undoubtedly the best content creator and supplier in China at present.

As long as Galaxy Group maintains its creativity, it will be difficult for Tik Tok to fail.

Of course, the rise of Tik Tok has also affected the interests of some other people. For example, Kuaishou, a short video app with 300 million users in China, is extremely wary of the rise of Tik Tok and has begun to consciously respond.

Not long ago, Douyin launched a "Good Life Plan" to discover more meaningful and excellent short video content creators, and to select those short videos with unique features. Those selected and winners can share one million Chinese yuan.

Then Kuaishou short video immediately held the same event as Douyin and offered a million-dollar prize.

In addition to Kuaishou short videos, Galaxy Group itself faces other challenges.

In this regard, the old domestic film and television companies, such as Huayi, Bona, Light Media, Wanda, and even Huaying and Moying, although taking advantage of the rapid development of China's entertainment industry, their lives are better than Wang Hao in his previous life, but they pose no threat to Wang Hao.

Even though Huayi’s market value was close to 100 billion yuan last year, it is still not enough compared to Galaxy Group.

Compared with the old forces in these circles, the new capital players such as Alibaba, Tencent, LeTV and Baidu are the ones who can really bring certain pressure to Galaxy Group.

After several years of trial and error and spending, in 2016, these Internet investors have started to intervene in the entertainment industry or China's cultural industry in a big way.

At the same time, Wang Hao's Galaxy Group's business is also expanding in all directions upstream and downstream of the industrial chain. Several companies are targeting "content", the code for Internet traffic, and confrontation between them is naturally inevitable.

The first target of this clash is the source of “content” – the novel IP.

Because of the success of Galaxy Group's "Galaxy Cinematic Universe" and the subsequent popularity of many of their popular IP adaptations, the competition for novel IPs in today's cultural market has entered a white-hot stage.

With Xingyue Chinese Network, Alibaba Literature and Qidian Chinese Network as the three major players, plus other large and small online novel websites and major publishers, any hit novel that appears on the market will be snapped up regardless of whether the subject matter itself is suitable for adaptation into film and television works.

This situation has not only promoted the prosperous development of online novels, but also naturally allowed those novel authors to make a lot of money.

In the past two years alone, the transaction prices of online novel IPs have skyrocketed.

As of the first half of 2016, the price of the film and television adaptation rights of an online novel with over 200 million readers is over million yuan.

A few years ago, the film and television adaptation rights of online novels like this only cost a few hundred thousand yuan, and there was no guarantee that anyone would buy them.

In 2009, Galaxy Group bought the film and television adaptation rights of "Fall in Love with You" for more than 6 yuan. During the -year contract period, Galaxy Group launched the movie and TV series of "Fall in Love with You". After the copyright expired, Gu Man directly sold it to Guangxian. The price increased more than tenfold, reaching seven figures directly.

Of course, this is a work by a well-known writer, but even if it is not ranked, the price of a novel is basically 30 yuan, 50 yuan for a slightly famous writer, 100 million yuan for a new book by a well-known writer, and even more than 500 million yuan for the copyright of a novel adaptation by a writer who has a successful film or television adaptation.
If we look at it from this perspective, the current IP market seems to be overheated to a certain extent, and there is also blind following behavior, but who can blame us for having such a good example as the "Galaxy Cinematic Universe"?
After all, unlike Wang Hao's previous life, the success of the [Marvel Cinematic Universe] may still cause concerns about acclimatization, which may discourage some capital. However, the success of Galaxy Group is enough to prove that [IP adaptation] and [Movie Universe] are also feasible in China.

In particular, there is news that there are several major IP works currently being incubated within the Galaxy Group, which makes many investors jealous.

Therefore, Internet companies and capital such as BAT (Baidu, Alibaba, and Tencent) naturally enter the IP industry in a strong manner and purchase IP works in a big way.

They are not short of money. There are only so many good works on the market. With competition from multiple parties, the price of IP is naturally pushed up further.

And it is also because of the Galaxy Group. In the past, an online novel or an image IP was often just developed into a film or television drama, put on the screen or shown on the silver screen, and the profit model was nothing more than box office and advertising revenue.

As for this, it depends on whether the attributes of this work are suitable for film and television adaptation.

Female-oriented novels such as Jinjiang's, as well as some realistic emotions, urban careers, low-level martial arts fantasy, and ancient romance novels are often the first choice for IP purchase.

However, it is the Galaxy Group's vigorous development of the film industrialization that has led to rapid development of domestic special effects technology. At the same time, it has established the [Eastern Galaxy Film City] with top technology. Some novel works that were originally difficult to shoot and produce, or whose scenes were too grand, are now also sought after to a certain extent.

For example, Chen Dong's novel "The Great Ruler", which was serialized on Qidian Chinese website in 2010, is said to have been approved as a project by Tencent Pictures.

This, combined with the surrounding industries covered by Galaxy Group’s film industrialization, further expands the space for IP development and profit channels.

With an example like Galaxy Group, an IP work can not only be sold to film and television companies to be developed into movies or TV series, but also sold to game companies to be developed into games, and also sold to toy or clothing companies to produce related derivative products.

In addition, after being adapted into film and television dramas, the broadcasting channels are no longer limited to the big screen and the silver screen. They can also be broadcast through Internet video websites and even exported to countries such as Japan, South Korea and Southeast Asia.

Obviously, Galaxy Group's efforts over the past decade have allowed investors to see more possibilities for China's entertainment industry, and the involvement of Internet companies has put the development of the IP-derived industrial chain on the fast track.

However, the more this happens, the more it highlights the scarcity of high-quality content behind the popularity of IP, especially for major video platforms that are the main body of digesting online novel adaptations, and their feelings are more real.

This is still to blame on the Galaxy Group, because as early as before 2012, the Galaxy Group, no, it should be Wang Hao, had already acquired the copyrights of a large number of excellent works on the market through private copyright companies.

Not to mention the most famous "Ghost Blows Out the Light", "The Wandering Earth", "Joy of Life", "Nirvana in Fire", "Startling by Each Step", "The Disguiser", "Zhu Xian", "Game Age", "The Journey of Flower", "Eternal Love", "Love is Not Blind", "The Son-in-Law", "Come On, My Love", "Snow Swordsman", even the foreign "The Hunger Games" and the not-so-famous "In Search of the Gods" are firmly in Wang Hao's hands.

Coupled with the plundering of other Internet capital in recent years, it can be said that the valuable online novel copyrights on the market have basically been exhausted.

Even some popular songs and buzzwords have been included in the film and television shooting plans of major companies.

Who would have thought that He's "Gardenia Blossoms" could be made into a movie? And that "Li Lei and Han Meimei" is simply crazy.

Now, Internet capital has turned its attention to the newly emerging domestic original comics, classic traditional novels, and the remake rights of many foreign film and television works.

For example, last year's comic "Under One Person", if it weren't for the close monitoring of the copyright department of Galaxy Group, coupled with the fact that this work was first released on Xingyue Comics, and with the examples of excellent works such as "The Monkey King" and "Nezha", "Under One Person" might really have been snatched away.

But even so, the copyrights of works such as "The Devotion of Suspect X", "Midnight Diner", "Itazura na Kiss" and "The Witch's Condition" have been vigorously contested by several domestic copyright holders.

[Oriental Galaxy Cinema] received an appointment for the studio and special effects from New Classics Media, saying that their company will launch a film this year adapted from the Japanese fantasy novel series "Monk Kukai: The Great Tang Ghost Banquet", and the director of the film is the famous poet Chen.

(End of this chapter)