Chapter 531: Early Layout of E-commerce Supermarkets

Chapter 531: Early Layout of E-commerce Supermarkets

Chapter 531: Early Layout of E-commerce Supermarkets
Although he is a top martial artist, Li Xiaolong is not stupid. How could someone of Yang Wendong's status come to him for dinner alone?
But he still couldn't figure it out. Even if he went to Hong Kong to make a movie, it wouldn't be worth it for Yang Wendong to come in person? Even the top stars in Hollywood were nothing in front of a big capital like Yang Wendong. It would be good enough if he could just smile when they met.

Yang Wendong nodded and said, "Yes, I have watched your previous competition videos and your performance in several movies in recent years. If you go to Hong Kong, with my support, you can definitely become Hong Kong's top martial arts star."

"Mr. Yang, even if I become a martial arts star, it doesn't seem to mean anything to you, right?" Li Xiaolong raised his question.

Yang Wendong smiled and said, "Becoming a martial arts star in Hong Kong doesn't mean much to me. Becoming a famous star in Asia is very valuable to me. And if I can become a martial arts star famous all over the world, it will be completely different."

Li Xiaolong asked in shock: "Become a global star? Mr. Yang wants to make me a global star?"

"Yes, I have this idea." Yang Wendong smiled and said, "But things have to be done step by step. First, become famous in Hong Kong, then Asia, and then the world;
With your ability and my resources, I think it is not difficult to achieve the second step, that is, to become famous in Asia. As for whether you can become famous worldwide, I can’t say. ”

Although Li Xiaolong has made great achievements in the past, history has changed after all, and a 100% possibility may not necessarily occur; besides, even if it could be 100%, he would not really promise it.

Li Xiaolong thought for a while and asked, "Do I need to go to Hong Kong?"

"Yes, I will arrange accommodation for you." Yang Wendong said, "Including your family and children, if you want to go to Hong Kong, you can go with me, or even take a chartered flight back with me.

When you get there, everything will be arranged. My film company has already shot many films in Hong Kong, so we are quite experienced. "

Li Xiaolong said, "Mr. Yang, I want to design the script myself, is that okay?"

"No problem, but only the first one. If the first one performs well, then you have the final say. If not, then the team will have to negotiate." Yang Wendong continued, "As for the remuneration, I will give you $10,000 for the first movie. I won't count your extra accommodation and other expenses. The subsequent cooperation will be calculated based on the performance of your first movie. How do you think?"

Li Xiaolong thought for a moment and said, "Mr. Yang, I still think this condition is very good, but after all, it involves developing in Hong Kong, so I need to discuss it with my family."

"Of course." Yang Wendong nodded and said, "I should be in Los Angeles for the next week or two, staying at the InterContinental Hotel. If you have figured it out, you can come to me directly and I will take you back to Hong Kong.
If you don't have enough time, then you can think it over and contact my assistant, and then go to Hong Kong by yourself. I will arrange accommodation for you in Hong Kong in advance."

Compared to the benefits that Li Xiaolong can bring to him, this little investment is nothing;
Moreover, he is not interested in the box office or overseas success of Li Xiaolong's films, but rather that his future popularity can help open up other non-Chinese markets. Once opened up, other Chinese films will flood in.
When Li Xiaolong achieves success in Asia, he will promote something that did not exist in history before: Li Xiaolong's cooperation with Hollywood
Of course, the premise is that he does not die suddenly. I will think of a way to solve this problem after Li Xiaolong is confirmed to join. No one knew why he died in his previous life. If I can prevent this tragedy, it will be a good thing.

After negotiating with Li Xiaolong, everyone separated. Su Yiyi asked with a smile: "Brother Dong, you are really optimistic about Li Xiaolong. It is worth it for you to come in person to negotiate the terms."

You have to know that in Hong Kong, Yang Wendong basically won't show up unless there is a project worth tens of millions;

Yang Wendong smiled and said, "Yes, I am very optimistic about him. If he really becomes world-famous, it will be of great help to our future glory and Red Bull's entry into the global market."

Needless to say, Red Bull is a functional beverage, so it is perfect to have a global martial arts superstar like Li Xiaolong endorse it.
Although Honor is an electronic product, this kind of technology industry mainly relies on technology, after-sales, etc., but it is better to have a global celebrity endorsement than nothing. There are few civilian brands in the world that do not need advertising;
Even if the technology is awesome, how many people will know about it if there is no publicity? If you rely on word of mouth, then when your technology becomes outdated, there will be few consumers. The technology industry needs to recover its investment in a short time, and then continue to develop new technologies to form a cycle.
Su Yiyi said, "Then I can also ask him to be the spokesperson for Yiranzhijia in the future?"

"That's fine, but there must be enough stores, otherwise it would be a waste of popularity." Yang Wendong replied.

Su Yiyi said: "Yan's House already has 60 branches in Singapore and more than 40 in Taiwan. We will gradually open stores in Southeast Asia and Japan. In a few years, this number will definitely double."

"That's no problem." Yang Wendong said with a smile, "As long as you have enough retail stores, you can enter the front end of the industrial chain like Changxing Industrial. In this way, when the cost is the lowest, the competitiveness will be very strong. Maybe a chain of clothing stores can become a top global company."

Retail is not just about supermarkets, clothing is also included. In the past, Uniqlo and ZARA were both Fortune 500 companies.

"Yeah," Su Yiyi nodded, then asked, "Where are we going now?"

Yang Wendong said: "I'm going to a suburb of Los Angeles. Lin Youqing is waiting for me there. This is also the main reason why I came to the United States."

Although Li Xiaolong is important, he is just a second-rate Hollywood star now. If there is nothing else, Yang Wendong will not waste a few days to come to the United States to see him.
After all, if even Run Run Shaw could get Li Xiaolong to go to Hong Kong, then naturally he could do it too.

In the southern suburbs of Los Angeles, when Yang Wendong's motorcade arrived, Lin Youcheng and a dozen others were already waiting in an empty field.

After seeing the people getting off the car, Lin Youcheng hurried forward and said, "Mr. Yang."

"You Qi, thank you for your hard work." Yang Wendong smiled, then looked at a large open space nearby and asked, "Is this the first store of our future home appliance retail mall?"

Over the past decade, the products of Changxing Industrial, Watsons, and even Honor Electronics have made a lot of money in the United States, and there are also a lot of US dollars in American bank accounts; he has never transferred this money back, but has invested a small amount in the United States, such as KFC, Walmart shares, or the Boeing 737 aircraft he plans to buy this time;

But compared with the profits over the years, it is still not enough. Although the real estate in the United States has been strong for a long time, the cost performance is not high, far less than that in Hong Kong, so he will not spend too much money in the US real estate market, and the few properties he may live in in the future will not cost much;

As for the stock market, he only knows about a few stocks with potential in the future and is unclear about the others. He will not invest recklessly so the expenses in this regard will not be much.

Therefore, he needed a suitable project to spend the money. Out of foresight for the future and the current needs of the company's product strategy, Yang Wendong decided to open a home appliance retail mall for televisions.

It is called home appliance retail because home appliances are the most common electrical appliances on the market today, but its real target is computers, game consoles, portable music players, electronic watches, calculators, etc. that will begin to appear in a few years; as the electronics industry gradually develops and matures, these industries will emerge like mushrooms after rain in the next decade.

Lin Youqi said: "Yes, this piece of land is 35 square feet in total. I plan to build a supermarket in the middle, with parking lots on both sides."

"35 square feet, what's the price?" Yang Wendong asked.

Lin Youqi smiled and said: "The price is only $1, but the government also knows our plan, so there is also a requirement to complete it within 2 years and recruit 100 employees;

Although these places are not very remote, they are not very good either. They were previously used as warehouses or factories, but now there are fewer and fewer such factories, and the Los Angeles government has no choice. "

The United States had already begun to gradually deindustrialize in the 60s, starting with low-end industries such as the textile industry. Labor-intensive industries could not withstand the high wages in the United States, and many Americans were also unwilling to do such work.
Although these industries are low-end, they are large in scale. Berkshire Hathaway declined during this period, which led to Buffett gradually acquiring them.
The large-scale relocation of these industries abroad or to the lower-wage central United States will inevitably lead to a sharp drop in the value of large areas of suburban land in cities like Los Angeles.
"Okay, let's build our first home appliance supermarket as soon as possible." Yang Wendong nodded and said, "Build a better one as our future flagship store. Los Angeles itself is also a super city in the United States, and we also need a large store to cover the entire city."

Lin Youqi asked: "What is the name of our home appliance supermarket?"

"Let's call it Best Buy." Yang Wendong didn't think about changing the name.
In the past, the largest supermarket chain selling electronic and home appliances in the United States was called Best Buy. It is no exaggeration to say that it is the Wal-Mart of the home appliance industry.

Starting from the next ten years, the global electronics industry will develop rapidly like a wild horse. Limited by the technical and political factors of some core technologies, it will be difficult for me, even as a time traveler, to grasp it.

For example, companies like Intel and Microsoft, even if they invest in them early on, may only be able to legally retain less than 5% of the shares later on, because the United States will introduce high-tech enterprise protection laws to limit the controlling stakes of overseas consortiums.

There are also some industries that we can operate on our own, such as home appliances, games, hardware computers, etc. However, apart from games, we also need to compete with international giants in other areas. It is hard to say how much we can take.
But the electronics industry has a profit point that is easily overlooked in the early days, and that is the channel.
Before the 60s, the electronics industry had barely started. Although the home appliance industry was large in scale, it was sufficient to rely on traditional sales channels. However, when the electronics industry developed rapidly, these channels were no longer sufficient. In addition, the more complex the electronic products, the higher the after-sales costs. Traditional supermarkets were not specialized in electrical appliances, so it was impossible for them to train many after-sales personnel.

Therefore, professional electronic product supermarkets will be born. A supermarket is filled with electrical appliances and electronic products of various brands, providing consumers with a full range of choices. Also, because sales are relatively large, it is possible to employ enough after-sales staff to maintain the market.

Best Buy was born in its previous life under this kind of market demand. After the reform and opening up of the mainland, there were also Gome, Suning, etc. The logic is the same.

Now, I am one step ahead and start planning before the market explodes. When the market appears, I can sit back and reap the benefits.

"Best Buy, this is a good name, simple and easy to understand." Lin Youqiang replied.

Yang Wendong added: "Your current task is to find a professional team in the United States to be responsible for the future of Best Buy. They must have experience in the industry and have relationships with various home appliance brands.
Remember, this supermarket is different from Wal-Mart and Carrefour. Instead, it is similar to a department store. We will only be the landlord, after-sales, publicity, etc.; how each brand operates will be decided by them first. "

Although I know that the profit margin will be higher if I purchase and then sell them together, this requires too much capital and does not meet my current needs;
Even in the traditional retail industry, department stores came first, and after they developed to a certain extent, supermarkets found that they were more profitable, so they gradually replaced them;

Perhaps in the future, home appliances and electronic products will also transform into supermarkets, but it is definitely not now. There is no need to directly develop a business model that will be several generations later;

The most important thing nowadays is to take advantage of the model of supermarkets that does not require much management and does not waste funds, build a large number of basic buildings first, establish after-sales service to control a certain market, and then it will be convenient to transform in the future.

Lin Youqi replied, "I understand. I'm already looking for someone through headhunters. Once I find a suitable person, I'll have them come to Hong Kong to find you and confirm the future team."

"Okay, pay extra attention to after-sales issues during the interview." Yang Wendong said, "This is the top priority. You can recruit first and then train them. Give priority to Chinese people. I still trust my own people in after-sales."

Lin Youqi asked, "Mr. Yang, if too many Chinese people use it, it might cause some trouble."

Yang Wendong shook his head and said, “No, after-sales service mostly uses Chinese people, but not all of them are needed. There must be some white people who perform well.
In addition, in terms of sales, we can also use white people. If we control this aspect well, there won’t be any problem.”

PS: Please give me a monthly ticket
(End of this chapter)