Chapter 545: How much are the bottles and labels worth?

Chapter 545: How much are the bottles and labels worth?

Not much to say about Pinino Winery.

It is estimated that Fan Wumian will only stay in his own winery for a few days when he goes on a business trip to Europe.

The temporary plan is to integrate this winery, which was built in the 19th century and covers an area of ​​21 hectares, including 16.24 hectares of vineyards, with Valentino, to produce Valentino-branded red wine and sell it at a premium to certain customers who pursue luxury goods.

The fact that the winery was favored by the former richest oligarch in Russia, who spent a lot of money to buy it and renovate it, shows that the environment of the winery and the quality of its red wine are already good and can be presented to the public.

Many alcoholic beverages are just well-known brands, but they may not really taste that good. This thing is not like mobile phones or cars, where you get what you pay for, and if you are willing to spend money, you can indeed get improvements in quality and performance.

A large number of consumers in Europe and the United States usually only buy red wine for a few dollars a bottle in supermarkets, and the taste is also good. Unless you are some professionals, it is difficult to tell the difference by blind tasting. It mainly depends on personal taste.

Next, as long as we spend some public relations funds to help promote the marketing, I believe that even if it is just a OEM, we can gain recognition from many potential customers.

As for the Hoshino Tomamu Ski Resort, Fan Wumian had only seen some photos. It is suitable for vacation all year round and the tourists mainly come from the island country.

Compared with the famous ski resorts in Europe, the advantage of Hoshino Tomamu is that it is very close and there is no need to endure the problem of jet lag.

Winter is approaching in Hokkaido. Ski resorts are open for about five to six months, and this year's peak season is coming soon.

Fan Wumian felt that with his extremely high popularity in the island country, he believed that after taking over this ski resort, he should be able to increase sales and bring in more profits.

He couldn't tell the specific situation for the time being, but he had already prepared to sell it off if he found it was not cost-effective.

Talking about ski resorts.

In order to film, Fan Wumian once went to the Yabuli Ski Resort in the northeast. The three hills are called Daguokui, Erguokui and Sanguokui. It is hard to forget them. The scenery is also very good. The latitude is roughly the same as Hokkaido, which is naturally suitable for opening a ski resort.
The auction continues.

Today's online video technology is relatively mature, but due to its slow transmission speed, its stability is difficult to guarantee.

Therefore, the auction house will immediately compile text messages and related pictures and send them to the auction house's temporary forum to facilitate telephone buyers from all over the world who are unable to attend the auction to understand the latest developments of the auction in real time.

After buying the 2.27% Amazon shares he wanted, Fan Wumian continued to sit in front of the computer to check the latest progress of other auction items.

Today's auction items include various types of assets, such as the logging rights of a forest farm in Siberia, which was sold for approximately US$310 million, and the mining rights of a small oil field, which were sold for more than US$3900 million.

The guy in the Kremlin has been fighting wits and courage with the oligarchs in recent years. He has been killing like crazy and constantly preventing Europe and the United States from infiltrating their country.

Judging from many of the items being auctioned, it seems that they are all "equipment" that dropped after defeating the oligarch boss.

For example, a company that owns an office building in Moscow sold 64% of its shares for US$1.72 million, successfully breaking the highest price set by Fan Wumian in this auction.

I continued to look through other lots and saw a line of words on the introduction of a winery:
——“Specializing in the production of wine for women, products include rosé sparkling wine, ice wine, sweet wine, sherry, etc.”

There is a detailed introduction below, mentioning that the winery once belonged to Berevsky, the president of the United Bank who was in exile in the UK, and was previously managed by his wife.

It has acquired a total of four wineries, namely Salisbury Winery in Bordeaux, France, Royal Icewine Winery in Canada, Wild Boar Rock Sweet Wine Winery in Hungary, and Camborio Sherry Winery in Spain.

As these wineries are not well-known, they were auctioned once in August with a starting price of US$8 million but no one took the bid and the wines were ultimately sold at a loss.

This time, the starting price was lowered to 1440 million US dollars, which was % off the original price. Fan Wumian was a little tempted and said to Feng Ying'er:
"Oligarch's Choice. The quality of these wineries' products should not be too bad, right? Yachts, private islands, private jets, artworks and wineries are really standard equipment for Russian tycoons. They probably know that they are doing a head-killing business and have a shady background, so they always like to desperately transfer assets abroad."

Although some of his assets were seized, compared with the previous richest man in Russia, Boris Berevsky's fate was relatively acceptable. He fled to the UK for asylum with a lot of money and still lived a very comfortable life.

Among the seven oligarchs of the Russian bear country, six are "squids". Judging from their frantic behavior of draining national assets, their character is indeed worthy of the suffering they have endured.

Feng Ying'er took a closer look, pointed at the name of the Hungarian Wild Boar Rock Winery, and said:
"I have tried its sweet wine in Australia. The color is very beautiful and the price is not expensive. At that time, I thought its name was funny. It tastes much better than wine. My mother likes to have a glass before dinner."

There is indeed a need to expand the Valentino product line, and the brand is currently applying for a HK$20 billion loan from Bank of China (Hong Kong), so funding should not be a problem.

After receiving a call from Bank of China (Hong Kong) President Wei last time, Fan Wumian had a face-to-face talk with senior executives of the head office and agreed to take out a total of RMB 3.25 million to inject capital into the securities and fund subsidiaries of Bank of China.

The fund business only started in 2004, with its headquarters in Shanghai. The scale is still relatively small, and the securities business has only been developed for a few years.

After the capital injection, Fan Wumian will own 30% of the shares in each of the two companies. According to the current cooperation plan, it seems that he is at a disadvantage, but this is obviously a case of getting up early and successfully catching the early market.

The banking, securities and fund industries are all having a hard time, and the value of countless assets is underestimated. This is also the main reason why Fan Wumian is preparing to invest loans to buy at the bottom.

The pricing power in the mainland has been invisibly controlled by foreign multinational corporations. This industry may seem unimportant, but it is actually very critical and closely related to people's lives.

For example, banks, heavy industrial manufacturing, securities funds, and the Internet, etc., are being frantically acquired by foreign capital after joining the WTO, which is equivalent to taking away a huge cake whose future value will be calculated in trillions.

Even if Fan Wumian did not sell certain assets, they would be bought up by foreign capital at the bottom, so he felt at ease when he picked up bargains. After all, he never thought of transferring assets abroad to enrich other countries like other rich people.

Hearing Feng Ying'er praising the quality of the sweet wine from Wild Boar Rock Winery, Fan Wumian put his arm around the girl and let her sit on his lap. Then he picked up the phone and called the auction house again, saying:
"Okay, I trust your taste. These wineries should have a lot of inventory. If you put a Valentino logo on the bottle, you will have a chance to make back some of your capital. I think it would be a good idea to pay more attention to the wine business."

"Foreigners are more interested in quality and pedigree, so it is much easier to develop the Asian market. In the eyes of many consumers, as long as the goods are from Europe and the United States, they are high-end. The same is true for Japan, South Korea, Hong Kong, Macau, Taiwan, and Southeast Asia."

"Bottles and labels are only worth a few dollars. If I can lose money in the alcohol business, I might as well retire early and enjoy my old age."

Just as he finished speaking, the staff at the auction house happened to receive a call from Fan Wumian.

After stating my needs in English, I learned that a Greek island was currently being auctioned and the company that owns four wineries and specializes in "ladies' wine" had not yet made its turn.

Fan Wumian is interested in islands, but not in Greek islands.

On the one hand, it is too far away to be suitable for vacation. On the other hand, Greece is about to be hit by the subprime mortgage crisis and will fall into a debt crisis and face bankruptcy in a few years. If you buy a Greek island now, you will most likely suffer a loss and it lacks investment value.

Wineries are different.

Assuming that the wine in stock is currently worth only $100 million, after being branded by Valentino, it may be sold for $1000 million, transforming from a consumer product into a luxury product.

Although it looks a bit unsightly, with Fan Wumian's appeal in Asia, it is not difficult to cash in these wines at high prices. This means that he can buy back several wineries at low prices and subsequently produce various types of wines specifically for Valentino.

The Greek island that was being auctioned was sold for US$906 million after several rounds of bidding, but this company that specializes in women's wine business still had no interest in it after the auction.

After the host asked two or three times if anyone had made an offer, Fan Wumian asked someone to raise the placard on his behalf, and the deal was soon completed at the reserve price of $1440 million. (End of this chapter)