Chapter 553 The Rival of Detective Chinatown 3

Chapter 553 The Rival of Detective Chinatown 3

Chapter 553 The Rival of Detective Chinatown 3
The so-called "counter-cyclical" development strategy refers to the actions taken by companies or industries that are contrary to macroeconomic or industry trends when the economy is down, the industry is sluggish, or the market cycle is at a low point. By actively adjusting business layout, optimizing resource allocation, and exploring new opportunities, the negative impact of cyclical fluctuations can be reduced, and even counter-cyclical growth can be achieved.

The core logic is to make arrangements when the market is pessimistic and reap the rewards when the market recovers, thereby achieving risk hedging and long-term value accumulation through "counter-cyclical operations."

The most well-known example of this strategy is Samsung Group’s “suicidal counter-cyclical investment” in the semiconductor industry.

It fully utilized the strong cyclical characteristics of the memory industry. When the industry was in recession and other companies were cutting production, closing factories, and laying off employees, Samsung did the opposite and expanded production against the trend, lowered prices, and launched a price war by increasing production capacity.

After the competitors died in the process and the industry recovered, Samsung naturally gained an absolute advantage in the semiconductor business.

In the face of the "film and television winter", Galaxy Group is actually preparing to implement this strategy.

To master counter-cyclical strategies, there are only four key elements.

The first is cash flow security: ensuring sufficient cash reserves to withstand short-term shocks (such as reducing dividends and controlling liabilities).

The second is risk prediction: identify cyclical turning points in advance and make arrangements before the industry hits a low point (such as capacity expansion and talent reserve).

The third is structural opportunities: focus on areas that are resistant to declines or grow against the trend during cyclical fluctuations (such as essential consumption and low-cost entertainment during economic downturns).

Fourth, organizational resilience: optimizing internal efficiency (such as layoffs and cost reduction) while retaining the core team to reserve capacity for recovery.

It can be said that Galaxy Group meets all these four points.

In terms of cash flow, Galaxy Group has several listed companies. Whether it is Galaxy Pictures, Tao Piao.com, or the rapidly developing Douyin, they will be able to provide a large amount of funds for the group in the future.

In terms of risk prediction, with the reborn Wang Hao, although due to the butterfly effect, the film and television cultural industries in China and the country in this world have undergone many changes, the macro trend remains the same. After all, he has no way to prevent the real estate economy from rising and the King of Understanding from taking over.

Therefore, Wang Hao and Galaxy Group can make some estimates of the subsequent development risks of the industry.

As for structural opportunities, the economic downturn is definitely good for low-cost entertainment. The 2 billion box office of "Nezha 150" is the best proof of this.

It’s not that the public doesn’t want entertainment, it’s just that because there are no good movies, they have to put their time, energy and money into other entertainment projects.

There is no need to say much about the organizational resilience. The high welfare of the Galaxy Group is extremely famous in places like Beijing. After all, in an era of terrifying housing prices, they still distributed houses.

Therefore, Galaxy Group's counter-cyclical development strategy is still very feasible. The acquisitions of Orange Sky Golden Harvest and Star Cinemas are just appetizers. In the future, Galaxy Group may also covet one or two of companies like Huayi and Wanda.

Of course, industry trends and future opportunities are external. Before that, Galaxy Group still needs to work hard on its internal strength to ensure that its own advantages will not disappear in the "film and television winter."

Therefore, Galaxy Pictures is still fully prepared for the upcoming Spring Festival period.

Although the movie they chose to release during the Spring Festival was "Detective Chinatown 3", and the strength of the competitors in the same period was not that impressive, the entire company and the film's creative team still took it very seriously.

Yes, the 2017 Spring Festival period was indeed not very competitive for Galaxy Pictures and "Detective Chinatown 3".

Perhaps the "film and television winter" has already shown initial signs. The domestic film market is booming, and the number of film works has increased greatly, but excluding the works of Galaxy Group, the quality has decreased instead of increased.

"Journey to the West: Conquering the Demons, the sequel to Stephen Chow's Journey to the West: Conquering the Demons, is still directed by him. This is a strong rival."

In the conference room of Galaxy Pictures, Li Kui, the director of "Detective Chinatown 3", used a laser pen to draw across the big red poster projected by the projector, and the metal shell felt a little cool at his fingertips.

“After all, the production cost is there, as much as 5 million yuan, and the special effects shots cost 1.5 million yuan, and they were done by our Starlight Fantasy.

I have asked the special effects department about this, and the visual effects are pretty good.”

Li Kui's words made several young actors in the conference room suddenly nervous, but fortunately he changed the topic immediately afterwards.

"But, there are problems with the plot and casting of this movie!"

Screenwriter Zhang Ning looked at the expressions of the young actors and couldn't help himself. He laughed out loud when he heard the words.

"Hahaha, look how scared you are.

Director Li is right. I have watched most of the special effects shots of this movie privately. Although it is not the edited version, I can only say that their plot is absolutely third-rate and not worth worrying about at all. "

"But they have Wu Moufan, a top star, and the scandal some time ago doesn't seem to have had much impact on him."

Producer Liu Wenwen reminded at this time: "If Journey to the West: The Demons Strike Back has a third-rate plot and second-rate special effects, then Wu Moufan is definitely first-rate!"

This time, the young actors were not frightened by the producer's words, because although Wu Moufan is a top male artist in the industry, he has made movies before and everyone has seen the results.

Moreover, "Journey to the West: The Demons Strike Back" has top stars, and their "Detective Chinatown 3" has even more top stars.

Not to mention Bai Jingting, who became popular thanks to the "Detective Chinatown" series, Wang Baoqiang, one of the two male protagonists, also has a strong ability to carry the box office.

There is also Song Zue, who became popular in Korea and Japan with the drama "The Witch" not long ago. This lineup is not inferior to "The Demons Strike Back".

"Oh my, our producer Liu's level of serious nonsense is definitely top-notch."

Li Kui laughed and joked:
"But Wu Moufan's acting skills are indeed first-rate. The clips we watched are enough to prove that he is a real actor. You can tell at a glance that he is acting."

Everyone was stunned for a moment before they realized that there was a double entendre in Li Kui's words. Suddenly the whole conference room was filled with laughter, causing people outside to look over curiously.

"Although we all thought his acting was awkward, for Wu Moufan, it is probably only in this way that the audience will realize:
Oh, so he is an actor!
Look, he’s really acting!”

"Hahaha!"

There was another burst of cheerful laughter in the conference room. After the interruption by the young director Li Kui, everyone's competitive pressure for this Spring Festival period was reduced a lot.

“Although The Demons Strike Back has more or less problems, we still cannot underestimate it and must pay some attention to it.

After all, it is the Spring Festival period, and the audience is still happy to watch some funny comedies. Although this trademark of Stephen Chow has been somewhat overshadowed by his previous works, it can still attract many people.

Coupled with Wu Moufan's star effect and the current publicity of "The Demons Strike Back", there will definitely be a tough battle to fight in the first few days. After all, its first-day screening share is 21%, and the pre-sale box office has exceeded 1 million.

The situation may not improve until the normal word of mouth comes out after the movie is released. "Producer Liu Wenwen still reminded a few words at this time, and Xin Shuang, the deputy director, couldn't help but sigh:
"Alas, stars like Wu Moufan who became famous through singing and dancing, have not received systematic actor training, have not experienced the ups and downs of the film and television industry, have lived abroad most of the time, and have no experience of living in China.

How could such a person be able to directly play the leading role in a top domestic blockbuster?

With the current situation in the industry, how embarrassed are those students who have studied hard for four years at Communication University, Shanghai Theater Academy, Central Academy of Drama, and Shanghai Film Academy but still can't find opportunities?!"

"Let's not talk about this." Li Kui quickly stopped the topic from continuing.

After all, traffic stars have become a common phenomenon in the entertainment industry, involving interests from all aspects. There are many people in the conference room and the news will have a bad impact if it gets out.

In other words, Xin Shuang used to be in the music industry and is outspoken, otherwise who would say this.

"There is also Kung Fu Yoga, which is also a threat. It is an action comedy starring Jackie Chan and directed by Stanley Tong. This is standard. The upper limit may not be very high, but the lower limit is definitely guaranteed."

Li Kui pressed the laser pen, and the projected APP immediately turned a page. The poster of "The Demons Strike Back" was changed to "Kung Fu Yoga". Jackie Chan was in the A position doing funny movements, and there were also popular stars like Zhang Yixing as supporting roles behind him.

"Besides, the movie cost 15 million yuan, and the investor is Wanda Pictures. The cinema chains will definitely take care of them in scheduling the films. The market expects the minimum amount to be billion yuan."

Producer Liu Wenwen looked at the poster of "Kung Fu Yoga" and Jackie Chan on it, and nodded solemnly.

"I am definitely confident in our Detective Chinatown 3. However, Cheng Long's reputation is also there. I also attended the press conference of Kung Fu Yoga a few days ago. It is said that several theaters have allocated 20% of their first-day screenings to them."

Before he finished speaking, Marketing Director Li Wei gave everyone another shot of confidence.

"It's okay. Our "Detective Chinatown 3" has 33% of the screenings, which is more than these two!"

"That's right," Li Kui said with a smile, "The company is already planning to enter the cinema market, and in the future, Galaxy Group will also have its own cinema."

"Besides 'The Demons Strike Back' and 'Kung Fu Yoga', there are no other movies that can compete with us during this Spring Festival."

Liu Wenwen also said at this time:

“Han Han, the director of Riding the Wind and Breaking the Waves, is a crossover director after all, and his previous works were more literary. Even if Deng Chao and Eddie Peng were cast as the lead actors this time, the market response to the film would be mediocre.

As for Boonie Bears, it is an animated film and is not on the same track as us, so we don’t need to worry about it at all.”

An analysis of the current situation of the Spring Festival period gave the creative team, publicity and promotion team of "Detective Chinatown 3" and several actors a clear understanding of the competition they will face next.

After analyzing several opponents in detail, what they need to do is to formulate a publicity strategy?
After all, even good wine needs to be hidden if it is not well-known. Nowadays, the way things are played in the entertainment industry is different from before.

As the influence of mobile Internet platforms and social platforms grows, the importance of publicity for a movie becomes increasingly higher, and more and more funds need to be invested.

In this regard, "Detective Chinatown 3" can only follow the trend.

Fortunately, the quality of their films is absolutely the best, which gives them confidence when promoting them.

"Roadshows are definitely necessary. Thank you Teacher Wang, Jingting and Zu'e for your hard work this Spring Festival."

Wang Baoqiang and others who heard Li Kui's words immediately responded: "This is what we should do. After all, if the film performs well, we should also be proud of it."

“In terms of distribution, although Tao Piao has reduced the number of low-priced ticket subsidies due to policy reasons, our "Detective Chinatown 3" is a series of movies after all, and it relies on the IP of the [Galaxy Cinematic Universe], so we can play a marginal ball by means of peripheral lotteries.

I think the audience will still be willing to buy it.”

"There are also several variety shows that we have to go to, such as "Extreme Challenge" on Dragon TV, "Running Man" and "Ace vs. Ace" on Zhejiang TV, and "Day Day Up" on Mango TV. We have to score them and see who is suitable for which one?" said Liu Wenwen.

"Director, I have something to say!" Song Zue suddenly raised his hand.

Li Kui looked at her and nodded, "You go ahead."

"When we went to Japan to shoot on location, we found that the people there also liked our Detective Chinatown series very much.

In South Korea, The Witch also did very well at the box office there. I think the promotion of Detective Chinatown 3 should not only focus on the domestic market, but also on foreign markets.”

Song Zu'e was still a little reserved after he finished speaking, but Li Kui smiled and nodded.

“This is a good suggestion. Of course, the overseas publicity company is paying attention to it. You will definitely have to travel abroad when the time comes.

Anyone else have suggestions?"

"I think we can take advantage of the momentum of Director Wang's new film."

Screenwriter Zhang Ning suddenly said:

“After all, this is also a work of the Galaxy Cinematic Universe, and Director Wang’s new film The Three-Body Problem 1 has been scheduled for this summer.

This film is the finale of the second phase of the movie universe. Its significance is like that of "Avengers" to the [Marvel Cinematic Universe]. The audiences and fans accumulated by the [Galaxy Cinematic Universe] are definitely looking forward to it.

In our "Detective Chinatown 3", there are many important clues and Easter eggs related to "The Three-Body Problem 1". Using this to promote the film will definitely have a great effect."

“This is a good idea…”

In the conference room, the main creative team of "Detective Chinatown 3" expressed their opinions and contributed their efforts to the release of the film.

On major media platforms, the materials released by "Detective Chinatown 3" have already caused quite a stir, making the expectations of movie fans skyrocket.

Last year, on October 2016, 10, "Detective Chinatown 10" released its first official poster. Then on November 3, the film released the "Very Happy" version of the character poster, featuring the two main characters Qin Feng and Tang Ren.

Then the film released the "Tokyo Bustling" version of the trailer on November 11, and the "Tokyo Bustling" version of the poster on November 27. As soon as the trailer and poster were released, the addition of the new character "Witch" Song Zue immediately made all the fans who like the "Detective Chinatown" series excited.

(End of this chapter)