Chapter 559: Auto Sales Industry

Chapter 559: Auto Sales Industry

Chapter 559 Automobile Retail Industry
"Cooperation with me? Do you want Changxing Industry to be a supplier to Toyota?" Yang Wendong was a little curious: "But this kind of thing doesn't need to go through me, right?"

It has been 12 years since he came to this world. The twelve zodiac signs in Chinese culture have all ended. He also has many large-scale industries in Hong Kong and even in Asia, but the automobile industry is not included among them;
This industry is too technically difficult. Without a system or special cheat codes, time travelers really cannot play it. After World War II, the only top ten new automobile giants in the history of human fuel vehicles was South Korea's Hyundai. This is the only case of success that has gathered the strength of a country, technical support from the United States, and market support.

The reason for this success was that the United States wanted to suppress Japanese conglomerates that refused to play dogs, and Korean conglomerates were willing to give up more than half of their shares to Wall Street. Otherwise, South Korea would not have been able to succeed in chips, automobiles, or even chemicals.

Unless there is a huge blank market like the one in the Mainland, or the rise of electric vehicles;
Therefore, Yang Wendong, who was in the industrial high-tech desert of Hong Kong, never thought of getting involved in the automotive industry. However, Changxing Industrial's main industry was plastics, which was also one of the core raw materials for automobiles. Therefore, Wei Zetao also tried to enter this field, but never succeeded.

In this era, the Japanese automobile industry basically only uses its own suppliers, and this is still the case even decades later. It is very difficult for outsiders to participate.

Zhou Haoran shook his head and said, "Probably not. This Suzuki Ichiro is in charge of the marketing department within Toyota, not purchasing or quality. The cooperation he mentioned may be related to the market."

"Market?" Yang Wendong thought for a moment and said, "Okay, let's meet."

The other party is a senior executive of Toyota. Even if the cooperation cannot be reached, it is good to get to know him. In such a top giant company, every senior executive has a lot of connections. Maybe if the cooperation cannot be reached today, there will be opportunities in the future.
Even in the future, Changxing Industry may not be completely without the opportunity to cooperate with the Japanese automobile industry.

Zhou Haoran replied: "Okay, I'll make the arrangements."

after one day;

"Hello, Mr. Suzuki."

In a hotel in Aichi Prefecture, with the help of Japan's Sakura Bank as an intermediary, Yang Wendong met a senior Toyota executive, an executive vice president in charge of overseas business.

"Hello, Mr. Yang." Suzuki Ichiro also said politely.

With the help of their respective translators, the three parties exchanged polite words for a while, and Yang Wendong asked, "Mr. Suzuki, I wonder what kind of cooperation you asked me out for?"

Suzuki Ichiro said: "Mr. Yang, I heard that you have many properties in many countries in Southeast Asia?"

"Not a lot, but there are some." Yang Wendong replied with a smile.

Compared to Hong Kong, his investments in Southeast Asia were insignificant, but after all, the company was large enough and had many sales markets in Southeast Asia, so naturally he held some properties for himself. Anyway, he knew that these properties would be worthwhile in the future before 97.

Ichiro Suzuki added: "That's good. I hope Mr. Yang can cooperate with Toyota to set up large-scale automobile sales outlets in Southeast Asia and set up sales and after-sales services."

"Sales point?" Yang Wendong understood immediately, but still asked: "Mr. Suzuki, why do you want to cooperate with me on this matter?"

Changxing Group has many industries that sell globally, and except for a few that rely on their own Carrefour, most of the others rely on other channels;
The same is true for home appliances. If it weren’t for the impending explosion of the electronics industry, Yang Wendong would not have invested in Best Buy in the United States.
The automotive industry is the most difficult industry to establish sales outlets in the world. If you want to set up your own sales outlets overseas, you basically need to cooperate with external parties. It is almost impossible to build them alone.

Ichiro Suzuki said: "Yes, the cars of our Toyota Group are now very popular all over the world, including Southeast Asia, but Southeast Asia is too large and has too many cities, so we also need to cooperate with stable and powerful dealers;
As early as last year, Toyota began to investigate some large conglomerates in Southeast Asia, and I felt that Mr. Yang met our requirements very well.”

"Do you want to cooperate with me in Hong Kong, Singapore and Malaysia?" Yang Wendong asked.

Suzuki Ichiro said: "In the initial stage, if Mr. Yang does a good job in these three places, then as long as you are willing, you can invest in other countries."

Yang Wendong then asked, "Then I shouldn't have the exclusive agency rights, right?"

"Mr. Yang, Toyota cars are already being sold in these three places, so there is naturally no exclusive agency." Suzuki Ichiro said: "But each city or each area will have an exclusive;

As long as you set up sales outlets according to Toyota's requirements, you can obtain exclusive rights in these places. Moreover, for both you and me, the more sales outlets you set up, the more cost-effective the cooperation will be in all aspects."

"I understand. Small profits but quick turnover." Yang Wendong nodded.

In fact, in the past, one of the major businesses of the Jardine Matheson Group was the automobile and motorcycle sales outlets throughout Southeast Asia, with an annual output value of tens of billions of dollars.

Of course, this industry is a bit fictitious, because it sells other people's cars, so the turnover seems high, but the real value generated is not high. However, it is better than nothing, after all, it is a "output value" of several hundred billion US dollars. Japanese cars began to rise in the 70s and s, and reached their peak in the s. Once the oil crisis broke out a few years later, it beat American cars even more. However, even if the local industry and technology develop rapidly, the overseas channels are definitely very slow.
Just like BYD after 2021 in the previous life, its domestic sales have been leading all the way, but the expansion of overseas channels is very slow;

In this situation, even if Toyota is not short of money, its own construction speed is not enough. The best model is to cooperate with overseas capital to achieve mutual benefit. Multiple overseas capitals will invest first, and then cooperate for a long time in the future. Toyota will gradually return the profits over time.

Suzuki Ichiro smiled again and said, "Mr. Yang, Toyota is now doing very well in the international market. You can seriously consider it. If you are willing to cooperate with us, I will send a professional team to conduct more detailed business negotiations with you."

This kind of cooperation involving two large financial groups in multiple countries in the future, involving hundreds of millions of dollars or even more, cannot be negotiated in a short time. Today is just a notification, and let the other party's boss decide whether to do it or not;
If you don’t do it, there’s no need to talk about it. If you do it, there will be a lot of details involved later.

"Okay, I'll think about it." Yang Wendong thought for a moment and asked, "But if we cooperate, can Toyota consider including my plastics company as a supplier?"

From a macro perspective, the sales point business alone is still cost-effective. The Southeast Asian economy will take off in the next 30 years, and the demand for cars will be very high. In Southeast Asia, Toyota is truly invincible. Volkswagen or American cars are no match at all. Only the high-end BBA is different.

But now Toyota does not know its future. They are confident, but confidence cannot be used as a basis for negotiation. It can only be appropriately improved.

At this time, he could naturally put forward some of his own conditions.

Suzuki Ichiro hesitated for a moment and said, "Mr. Yang, I will mention this matter to the purchasing department, but the final decision is not mine."

"Okay, thank you very much." Yang Wendong nodded and said.

After Suzuki Ichiro left, Yang Wendong said to Zhou Haoran: "Call Zheng Zhijie immediately and ask him to come to Japan. You can talk to him about this first."

"Yes, Mr. Yang." Zhou Haoran agreed immediately.

Japan is relatively close to Hong Kong, so Zheng Zhijie rushed to Aichi Prefecture the next morning. He already knew what was going on, and after meeting the boss, he asked, “Mr. Yang, if you only look at it from a real estate perspective, this would be a good business;

Our group’s real estate investment policy in Southeast Asia is that we will not invest in real estate in other places except Singapore. However, if there are other businesses to cooperate with, we can consider a large-scale layout. Selling Toyota cars on behalf of others will allow us to stock up on many good locations.”

"I know this, but if you agree, then just concentrate on this business. Even if the real estate is valuable, it is impossible to cash it out." Yang Wendong shook his head and said.

In the past, Jardine Matheson relied on this business to create a subsidiary that is close to the Fortune 500. Although it is relatively "virtual", its influence is still not small. It can even influence some automobile companies, and the influence of these companies is even greater.

Zheng Zhijie smiled and said, "I understand. Business comes first. But no matter what, the land and property are in our hands, and they can also be used for financial financing."

"Yes, I think so too." Yang Wendong also said: "This business is beyond my expectations. You should find out the various data on Southeast Asian car sales as soon as possible. If we enter this industry, we can directly acquire an existing one and then expand. In short, we should be prepared first;

Once your data is almost ready, I will negotiate with Toyota and work together to build these terminal channel stores.”

For Toyota, it needs overseas capital to build overseas channels, but overseas channels also need their cars. The demand is mutual and indispensable.

"Okay, I'll go to Southeast Asia to conduct the investigation right away." Zheng Zhijie agreed.

Yang Wendong said: "Okay, I want to go back to Hong Kong too, let's go together, I will go to Hong Kong and you can go to Southeast Asia."

As one of the top conglomerates in Southeast Asia, when the scale grows large enough, it is possible that other conglomerates will take the initiative to seek cooperation. This is normal. When it comes to cooperation, either you look for me or I look for you, or we both see something and then cooperate.

In fact, Yang Wendong did not put the automobile industry above his core business, at least not at the moment. When the mainland is reformed and opened up, and his financial resources are stronger, there may be a possibility. This can only be discussed later.
However, if you just use capital to expand channels and then sell a certain brand or multiple brands of cars, this would be much simpler. It is purely a capital investment, and the other is confidence in the future regional economy. The latter is what the time traveler is best at and most confident in.

If this route can be successful in Southeast Asia, it may also work in the mainland in the future. If enough 4S stores or automobile trading companies are controlled, it can also be a big business.

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(End of this chapter)