Chapter 565 Breaking the record again
Chapter 565 Breaking the record again
No one knows what the final box office performance of "Detective Chinatown 3" will be during this Spring Festival.
However, what everyone can see is that the entire 2017 Spring Festival period was dominated by "Detective Chinatown 3".
Although there are other movies released during the 2017 Spring Festival, which is a popular period, they are far inferior to "Detective Chinatown 3" in terms of film quality, audience reputation, and box office performance.
For example, the blockbuster "Journey to the West: The Demons Strike Back", which was also released during the 2017 Spring Festival, even though it had the "ace" combination of a big IP + a well-known director + a popular young actor + well-known actors, it only earned 1.8 million yuan on the first day of its release, less than half of "Detective Chinatown 3".
Moreover, unlike the explosive reputation of "Detective Chinatown 3", after watching "Journey to the West: The Demons Strike Back", the audience walked out of the cinema and heard almost endless comments such as "bad movie", "3 points", "running out of ideas", and "not funny".
At the same time, there are countless negative reviews about "Journey to the West: The Demons Strike Back" on the Internet.
[I have paid off what I owe you, and you don’t need to pay me back anymore, Stephen Chow, goodbye.]
[Master Xing has repeatedly used his works to tell everyone that he is just an actor, not a good director or a good screenwriter at all, and his condition is getting worse and worse, but some people just don’t believe it]
[It's awful, it's really awful! There's absolutely no clue and it's all rambling]
[Older directors should quickly go to Wang Hao to learn from him and learn how to make a good commercial blockbuster like Zhang Yimou and Tsui Hark, otherwise they will be eliminated by the times.]
……
A large number of similar voices caused the public opinion monitoring department of "Journey to the West: The Demons Strike Back" to sound a red light alarm, and their navy had already been mobilized.
But the key is that there were better competitors at the same time, and everyone made comparisons. The large number of critical voices naturally made the "Journey to the West: The Demons Strike Back" water army seem to be trapped in the vast ocean of the people.
This situation is especially obvious on TikTok.
After the vigorous development of Galaxy Group, Douyin has become the most popular short video playback software on the market. Even if Tencent and Alibaba quickly caught up and launched their own short video apps, they are still powerless in the face of Douyin, which has more high-quality content and excellent creators and is not short of money. They can only watch it continue to seize the market.
Douyin, which occupies a large part of the short video market and has an intelligent distribution system that can provide personalized recommendations to thousands of people, naturally has promotional attributes.
Especially before, in order to promote its own movies, Galaxy Group had attracted a lot of film and television review and editing creators to Douyin. Now with their output, the reputation of "Journey to the West: The Demons Strike Back" on Douyin has plummeted.
Compared to "Journey to the West: The Demons Strike Back", another movie starring Jackie Chan, "Kung Fu Yoga", is actually a little better.
Although this movie also faces the audience's aesthetic fatigue with Jackie Chan's action comedy, and the addition of Indian song and dance elements is a bit noisy, the relationship between Galaxy Pictures and Jackie Chan is still pretty good after their collaboration on "A Foreign Crisis", so the promotional activities for "Detective Chinatown 3" are not targeted at it.
Cheng Long was relieved about this, and returned the favor during the promotion, saying that the hope for domestic films still lies in young directors like Wang Hao and Li Kui.
After that, as several movies continued to be screened on the second and third days of the Chinese New Year, the overall reviews of the movies on the Internet naturally became more consistent.
After all, with China's economic development, the film market has been booming for many years. Coupled with the popularization of the Internet and pirated resources, the public's movie-watching volume has also increased sharply.
Especially those audiences born after the 90s have become the backbone of the movie-watching group. After watching a large number of excellent film and television works, their aesthetic abilities have greatly improved, and their tastes have naturally become more and more picky.
Maybe they can't necessarily tell what is a good movie, but they can definitely tell what is a bad movie.
Therefore, the online troll army of "The Monkey King 2" only lasted for two days before they could no longer sustain the campaign.
This is mainly because Wu Moufan’s fans also stabbed him in the back after the movie was released.
All I can say is that the fans of these traffic stars are indeed very abstract. They booked the entire theater when the movie was pre-sold, but when the movie was released, these people refunded their tickets.
Moreover, when the reputation of "Journey to the West: The Demons Strike Back" was facing a big drop, these fans did not help their brother fight online, but were so stupid as to cut ties with the director and the movie.
Yes, in their rhetoric, the reason why "Journey to the West: The Demons Strike Back" was not good was not because their brother's acting was too bad, but because of the bad director/script/supporting actors, which dragged their brother down.
Anyway, the general idea is:
It's not their brother who is wrong, but the world! Some people can't stand their brother being good, other colleagues or investors are buying negative articles to discredit their brother! The brother has worked very hard, it was the director who targeted the brother during the filming of the movie!
Such insane remarks were laughable to the public opinion monitoring department of the Galaxy Group, and it was even more difficult to comment on the fact that Wu Moufan did not come out to control his storm.
It can only be said that one fan is worth ten haters. This time, Wu has offended the crew of "Journey to the West: The Demons Strike Back". The frequency of his appearance has been reduced in the subsequent promotional materials of the movie.
The chaotic publicity of "Journey to the West: The Demons Strike Back" undoubtedly led to the film's continued decline in box office performance in the following days of the Spring Festival, and the film's screenings were naturally reduced.
On the second day of the Chinese New Year, the movie "Detective Chinatown 3" closed at 4.69 million yuan, reversing the decline in box office.
"Kung Fu Yoga" grossed 1.26 million yuan, which is neither good nor bad, and remains the same.
"Journey to the West: The Demons Strike Back" grossed 1.13 million yuan, and its reputation and performance both declined. It has dropped from second to third in single-day box office, and is behind "Kung Fu Yoga".
On the third day of the Chinese New Year, "Detective Chinatown 3" continued to lead the box office, earning 4.1 million yuan. In less than three days, the cumulative box office exceeded 10 billion yuan, breaking the mainland box office record again. It can be said that it was far ahead and directly aimed at 40 billion yuan.
The single-day box office of "Kung Fu Yoga" and "Journey to the West: The Demons Strike Back" has basically stabilized, but the entire Spring Festival period has entered a winner-takes-all situation. With a small reduction in the scale of ticket subsidies, most audiences would rather wait to watch "Detective Chinatown 3" than watch other movies.
The main creators of "Detective Chinatown 3" were all smiling from ear to ear about this and worked particularly hard in the promotional activities.
Moreover, Galaxy Pictures has already mastered the commercial operation of films and has adopted various means for publicity.
In addition to roadshows, TV shows, and TikTok clips, Galaxy Pictures also secretly released news to the public in an insider tone, saying that the "Detective Chinatown" series originally only signed a contract with Bai Jingting for three films.
In other words, "Detective Chinatown 3" is the last work in the "Detective Chinatown" series, and it is also Qin Feng's last appearance on the big screen.
The audience didn’t believe it at first. After all, the box office performance of the three “Detective Chinatown” films had been rising steadily.
Given the nature of film and television companies in this world, when a movie series is still viable and so profitable, few would choose not to make a sequel.
Even though the later part of "Transformers" turned out to be so bad, they still had to continue filming.
But during a roadshow interview, the reporter asked Bai Jingting about this issue, but he did not give a direct answer. Instead, he hoped that the audience would go to the cinema to support Qin Feng.
As soon as this was said, it was almost a tacit approval of the online comments, which immediately caused an uproar. After all, the "Tang Detective" trilogy has accumulated a lot of fans since its release, and the peculiar detective duo of Qin Feng and Tang Ren also has a lot of fans.
So when this news was confirmed, it immediately caused protests from many fans.
They said they still wanted to see the "Detective Chinatown duo" on the big screen. After the crew and Galaxy Pictures did not respond, these people began to spontaneously support "Detective Chinatown 3", hoping to use better box office results and profits to urge Galaxy Pictures not to give up this project.
So a week later, Galaxy Pictures came out to deny the rumor, saying that although the "Detective Chinatown" series would indeed not be filmed, the "Detective Chinatown Team" would continue to appear in the [Galaxy Cinematic Universe].
At the same time, "The Three-Body Problem 1" also released the character posters of Qin Feng and Tang Ren, which attracted a lot of traffic.
Just as the Spring Festival movies were being released in full swing, the Chinese entertainment industry also welcomed two farces at the beginning of the year.
The first is that the masterpiece "The Princess Weiyoung" encountered the "cutout scandal".
It is said that during the filming of this drama, Dabaobei was found to be pregnant. In order to ensure safety, the director arranged for all the scenes related to her in the drama to be shot on a green screen, and then integrated into the plot using cutout special effects in later stage.
It’s just that the crew of “The Princess Weiyoung” didn’t look for Starlight Fantasy, and I don’t know where they found the special effects company. The effect of the cutout is very unsatisfactory.
In the whole drama, what impressed netizens the most was the beheading scene of Dabaobei. It would have been fine if there was no frontal shot of his face, but as soon as the face was cut to, the screen immediately turned into a cutout, which was simply outrageous.
Netizens complained about this, saying that stars like Dabaobei are obviously paid high salaries but are still so unprofessional, which is really disgusting.
Even after the broadcast of "The Queen's Woman", there was a farce of "the internet trolls demanding wages". Its official Weibo account became a battlefield for the internet trolls to demand wages overnight, making "The Queen's Woman", which has been controversial since its launch, once again on the headlines.
Compared to the farce of "The Princess Weiyoung", there is another thing happening at Galaxy Pictures that is hard to watch.
Just at the beginning of February, Chen Sicheng, a contracted director of Galaxy Group, was exposed by paparazzi that he brought back a woman in white from a KTV alone, and the two returned to the hotel together.
Two and a half hours later, another woman entered the room. The two women and one man sparked people's endless imagination.
Some netizens joked that they might be playing poker or Landlord.
But joking aside,
Even Wang Hao heard about this and made a special call to the head of the agency department.
"So is this thing true?"
"Where's the paparazzi who broke the news?"
"Has the post-production of "The Accidental Murderer" been completed?"
"What's the idea over there?"
“Hey, please contact the public relations department and try to minimize the impact of this incident.
The company should not interfere and let the couple handle it themselves."
Wang Hao hung up the phone and felt that it was not good for the company to be too big, and all the signed celebrities and directors were troublesome.
It's not just Chen Sicheng. "Detective Chinatown 3" is now in theaters, and competition and tug-of-war have begun to emerge between the male and female leading actors, and between the actresses.
Among them, Bai Jingting and Song Zu'e were the ones who caused the most trouble. Although they were both contracted artists of the Galaxy Group and were not of the same sex, and there was no competition for resources, the two just couldn't stand each other and allowed their fans to confront each other.
The agency department of Galaxy Group had no choice but to privately warn the two of them not to make things too embarrassing when the movie was a hit.
However, these small setbacks and small news cannot conceal the fact that the box office of "Detective Chinatown 3" has been rising all the way. After the third week of its release, it officially broke through the 40 billion mark, successfully becoming the second movie in Chinese film history to reach a box office of 40 billion.
This record-breaking speed is even faster than the original "Ball Lightning".
However, with the end of the Spring Festival holiday, the box office potential of "Detective Chinatown 3" has also reached its limit.
Perhaps we can only hope that the next box office record will be broken by Wang Hao’s new movie "The Three-Body Problem 1".
But no matter what, the success of "Detective Chinatown 3" is undoubtedly a good start for the Chinese film and television industry in 2017.
At the celebration dinner for the movie "Detective Chinatown 3", Wang Hao also said this, saying that China's film and television cultural industry will inevitably become more prosperous and more prosperous in the future.
However, it remains to be seen whether this market can continue to prosper as he said.
After all, in the entertainment industry.
Coupled with the fact that the sky-high pay of some actors and stars has attracted criticism and the supervision of higher authorities is also tightening, it is really hard to say what the future of the film and television industry will be.
However, for the Galaxy Group, which has a solid foundation, these are just minor difficulties.
Even the coming winter of the film and television industry may be beneficial to Galaxy Group's business.
After all, even pigs can fly when the wind is blowing, but only when the tide recedes can you tell who is swimming naked. This is the best time for the winner to take all.
Moreover, as it has developed to its current state, the Galaxy Group is no longer just a simple film and television company.
[Galaxy Movie Universe], [Eastern Galaxy Movie Metropolis], film industrialization system, Taopiao.com, Douyin...
More than a decade of struggle and hard work, dreams, foresight, and unity have created this cultural empire that dominates East Asia and is comparable to the six major Hollywood films.
(End of this chapter)