Chapter 615 Michael Jackson

William went on to say, "Mr. Yang, in addition to the United States, I am also planning to enter the European and South American markets on a large scale in the next five years, because similar businesses already exist in Europe. If we enter the market too late, we may not have a chance."

"I remember that KFC started to enter Europe a few years ago, right?" Yang Wendong asked.

He has so many companies under his control that he doesn't pay close attention to every one of them. Generally speaking, he will check the information every once in a while. The core is still the audit members formed by the headquarters office, who conduct annual or even quarterly reviews, plus third-party audit agencies, etc.
Although Yang Wendong is in Hong Kong, he also pays regular attention to the general development of KFC in the past few years. However, he is more optimistic about the future, that is, the development trend, so he does not care much about short-term profits.

Sanders, who had been sitting next to him, suddenly said, "I have opened flagship stores in the UK, Germany, France, and Italy, and have been conducting trial operations and promotions in twelve cities. So far, the data is still good. Europeans also like all kinds of roast chicken, and their taste is somewhat similar to that of the United States. Just make appropriate changes."

William also said: "Yes, the expansion plan I prepared is also based on the achievements that Mr. Sanders has made. We have the support for expansion. However, if we want to expand on a large scale in Europe, we need to compete with local brands, which requires a lot of funds."

"How much do you need?" Yang Wendong also understood what William meant, which was money;

But it is normal. If this kind of traditional service chain food store business wants to expand rapidly in the early stage, it must first spend money. Whoever opens enough stores first and makes the advertisements deeply rooted in the hearts of the people first will be the winner.

Originally it was McDonald's in history, but now KFC naturally has more hope.

William said: "The first batch of plans requires 3000 million US dollars, and plans to build 50 franchise stores in Britain, Germany, France and Italy, with corresponding supporting engineering and transportation services;
It could have been done by mobilizing funds or credit from the United States, but this would have affected the expansion of the U.S. market.”

"Okay, I will provide the funds, but it will be in batches, and you need a detailed plan." Yang Wendong nodded and agreed.

Even if many industries have the golden finger of prophecy and can do it earlier, as long as there is no copyright and patent protection, others can do it, not to mention that anyone can do something like chain stores.

If you want to gain an advantage in the early stages, you have to spend money. As long as you can succeed, even if you can take over part of the European market, it will be worth it.

Europe is actually the main export destination for many of Changxing Group's factories. The group also has a lot of funds in Europe, just like the United States. The difference is that the funds in Europe are relatively freer, and it is not difficult to convert them into Hong Kong dollars.
But there is no need to do so. He has already invested enough money in Hong Kong, and investing in other countries is more in line with his own interests. Europe and the United States have very strict real estate policies. Although real estate speculation can make money, the value is not high. It is better to do industry seriously. Service chain stores are very good, whether it is clothing or other types.

William smiled and said, "No problem. This is only natural. I will provide a detailed plan and will also ask for funds step by step."

"What about South America?" Yang Wendong asked again.

South America in this era was still different from what it would be decades later. Although it was not a developed country, it was definitely at the top of the developing world;
The perfect geographical location avoided the First and Second World Wars, the local resources are abundant, and there are also some industrial resources inside. Before it was repeatedly financially harvested by the Americans, it was still very wealthy.

William said: "I plan to try it out in Brazil and Argentina first. It is similar to the business model in Europe a few years ago. I will choose a few cities and then gradually expand to the surrounding areas after success."

"Brazil is fine, but Argentina needs to hold off for now. I'm not very optimistic about the economy there." Yang Wendong said after thinking for a while.

In fact, he was not very familiar with world history, especially the situation of non-major countries in the past few decades, which would not be of interest to anyone other than professional historians. However, Yang Wendong knew that Argentina's economy was very bad in the 80s because it was somewhat related to Hong Kong.

In 1982, Argentina and Britain went to war over the Falklands. Although this was a historical issue, the core reason was that Argentina's economy was too bad. In order to divert public opinion, the government launched a war to recover the territory, but ended up in a disastrous defeat, and the economy eventually became worse.

The Iron Lady, carrying the prestige of victory in the Falklands, went to Yanjing in the mainland, and then failed miserably in the negotiations. This incident also attracted the attention of the global media;

As for why Argentina's economy will be bad in the next ten years, Yang Wendong doesn't need to know. It is enough for him to know that there is no return on investment here.

"Okay, let's try Brazil first." William didn't ask any more questions.

It is just a tentative investment now, and the funds required will not be much. There are so many countries in South America. If the boss does not agree with any of them, then we can just not invest.

After arranging the KFC, Yang Wendong went to see the progress of the Best Buy Appliance Sales Center again. Now there are 4 Best Buys in Los Angeles. The business is still losing money, but with preferential prices, moderate advertising and excellent after-sales service, it has also attracted the favor of many well-known brands and a large number of surrounding users.
The initial business model has been formed, and we can expand into other cities later. Even once we become famous, there is no need to provide free services to merchants even if it is a new store.

This is similar to the Wanda Plaza in the past, which opened stores in new places after becoming famous. The stores inside could give some discounts in the first year, but it was wishful thinking to expect free services.

This heavy industry model is limited by the fact that the electronics industry has not yet taken off, and it is obviously not appropriate to seek franchising. The only option is to invest on your own, but the future returns will definitely be considerable. No one could have imagined that the electronics industry would develop at an astonishing speed. In just 20 years, its scale almost surpassed that of the automotive industry.

The night before leaving the United States, Yang Wendong rested alone in the InterContinental Hotel. Now that he is in the United States, he is still relatively loyal to his family, but he dares not mess around.

By the 70s, the most terrifying virus in the previous life had quietly spread in the United States and even Europe and Asia. Although it was likely to be transmitted among the same sex, there was no need to gamble on it. If you got it, you would die, and even the gods would be of no use.

The presidential suite at the InterContinental Hotel naturally had full-channel service, but he didn't like many of the American dramas of this era, and after watching for a while he got bored and turned to an entertainment TV station;

There are many stars dancing and singing above. Rap was also very popular in that era. Too many American teenagers were addicted to it. Even Hong Kong was affected more than a decade later, but it was still localized to a certain extent.

Suddenly, a somewhat familiar black man came into view.

"What is this?" Yang Wendong was a little uncertain, and then he saw the subtitles below: The Jackson Five.

"Is it really Michael Jackson?" Yang Wendong also remembered this music king of later generations.

Although he was white at that time and he is black now, his appearance and movements still made him recognizable.

PS: Please give me a monthly ticket
(End of this chapter)

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