Chapter 653 Steady
They held product tasting sessions in major cities, inviting food bloggers, catering industry experts and media reporters to participate. Through word-of-mouth and media publicity, they gradually increased the popularity and reputation of "Haimeng" products.
At an important international fishery expo, Haimeng carefully arranged a booth to display their various fish products. Qi Tongwei personally stood in front of the booth and introduced the products to foreign merchants in fluent English. His confidence and professionalism attracted the attention of many international buyers. Some well-known dealers from Europe and Asia showed great interest in Haimeng's caviar and signed a letter of intent on the spot. This expo became an important turning point for Haimeng to enter the international market. Orders came in like snowflakes, and the processing plant had to work overtime to produce to meet market demand.
As the business continues to expand, the influence of "Haimeng" is growing. However, new problems also arise. In the process of rapid development, some members began to breed complacency and became lax in the organization's rules and regulations and decision-making execution. At the same time, some external competitors have also emerged who tried to imitate the "Haimeng" model. They used low-price strategies to grab market share, which brought certain market pressure to "Haimeng".
Qi Tongwei realized that the internal management and brand building of "Haimeng" must be strengthened to cope with these challenges. He organized and formulated a more stringent member assessment system, and regularly assessed the fishing operation specifications, product quality control, and market development contributions of each fleet. Members with outstanding performance were rewarded and those who violated the regulations were punished. In terms of brand building, the investment in advertising was increased, and a series of commercials showing the fishery culture and product characteristics of "Haimeng" were shot in cooperation with well-known advertising companies, and broadcast on TV, the Internet and other media platforms. At the same time, it actively participated in various public welfare activities, such as marine environmental protection projects, fishery resource proliferation and release activities, etc., to enhance the social image and brand reputation of "Haimeng".
In the face of external competitors' low-price strategies, Qi Tongwei proposed a differentiated competitive strategy. He led his team to conduct in-depth research on market demand and developed a series of new products with unique flavors and high-end quality, such as smoked fish products made with traditional secret craftsmanship and health fish balls with precious seaweed ingredients. These new products not only meet consumers' demand for high-quality and personalized products, but also further enhance the high-end image of the "Haimeng" brand, allowing "Haimeng" to always occupy a leading position in the fierce market competition.
In the tide of the Age of Discovery, Qi Tongwei and his partners overcame difficulties and broke through difficulties time and time again with firm beliefs, fearless courage, outstanding wisdom and unremitting efforts, and developed "Haimeng" from a simple fishing organization of fishermen into a comprehensive fishery giant integrating fishing, processing, trade and brand building.
As the "Sea Alliance" hoisted its towering sails in the sea of commerce and steadily sailed towards the peak of glory, Qi Tongwei's heart quietly began to ripple. The boundless sea was once the battlefield where he and his partners fought side by side and shed blood. Now, under the halo of success, it seems to have turned into a bottomless pool, hiding endless mysteries and unknowns, like an inescapable nightmare that tightly entangled him.
On a misty morning, Qi Tongwei boarded a small boat alone and slowly sailed towards the quiet sea. He held his beloved fishing rod tightly in his hand, and every texture of the fishing rod seemed to be engraved with the memory of his past struggles in the wind and rain. He stood at the bow, the sea breeze gently brushed his face, bringing a hint of salty breath, but it could not blow away the indescribable solemnity deep in his eyes.
Qi Tongwei narrowed his eyes slightly and began to carefully prepare the bait. He picked out a fresh little fish from the container beside him. The little fish struggled hard in his hand, its silver scales flashing, as if it was making a final struggle against fate. He skillfully passed the fishhook through the fish's back, his movements gentle and precise, ensuring that the bait could be firmly hung on the fishhook without affecting its natural swimming posture in the water. Then, he flicked his wrist lightly, and the fishing rod drew a graceful arc in the air. The fishhook wrapped around the bait, like an agile bird, fell straight into the sparkling sea, splashing a circle of small ripples.
He stood there quietly, his eyes fixed on the top of the fishing rod, as if the whole world had stopped at this moment. Time passed by, the sea surface was still as calm as a mirror, only the fishing line of the fishing rod was trembling slightly, conveying faint messages from the depths of the sea. Qi Tongwei's eyes were focused and firm, his breathing was steady and long, as if he had merged with the sea and became an indispensable part of it.
Suddenly, the top of the fishing rod sank down suddenly, and the fishing line instantly stretched straight, making a crisp "buzzing" sound. Qi Tongwei was delighted, knowing that the prey had taken the bait. He quickly gripped the fishing rod, stood firmly on the boat with both feet, leaned back slightly, and began to slowly reel in the line with the help of his own weight and the strength of his arms. His movements were steady and powerful, and each time he reeled in the line, he was full of rhythm, neither too hasty to scare the fish away, nor too slow to give the fish a chance to break free.
As the fishing line was continuously reeled in, a huge black shadow gradually emerged from the water. Qi Tongwei's eyes flashed with surprise. He had never expected that the fish caught this time would be so huge. The fish was obviously unwilling to be captured like this. It struggled desperately, rolling and twisting violently in the water, stirring up layers of turbulent waves. It swung its body vigorously, trying to break free from the restraint of the hook. The powerful force was transmitted to Qi Tongwei's hands through the fishing line, causing his arms to tremble slightly.
But Qi Tongwei would never give up easily. He gritted his teeth and held the fishing rod tightly with both hands. The veins on his arms bulged like winding earthworms. With the tenacity and strong physique he had acquired over many years of experience at sea, he fought a thrilling battle with the fish. Sometimes he slowly reeled in the line, sometimes he paused for a moment to let the fish consume its energy in the struggle, and sometimes he cleverly loosened the line to prevent the fish from breaking it.
In this fierce tug-of-war competition, Qi Tongwei gradually gained the upper hand. He saw the right moment and pulled hard, throwing the fish high out of the water. The fish drew a long arc in the air, splashing a crystal clear water. Qi Tongwei quickly reached out his hand, grabbed the fish's body, and placed it steadily on the boat.